THE MOBILE WORKFORCE, VALUE IN A 24/7 BUSINESSBrady Behrman
PunchOut2Go, CEO, Brady Behrman took the stage with Chris Farrell from SciQuest to present "The Mobile Workforce Value of 24/7 Business". This session provided a look at where mobile procurement has been, where it is going and what is next.
Presentation from the Women in Technology Summit 2013. This is strategy portion of the presentation, focusing on building Responsive Websites, Mobile app development and which device(s) to build for and general considerations when putting together your mobile strategy.
Achieving a four star site and an excellent mobile experienceMatt Johnson
The document discusses changes made to a council website to improve the mobile experience for users. It:
- Simplified pages by removing unused content and "council speak" and focusing on key tasks.
- Adopted responsive web design instead of developing a separate mobile app to save money and allow updates in one place.
- Saw mobile usage of the site increase dramatically from 1% in 2009 to 43% in 2014, with over half of mobile visits from smartphones.
- Concludes that more people browse online via mobile but prefer desktop for complex tasks, and mobile users tend to be more engaged socially online.
This document discusses why small businesses need a mobile experience. It provides statistics showing the rapid growth of mobile usage and apps. Customers are using mobile to find businesses and a lack of mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. Having a mobile app or site allows businesses to connect with customers anywhere and drive more store traffic and leads. Mobile can increase productivity and avoid lost business. The document promotes developing a mobile app or site to help small businesses grow in the mobile era.
This document discusses preparing websites for mobile users. It begins by noting how consumers are constantly connected across different devices. It then discusses Google's focus on improving the mobile user experience through algorithm updates that favor mobile-friendly sites. The document outlines various design options for making sites mobile-friendly, including responsive design and separate mobile sites. It emphasizes testing sites on mobile using Google's tools and recommendations. A case study shows how one company improved mobile traffic, sales, and future-proofed their site using a responsive design approach. The document concludes by offering examples of well-designed mobile websites.
Omni Channel Marketing Conference - Mal ChiaTony Booth
Mobile commerce is growing rapidly in Australia, with 60% of Australians having made a purchase from a smartphone. Mobile commerce has grown from $155 million in 2010 to $5.6 billion in 2012, representing over 3500% growth in just two years. However, barriers like security concerns and a lack of comfort inhibit more purchasing from smartphones. To boost mobile commerce, companies need to optimize the mobile user experience, simplify checkout processes, and address common user frustrations like abandoned shopping carts. Effective mobile strategies can transform the customer experience and drive significant revenue growth.
Webinar- The Mobile Opportunity for Local and Multi-Location BusinessesRio SEO
Stop struggling with desktop optimization—the real action now and in future is in mobile. According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours.
Don’t be left behind! Mobile local isn’t a ‘flavor of the day’ marketing trend; it’s the present-day reality for enterprise marketers trying to connect with highly motivated mobile consumers. Those lacking a focus on mobile are losing market share to their mobile local-savvy competitors. In this webinar Tyler Ludwig and Kent Lewis will take us through the key strategies for mobile success.
Join us for this webinar and learn:
• The mobile local playbook to make sure you’re mobile-ready
• What a mobile-friendly site looks and feels like for consumers
• How paid search can attract qualified leads
• The importance of storytelling for the mobile users to maximize visibility and conversions
If your company provides complex technical solutions with million-dollar price tags, then you know the struggle all too well: the long, expensive sales cycles and rapid commoditization.
Capabilities vs Value: Simplifying Your Technology's Messaging
As part of SoCal BMA's "The Leading Edge" executive signature series, this presentation was delivered by Carla Fitzgerald, Chief Marketing Officer, Smith Micro Software on February 18, 2015.
Unfortunately, in the fast and ever-changing tech industry, the innovations we are so proud of are fleeting, and can actually become a deficit for your messaging. Too much focus on advanced technology can cause us to miss the mark and alienate buyers -- like trying to sell “microwaves to cavemen.” We have been conditioned to provide every sort of competitive matrix and standards compliance checklist, only to further drive prospects into a state of analysis paralysis. And then we wonder why it’s taking so long for the customer to make a decision!
As business leaders in tech, we all run the risk of falling into the black hole of technology jargon, placing too much emphasis on architectures and feature sets -- and not enough on what buyers really care about: Value. Ask yourself:
- Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor?
- How often is your sales team directed to “sell high” -- only to get pushed down by prospects to their technical evaluators?
- Are your website, marketing collateral and presentations focused on what your product does, instead of why it matters?
In her presentation Carla Fitzgerald addressed:
- The perils of getting caught up in the feature-comparison game
- Simple ways to determine if your messaging is overly complex
- The importance of “value” as the driver of both internal and external communications
It’s easy to fall into the technical jargon trap, and critical to avoid it if you want to gain trust and “buy in” from your customers and prospects. Whether you are responsible for message development as a marketing exec, or message delivery as a sales or business executive, this event is for you.
Visit http://www.SoCalBMA.org/Events to view our Events Calendar.
THE MOBILE WORKFORCE, VALUE IN A 24/7 BUSINESSBrady Behrman
PunchOut2Go, CEO, Brady Behrman took the stage with Chris Farrell from SciQuest to present "The Mobile Workforce Value of 24/7 Business". This session provided a look at where mobile procurement has been, where it is going and what is next.
Presentation from the Women in Technology Summit 2013. This is strategy portion of the presentation, focusing on building Responsive Websites, Mobile app development and which device(s) to build for and general considerations when putting together your mobile strategy.
Achieving a four star site and an excellent mobile experienceMatt Johnson
The document discusses changes made to a council website to improve the mobile experience for users. It:
- Simplified pages by removing unused content and "council speak" and focusing on key tasks.
- Adopted responsive web design instead of developing a separate mobile app to save money and allow updates in one place.
- Saw mobile usage of the site increase dramatically from 1% in 2009 to 43% in 2014, with over half of mobile visits from smartphones.
- Concludes that more people browse online via mobile but prefer desktop for complex tasks, and mobile users tend to be more engaged socially online.
This document discusses why small businesses need a mobile experience. It provides statistics showing the rapid growth of mobile usage and apps. Customers are using mobile to find businesses and a lack of mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. Having a mobile app or site allows businesses to connect with customers anywhere and drive more store traffic and leads. Mobile can increase productivity and avoid lost business. The document promotes developing a mobile app or site to help small businesses grow in the mobile era.
This document discusses preparing websites for mobile users. It begins by noting how consumers are constantly connected across different devices. It then discusses Google's focus on improving the mobile user experience through algorithm updates that favor mobile-friendly sites. The document outlines various design options for making sites mobile-friendly, including responsive design and separate mobile sites. It emphasizes testing sites on mobile using Google's tools and recommendations. A case study shows how one company improved mobile traffic, sales, and future-proofed their site using a responsive design approach. The document concludes by offering examples of well-designed mobile websites.
Omni Channel Marketing Conference - Mal ChiaTony Booth
Mobile commerce is growing rapidly in Australia, with 60% of Australians having made a purchase from a smartphone. Mobile commerce has grown from $155 million in 2010 to $5.6 billion in 2012, representing over 3500% growth in just two years. However, barriers like security concerns and a lack of comfort inhibit more purchasing from smartphones. To boost mobile commerce, companies need to optimize the mobile user experience, simplify checkout processes, and address common user frustrations like abandoned shopping carts. Effective mobile strategies can transform the customer experience and drive significant revenue growth.
Webinar- The Mobile Opportunity for Local and Multi-Location BusinessesRio SEO
Stop struggling with desktop optimization—the real action now and in future is in mobile. According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours.
Don’t be left behind! Mobile local isn’t a ‘flavor of the day’ marketing trend; it’s the present-day reality for enterprise marketers trying to connect with highly motivated mobile consumers. Those lacking a focus on mobile are losing market share to their mobile local-savvy competitors. In this webinar Tyler Ludwig and Kent Lewis will take us through the key strategies for mobile success.
Join us for this webinar and learn:
• The mobile local playbook to make sure you’re mobile-ready
• What a mobile-friendly site looks and feels like for consumers
• How paid search can attract qualified leads
• The importance of storytelling for the mobile users to maximize visibility and conversions
If your company provides complex technical solutions with million-dollar price tags, then you know the struggle all too well: the long, expensive sales cycles and rapid commoditization.
Capabilities vs Value: Simplifying Your Technology's Messaging
As part of SoCal BMA's "The Leading Edge" executive signature series, this presentation was delivered by Carla Fitzgerald, Chief Marketing Officer, Smith Micro Software on February 18, 2015.
Unfortunately, in the fast and ever-changing tech industry, the innovations we are so proud of are fleeting, and can actually become a deficit for your messaging. Too much focus on advanced technology can cause us to miss the mark and alienate buyers -- like trying to sell “microwaves to cavemen.” We have been conditioned to provide every sort of competitive matrix and standards compliance checklist, only to further drive prospects into a state of analysis paralysis. And then we wonder why it’s taking so long for the customer to make a decision!
As business leaders in tech, we all run the risk of falling into the black hole of technology jargon, placing too much emphasis on architectures and feature sets -- and not enough on what buyers really care about: Value. Ask yourself:
- Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor?
- How often is your sales team directed to “sell high” -- only to get pushed down by prospects to their technical evaluators?
- Are your website, marketing collateral and presentations focused on what your product does, instead of why it matters?
In her presentation Carla Fitzgerald addressed:
- The perils of getting caught up in the feature-comparison game
- Simple ways to determine if your messaging is overly complex
- The importance of “value” as the driver of both internal and external communications
It’s easy to fall into the technical jargon trap, and critical to avoid it if you want to gain trust and “buy in” from your customers and prospects. Whether you are responsible for message development as a marketing exec, or message delivery as a sales or business executive, this event is for you.
Visit http://www.SoCalBMA.org/Events to view our Events Calendar.
The webinar overview provided information on Bizness Apps, a mobile platform company, and the growing mobile industry. Key points included that Bizness Apps is the #1 mobile platform in the world, has over 1% of total apps in iTunes, and offers both mobile apps and websites. The mobile app industry has grown from $11 billion in 2011 to an estimated $110 billion in 2017, representing 1000% growth. The webinar demonstrated new and upcoming Bizness Apps features and the Bizness CRM tool.
Three ways to harness the power of innovation p camp austin aug 2016[162070]Todd Middlebrook
How does the rising dominance of agile, big data and the UX affect product management today and how can you harness the power of all three to develop innovative products that deliver revenue. Find out in this interactive session with Todd Middlebrook, Pragmatic Marketing Instructor and former product leader at Microsoft, Virtual Bridges and IBM Tivoli Software in this presentation delivered at ProductCamp Austin August 2016.
Fitnyc module 11 mobile analytics overview for fitMarshall Sponder
Mobile analytics is challenging due to differences from web analytics. Session tracking relies on device IDs rather than cookies, and measurement focuses more on engagement than page views. Unique visitors are difficult to measure for mobile. When evaluating mobile analytics products, considerations include dashboard views, specific analysis needs, integration capabilities, and pricing models. Campaign management functionality built into products is also important. There are over 40 mobile analytics products available.
Wisely is a mobile tech company based in Ann Arbor, Michigan that tracks payment data through separate consumer and merchant apps to power loyalty programs for restaurants and bars. The company uses real-time Bluetooth beacon tracking of users and aggregates individual and collective spending data to provide merchants with analytics and tools to build customized loyalty programs. Started 3 years ago by two founders, Wisely currently has 5 employees and runs on convertible notes, earning small subscription fees from merchants. It competes with companies providing reservation or loyalty services but distinguishes itself by seamlessly connecting loyalty programs to individualized spending data to improve customer experiences and business operations. Wisely is preparing for a Series A funding round and plans to expand its platform capabilities and integrate
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
How to develop successful mobile productsNexer Digital
This document discusses best practices for developing successful mobile products. It notes that AutoTrader has many mobile offerings including apps, websites, and tools. Usage patterns vary between weekdays and weekends, and different platforms see different uses depending on time of day and location. The document emphasizes building for speed and usability on mobile, testing across devices, and using agile and data-driven approaches to continuously improve products over time. It also stresses the importance of hiring the right people to work in cross-functional squads to deliver high-quality mobile experiences.
This presentation, delivered by Liya Sharif of Qualcomm Technologies, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
We are living in an era where the lines of marketing are becoming blurrier and less defined. Channels are intersecting and cross-pollinating one with the other. Social media is blending our personal behavior with our professional one. When thinking of Qualcomm, you immediately think of it as a B2B brand. At the end of the day, Qualcomm's biggest customers have been OEM's. But when you properly understand what Qualcomm stands for, you then immediately realize that, one way or another, everyone gets impacted by it: Robotic, IOE, Connected home, wearable technology, automotive... Qualcomm is the essential accelerator of progress in mobile and, in today's world, everyone wants to get affected by progress.
Brands are focusing less and less on targeting just consumers or just businesses. As a result of this new media landscape, audiences have blended and brands are now adding the notion of replacing B2B or B2C with H2H (human-to-human). It's becoming less about who your brand is or the message it is trying to send. The key to success these days is to 'speak more human'. Liya Sharif shared insights on how this concept applies to Qualcomm in a very relevant way.
Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward,
100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue
A basic introduction to the value of working with analytics in Mobile Apps (and elsewhere. A key point is that you must think ahead and design your solution so that it allows optimization and re-use after release without major IT involvement. Cases in the presentation are from Scandinavian Airlines, Tryg Insurance, Maersk, and Apple.
The document outlines several critical success factors for creating a usable mobile app, including analyzing tasks, using color and sizing appropriately, minimizing typing, preventing errors, ensuring performance and security, and using simple language. It also recommends continuously improving apps by collecting user data to optimize tasks and fix issues. Finally, it discusses how successful apps can reach new customers, drive in-app purchases and ads, showcase products, and allow 24/7 customer interaction and connection without Wi-Fi.
MAU Vegas 2016 — What Makes a Winning Mobile Data StrategyGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:10am - 10:30am
Customer data is powering the rapid growth of the app economy, and powering customer data are at least 100 companies that help app developers, marketers, and publishers make data-driven decisions and drive actions from them. Learn the typical “maturation model” through which businesses typically adapt these app services, the three most common data strategies employed when doing so and how to select the right approach and data strategy for your organization.
Michael Katz, CEO / Co-Founder @ mParticle
This document discusses mobile UX design. It notes that 75% of traffic now comes from mobile apps and that mobile usage is approaching a majority. When planning an app, developers must choose between native and HTML approaches. Native apps have advantages like unlimited hardware access and offline use but are more expensive to develop, while HTML is cheaper but lacks some capabilities. The document emphasizes designing for insights about users rather than ideas, using qualitative research to understand why problems exist. It also stresses knowing users, doing one thing well, focusing on the user experience above all else, moving quickly through iterations, and providing natural and intuitive experiences through careful attention to details.
Mobile marketing is the new era as smartphones and tablets grow rapidly. Smartphone shipments increased 61% in 2011 to nearly 500 million units globally. India's smartphone market is led by Nokia, though its market share dropped 50% in 2011. Most mobile users access the internet via their smartphones and tablets for searching, social networking, videos, and shopping. Websites must optimize for mobile with simple layouts, prioritized content, and actions oriented design to drive conversions from mobile users who have high expectations of quick loading and easy to use mobile sites.
This document discusses why businesses need a mobile experience and mobile apps. It notes that mobile usage and smartphone ownership are growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers increasingly use mobile to find local businesses and make purchases. Not having a mobile experience can lose businesses customers. Customers also prefer apps over mobile websites. The document then discusses how mobile apps can display business information, links to social networks, and live updates to engage customers. It concludes by providing contact information to get started with developing a mobile app and website.
Presentation I gave at the first QA Summit for Digital Healthcare Marketing in Chicago on October 24th 2013.
Attendees included marketing directors, QA professionals, and digital directors from leading healthcare companies and advertising agencies. Its purpose was to establish the first QA Best Practices document designed specifically for healthcare marketing.
The goal of this presentation was to show why mobile should be a priority when designing internet applications.
The document discusses the importance of focusing on human needs rather than mobile trends when developing new products. Iasonas Antonopoulos, the Product Development Director at M-STAT, emphasizes that satisfying existing needs or finding new needs is more important than following mobile trends. He believes imagination is more important than knowledge and encourages keeping calm and thinking of human needs when developing new products and solutions.
Why Apps Succeed: 4 Keys to Winning the Digital Quality GamePerfecto by Perforce
Every company with a digital presence aims at delivering a great digital experience. But why do some web and mobile apps succeed better than others? As part of our ongoing search to find out, we surveyed over 1,000 technical experts and business leaders from various industries.
Join us for a live webinar as we discuss the findings of this report with experts from Perfecto, Cigna and Shop.com! Topics include:
-The four main obstacles preventing digital success and how to overcome them
-How web & mobile teams are organized to meet the demand for faster releases
-The digital testing strategies that increase velocity and allow teams to keep up with consumer demand
-Why automation and real-user condition testing is critical for achieving success
“What the App?”… A Modernization Strategy for Your Business Applications John Head
John Head gave a presentation on application modernization strategies. He discussed how social, mobile, and cloud disruptors are impacting applications and why modernization is important. Key points included how to integrate social processes into applications, extending legacy systems through platforms and cognitive technologies, and options like maintaining, modernizing, or replatforming applications. The presentation included demos of integrating applications with social platforms and surrounding legacy systems.
The webinar overview provided information on Bizness Apps, a mobile platform company, and the growing mobile industry. Key points included that Bizness Apps is the #1 mobile platform in the world, has over 1% of total apps in iTunes, and offers both mobile apps and websites. The mobile app industry has grown from $11 billion in 2011 to an estimated $110 billion in 2017, representing 1000% growth. The webinar demonstrated new and upcoming Bizness Apps features and the Bizness CRM tool.
Three ways to harness the power of innovation p camp austin aug 2016[162070]Todd Middlebrook
How does the rising dominance of agile, big data and the UX affect product management today and how can you harness the power of all three to develop innovative products that deliver revenue. Find out in this interactive session with Todd Middlebrook, Pragmatic Marketing Instructor and former product leader at Microsoft, Virtual Bridges and IBM Tivoli Software in this presentation delivered at ProductCamp Austin August 2016.
Fitnyc module 11 mobile analytics overview for fitMarshall Sponder
Mobile analytics is challenging due to differences from web analytics. Session tracking relies on device IDs rather than cookies, and measurement focuses more on engagement than page views. Unique visitors are difficult to measure for mobile. When evaluating mobile analytics products, considerations include dashboard views, specific analysis needs, integration capabilities, and pricing models. Campaign management functionality built into products is also important. There are over 40 mobile analytics products available.
Wisely is a mobile tech company based in Ann Arbor, Michigan that tracks payment data through separate consumer and merchant apps to power loyalty programs for restaurants and bars. The company uses real-time Bluetooth beacon tracking of users and aggregates individual and collective spending data to provide merchants with analytics and tools to build customized loyalty programs. Started 3 years ago by two founders, Wisely currently has 5 employees and runs on convertible notes, earning small subscription fees from merchants. It competes with companies providing reservation or loyalty services but distinguishes itself by seamlessly connecting loyalty programs to individualized spending data to improve customer experiences and business operations. Wisely is preparing for a Series A funding round and plans to expand its platform capabilities and integrate
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
How to develop successful mobile productsNexer Digital
This document discusses best practices for developing successful mobile products. It notes that AutoTrader has many mobile offerings including apps, websites, and tools. Usage patterns vary between weekdays and weekends, and different platforms see different uses depending on time of day and location. The document emphasizes building for speed and usability on mobile, testing across devices, and using agile and data-driven approaches to continuously improve products over time. It also stresses the importance of hiring the right people to work in cross-functional squads to deliver high-quality mobile experiences.
This presentation, delivered by Liya Sharif of Qualcomm Technologies, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
We are living in an era where the lines of marketing are becoming blurrier and less defined. Channels are intersecting and cross-pollinating one with the other. Social media is blending our personal behavior with our professional one. When thinking of Qualcomm, you immediately think of it as a B2B brand. At the end of the day, Qualcomm's biggest customers have been OEM's. But when you properly understand what Qualcomm stands for, you then immediately realize that, one way or another, everyone gets impacted by it: Robotic, IOE, Connected home, wearable technology, automotive... Qualcomm is the essential accelerator of progress in mobile and, in today's world, everyone wants to get affected by progress.
Brands are focusing less and less on targeting just consumers or just businesses. As a result of this new media landscape, audiences have blended and brands are now adding the notion of replacing B2B or B2C with H2H (human-to-human). It's becoming less about who your brand is or the message it is trying to send. The key to success these days is to 'speak more human'. Liya Sharif shared insights on how this concept applies to Qualcomm in a very relevant way.
Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward,
100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue
A basic introduction to the value of working with analytics in Mobile Apps (and elsewhere. A key point is that you must think ahead and design your solution so that it allows optimization and re-use after release without major IT involvement. Cases in the presentation are from Scandinavian Airlines, Tryg Insurance, Maersk, and Apple.
The document outlines several critical success factors for creating a usable mobile app, including analyzing tasks, using color and sizing appropriately, minimizing typing, preventing errors, ensuring performance and security, and using simple language. It also recommends continuously improving apps by collecting user data to optimize tasks and fix issues. Finally, it discusses how successful apps can reach new customers, drive in-app purchases and ads, showcase products, and allow 24/7 customer interaction and connection without Wi-Fi.
MAU Vegas 2016 — What Makes a Winning Mobile Data StrategyGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:10am - 10:30am
Customer data is powering the rapid growth of the app economy, and powering customer data are at least 100 companies that help app developers, marketers, and publishers make data-driven decisions and drive actions from them. Learn the typical “maturation model” through which businesses typically adapt these app services, the three most common data strategies employed when doing so and how to select the right approach and data strategy for your organization.
Michael Katz, CEO / Co-Founder @ mParticle
This document discusses mobile UX design. It notes that 75% of traffic now comes from mobile apps and that mobile usage is approaching a majority. When planning an app, developers must choose between native and HTML approaches. Native apps have advantages like unlimited hardware access and offline use but are more expensive to develop, while HTML is cheaper but lacks some capabilities. The document emphasizes designing for insights about users rather than ideas, using qualitative research to understand why problems exist. It also stresses knowing users, doing one thing well, focusing on the user experience above all else, moving quickly through iterations, and providing natural and intuitive experiences through careful attention to details.
Mobile marketing is the new era as smartphones and tablets grow rapidly. Smartphone shipments increased 61% in 2011 to nearly 500 million units globally. India's smartphone market is led by Nokia, though its market share dropped 50% in 2011. Most mobile users access the internet via their smartphones and tablets for searching, social networking, videos, and shopping. Websites must optimize for mobile with simple layouts, prioritized content, and actions oriented design to drive conversions from mobile users who have high expectations of quick loading and easy to use mobile sites.
This document discusses why businesses need a mobile experience and mobile apps. It notes that mobile usage and smartphone ownership are growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers increasingly use mobile to find local businesses and make purchases. Not having a mobile experience can lose businesses customers. Customers also prefer apps over mobile websites. The document then discusses how mobile apps can display business information, links to social networks, and live updates to engage customers. It concludes by providing contact information to get started with developing a mobile app and website.
Presentation I gave at the first QA Summit for Digital Healthcare Marketing in Chicago on October 24th 2013.
Attendees included marketing directors, QA professionals, and digital directors from leading healthcare companies and advertising agencies. Its purpose was to establish the first QA Best Practices document designed specifically for healthcare marketing.
The goal of this presentation was to show why mobile should be a priority when designing internet applications.
The document discusses the importance of focusing on human needs rather than mobile trends when developing new products. Iasonas Antonopoulos, the Product Development Director at M-STAT, emphasizes that satisfying existing needs or finding new needs is more important than following mobile trends. He believes imagination is more important than knowledge and encourages keeping calm and thinking of human needs when developing new products and solutions.
Why Apps Succeed: 4 Keys to Winning the Digital Quality GamePerfecto by Perforce
Every company with a digital presence aims at delivering a great digital experience. But why do some web and mobile apps succeed better than others? As part of our ongoing search to find out, we surveyed over 1,000 technical experts and business leaders from various industries.
Join us for a live webinar as we discuss the findings of this report with experts from Perfecto, Cigna and Shop.com! Topics include:
-The four main obstacles preventing digital success and how to overcome them
-How web & mobile teams are organized to meet the demand for faster releases
-The digital testing strategies that increase velocity and allow teams to keep up with consumer demand
-Why automation and real-user condition testing is critical for achieving success
“What the App?”… A Modernization Strategy for Your Business Applications John Head
John Head gave a presentation on application modernization strategies. He discussed how social, mobile, and cloud disruptors are impacting applications and why modernization is important. Key points included how to integrate social processes into applications, extending legacy systems through platforms and cognitive technologies, and options like maintaining, modernizing, or replatforming applications. The presentation included demos of integrating applications with social platforms and surrounding legacy systems.
Why Apps Succeed: 4 Keys to Winning the Digital Quality GameAustin Marie Gay
Every company with a digital presence aims at delivering a great digital experience. But why do some web and mobile apps succeed better than others? As part of our ongoing search to find out, we surveyed over 1,000 technical experts and business leaders from various industries.
Join us for a live webinar as we discuss the findings of this report with experts from Perfecto, Cigna and Shop.com! Topics include:
-The four main obstacles preventing digital success and how to overcome them
-How web & mobile teams are organized to meet the demand for faster releases
-The digital testing strategies that increase velocity and allow teams to keep up with consumer demand
-Why automation and real-user condition testing is critical for achieving success
The document discusses mobile strategy and metrics. It covers topics such as mobile commerce, applications, and the size of the app economy. It also discusses how mobility has impacted business through context over process, ecosystems rather than products, and changing revenue models. The document outlines challenges in developing enterprise applications and metrics to measure including funnel analysis, social stickiness, mapping context, and social graphs.
This document provides an overview of a webinar on stress testing for the digital economy presented by Julie Craig of Enterprise Management Associates and Sven Hammar of Apica. The webinar discusses how new technologies and use cases like mobile applications, APIs, and streaming are challenging organizations to deliver high performance. Continuous delivery practices are supporting digital transformation but also increasing pressure on IT. Automating testing and monitoring across the software development lifecycle is key to addressing this. The webinar then highlights Apica's load testing solutions and how they help customers test applications, APIs, and infrastructure for capacity and stability under high load scenarios.
The document discusses the Magic AppMall, a mobile app development platform. It notes the growing market for mobile apps and challenges of traditional in-house or outsourced development approaches. The Magic AppMall aims to provide a simple solution for enterprises by allowing generation of apps from existing data sources with no coding required. It features an app store interface for centralized app management, integration with various systems, and templates for quick configuration. The platform architecture supports multi-tenancy and customization per tenant or app.
5 Must Haves for Launching a Successful Mobile ProductRobert Woo
Why do so many mobile app launches fail? How can you make sure your app succeeds from day one? Rocket Farm Studios and TechCXO hosted a joint event that taught Boston executives the right way to launch their mobile products.
The document provides an overview of 6 key features for an effective mobile business strategy:
1. Identifying the right use cases based on business goals and processes
2. Leveraging data from multiple sources to provide relevant information to employees and customers
3. Establishing guidelines for mobile delivery approaches including native apps, web apps, and hybrid apps
4. Investing in user experience design through user research and analytics
5. Tracking metrics to measure initiative success and obtain feedback
6. Developing an innovation plan to continuously improve mobile experiences through regular updates
Using cloud-based software is standard practice for modern industries and most consumers, yet many local governments have still not fully understood and adopted this technology.
Topics:
* What are the major differences between traditional client/server and SaaS?
* How can SaaS improve internal efficiency and improve public services?
* How does the technology underlying SaaS address things like scalability, security, and adaptability?
* Lessons learned
Construction Software & Technology Applications: What fits your biz?Bridgit
Presented at: Vancouver Regional Construction Association
Construction Learning Forum by Lauren Hasegawa, Co-Founder of Bridgit
Construction Technology Applications: What fits your biz?
1. Mobile SaaS vs. stand-alone apps
2. Selecting the right software solution
3. Ready to roll out?
Bridgit is a cloud-based mobile and web construction software that lets general contractors, engineering consultants, architects, owners, and subcontractors collaborate to manage all project deficiencies in real-time.
A Perspective from the intersection Data Science, Mobility, and Mobile DevicesYael Garten
Invited talk at Stanford CSEE392I (Seminar on Trends in Computing and Communications) April 24, 2014.
Covered three topics: (1) Data science at LinkedIn. (2) Mobile data science — how is it different, challenges and opportunities. Examples of how data science impacts business and product decisions. (3) Mobile today, and LinkedIn's mobile story.
This document summarizes a presentation given by Rachel Obstler, VP of Products at Keynote, about digital business optimization. The presentation covered:
1) Keynote's new Digital Business Optimization platform and the newest addition of Digital Performance Intelligence, which provides performance insights in a business context.
2) There is a need for digital performance analytics that bridge the gap between business and IT perspectives to maximize ROI on digital investments and understand customer experiences across channels.
3) Most organizations currently lack comprehensive analytics to make strategic decisions about digital initiatives both now and in the future.
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...Mozu
Learn how to deliver a seamless digital experience with this presentation from Jason Wallis, CTO of Mozu, featuring Adam Silverman, Principal Analyst at Forrester Research.
Watch the webinar replay here: http://info.mozu.com/ecommerce-responsive-design-considerations-webinar.html
Agile has become one of today's often used methodology in delivering customer experience via enterprise software and services. This presentation gives an overview of why, what and how to leverage enterprise agile practice to deliver superior CX. Though this presentation targets all agile practitioners and enthusiasts, people responsible and driving agile adoption in their organization in different capacities, may find this a useful summary.
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android and 300 million iPhone activations. Customers are using mobile to find businesses, and not having a mobile experience can lose business. 62% of searches for restaurants on Valentine's Day were on mobile devices. The mobile app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive more store traffic. The document provides examples of businesses that saw a 25% increase in transactions after releasing a mobile app. It argues that small businesses should not ignore mobile to stay competitive and grow their business.
This document discusses the need for real device mobile monitoring solutions. It notes that mobile applications have unique requirements compared to web applications, such as location services and device hardware, that require testing on actual devices. Effective mobile monitoring solutions must utilize real devices on real networks, integrate with existing monitoring platforms, and ensure high availability to address issues quickly. The document promotes an upcoming webinar and whitepaper on Perfecto Mobile's real device monitoring product and highlights its ability to leverage real devices, reduce overhead, integrate with other tools, and meet high service level objectives.
The document introduces KidoZen, a next generation enterprise mobility platform. It provides an overview of KidoZen's capabilities including large APIs, hybrid cloud support, and ability to access and manage enterprise data sources. It then discusses KidoZen's customers, pricing, locations, and recent funding. Use case examples are given for education, customer service, logistics, and retail that highlight challenges, business impacts, and why customers selected KidoZen.
Responsive design in sp seminar buildingi 20130918Bill England
The document discusses responsive design for a SharePoint 2013 intranet for MacDonald Miller, an HVAC contractor. It provides an overview of responsive design and why it is important given increasing mobile usage. It then discusses two approaches to responsive design - graceful degradation and progressive enhancement. It highlights lessons learned, including understanding user needs, testing across devices and browsers, optimizing for touch, leveraging SharePoint functionality, and ensuring good content. Resources for responsive design are also provided.
The document discusses data and analytics services presented by Kapil Singhal. It covers building blocks like data migration, governance, lakes, integration and analytics. It also discusses emerging technologies like cloud, big data, IoT and their impact. Finally, it discusses digital transformation frameworks and maturity assessments.
This document summarizes a presentation given by Eric Raarup from Avtex and Mike Peterson from Microsoft on June 12th, 2013 about the intersection of technology and marketing. The presentation covered key trends impacting marketing like mobility, social media, cloud computing and data. It showcased Microsoft's technology landscape for marketers, including Dynamics CRM, ClickDimensions, and tools for social analytics, data visualization, and responsive design. The presentation discussed how these technologies can help with web-to-lead conversion, lead nurturing, gaining customer insights, delivering content to sales teams, and allocating marketing resources effectively.
Similar to Next level 2016 the mobile workforce presentation (20)
1. THE MOBILE WORKFORCE
VALUE IN A 24/7 BUSINESS
AUGUST 8, 2016 SciQuest Next Level 16The Mobile Workforce
Chris Farrell
Advisor, Enterprise
Solutions at Pogo
Brady Behrman
CEO
PunchOut2Go
2. FIR
Fun. Interactive. Rewarding
2
“The key to measuring an App’s success is not
downloads. It’s usage.”
Andy Farrell, Pogo CEO
How do you make Apps more usable?
FIR
▪ Fun
▪ Interactive
▪ Rewarding
3. THE MOBILE
WORKFORCE
AGENDA
3AUGUST 8, 2016 SciQuest Next Level 16
1 Mobile by the Numbers
2 Mobile Criticality and Value
3 eShopping Technology Advancements
4 Making Mobile Apps Work
5 Challenges of Successful Mobility
6 Results and Recommendations
4. MOBILE PHONE (SMART PHONE)
OWNERSHIP IN THE US
4
2011 – 35%
2016 – 72%
18 – 35 years old: 92%
AUGUST 8, 2016 SciQuest Next Level 16
2016
Percentage of US Adults that own a Smartphone
2011
5. ON-LINE SHOPPING TRENDS
5
▪ Multi-Screening
• Shopping online through multiple device types
• Steady increase in shopping – now more than 50%
• Concurrent with overall decline in multi-screening
▪ US eCommerce Conversion Rates (4Q 2015)
• Overall 3.62%
• Traditional Platforms 4.66%
• Tablets 3.89%
• Smart Phone 1.43% (UK: 3.05%)
AUGUST 8, 2016 SciQuest Next Level 16
Source: smartinsights.com
6. ACCESSING CONTENT
6
▪ 90% of Mobile Content access is via Apps
“It’s an App World. The Web just lives in it.” – Yahoo Flurry
▪ Mobile Research Breakdown: Where do People begin
their research on smartphones?
Search Engines 48%
Branded Web Site 33%
Branded Apps 26%
▪ These numbers are for all US adults. The numbers for
Younger adults (18 – 35) are more skewed to mobile
AUGUST 8, 2016 SciQuest Next Level 16
7. MOBILE VALUE PROPOSITIONS
▪ Enabling Mobile isn’t a simple decision
▪ Mobile for the “sake of Mobile” isn’t appropriate
▪ Business system and process characteristics
appropriate for mobile value proposition
• Access Anytime
• Access Anywhere
• Real-time pressure on tasks
▪ But just having an App isn’t enough …
Make an organizational decision to “Go Mobile”
8. LIKE E-PROCUREMENT, ADOPTION IS KEY TO A
SUCCESSFUL MOBILE STRATEGY
Stickiness, not download count, is best measure of success
How do you make an App sticky?
▪ Usable
• Fits within the scope of business needs
• Available regardless of connection status
▪ Interactive
• Delivers valuable information
• Progresses along processes
▪ Fulfilling
• Accomplishes tasks and meets goals
• Gives constant value through multiple processes
10. SUPPLIER ADOPTION
▪ How well suited are
suppliers?
▪ How can buyers better
leverage technology to
streamline their spend?
▪ What do Suppliers
need to do?
▪ What does the
landscape look like?
12. WHAT DOES THE PURCHASING PROCESS
LOOK LIKE?
We need to
buy things
Access to Purchasing System
Search for product(s)
Add items to Cart
Check Budget
Submit
Approval Process
Place Order Purchasing
13. WEB TO MOBILE
USABLE, INTERACTIVE, FULFILLING
Functionality in eShopping
Mobile Requirements
Access to Purchasing System
Search for product(s)
Add item(s) to Cart
Check Budget
Submit
Approval Process
Place Order
Full Shopping Functionality
Approval Capabilities
Go Beyond Purchasing
15. MAKING A STICKY APP
USABLE & INTERACTIVE
Fully Functional (compared to Web Site)
UI adjusted to form factor
Support for Full Process
Crosses User Types
Summary of Action Items
Message / Activity Push
17. CHALLENGES
TECHNOLOGY MANAGEMENT
▪ BYOD Concerns
• Massive Device List for Support
• Electronic Security
• Physical Security
▪ Cross-platform Usability
• Screen Size
• Pipe Size
▪ Supplier Interaction
• “Full Web Site” vs. Mobile Environment
• Support for Catalogs
• Support for Mobile Punch-out
18. CHALLENGES
PERSONNEL
▪ After-Hours Access
• Work / Life Balance
• Overtime Concerns
▪ Misplaced Expectations
• Tethering concerns (Speed)
• 24/7 Issues (“I ordered it Saturday”)
▪ Flooding
• Analogous to Automating Procurement, but NOT A/P
• Untenable Action Counts can Pile Up
19. CHALLENGES
PROPERLY GETTING WORK DONE
▪ Rubber Stamping
• Flooding
• Usability
▪ Timeliness
• Delays Until Mobile App Used
▪ Missing Information
• Unsupported Suppliers
20. RECOMMENDATIONS
20
▪ Going Mobile is a question of “When” – not ”If”
• Changes in workforce demographics
• Improving technology
• Blurred lines between Smartphones and Tablets
▪ Flooding concerns are unwarranted
• Always available NOT the same as always on
• It’s procurement, not impulse buys
▪ Mobile Workflow Management through Apps is Critical
• 90% of access via Apps
• Control of communication to devices
AUGUST 8, 2016 SciQuest Next Level 16