Wisely is a mobile tech company based in Ann Arbor, Michigan that tracks payment data through separate consumer and merchant apps to power loyalty programs for restaurants and bars. The company uses real-time Bluetooth beacon tracking of users and aggregates individual and collective spending data to provide merchants with analytics and tools to build customized loyalty programs. Started 3 years ago by two founders, Wisely currently has 5 employees and runs on convertible notes, earning small subscription fees from merchants. It competes with companies providing reservation or loyalty services but distinguishes itself by seamlessly connecting loyalty programs to individualized spending data to improve customer experiences and business operations. Wisely is preparing for a Series A funding round and plans to expand its platform capabilities and integrate

1. Wisely
Arjun Iyer (aiyer)

2. What’s Wisely about?
• Mobile tech company in downtown Ann Arbor
• Tracking payment data to power apps
• Current focus is loyalty for restaurant and bars
• Separate app for consumer and merchants
• Whole infrastructure/toolset for merchants to use

3. Consumer facing
• Download app and
connect credit card
• Go out and redeem
perks and benefits
based on your
spending patterns
(partially seamless)
• Track your loyalty on
the app and provide
feedback to
merchants

4. Merchant facing
• Individualized data
• Aggregate data
• Real time tracking
of users (Bluetooth
beacons)
• Toolset for building
loyalty program

5. History
• Started 3 years ago right
here!
• Founded by Tyler Felous and
Mike Vichich Originally an
app called Glyph
• Then app called Explore
• Then Loyalty
• Now rebranded back to
Wisely with Loyalty as the
product

6. Financials
• Just 5 of us + a few interns/freelancers
• Pre Series A!
• Run on convertible notes
• Small income from merchants subscribing to our data/using our
system
• Ranges from $150 - $300 for “starter” package
• Gearing up for Series A

7. Competitors
• OpenTable
• Reservation tool that can get personalized data
• Swipely
• Analytics platform to see consumer spending/trends
• Spring Rewards
• Discount app that connects to creditcard

8. Secret Sauce?
• We do in combination what our competitors do
• Seamless loyalty and analytics tracking platform for Restaurants and
Bars
• No one connects loyalty to individualized data – This model both
drives consumers and improves/changes establishments’ hospitality
and business.

9. What’s hot
• Everything’s hot we’re a true startup
• The next big thing (its been a while but its finally coming out!) is
credit card connections
• Taking steps to making the product more of a platform
• We just expanded to NYC, Atlanta, and Philly

10. Future
• Series A – Summer
• Expanding more – SF Summer
• Directly connecting to Visa, MC, Amex
• A whole new look
• Integrating with Swipely
• Integration with open-table/seating charts

11. Story?
• Some of Wisely was developed right here in this classroom assuming
441 has always been taught in this classroom