Brothers Keeper Newsltr

1. O U R BR O TH ER 'S
K E E PE R
West Englewood Support & Training Monthly
6.30.09 Issue 1
INSIDE
Tai Chi Training
MJ Tribute
ALS Cure?
WEST Ally?
Donate Online
Donate (cont'd)
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WEST to Join NPF
To Flow With Grace: Ancient Chinese
Answer for Movement Disorders?
Problems with spasmodic muscle coordination, breathing, swallowing
and balance beleaguer the vast majority of clients seeking the benefits
of our service here at W.E.S.T. With these symptoms often interfering
with the ability of clients to engage in normal-like activities of daily
living, the community in which we serve also is beset with social and
economic obstacles that render access to adequate physical, speech
and occupational therapies nearly impossible. As such, it has become a
health care imperative for nonprofit service organizations like ours to
create or locate new, imaginative and innovative methods to deliver
care that addresses these symptoms and their subsequently dictated
therapeutic responses. Thus, the Tai-Chi exercise program created by
the University of South Florida (USF) which offers online access for
training in Tai-Chi martial arts movement stands out as a viable option
to WEST’s servicing of our community’s disabled clients.
It is often a balancing act for a nonprofit to obtain and execute
mutually beneficial program options that enhance the desired
attainment of mission-related goals for all of its publics. Donors, staff,
volunteers, the serviced community, healthcare policy makers and
organization vendors all exist in some way to provide solutions for the
mission-sensitive problems of our neighborhood residents. Without a
doubt, a professional application of USF’s program is attainable,
economically feasible and can be administered in such a way that all
mission stakeholders will be satisfied by the results. Tai chi for our
neurological impaired clients will show significant gains in client
service satisfaction, their balance and mobility, while giving a
measurable gain in both client’s pain management and range of motion
responsiveness. Also many of our staff members are familiar with Tai
Chi after having a history of completing formal classes in this fluid
martial arts that emphasizes graceful, slow and purposeful routines.

2. USF’s Health Center for
Parkinson Disease and
Movement Disorders
operates in partnership
with the National Parkinson
Foundation to provide free
Tai Chi service classes to
the greater Tampa Bay
area. The routines do not
tax the clients, said USF
outreach coordinator Eden
Feldman, MSW because of
Page 2
“[How] it helps with
slowness, stiffness tremor
and balance problems …all
components of Parkinson
Disease…Tai Chi…is
increasingly recommended
by support groups.” As
well, WEST will soon join
those groups as a skilled
provider of this highly
desirable complimentary
therapy. The use of online
instructional videos seen on
You Tube also makes for
easy access to even the
most inexperienced novice.
For more information
contact Jeffery Massey at
773-476-9049 [emailjmasseysr7@aim.com ] or
go online for full article at
http://hscweb3.hsc.usf.edu/h
ealth/now/?p=6169&previe
w=true.

4. Another critical method will
be the scroll/toolbar option
allowing potential donors
direct access to organizational
service-financial reportage.
As well, there shall be links
that exhibit past and current
major donors. Also, a list of
the prominent financial
advantages for the donor to
give will be very evident.
Thus, these are but a few out
front strategies that enhance
the online giving experience.
There are a few other
embellishments that augment
online users.
One such augmentation will
be the promotion of 1st time
donor rewards, not unlike
online department stores who
encourage web shopping by
providing linked savings and
point-based buyer rewards
such as free newsletter/email
notifications of sales events.
Our site could promote
increased networking and
public exposure linkage as
well as specialized blogs or
chat room events linking
major donors with missionrelated forums that may
include constituents and
current donors in online pod
casts or other such
communication collaborations.
The invitation and partnering
with avant-garde community
artists, activists, political
advocate and other shared
mission entities to participate
and contribute commentary,
ideas and artistic samplings
will enhance new vision. It
also can promote
technological advances for the
site and the evolution of how
to network potential donors
with causes we share by using
cutting-edge communication
technology such as ‘Pay Pal’
or Veri-Sign’.
There are many current
examples for cutting edge
innovations in online giving
strategies. One strategy
would be an adaptation of
President Obama’s political
fundraising use of the ‘house
party’ forum. One could hold
blogoshphere, pod casts or
streamed fundraising
activities and events that
could be co-hosted by
national, community or state
activists and notables from
the philanthropic,
entertainment, political,
sports, medical, social service
and theological arenas who
share common advocacy
desires and support. Other
examples are Chicago’s
cultural outreach website,
‘Click and Pledge Payment
Matrix’, Guidestar, Network
for Good, etc.
West Englewood Support &
Training NP
6606 S. Albany St.
Apt. 1R
Chicago, IL. 60629
phone: 773-476-90495
fax: 425-675-9049
email: jmasseysr7@aim.com
web:
http://sites.google.com/site/jmasse
W.E.S.T. is a nonprofit
organization dedicated to the
facilitation of direct-care,
advocacy & training for
community residents impacted by
Parkinson's Syndrome &
debilitative neurologic
disorders.We hope to address
Chicago’s inner city health care
access disparity, allowing the
group to execute its mission
providing medical and social
support networks for
Englewood’s disabled, Parkinsonstricken residents.
Also, it will provide facilitation
for a unique consortium of local
health care and social service
institutions, including both the
University of Chicago and
University of Illinois Medical
School’s public policy research
branches. We all will share
common mission goals to provide
disenfranchised citizens
suffering from the ravaging
impact of little or no access to
quality treatment and research
options for debilitating
neurological conditions.