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Brief:NHS/HEALTH
The client for this new current project is the NHS
the purpose of this project is to promote the
Change4Life and Better Health Campaign and to
encourage younger people (ages 16-20) to
improve their diets and overall health as over the
course of covid-19 pandemic child obesity has
been on the rise which can lead to various different
health problems and the aim is to help
our audience get started with improving their
overall health. Another aim of the Better Health
programme is to help people stop smoking as 90%
of smokers start before the age of 19 (Smoking
rates among young people continue to vary widely |
News | News | NICE) so our audience are
vulnerable to beginning this habit. My options for
content are a TV advert, Radio advert or
advertising or promotional poster
Audience:16-20-Year-Olds
Social Grade:E/D
Psychographics:Explorers/
Aspirers
Constraints/Initial Thoughts
Initially, the first possible constraints that come to mind would most
likely be inexperience with using audio on adobe if I would be to
make a radio advert I would have to learn how to use an adobe
application that would specialise in that field another one I would
have to learn properly would be adobe photoshop as if I would be
to make some kind of promotional/advertising programme I’d also
have to indulge in learning the basics of that application too. This is
not to say I wont be doing these two things as I think that by
learning to do these things as I go will serve as a good lesson as I
have to produce multiple different pieces of media and radio adverts
and a promotional poster.

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NHS Brief 2.pptx

  • 1. New Brief:NHS/HEALTH The client for this new current project is the NHS the purpose of this project is to promote the Change4Life and Better Health Campaign and to encourage younger people (ages 16-20) to improve their diets and overall health as over the course of covid-19 pandemic child obesity has been on the rise which can lead to various different health problems and the aim is to help our audience get started with improving their overall health. Another aim of the Better Health programme is to help people stop smoking as 90% of smokers start before the age of 19 (Smoking rates among young people continue to vary widely | News | News | NICE) so our audience are vulnerable to beginning this habit. My options for content are a TV advert, Radio advert or advertising or promotional poster Audience:16-20-Year-Olds Social Grade:E/D Psychographics:Explorers/ Aspirers
  • 2. Constraints/Initial Thoughts Initially, the first possible constraints that come to mind would most likely be inexperience with using audio on adobe if I would be to make a radio advert I would have to learn how to use an adobe application that would specialise in that field another one I would have to learn properly would be adobe photoshop as if I would be to make some kind of promotional/advertising programme I’d also have to indulge in learning the basics of that application too. This is not to say I wont be doing these two things as I think that by learning to do these things as I go will serve as a good lesson as I have to produce multiple different pieces of media and radio adverts and a promotional poster.