The document discusses the importance of media in society and its role in both promoting truth and shaping people's thinking. It emphasizes that those working in media have a responsibility to seek and transmit ultimate truths rather than just partial or provisional truths. The document also stresses the need to foster accurate reporting, full explanations of public issues, and fair representation of diverse views, especially on topics pertaining to marriage and family.

1. 13 August 2011 San Carlos Seminary, EDSA, Makati City JESSELYNN GARCIA DE LA CRUZ

2. “ Truly, there is no area of human experience, especially given the vast phenomenon of globalization, in which the media have not become an integral part of interpersonal relations and of social, economic, political and religious development.” "The Media: At the Crossroads between Self-Promotion and Service. Searching for the Truth in order to Share it with Others.“ Message for 40 th World Communications Day 2008

4. * MUST HAVE because it is IMPORTANT

5. * SHOULD HAVE because it is EDUCATIONAL

6. * LIKE TO HAVE because it is ENTERTAINING & FUN

7. Inform – things he ought to know

8. Inform – things he ought to know Educate – things he ought to know

9. Inform – things he ought to know Educate – things he ought to know Inspire – things you ought to give

10. Inform – things he ought to know Educate – things he ought to know Inspire – things you ought to give Entertain – things that attract / hold interest

12. IMPACT PROMINENCE UNUSUAL/EXCEPTIONAL

13. TIMELINESS PROXIMITY CONFLICT SEX

14. PROGRESS HUMAN INTEREST BABIES, BEAUTIES, BEASTS

15. Timeliness Prominence Impact/ Consequence Proximity Oddity Conflict Sex Progress Human Interest Babies, Beauties, Beasts

17. WHO – the person in the news WHAT – the event / happening WHEN – the time

18. WHERE – the place / venue WHY – the reason / cause HOW – the circumstances

20. (What you need to look out for) WHO makes news WHAT makes news WHY is this news

22. (What you need to do) HOW do I makes this news (story) WHEN is this news story needed DEADLINE

24. Find Your Focus What is this story about?

25. News is often about PEOPLE and WHAT HAPPENS to people.

26. Focus on the PERSON Who said/did what

27. PERSON NAME if prominent IDENTIFYING LABEL

28. Focus on the EVENT What happened

29. STORY STRUCTURE THE HARD NEWS FORMULA

30. W HAT is the story? H OW did it happen? A MPLIFICATION . Tell the story again, add points. T IE up any loose ends.

31. W HAT is the story? H OW did it happen? A MPLIFICATION . Tell the story again, add points. T IE up any loose ends.

32. WHAT is the story? HOW did it happen? AMPLIFICATION . Tell story again, add points. TIE up any loose ends.

33. LEAD WHO : St. John Bosco Youth Organization WHAT : Youth Rally / Motorcade / Vigil WHEN : July 31, 2011 (Feast of St. John Bosco) WHERE: Rally – church courtyard; Motorcade – church then around parish passing through various streets; Vigil – Don Bosco Makati covered court WHY : Celebration of the Feast of the St. John Bosco; Send-off for parish youth delegates to World Youth Day in Spain; Rally for Life / Awareness Raising on RH Bill Issue HOW : Program schedule

34. SUMMARY LEAD Simple 5W-H The St. John Bosco Parish Youth Organization held a Youth Rally Motorcade-Vigil last July 31 to celebrate the Feast of St. John Bosco, as a send-off ceremony for the parish youth delegates to the World Day of Youth in Spain and for awareness of the RH bill and pro-life issues. The St. John Bosco Parish Youth Organization celebrated the feast of St. John Bosco with a Youth Rally-Motorcade-Vigil last July 31.

35. QUESTION LEAD

36. QUOTATION LEAD

37. ATMOSPHERE LEAD

38. CONTRAST LEAD

39. SHOCK LEAD

40. WHAT is the story? HOW did it happen? AMPLIFICATION . Tell story again, add points. TIE up any loose ends.

42. Today, communication seems increasingly to claim not simply to represent reality, but to determine it, owing to the power and the force of suggestion that it possesses. It is clear, for example, that in certain situations the media are used not for the proper purpose of disseminating information, but to “create” events.

43. To be responsible – to be the protagonist of truth and promoter of the peace that ensues. "The Media: A Network for Communication, Communion and Cooperation" Message for 40 th World Communications Day 2006

45. To inform the consciences of individuals and help shape their thinking is never a neutral task. Authentic communication demands principled courage and resolve . It requires a determination of those working in the media not to wilt under the weight of so much information nor even to be content with partial or provisional truths .

46. Instead it necessitates both seeking and transmitting what is the ultimate foundation and meaning of human, personal and social existence (cf. Fides et Ratio , 5). In this way the media can contribute constructively to the propagation of all that is good and true .

47. Search for the NEW in the old. Search for the LASTING in the fleeting.

48. Search for SIGNIFICANCE in the trivial. Search for RELEVANCE in the regular.

49. Search for TRUTH . “ Contribute to making known the truth about humanity, and defending it against those who tend to deny or destroy it… seeking and presenting the truth about humanity constitutes the highest vocation of social communication.” -- Pope Benedict XVI

50. Accurate reporting of events, full explanation of matters of public concern, and fair representation of diverse points of view must, then, always be fostered. The need to uphold and support marriage and family life is of particular importance, precisely because it pertains to the foundation of every culture and society (cf. Apostolicam Actuositatem , 11). "The Media: A Network for Communication, Communion and Cooperation" Message for 40 th World Communications Day 2006 POPE BENEDICT XVI

51. Thank You!