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Next Generation
Applications & Analytics
Simon Hardy
Business Process Solutions Team
Elemica Supply Chain Operating
Network
Universal Transaction ModelUBC’s UBD’s
Applications
SmartLinkApps
Supplier Mgmt.
Sourcing Mgmt.
Logistics Mgmt.
Customer Mgmt.
Master Data Mgmt.
Business Rules
3rd Party API
Analytics
SmartLinkAnalytics
Discovery Process Control Tower
Benchmarks
Predictive Analytics
Network
Algorithms
Integration
QuickLinkNetwork
Partner
Connectivity
Implementation Bundles Transaction DashboardCampaign
Management
Cleansing the data while you
manage the move
THREE KEY FACTS ………….
• FACT – in the next 18 to 24 months 80% of the volume on
the network will be moved to the QuickLink 2.0 platform
• FACT – we will be running projects with 25 to 30 clients
across Europe, closely analysing the data flows to maximize
the potential of QuickLink 2.0
• FACT – you cannot get the most from future analytics unless
we are apportioning the data elements to the correct master
data
Stop thinking sponge, start
thinking patisserie
• The QuickLink 1.0 network can be considered like a
basic sponge. We took the basics, applied a simple
recipe (the canonicals) and made something better
• The QuickLink 2.0 network takes that recipe and allows
us to turn home cooking into an art-form
• The additional elements will be tailored for the

specific needs and tastes of each of our clients
• The applications and analytics turn it into

a gourmet delight
The money is found by
enhanced collaboration
Adding	
  collaborative	
  
steps	
  to	
  a	
  operational	
  
data	
  flow	
  releases	
  
significant	
  revenue	
  
growth	
  or	
  supply	
  chain	
  
optimisation	
  savings.
Analyst Remarks
Companies	
   of	
   Tomorrow	
   will	
   have	
   more	
  
accurate,	
   timely,	
   and	
   complete	
   supply	
   chain	
  
visibility	
  than	
  their	
  competitors.	
  This	
  has	
  been	
  
the	
  elusive	
  goal	
  of	
  many	
  companies	
  in
the	
  15+	
  years	
  that	
  I’ve	
  been	
  researching	
  the	
  market,	
  but	
  I	
  
firmly	
  believe	
  that	
  the	
  Supply	
  Chain	
  Operating	
  Network	
  
model,	
  even	
  though	
  it’s	
  not	
  a	
  silver	
  bullet,	
  is	
  the	
  way	
  forward	
  
in	
  achieving	
  improved	
  supply	
  chain	
  visibility.	
  
Adrian	
  Gonzalez	
  –	
  Talking	
  Logistics	
  
Extend the Supply Chain
Operating Network
Customer	
  
Suppliers	
  LSP	
  
Supplier	
  
Inbound	
  Slot	
  
Booking
Order	
  to	
  
supplier
Ship	
  Order	
  
to	
  LSP
Slot	
  
Booking
=	
  Customers	
  
Customer	
  for	
  LSP
=	
  Suppliers	
  Supplier	
  
for	
  Customer
Known knowns ….
“There	
  are	
  known	
  knowns;	
  there	
  are	
  things	
  we	
  know	
  we	
  
know.	
  We	
  also	
  know	
  there	
  are	
  known	
  unknowns;	
  that	
  is	
  to	
  
say	
  we	
  know	
  there	
  are	
  some	
  things	
  we	
  do	
  not	
  know.	
  But	
  
there	
  are	
  also	
  unknown	
  unknowns	
  -­‐-­‐	
  the	
  ones	
  we	
  don't	
  
know	
  we	
  don't	
  know”	
  	
  
Donald	
  Rumsfeld,	
  February	
  2002
Flexible
Insight	
  Rich	
  
Self-­‐Service
State	
  of	
  the	
  Art	
  
Future-­‐Proof
Scalable
Secure	
  and	
  
Reliable
Mobile
For	
  14	
  years	
  you	
  have	
  been	
  telling	
  us	
  what	
  
you	
  want	
  on	
  the	
  basis	
  of	
  what	
  you	
  think	
  you	
  
know	
  of	
  our	
  technology.	
  
We	
  have	
  been	
  telling	
  you	
  what	
  you	
  need,	
  on	
  
the	
  basis	
  of	
  what	
  we	
  know	
  of	
  our	
  technology.	
  
As	
  the	
  technology	
  changes	
  we	
  
need	
  to	
  know	
  what	
  you	
  need,	
  
that	
  you	
  have	
  kept	
  from	
  us.	
  
Market Assessment

TWO COMPONENTS
Focus	
  Group	
  
Key	
  Customer	
  Input
Research	
  
Industry	
  Input
Strategic	
  Output	
  
Product	
  Management	
  Roadmap	
  
Insightful	
  Marketing	
  Content
Roadmap	
  Insights	
  for	
  Applications	
  
and	
  Predictive	
  Analytics	
  	
  
Scientifically	
  conducted	
  market	
  
research	
  document,	
  including	
  survey,	
  
ranking	
  process	
  industry	
  company	
  SC	
  
priorities.	
  
Professionally	
  hosted	
  session,	
  utilizing	
  
research	
  findings	
  as	
  discussion	
  
framework,	
  to	
  capture	
  inputs	
  from	
  key	
  
customers.	
  
Research	
  Conducted	
  by	
  and	
  Focus	
  Group	
  Facilitated	
  by	
  Supply	
  Chain	
  Insights/Lora	
  Cecere	
  
The Critical Path to Next Generation
Applications
Dev.	
  driven	
  Implementation	
  and	
  Support
Initial Platform
Architecture
Architecture
POC (Mobile
Shipment
Visibility)
Build Core
Platform Services
& Infrastructure
Build Pilot App
(App TBD)
Upgrade
Legacy
App 1
Build New
App 1
Upgrade
Legacy
App n
Build New
App n
Market
Assessment (w
Lora Cecere)
Configuration
These are foundational activities required for the
end product applications.
These activities are about building the end
products. What we build and in what order will be
determined during the market assessment –
completion in Q4.
Audience Participation
WE NEED YOU TO BE PARTICIPANTS IN THIS JOURNEY
• Get fully engaged with the move from QuickLink 1.0 to
QuickLink 2.0, take the opportunity to refresh how you think
about the data flows into and out of your companies
• The sprinkles on the cake are better collaboration with
internal and external partners; enhanced information flows
driven from your data and hitting areas of business that you
have thought was out of reach
FIND MONEY IN PLACES YOU HAVEN’T LOOKED BEFORE

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Technology Breakout – Simon Hardy, Elemica: “Next Generation Apps and Analytics”

  • 1. Next Generation Applications & Analytics Simon Hardy Business Process Solutions Team
  • 2. Elemica Supply Chain Operating Network Universal Transaction ModelUBC’s UBD’s Applications SmartLinkApps Supplier Mgmt. Sourcing Mgmt. Logistics Mgmt. Customer Mgmt. Master Data Mgmt. Business Rules 3rd Party API Analytics SmartLinkAnalytics Discovery Process Control Tower Benchmarks Predictive Analytics Network Algorithms Integration QuickLinkNetwork Partner Connectivity Implementation Bundles Transaction DashboardCampaign Management
  • 3. Cleansing the data while you manage the move THREE KEY FACTS …………. • FACT – in the next 18 to 24 months 80% of the volume on the network will be moved to the QuickLink 2.0 platform • FACT – we will be running projects with 25 to 30 clients across Europe, closely analysing the data flows to maximize the potential of QuickLink 2.0 • FACT – you cannot get the most from future analytics unless we are apportioning the data elements to the correct master data
  • 4. Stop thinking sponge, start thinking patisserie • The QuickLink 1.0 network can be considered like a basic sponge. We took the basics, applied a simple recipe (the canonicals) and made something better • The QuickLink 2.0 network takes that recipe and allows us to turn home cooking into an art-form • The additional elements will be tailored for the
 specific needs and tastes of each of our clients • The applications and analytics turn it into
 a gourmet delight
  • 5. The money is found by enhanced collaboration Adding  collaborative   steps  to  a  operational   data  flow  releases   significant  revenue   growth  or  supply  chain   optimisation  savings.
  • 6. Analyst Remarks Companies   of   Tomorrow   will   have   more   accurate,   timely,   and   complete   supply   chain   visibility  than  their  competitors.  This  has  been   the  elusive  goal  of  many  companies  in the  15+  years  that  I’ve  been  researching  the  market,  but  I   firmly  believe  that  the  Supply  Chain  Operating  Network   model,  even  though  it’s  not  a  silver  bullet,  is  the  way  forward   in  achieving  improved  supply  chain  visibility.   Adrian  Gonzalez  –  Talking  Logistics  
  • 7. Extend the Supply Chain Operating Network Customer   Suppliers  LSP   Supplier   Inbound  Slot   Booking Order  to   supplier Ship  Order   to  LSP Slot   Booking =  Customers   Customer  for  LSP =  Suppliers  Supplier   for  Customer
  • 8. Known knowns …. “There  are  known  knowns;  there  are  things  we  know  we   know.  We  also  know  there  are  known  unknowns;  that  is  to   say  we  know  there  are  some  things  we  do  not  know.  But   there  are  also  unknown  unknowns  -­‐-­‐  the  ones  we  don't   know  we  don't  know”     Donald  Rumsfeld,  February  2002 Flexible Insight  Rich   Self-­‐Service State  of  the  Art   Future-­‐Proof Scalable Secure  and   Reliable Mobile For  14  years  you  have  been  telling  us  what   you  want  on  the  basis  of  what  you  think  you   know  of  our  technology.   We  have  been  telling  you  what  you  need,  on   the  basis  of  what  we  know  of  our  technology.   As  the  technology  changes  we   need  to  know  what  you  need,   that  you  have  kept  from  us.  
  • 9. Market Assessment
 TWO COMPONENTS Focus  Group   Key  Customer  Input Research   Industry  Input Strategic  Output   Product  Management  Roadmap   Insightful  Marketing  Content Roadmap  Insights  for  Applications   and  Predictive  Analytics     Scientifically  conducted  market   research  document,  including  survey,   ranking  process  industry  company  SC   priorities.   Professionally  hosted  session,  utilizing   research  findings  as  discussion   framework,  to  capture  inputs  from  key   customers.   Research  Conducted  by  and  Focus  Group  Facilitated  by  Supply  Chain  Insights/Lora  Cecere  
  • 10. The Critical Path to Next Generation Applications Dev.  driven  Implementation  and  Support Initial Platform Architecture Architecture POC (Mobile Shipment Visibility) Build Core Platform Services & Infrastructure Build Pilot App (App TBD) Upgrade Legacy App 1 Build New App 1 Upgrade Legacy App n Build New App n Market Assessment (w Lora Cecere) Configuration These are foundational activities required for the end product applications. These activities are about building the end products. What we build and in what order will be determined during the market assessment – completion in Q4.
  • 11. Audience Participation WE NEED YOU TO BE PARTICIPANTS IN THIS JOURNEY • Get fully engaged with the move from QuickLink 1.0 to QuickLink 2.0, take the opportunity to refresh how you think about the data flows into and out of your companies • The sprinkles on the cake are better collaboration with internal and external partners; enhanced information flows driven from your data and hitting areas of business that you have thought was out of reach FIND MONEY IN PLACES YOU HAVEN’T LOOKED BEFORE