The global shipping environment is rapidly changing, which means that shippers have to stay a step ahead to keep pace. Given that new changes are occurring daily, whether it be an unforeseen obstacle, delay, or changes in the roster, it falls to the shippers to make sure they make their supply chain as agile and flexible as possible.
Who is the Right Partner for Shippers? Part IXeneta
In this series of blog posts we are going to introduce pros and cons of working directly with carriers and freight forwarders to help shippers, BCOs make an informed decision and keep their cargo moving.
The global shipping environment is rapidly changing, which means that shippers have to stay a step ahead to keep pace. Given that new changes are occurring daily, whether it be an unforeseen obstacle, delay, or changes in the roster, it falls to the shippers to make sure they make their supply chain as agile and flexible as possible.
Who is the Right Partner for Shippers? Part IXeneta
In this series of blog posts we are going to introduce pros and cons of working directly with carriers and freight forwarders to help shippers, BCOs make an informed decision and keep their cargo moving.
[JDA FOCUS 2014] Managing Transportation Capacity in a Dynamic Market Chainalytics
Several economic and regulatory changes have created a recent slew of evangelizers, each with their own convictions about the impending future of transportation.
Amy Bare of Kimberly-Clark and Kevin Zweier of Chainalytics help to separate myth from reality to understand the current state of the market. Discussions on best practices for managing transportation capacity, including how procurement exercises and fleet modeling can mitigate your risk, will be reviewed.
Larry Savage Jr points out the challenges faced by logistics companies..pptxLarry Savage Jr
Every nation's logistics business is its foundation. Without sufficient logistics and transportation, it is difficult to envision an economy centered around manufacturing, transportation, or even just moving goods. Promoting trade and guaranteeing efficient operations depend heavily on logistics. But as time passes, even the biggest logistics companies face new challenges due to evolving technology, shifting consumer demands, and ever-shifting laws. In this article, read what Larry Savage says about logistics companies' challenges. Larry Savage Birmingham Talks About Turning Adversity Into A Step Forward can also help you.
Connected Shipping: Riding the Wave of E-CommerceCognizant
Digital platforms, applications and processes are rapidly changing how shipping and transportation companies operate. Our primary research study confirmed that while acknowledging the importance of a Web-based business model, many shipping companies are proceeding cautiously. Based on our analysis of the e-commerce market and the approaches that some companies are taking, we have defined a maturity framework to help shippers better assess their current capabilities and plan ahead.
Freight Transport Management Market [2029]: Size, Share, Opportunities and Ch...Kumar Satyam
The Freight Transport Management Market is poised for significant growth and transformation over the forecast period from 2024 to 2028, with a projected Compound Annual Growth Rate (CAGR) of 9.27%. With the market size reached USD 29.41 billion in 2022, this growth trajectory signifies lucrative opportunities for stakeholders. Among the various segments, roadways emerge as the fastest-growing segment, propelled by the increasing demand for efficient land transport solutions. Additionally, North America stands out as the largest market for freight transport management, driven by its robust infrastructure, technological advancements, and thriving logistics industry. As businesses continue to prioritize efficiency, sustainability, and customer satisfaction, the freight transport management market is poised to witness remarkable expansion, reshaping the future of global logistics operations.
In the realm of the auto transport industry, the quest for leads reigns supreme. Companies constantly seek new avenues to acquire potential clients, and the cost attached to these leads can significantly impact business strategies. Understanding the intricacies of these costs is crucial for any player in this competitive field.
Read how the logistics industry can transform & overcome the supply chain management challenges, build sustainable supply chains, & improve CX in the new normal.
[JDA FOCUS 2014] Managing Transportation Capacity in a Dynamic Market Chainalytics
Several economic and regulatory changes have created a recent slew of evangelizers, each with their own convictions about the impending future of transportation.
Amy Bare of Kimberly-Clark and Kevin Zweier of Chainalytics help to separate myth from reality to understand the current state of the market. Discussions on best practices for managing transportation capacity, including how procurement exercises and fleet modeling can mitigate your risk, will be reviewed.
Larry Savage Jr points out the challenges faced by logistics companies..pptxLarry Savage Jr
Every nation's logistics business is its foundation. Without sufficient logistics and transportation, it is difficult to envision an economy centered around manufacturing, transportation, or even just moving goods. Promoting trade and guaranteeing efficient operations depend heavily on logistics. But as time passes, even the biggest logistics companies face new challenges due to evolving technology, shifting consumer demands, and ever-shifting laws. In this article, read what Larry Savage says about logistics companies' challenges. Larry Savage Birmingham Talks About Turning Adversity Into A Step Forward can also help you.
Connected Shipping: Riding the Wave of E-CommerceCognizant
Digital platforms, applications and processes are rapidly changing how shipping and transportation companies operate. Our primary research study confirmed that while acknowledging the importance of a Web-based business model, many shipping companies are proceeding cautiously. Based on our analysis of the e-commerce market and the approaches that some companies are taking, we have defined a maturity framework to help shippers better assess their current capabilities and plan ahead.
Freight Transport Management Market [2029]: Size, Share, Opportunities and Ch...Kumar Satyam
The Freight Transport Management Market is poised for significant growth and transformation over the forecast period from 2024 to 2028, with a projected Compound Annual Growth Rate (CAGR) of 9.27%. With the market size reached USD 29.41 billion in 2022, this growth trajectory signifies lucrative opportunities for stakeholders. Among the various segments, roadways emerge as the fastest-growing segment, propelled by the increasing demand for efficient land transport solutions. Additionally, North America stands out as the largest market for freight transport management, driven by its robust infrastructure, technological advancements, and thriving logistics industry. As businesses continue to prioritize efficiency, sustainability, and customer satisfaction, the freight transport management market is poised to witness remarkable expansion, reshaping the future of global logistics operations.
In the realm of the auto transport industry, the quest for leads reigns supreme. Companies constantly seek new avenues to acquire potential clients, and the cost attached to these leads can significantly impact business strategies. Understanding the intricacies of these costs is crucial for any player in this competitive field.
Read how the logistics industry can transform & overcome the supply chain management challenges, build sustainable supply chains, & improve CX in the new normal.
Discover the difference between the Outside-In Supply Chain and the Inside-Out Supply. Use these principles to better your company, reach goals, and respond in real time.
Discover how Data trends can enable you to make better decisions. Learn how to use data to optimize your reporting, supply chain, and automated solutions.
Past vs Future Digital Transformation of the Supply ChainElemica
Digital supply chain technologies have been historically used to improve service levels and reduce cost. But there is untapped potential. What are the opportunities for strategic investment? What should you expect the future to hold when transformation takes place? Where should I begin?
When discussing video marketing with colleagues in my arena - Business Networks, B2B Software, Supply Chain - I'm often posed a question like - "I totally understand how videos help sell consumer goods or light weight business apps, but I'm not sure they work in our space. Why do you spend time doing them?"
The inter-enterprise commerce of global industrial manufacturers benefit from next-gen technologies, enabling faster and better decision making. Real-time information delivers smarter choices by uncovering clues and patterns that lead to more profitable outcomes.
There are many different drivers and obstacles to building and running a Supply Chain Center of Excellence. If done correctly. the organization rates itself as more aligned, proactive and agile. Success can only happen when there is a supportive culture. The goal of this infographic is to help supply chain leaders beat the odds.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
5 New Rules of Transportation
1. 5NEW RULES
TRANSPORTATION
OF
We live in an era when
transport is becoming
more fragile, slower
and less reliable than it
used to be.
1
2
3
4
5
OLD
NEW
We live in an era of
continuous improvement
in transportation.
It’s all about profitability.
OLD
NEW
It’s all about volume.
When bidding out
freight, assuring
capacity is the primary
goal.
OLD
NEW
When bidding out freight,
reducing spend is the
primary goal.
I need to think about
both my “good” freight
and my “bad” freight
differently.
OLD
NEW
My core carrier strategy
will meet my needs and
handle my growth.
Changing rules and
technology will topple
the status quo.
OLD
NEW
The freight transport
market is mature and
slowly evolving.
ARE WE STILL IN AN ERA OF CONTINUOUS IMPROVEMENT?
FTR Active Capacity Utilization Truckload Capacity Utilization
Using a supply chain network opens the lines of communications, collaboration and sharing between trading
partners, offsetting capacity crunch issues with best practices that serve to make the challenges less daunting.
To run a more profitable transportation operation, carriers provide shippers visibility into their supply chains, by
sharing forecasts and alerting truckers when capacity is needed.
To find capacity, businesses need to have more than just first-order connectivity, or one-to-one. They need and
want one-to-many connectivity, such as what you get with a supply chain operating network. Leverage the
power of the network, joining with thousands of business partners to collaborate on transportation processes
to lower your annual spend and gain a competitive edge.
CONNECTIVITY IS KEY
For success, shippers have to work closely with their carriers and help them become more efficient – like
giving them; connectivity to automate processes, resources to communicate and collaborate more effectively,
and more.
Today, truck load prices are moving above inflation; spot load prices are even worse. Gone are the days
when you could easily secure a significant discount from your carriers.
BECAUSE OF THE DRIVER SHORTAGE AND UPCOMING REGULATIONS, THERE IS A MAJOR
SHORTAGE OF CAPACITY IN THE TRANSPORTATION INDUSTRY
By sharing information with carriers, your business will enjoy optimal services and pricing to get your freight
to the right place at the right time. Connect carriers to a B2B network to automate their processes and
improve communication with them. Share forecasts of projected shipments so carriers can be
better prepared.
Shippers need to identify their bad freight and its value, understand what is at risk if the freight doesn’t move
and how much they are willing to spend to solve the problem.
Technology and rules effect the supply chain and the way consumers make purchasing decisions. Online research
and purchasing is steadily advancing and mobile adoption is at an all-time high. Consumers hold stores in their
hands, comparing prices, “trying on” or testing items, processing payments and scheduling delivery.
UNDERSTAND THAT “ONE SIZE FITS ALL” CONTRACTS HAVE DISAPPEARED
WILL MY CORE CARRIER STRATEGY CONTINUE TO MEET MY NEEDS AND HANDLE MY
GROWTH?
IS THE FREIGHT TRANSPORT MARKET MATURE AND SLOWLY EVOLVING OR WILL
TECHNOLOGY TOPPLE THE STATUS QUO?
COMPANIES THAT UNDERSTAND AND EMBRACE THIS EVOLUTION IN THE WAY WE DO
BUSINESS WILL BE INDUSTRY LEADERS
Most modes have struggled to get back
to previous peaks
2006.4
2007.2
2007.4
2008.4
2009.2
2009.4
2010.4
2011.2
2008.2
2010.2
2011.4
2012.2
2013.2
2013.4
2012.4
2014.2
2015.2
2015.4
2014.4
2016.2
2016.4
2017.4
2017.2
2018.2
2019.2
2019.4
2018.4
1.4
1.3
1.2
1.1
1
0.9
0.8
0.7
2006.4=1
?
25%
20%
15%
10%
5%
0%
-5%
YOYChange
Capacity Utilization
.98% .99%
.95%
105%
2004-2005 2014 Current 2018-2019
Spot Contract
Pricing Comparisons
- Previous Peaks
Private
38%
Dedicated
21%
Defined
Route
10%
Asset
Network
10%
Non Asset
21%
Historical Contracts Irregular RouteRegular Route
Load Shares
Customers Are Segmenting Their Freight Into Two Buckets
$1.20
$1.00
$0.80
$0.60
$0.40
$0.20
$-
CostSavingsPerMile
Risk Cost Fuel Cost Driver Cost Productivity Total
Digital-Tool Enabled Cost Saving by 2030
AT MATURITY DIGITAL TOOLS WILL
REVOLUTIONIZE COST, CAPACITY AND
SUPPLY CHAIN DESIGN
In the past, shippers didn’t want to be bothered
with new technology – they felt they could just
hammer on their carriers to get capacity and
lower prices. But this isn’t true today due to
decreased capacity, the driver shortage and
rising transport costs.
Source: http://resources.elemica.com/h/i/223009014-series-five-
old-rules-of-transportation-that-no-longer-apply-rule-5/201809
After Decades Moving Below Inflation Prices Now Moving Firmly Above
1.9
1.8
1.7
1.6
1.5
1.4
1.3
1.2
1.1
1
0.9
1992-1
1993 1994 1995 1996 1997 19981999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Truckload CPI
Adapt to market events
and increase efficiency by collaborating across a supply chain operating network.
Gain end-to-end visibility, foster communication, and streamline operations for a true
competitive advantage.
IS IT REALLY ALL ABOUT VOLUME?
WHILE THE CAPACITY CRUNCH IS ONLY GOING TO GET WORSE, THERE ARE STILL THINGS
THAT SHIPPERS CAN DO TO BECOME A BETTER TRANSPORTATION PARTNER
IS REDUCING SPEND THE PRIME GOAL WHEN BIDDING OUT FREIGHT?
In the past, shippers didn’t want to be bothered with new technology – they felt they could just hammer on their
carriers to get capacity and lower prices. But this isn’t true today due to decreased capacity, the driver shortage
and rising transport costs.
VS
VS
VS
VS
VS
2000.1
2000.3
2001.1
2002.1
2002.3
2003.1
2004.3
2005.1
2001.3
2004.1
2005.3
2006.1
2007.1
2007.3
2006.3
2008.1
2009.3
2010.1
2009.1
2010.3
2011.1
2012.1
2011.3
2012.3
2013.3
2014.1
2013.1
2003.3
2014.3
2008.3
55,000
50,000
45,000
40,000
35,000
30,000
The Big Guys Arent Growing
Ratio Of Volume To Previous Peak
Supply chains will be dramatically
impacted by the rapid changes in
today’s global transportation and
logistics market.
Gone are the days when a shipper can contract with a carrier of choice and name the freight price he will
pay. Truck capacity used to run in the low 90s, with a peak year at 95%. During the recession, shippers were
able to negotiate substantial freight rate reductions due to excess capacity.
100%
98%
96%
94%
92%
90%
88%
86%
84%
82%
80%
1992.1
1993.2
1994.3
1997.1
1998.2
1999.3
2002.1
2003.2
1995.4
2000.4
2004.3
2005.4
2008.2
2009.3
2007.1
2010.4
2013.2
2014.3
2012.1
Surge Capacity
Capacity Utilization
90%
85%
80%
75%
95%
100%
105%
110%
Tipping Point
Katrina Sandy Winter of 2014
Underlying Weather Effect
Publically-Traded Truck Count
Shipper Preference and Tight Competition in a Mature Industry have Dramatically
Reduced Surge Capacity
Major Storm EffectsSeasonally Adjusted
DUE TO TIGHT CAPACITY, CARRIERS
NOW ONLY WANT TO FOCUS ON
GOOD FREIGHT, LEAVING A CRITICAL
SHORTAGE IN BAD FREIGHT CAPACITY
In a perfect market, the two kinds of freight
move at different prices.
Truckload Prices & Inflation
At Maturity Digital Tools Will Revolutionize Cost, Capacity and Supply Chain Design
“Good” Freight - a load that moves efficently
with regular, predictable patterns and backhauls
“Bad” Freight - a load that flucuates in size and
volume is suboptimal; and can be unpredictable.