Qualtrics is a survey software company that has experienced strong financial success, doubling its revenue each year since 2011. It sells its products to universities and businesses by having new graduates tell their managers about Qualtrics. The company has a high customer retention rate of 90% or more. Key factors in its continued predicted success include its revenue-generating structure, positive cash flows, doubling of revenue, and ability to attract talent.

1. Qualtrics
Todd Goodall (goodallt)

2. Main Products

3. Evidence of Success
▸ Positive cash flows every year
▸ Doubled revenue every year since 2011
▸ Sequoia, Accel, and Insight Ventures have
invested

4. Business Model
▸ Sell to universities and businesses
▸ New grads tell managers at businesses
▸ Customer retention (90% or more)

5. History

6. HOT
▸ Customer Experience
▹ Created in 2015, growing fast
SECRET SAUCE
▸ Microservices
▸ Employee (especially Engineers) centric

7. Competition
Specialized
product(s)
Data analysis
capabilities
Variety of products
and/or uses

8. Prediction: SUCCESS!
▸ Revenue generating structure
▸ Positive cash flows
▸ Doubling of revenue
▸ Talent acquisition

9. References
▸ My Summer Experience
▸ https://medium.com/job-portraits/in-s
eattle-qualtrics-engineering-works-to-
make-customer-insights-actionable-20
d7a8d580ec#.474aob2cw
▸ http://fortune.com/qualtrics-ryan-smit
h-40-under-40/
▸ https://www.crunchbase.com/organizat
ion/qualtrics/funding-rounds
▸ https://www.qualtrics.com/

10. “Questions?