The client is the NHS in England. The NHS provides free healthcare to all UK residents and runs public health campaigns to promote better lifestyles. One such campaign was the Better Health Campaign launched in 2009 to encourage older people to live healthier lives. The target audience of the current campaign is 16-20 year olds, as statistics show the COVID pandemic negatively impacted teens' mental and physical health through isolation and excessive screen time. The campaign aims to raise awareness of lifestyle choices and available support to improve well-being.

1. WHO IS THE
CLIENT?
The client is the NHS, NHS provides high quality treatment foe everyone
in England. NHS stands for National Health Service and that name refers
to the Government funded health care people get in the United Kingdom
without having to pay for a full cost of the service that is given. The NHS
often does many campaigns about peoples health etc to promote good
health and a better lifestyle and promoting the idea of making an
appointment, along with raising awareness of certain illnesses and
symptoms. A previous campaign that the NHS has done is the Better
Health Campaign that was launched in 2009 to promote better health for
the older generation. Their typical audience is usually people in need of
medical help, mostly older people but can include anyone in the UK.

2. BETTER HEALTH CAMPAPIGN
Change4Life,was firstly launched in 2009 to promote a better lifestyle but
was then it was relaunched on 27th July 2020 by the Government under the
Better Health brand. This campaign encouraged people to achieve a
healthier lifestyle by quitting smoking, drinking and to start exercising etc.
The campaign help prevented people gaining serious illnesses form things
like being overweight etc and offered free support, it also prevented people
being hospitalised because of COVID-19.

3. WHO IS THE
TARGET
AUDIENCE?
The target audience for this campaign is for people aged 16-20 year old. This is to
raise awareness of the Better Health campaign and top get more younger people
involved and to get them thinking about their lifestyle and what they can do to
improve it, along with telling them to possible consequences of their bad lifestyle if
they continue. Statistics show that covid and the lockdown had an affect on the
mental and physical health on teens and young adults, ‘Before the pandemic we had
about 10-20% of children suffering from mental illness problems, not all of whom
progressed to an impairment,’ said Dr Nina Heinrichs, professor at the Department
of Psychology at the University of Bremen. ‘Now, from the last 2 years, it looks like
it’ll go up to 20-25%.’ The client wants to aim at teens who have a bad mental health
and physical health, it is shown that the health of teens has decreased significantly
over covid in result of isolation and relying on electronics for entertainment instead of
going out with friends etc.