The document summarizes the top 5 questions network engineers at EarthLink are asked by prospective customers. The questions focus on business issues like redundancy, availability, compliance, cloud services, and simplifying operations. For each question, the engineers provide insights into how they evaluate customers' needs and focus on understanding applications and business objectives rather than technical specifications. They emphasize the importance of consolidation with a single network provider and helping customers free up time and resources.
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Introduction to network quality arbitrageMartin Geddes
Many large operators have expressed a desire to undertake disruptive change, and we have often proposed an agenda for such change. What typically happens is that, after several rounds of engagement, we observe that there is little mainstream organisational appetite to engage in disruption. Why so?
The main reason is a perception gap between the current state of the art (which any leading operator delivers) and our understanding of the state of the possible (which most operators are very far from). This gap exaggerates the risks of engaging in disruption, and underestimates the potential rewards.
Another reason is that our industry as a whole implicitly believes that network service quality is a matter of detecting and rectifying ‘faults’. This framing inhibits the consideration of the alternative paradigm of networks as resource trading spaces. As a result, the significant ‘quality arbitrage’ that exists in all IP networks is not visible.
Operators face the risk that others will exploit the arbitrage opportunity, to their serious commercial disadvantage. This has happened before, e.g. with TDM and the rise of ISPs, and is happening now with SD-WAN. We propose that a larger multinational operators need to proactively initiate the disruption via a new business unit.
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Sample proposal summary for quality arbitrage business unitMartin Geddes
The telecoms industry is getting to grips with quality and performance. The current system has a weak control over quality, and many pricing mismatches. As a result, there are arbitrage opportunities everywhere. This presentation for a global telco proposed a new business unit to take advantage of them.
Introduction to network quality arbitrageMartin Geddes
Many large operators have expressed a desire to undertake disruptive change, and we have often proposed an agenda for such change. What typically happens is that, after several rounds of engagement, we observe that there is little mainstream organisational appetite to engage in disruption. Why so?
The main reason is a perception gap between the current state of the art (which any leading operator delivers) and our understanding of the state of the possible (which most operators are very far from). This gap exaggerates the risks of engaging in disruption, and underestimates the potential rewards.
Another reason is that our industry as a whole implicitly believes that network service quality is a matter of detecting and rectifying ‘faults’. This framing inhibits the consideration of the alternative paradigm of networks as resource trading spaces. As a result, the significant ‘quality arbitrage’ that exists in all IP networks is not visible.
Operators face the risk that others will exploit the arbitrage opportunity, to their serious commercial disadvantage. This has happened before, e.g. with TDM and the rise of ISPs, and is happening now with SD-WAN. We propose that a larger multinational operators need to proactively initiate the disruption via a new business unit.
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JST Business was established in 2017 to provide IT Managed Services & IT Infrastructure Development for small to medium-sized businesses and government institutions. JST is well known for being an exceptionally flexible service provider, meeting our specific client requirements, as well as driving efficiencies through best practices. With our innovative round-the-clock available support platform focused on Enterprise Service Delivery, JST Business mixed bag of services includes ITFMS, Computer AMC Services, Supply of IT Equipment, Cyber Security Consultant, AMC of Fire Alarm, Surveillance System (CCTV Camera) & IT Support Outsourcing. with existence in the market for 3.10 Years, now majorly dealing with Government Organizations and we are based in Delhi, India.
#outsourcing #business #virtualassistant #outsource #virtualassistantservices #marketing #outsourcingservices #bpo #smallbusiness #technology #businessowner #entrepreneur #workfromhome #payroll #digitalmarketing #accounting #hr #freelancer #va #callcenter #businesssupport #virtualassistance #telemarketing #o #humanresources #virtualassistantforhire #work #socialmedia #personalassistant #bhfyp
JST Business was established in 2017 to provide IT Managed Services & IT Infrastructure Development for small to medium-sized businesses. Our mission from the very first day has been to cultivate professional relationships with our clients to provide effective and reliable IT Infrastructure Support for Clients needs.
JST Business is working as a true partner for our clients. As a privately-held company with an experienced team, JST Business has transformed into a leader in the IT industry with true focus on IT managed services & leading products for Big enterprises, Small and medium sized businesses and Government institutions.
JST Business provide a reliable platform through our 24X7 available delivery model with onsite and remote support and services. With JST clients receive IT support that will improve their business processes, provide unmatchable value, and accelerate employee productivity through future proof technology and effective problem solving. We focus on delivering reliable solutions and innovations for veritable business benefits and delighted customers.
JST is well known for being an exceptionally flexible service provider, meeting our specific client requirements, as well as driving efficiencies through best practices. With our innovative round the clock available support platform focused on Enterprise Service Delivery, JST has a forte for delivering the core services which our clients need to utilize most.
This is a slightly different webinar event.
• Do you want to gain a competitive edge by selling complete solutions and increasing deal sizes?
• Do you want to learn how to provide valuable insight to your customers and convert more prospects?
• Do you want to accelerate your revenue with dedicated promotions?
Then look no further.
This is a free sales training course that seeks to provide you with all of this and much more.
Based on extensive market research this presentation addresses the entire end-to-end sales process. This is a different kind of sales training.
We are not discussing technical features for any one product, but instead, we will cover the framework for a superior sales cycle through the lens of the customer.
Here’s just some of what we cover in the sales training:
• Identify how to start a conversation with your clients
• We will jointly map out a path to ‘yes’ with your customer
• How to deliver a unique message which your competition cannot compete with by pairing the RUCKUS Access Points to the RUCKUS Switching portfolio
We aim to:
• Provide you with the framework required to deliver a superior selling experience to the end customer
• Teach you how to win a switching sales cycle from start to finish
• Articulate an end-to-end story for ICX through the lens of the customer and the full RUCKUS portfolio
This presentation is delivered by expert Sales and Market Development Manager Hasina Dhanji (Sales Acceleration at CommScope). Hasina has many years’ experience in the channel and is a superb presenter.
Starting the Small Case: Technical ConsiderationsMuruga J
cP-DocRev is a comprehensive web based document management and linear review platform allowing you to you control your data, work with variety of formats, including native files and image sources.
Time to upgrade your corporate network? Selecting the right service provider has never been more critical to your business. Consider these key selection criteria before you sign on the dotted line.
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Service providers are facing more and more pressure as customers demand immediacy. Learn how adopting a carrier-grade, open network platform closes the innovation gap to create value for your network. http://juni.pr/1JQZYOl
How More Industries Can Cultivate A Culture of Operational ResilienceDana Gardner
A transcript of a discussion on the many ways that businesses can reach a high level of assured business availability despite varied and persistent threats.
JST Business was established in 2017 to provide IT Managed Services & IT Infrastructure Development for small to medium-sized businesses and government institutions. JST is well known for being an exceptionally flexible service provider, meeting our specific client requirements, as well as driving efficiencies through best practices. With our innovative round-the-clock available support platform focused on Enterprise Service Delivery, JST Business mixed bag of services includes ITFMS, Computer AMC Services, Supply of IT Equipment, Cyber Security Consultant, AMC of Fire Alarm, Surveillance System (CCTV Camera) & IT Support Outsourcing. with existence in the market for 3.10 Years, now majorly dealing with Government Organizations and we are based in Delhi, India.
#outsourcing #business #virtualassistant #outsource #virtualassistantservices #marketing #outsourcingservices #bpo #smallbusiness #technology #businessowner #entrepreneur #workfromhome #payroll #digitalmarketing #accounting #hr #freelancer #va #callcenter #businesssupport #virtualassistance #telemarketing #o #humanresources #virtualassistantforhire #work #socialmedia #personalassistant #bhfyp
JST Business was established in 2017 to provide IT Managed Services & IT Infrastructure Development for small to medium-sized businesses. Our mission from the very first day has been to cultivate professional relationships with our clients to provide effective and reliable IT Infrastructure Support for Clients needs.
JST Business is working as a true partner for our clients. As a privately-held company with an experienced team, JST Business has transformed into a leader in the IT industry with true focus on IT managed services & leading products for Big enterprises, Small and medium sized businesses and Government institutions.
JST Business provide a reliable platform through our 24X7 available delivery model with onsite and remote support and services. With JST clients receive IT support that will improve their business processes, provide unmatchable value, and accelerate employee productivity through future proof technology and effective problem solving. We focus on delivering reliable solutions and innovations for veritable business benefits and delighted customers.
JST is well known for being an exceptionally flexible service provider, meeting our specific client requirements, as well as driving efficiencies through best practices. With our innovative round the clock available support platform focused on Enterprise Service Delivery, JST has a forte for delivering the core services which our clients need to utilize most.
This is a slightly different webinar event.
• Do you want to gain a competitive edge by selling complete solutions and increasing deal sizes?
• Do you want to learn how to provide valuable insight to your customers and convert more prospects?
• Do you want to accelerate your revenue with dedicated promotions?
Then look no further.
This is a free sales training course that seeks to provide you with all of this and much more.
Based on extensive market research this presentation addresses the entire end-to-end sales process. This is a different kind of sales training.
We are not discussing technical features for any one product, but instead, we will cover the framework for a superior sales cycle through the lens of the customer.
Here’s just some of what we cover in the sales training:
• Identify how to start a conversation with your clients
• We will jointly map out a path to ‘yes’ with your customer
• How to deliver a unique message which your competition cannot compete with by pairing the RUCKUS Access Points to the RUCKUS Switching portfolio
We aim to:
• Provide you with the framework required to deliver a superior selling experience to the end customer
• Teach you how to win a switching sales cycle from start to finish
• Articulate an end-to-end story for ICX through the lens of the customer and the full RUCKUS portfolio
This presentation is delivered by expert Sales and Market Development Manager Hasina Dhanji (Sales Acceleration at CommScope). Hasina has many years’ experience in the channel and is a superb presenter.
Starting the Small Case: Technical ConsiderationsMuruga J
cP-DocRev is a comprehensive web based document management and linear review platform allowing you to you control your data, work with variety of formats, including native files and image sources.
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As a Software/Network Engineer updating my Cisco Certifications to become a Cisco Architect, working with Cisco back when it was a up and coming Start-Up now the primary backbone of the Internet of Things, the Internet of Everything Concepts. Go to www.esgjrconsultinginc.com to learn more about the Multi-Million Dollar Projects earning a Fidelity Investments President of Technology Award.
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My agency's great work with SkyView Atlanta which is doing great
EarthLink Top 5 Questions Asked of EarthLInk Network Engineers 2016
1. Ask the Experts:
Top 5 Questions Asked of
EarthLink Network Engineers
An Industry Brief to Support Business/IT Leaders as they
Evaluate Network Service Providers
www.earthlink.com
2. 2
Anyone who watches Jeopardy! can tell you
that sometimes, knowing the right question is
the best way to show your intellect and achieve
strong ROI (“Alex, What was The War of 1812?”)
This applies to buying IT services, especially
with network services, which happen to be
going through a period of significant change. For
anyone looking at new or upgraded solutions,
knowing what kinds of questions to ask is central
to your ability to compare/contrast offerings and
understand important issues relative to your
business needs.
Asking the right questions
helps you cut through the
hype and lets prospective
vendors know they’re dealing
with a knowledgeable buyer.
This will help you get the most
insightful recommendations and
strongest proposal/pricing as
a result. Something to keep in
mind as you draft your RFP or
less formal request for a quote.
To help put together a list of Jeopardy!-
worthy questions, we asked a few of our
leading network engineers to weigh in.
You’ll find their answers to be helpful
and a bit surprising.
3. 3
An introduction from the engineers
Surprisingly, our team says prospective customers
no longer save technical questions for the
engineers. In fact, they don’t typically ask a lot
of technical questions at all, since that is seen as
somewhat of a commodity.
What people DO ask about are business issues, and
about how we approach and solve problems. The
engineers love such questions because they help
us showcase how we might address the customer’s
challenges, objectives and aspirations. That’s where
our engineers add the most value.
With that in mind, they encourage prospective
buyers to ask questions that let engineers show
what their company brings to the table, and leads
to productive discussion where they can:
• Probe to understand the buyer’s core business
• Learn about their critical applications
• Understand how they currently connect and
engage with customers
• Determine how they currently use technology
to meet business objectives
Following are five common questions
engineers encounter; the kind to ask your
prospective Network Service Provider (NSP)
to see how they respond. Their answers may
give you far better insight than you’d ever get
simply reading their RFP.
4. 4
Q1: What’s your approach to redundancy and
availability for “always-on” apps?
Redundancy, backup and failover for applications are
central to everyone, especially customers moving
steadily to the cloud. They want to know our thoughts
on using a single provider for this; why consolidate
vs. the traditional dual provider approach? They also
want to know how this applies to critical, performance
sensitive applications like voice. Or how we provide
high levels of uptime to create an “always-on” network
for critical, “always-on” apps.
The engineers respond:
The first thing we do is ask about their business
applications and current architecture, how they’re
using the cloud and how that might change. This
will impact how we design for redundancy and
availability, as there is no single answer for every
environment.
Previously it was common to look at dual carriers.
Today, with the introduction of SD-WAN, and
with so many aspects of business becoming truly
dependent on the network, there’s greater value
using a single vendor approach. In fact, with
SD-WAN the second network is not simply a
“backup” or “failover” but an essential part of
active/active network architecture.
If the customer is simply looking for voice failover, or
a traditional passive backup network, we can provide
that using multiple options – DSL, broadband,
wireless, etc. – but we still suggest consolidation
with one NSP. With the increasing complexity of
WANs and what they’re being used for, a single
source approach offers the best way to provide an
“always-on” environment for “always-on”, business
critical applications.
Q2: How do you approach availability in the
last mile?
The last mile has always been a concern for customers
we talk to, especially those with many locations,
since it’s essential to network availability. Questions
regarding the last mile often cover a variety of related
topics, though they all revolve around the need for an
access solution that meets the customer’s performance
requirements and budget.
The engineers respond:
EarthLink uses a diverse pool of access vendors
and technologies to meet our customers’ specific
demands, either through direct connectivity or
IP-based access mediums. We’re also constantly
augmenting our access portfolio to add new
vendors and products, to stay ahead of that
demand. We believe this is an area where a
great NSP can shine, by having geographically
rich last mile options to deliver the performance
and reliability businesses need.
If we do run into difficulty using our existing
portfolio of vendors, we’ve developed IPsec
technology to deliver our product set over a
customer’s current access design.
5. 5
Q3: How does EarthLink help reduce the
burden of PCI compliance?
PCI compliance is a complex, critical issue for
anyone dealing with credit card transactions, which
these days is nearly everyone. There is a bit of
confusion though on the role of the network, the
differences between compliance and certification,
and how that can impact your selection of an NSP.
The engineers respond:
While overall PCI compliance is ultimately
the responsibility of the customer, EarthLink
can help our customers in a number of ways
– especially by “reducing their scope” – in
order to make ongoing management of PCI
compliance as simple as possible. EarthLink
has a range of products and services that meet
the latest PCI standards. Working in partnership
with our customers and by leveraging our deep
experience with both merchants and processors,
we can provide ongoing consultation to help
reduce risk and to achieve, maintain and validate
PCI compliance requirements.
Q4: What’s your approach to the cloud…
performance, security, everything?
Cloud migration has outpaced the evolution
of networks supporting all those new XaaS
implementations. IT leaders are increasingly
aware of this and they seek answers to a myriad
of questions about how we can help them access
apps safely and efficiently wherever they are.
The engineers respond:
Our nationwide network enables us to connect
customers to cloud-based, X-as-a-Service
applications with the same efficiency, reliability
and security as we’ve always done for traditional
enterprise applications. To explain this, we talk
with the customer to understand the types of
workloads they’re running, as certain 3rd party
cloud providers are better at some types of
workloads than others. We help them look at this in
a holistic way since the answer is not as dependent
on the network as it is on the cloud provider.
We also talk about how to establish direct
connections to 3rd party cloud providers to
ensure security, support, scalable “pay as you
go” connectivity, and to gain visibility and
control over applications and performance.
Making sure your NSP has experience with
these technologies is more essential than
ever. Having a solution and a point-of-view
with regard to SD-WAN is also essential to
addressing this question.
6. 6
Q5: How can you help simplify our day-to-day operations?
IT leaders and their teams are being stretched further than ever. When they speak
to our engineers, they ask a variety of questions about our operational support
structure, managed services, who monitors the network, etc. They ask how our
NOC is structured, whether we’re equipped to support consolidation of new kinds
of services, how we stack up against using multiple best-of-breed vendors, and
how we approach this overall challenge in a unique way.
The engineers respond:
When they ask about support, what customers really want to know is how
we can help make their lives a bit easier. So they ask how we can reduce the
burden on their shoulders so they can focus on more strategic vs. tactical
issues. We see this in companies of all sizes, though more so when there’s a
small IT staff being stretched to the limit.
To address this, we’ll show how visibility across their network offers greatly
enhanced capability while also saving time and effort. We’ll talk about the
benefit of our fully-staffed, 24x7, geographically dispersed NOCs, our systems
and controls for monitoring managed services and our network. And we’ll
show the benefits of our myLink self-service portal, which provides simple,
single-pane access to network monitoring and billing services. Finally, we’ll
cover our support solutions, including enhanced platinum level monitoring
for managed services.
It really comes down to our ability to truly partner with them, so they can
focus on other things that require their attention. The ability for an NSP to
do this is really what separates one provider from another these days.