This document discusses next generation content technologies being developed at VTT Technical Research Centre of Finland. VTT is a multidisciplinary research organization working on applied materials, energy, ICT, and other areas. The document notes that currently most content is designed for PCs, but numerous new devices like mobile phones, e-readers, smart TVs, and more will require content to be optimized for different screens. It discusses how content can be designed to separate content from presentation to allow for dynamic formatting across devices. It also covers developing new forms of interaction like touch, gestures and speech recognition. The goal is to serve users based on their unique context through technologies like augmented reality, geolocation and smart environments.

1. Next Generation Content Technologies
Content Strategy Forum ´13 , Helsinki 11. - 13.9.2013
Prof. Caj Södergård
VTT Technical Research Centre of Finland

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VTT Technical Research Centre of Finland
VTT IS
 a globally networked multitechnological applied
research organisation
VTT HAS
 extensive cross-disciplinary technological and
business expertise
 unique research infrastructure
 comprehensive global partnership networks in
business, industrial and research communities
VTT CREATES
 new technology and science-based innovations
in co-operation with domestic and foreign
partners
Focus areas of research
 Applied materials
 Bio- and chemical processes
 Energy
 Information and communication
technologies
 Industrial systems management
 Microtechnologies and electronics
 Services and the built environment
 Business research
VTT Group
 Turnover 316 M€ (2012)
 Personnel 3,206 (31.12.2012)
 Established 1942
 VTT has been granted
ISO9001:2008 certificate.

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 How to serve the multitude of
user devices ?
 Smart interaction with content
 Content targeted to user
context
Topics

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Currently: content goes mainly to PC
Print first → Digital first

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Coming years: A lot of new screens….
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→ Mobile first

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Electronic paper
Source: Leia Media, Next Media
Low-cost replacement for paper – not a tablet computer

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Smart television
Source: Samsung
Source: LG Electronics, Flickr

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Glasses
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Source: Antonio Zugaldia, Flickr

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Smart watches
Source:Bin im Garten, Wikipedia

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Public screens – digital signage
Source: Next Media

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How to manage the terminal “chaos”:
Create once - publish everywhere
Content

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How – by future friendly content
 Separate content and presentation
 Long traditions (…Aristotle)
 SGML
 HTML + Stylesheet CSS…
 XML, XHTML
 HTML5
 ePub
Source:VTT

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“Rhetoricians have long created and
used a distinction “between what is
communicated through language and
how this is communicated”:
Aristotle phrased this as the difference
between logos (the logical content of a
speech) and lexis (the style and
delivery of a speech)
Gideon Burton in “Silva Rhetoricae”
Already the ancient Greeks separated content and presentation

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How – by future friendly content
 Separate content and presentation
 Long traditions (…Aristotle)
 SGML
 HTML + Stylesheet CSS…
 XML, XHTML
 HTML5
 ePub
 Metadata central – more preparations,
but savings later on
 Modern Content Management System
(CMS) should enable this Responsive
Web design
 In practise difficult - meaning is often
coded visually
Source:VTT

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Two visualisations of the same content in HTML5
Source:VTT
Phone view Tablet view

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Moving sessions across terminals - Korean N-screen
Source: KI-ITC

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 How to serve the multitude of
user devices ?
 Smart interaction with content
Topics

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Smart interaction with content
 The magic of touch
ia

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Source: Kaisa Aalto,Next Media seminar 16.2.2012

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Window Shopping – case Adidas
Source: Yahoo

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Smart interaction with content
 The magic of touch
 Speech recognition
 Gesture, finger, face recognition
ia
Source: VTT

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Speech recognition
Gesture control
Brain-computer

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Smart interaction with content
 The magic of touch
 Speech recognition
 Gesture, finger, face recognition
 Future: thought, feeling….
ia
Source: VTT
Source: Next Media

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 How to serve the multitude of
user devices ?
 Smart interaction with content
 Content targeted to user
context
Topics

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Content targeted to user situation (context)
 Enhancing print with virtual objects
(Augmented Reality)
 Presenting objects (shops,
attractions…) in the camera view of
your phone
City Lens. Source: Nokia
Sparkly Market campaign. Source:VTT

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…like news in spatial context
 Experiment in the Finnish Next Media program
 View places of news and event
announcements
 The items are places in camera view of your
mobile phone (Augmented Reality)
Next Media project
Research partner: VTT
Company partners: Sanoma, Undo, Forum
Virium,

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Smart environments talk to you
Through
 QR codes
 Bluetooth
 Geolocation
 Near field communication
(NFC)

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…like VTT´s media chair
Camera
2D-Code
Loadspeakers Video display

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Summary: Next generation content technologies
 Current
 To keep track of Web server
 Device: PC
Properties Current Next Generation
User devices Mostly PC´s A multitude of terminals
Interaction with content Keyboard, mouse Touch, speech, gesture, brain
Targeting of user context Office, home Location, environments
Leading principle Content & presentation
bundled
Content and presentation
separated: Logos ≠ Lexis

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VTT creates business from technology