Customer Successes - Predictive Analytics v5

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 1
SAP BUSINESSOBJECTS
PREDICTIVE ANALYTICS
16 Customer Successes

Better
Forecasting
Improved
Planning
Delivering
Personalized
Banking
Experiences for
4.5 Million People
Reducing Driver
Turnover
and Creating a
Safer Workforce
Protecting People
and Businesses
from Online Fraud
Providing
Accurate
Product
Recommendations
REIMAGINE PREDICTIVE FOR THE DIGITAL ENTERPRISE
Reducing
Customer Churn
and Creating
Personalized
Offers
Offering the
Right Incentive
to the Right
Customer
Improving the
Effectiveness
of Mail and E-
Mail Campaigns
Banking Services Transportation Manufacturing Telecommunications
Banking Services Media Telecommunications Media

Doubling
Marketing
Campaign
Take-Up Rate
Targeting the
Right Customers
with the Right
Offers
REIMAGINE PREDICTIVE FOR THE DIGITAL ENTERPRISE
Building
Customer
Understanding
Separating
Signals
from Noise
More Agility
in the Face of
Economic
Volatility
Quadrupling
Campaign
Performance
Media Online Retail Retail Online Marketplace
Manufacturing Entertainment Banking Services High Technology
Doubling
Revenue from
Direct Mail
Campaigns
Running
A 50+ Billion
Business with
Predictive
Insights

Delivering Personalized Banking
Experiences for 4.5 Million People
Using SAP BusinessObjects Predictive Analytics,
mBank was able to respond to customer needs in real
time, deliver insights that supported their customer first
banking experience philosophy, and optimize their
entire discount offer program with dramatic results and
response rates.
Results:
400% higher hit rate for nonmortgage loans
250% larger hit rate for savings products
200% increased hit rate for insurance products
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
CUSTOMER SUCCESS: MBANK
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Reducing Driver Turnover
and Creating a Safer Workforce
Plagued by the same 100% driver turnover rate as
their entire industry, Covenant Transport turned to
SAP BusinessObjects Predictive Analytics to improve
the overall safety of their trucking operations. By
better understanding their workforce and knowing why
drivers leave they were able to anticipate when they
might leave in the future to help keep the best staff
possible.
Results:
15% reduction in driver turnover in first year
<6 months to ROI payoff
CUSTOMER SUCCESS: COVENANT TRANSPORT
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Better Forecasting Improved Planning
Flexible, accurate forecasting validation means EMS-
GRILTECH can reduce inventory levels and costs
while increasing product availability, delivery
capabilities, and customer satisfaction. User-friendly
analytics mean production planners don’t have to be
statisticians to perform monthly assessments of
quarterly sales forecast data.
Results:
Year-Round sales forecasting
Increased product availability
2 months to go live
CUSTOMER SUCCESS: EMS-GRILTECH
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CUSTOMER SUCCESS: COX COMMUNICATIONS
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Helping Create Personalized Offers
More Quickly and Accurately
Build predictive models to help create personalized
offers more quickly & accurately and support
customer acquisition, retention and event-based
marketing for 28 regions.
Results:
14% more products per customer household
80% reduction in model creation time
28% reduction in customer churn rate

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8© 2016 SAP SE or an SAP affiliate company. All rights reserved.
CUSTOMER SUCCESS: MONEXT
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Reducing Fraud for Electronic
Transactions
Develop custom-tailored predictive modeling for each
unique card provider and card type, including credit,
debit, prepaid, and luxury cards to better predict the
risk of fraud of each one.
Results:
1 half-time analyst to build models
60% of fraudulent transactions stopped by
targeting 1% of the transactions
Millions of euros €’s saved in lost revenue

Unlocking Big Data for Accurate
Predictions and Personalized
Recommendations
Offer relevant “friend” recommendations each morning
to site members and better understanding of individual
users, helping identify communities with similar
interests, characteristics, and behaviors.
Results:
2X increase in the acceptance rate
>600,000 new friends links each day
20 relevant friend recommendations daily
CUSTOMER SUCCESS: SKYROCK
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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10© 2016 SAP SE or an SAP affiliate company. All rights reserved.
CUSTOMER SUCCESS: MOBILINK
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Offering the Right Incentive to the Right
Customer at the Right Time
Mobilink revamped its retention strategy and is now
focusing not only on predicting churn, but preventing it
with a next best-activity approach.
Results:
380% boost in campaign
8X increase of customers retention offers
<1 day to deploy models

Maximizing Opportunities
Improve the effectiveness of direct mail and e-mail
campaigns, which are both vital channels for attracting
new subscribers. Deliver better targeted campaigns,
making the right offer to the right subscribers.
Results:
Up to 50% improvement in order rates
Up to 40% more e-mail subscriptions
90% reduction of model implementation time
CUSTOMER SUCCESS: MEREDITH
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Doubling Marketing Campaign
Take-Up Rate
Being able to match customer eligibility, inventory, and
profitability helps define the next best activity by
maximizing retention as well as cross-sell and up-sell
opportunities across marketing channels.
Results:
200% increase in campaign conversion rate
25% growth in customer base
28% increase in prediction accuracy when
targeting social influencers
CUSTOMER SUCCESS: XL AXIATA
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Targeting the Right Customers with the
Right Offers and Increasing Revenue
Improve the targeting accuracy of its catalogs and
recommendations of maintenance, repair, and
operations products to small and midsize
manufacturing companies.
Results:
200% increase in sales campaigns
>500 campaigns optimized per year
1,000% boost in predictive model productivity
CUSTOMER SUCCESS: MONOTARO
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Improving Marketing, Risk Prevention,
and Inventory Forecasting
Boost marketing campaign performance, risk
prevention, and inventory forecasting across 25 brands
and 290 sales outlets. Update predictive models
weekly, rather than monthly, to ensure timely
predictions.
Results:
220% increase in marketing campaign
response rate
<1 week time required to update models
CUSTOMER SUCCESS: GROUPE SAMSE
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Separate signals from noise to identify
key changes to the health of eBay’s
marketplace
Using predictive analytics and SAP HANA, eBay sift
through their massive 50 petabytes of data to separate
true market signals from noise, and to ensure accurate
insight.
Results:
500 metrics analyzed to identify outliers
100% accuracy - 97% of the time
CUSTOMER SUCCESS: EBAY
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More Agility in the Face of
Economic Volatility
Understand mix of key performance and economic
indicators to determine what is likely to happen and
accurately adjust the production capacity needed to
meet changing demands.
Results:
3-5% increase in capacity planning accuracy
3-5% increase in sales forecast accuracy
CUSTOMER SUCCESS: LEADER IN FLUID MOTION PRODUCTS

Quadrupling Marketing Campaign
Performance
To understand its customers better and to improve the
accuracy of marketing activities, Tipp24.com turned to
predictive analytics.
Results:
300% increase in targeting accuracy
25% reduction in target audience for individual
campaigns
90% less time to build and deploy models
CUSTOMER SUCCESS: TIPP24
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Doubling Revenue from Direct Mail
Campaigns
Analysts are able to build predictive models from
millions of customer records and tens of millions of
historical account transactions within a few hours. This
means that more customers, new and old, are getting
the financial services they need.
Results:
180% boost in the sales conversion
200% boost in the sales conversion
400% time required to update models
CUSTOMER SUCCESS: POCKET CARD
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Running a 50+ Billion Dollar Business
with Dynamic Insights in Real Time
Access to timely, accurate, and consistent data to
inform decision making at Cisco, whether by company
leaders or individual contributors and provide better
opportunities to plan the business.
Results:
Improve pipeline forecasting accuracy
Help Accounts Manager sell more of the right
products
CUSTOMER SUCCESS: CISCO

Customer Successes - Predictive Analytics v5

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