This document contains excerpts from Easter messages and reflections on evangelization through media. It discusses the importance of using media to spread the Gospel message and bring people closer to understanding God. Key aspects discussed include using media as a tool for evangelization, the responsibility that comes with influencing large audiences, and ensuring media promotes truth, justice and human dignity in accordance with Catholic teachings.

1. HAPPY EASTER!!
The
Lord is
Risen,
Alleluia

2. Our vision for every child,
life in all its fullness.
Our prayer for every heart,
the will to make it so.

3. through
“MEDIA”
E-Generation &
Catechesis

4. Why do we
Evangelize

5. PURPOSE
STATEMENT
To challenge and
equip people to
know Jesus,
become more
like Him and Lead
Like Jesus
through the Media

7. “The more ardent the love for the
Eucharist in the hearts of the Christian
people, the more clearly will they
recognize the goal of all mission: to bring
Christ to others.”
Section 86
Sacramentum Caritatis
Apostolic Exhortation of Pope Benedict XVI
Pope Benedict XVI said…

8. “You are like light for the whole world. A city built
on a hill cannot be hid. No one lights a lamp and
puts it under a bowl; instead he puts it on the lamp
stand, where it gives light for everyone in the
house.”
Matthew 5:14-15
Jesus Christ said…

9. What is Evangelization?
Process which seeks to spread the Gospel and
the Word of God throughout the World.
The announcement of the Good News of Jesus
Christ in the Power of the Holy Spirit with the goal
of inviting all listeners, viewers and readers to trust
and love Him.
The movement of calling all men and women to
know and become like Jesus Christ.

10. St. Paul of Tarsus,
the Apostle
(5-67AD)
“What if our Church and Government
Leaders still spoke to
the masses this way today?”

11. St. Paul of Tarsus,
the Apostle
(5-67AD)
“What if our newsletters & newspapers
were still written this way today?”

13. WE ARE BLESSED!

14. Media “to mediate”:
Tools used to store or deliver
information or data
(Television, Radio, Print, Cinema, Internet)
Mass Media:
Denotes a section of the media
specifically designed to reach a large
audience
WHAT IS THE MEDIA?

15. Public Media:
“Media whose Mission
is to serve and engage
the public”

16. Radio Networks (Nationwide, International)
Television & Digital Cable Networks
(Broadcast, Online Streaming)
Mass Circulation Newspapers
(Broadsheets, Tabloids)
Magazines
Books and Manuscripts
Advertising
(Billboards, Commercials, Infomercials, LED)
Video Games (Console or Online)
Internet (Blogs, Message Boards, Podcasts, Video
Sharing, Social Networking Sites - SNS)
Tools of the Media:

18. Who are we talking to?
Audience - who is your target audience and
what do they think about the issue? Get in
their heads and hearts to figure why they do
what they do. This can be done through
existing data, focus groups, government
statistics and other statistics. It is also
important to know what they currently know
about the issue.
“It is important that you know who
you are talking to”

19. The Communications
Process
SENDER MESSAGE RECEIVER

20. The Communications
Process
SENDER MESSAGE RECEIVER

21. STIMULUS
RESPONSE
SENDER RECEIVER
Stimulus-Response Principle

22. “the Medium is the
Message”
One of the biggest critics in Media's History

23. “Knowledge is
Power” Ernie Baron
(1940-2006)
Filipino Broadcaster,
Weatherman and inventor,
ABS-CBN

24. “With great power
comes great
responsibility”
Benjamin “Ben”
Parker
Uncle Ben to Peter Parker
(Spiderman)

25. “To whom much is
given, much will be
required”
Luke 12:48
Jesus of Nazareth
Jewish Carpenter, Son of God,
Lord and Savior of all Creation

26. “It would be better for him if a
large millstone were tied around
his neck and he were thrown into
the sea than for him to cause
one of these little ones to sin.”
Luke 17:2
Jesus of Nazareth
Jewish Carpenter, Son of God,
Lord and Savior of all Creation

27. Using the tools of Media to reach
a large audience to influence
peoples lives and bring them to a
deeper understanding and
knowledge of God.
Media Evangelization:

29. “Leadership is an influence
process. It is working with
people to accomplish their
goals and the goals of the
organization.”
KEN BLANCHARD

30. “Leadership is anytime you are
trying to influence the
thoughts and actions of
another individual in either
your personal, professional
(religious) life.”
PHIL HODGES

32. How are you using
your leadership over
the media?
Are you a Servant
Leader or a Self-
Serving Leader?

33. The Leadership Vision
A compelling vision has three parts:
Your Mission/Purpose
“What Business Purpose Are You In?”
“Where are you going and why?”
Your Image/Picture of the Future
“What Will the Future Look Like..”
“What will be accomplished if you succeed?”
Your Values
“What Do You Stand For?”
“On what principles will you make your ongoing
decisions?”

34. Personal Mission
Statement (1)
List some personal characteristics you feel good
about. These will be nouns.
Example:
Computer expertise Energy Charm
Physical Strength Enthusiasm Good Looks
Sense of Humor Wit Artistic Abilities
Mechanical Genius Sales Ability Creativity
People Skills Happiness Patience
I have … ________________________

35. Personal Mission
Statement (2)
List ways you successfully interact with people.
These will be verbs.
Examples:
Teach Study Manage
Produce Lead Motivate
Educate Love Plan
Encourage Help Act
Stimulate Inspire Sell
I … ________________________

36. Personal Mission
Statement (3)
Visualize what your perfect world looks like! What
are the people doing and saying? Write a description
of this perfect world.
Example:
My perfect world is a place where people know their
destinations and are enjoying their life journeys.
My Perfect World…
________________________________
________________________________

37. Personal Mission
Statement
Combine two of your nouns, two of your verbs, and
your definition of your perfect world.
Example:
My life purpose is to use my energy and my people
skills to teach and motivate people to know their
destinations and enjoy their life journeys.
My LIFE PURPOSE is…
________________________________
________________________________

38. My Personal Values
Most important thing in your life is to
decide on what is most important.
Top Values in
Life
1. _______________
2. _______________
3. _______________
4. _______________
5. _______________

39. Why Media Evangelization?
Solitude
Prayer
Scripture Study
Unconditional Love
Support & Accountability

40. Attribute 1:
Solitude

41. Seeking Solitude: 17 Ways to Find Time for Yourself; Scott Young
http://www.pickthebrain.com/blog/solitude/

44. “Creativity flourishes in solitude. With quiet, you
can hear your thoughts, you can reach deep within
yourself, you can focus. The best art is created in
solitude, for good reason: it’s only when we are
alone that we can reach into ourselves and find
truth, beauty, soul. Some of the most famous
philosophers took daily walks, and it was on these
walks that they found their deepest thoughts. My
best writing, and in fact the best of anything I’ve
done, was created in solitude.”
http://www.psfk.com/2010/05/using-solitude-to-inspire-creativity.html

46. Attribute 2:
PRAYER

47. Adoration
Contrition
Thanksgiving
Supplication
Content of Prayer:

48. Attribute 3:
Study of Scripture

49. There are names of 16 books of the Bible mentioned in the paragraph
below. See how many you can find. HINT: The names may be part of
a word or part of two words put together.
"I once made a remark about the hidden books of the bible. It was a lulu, kept
people looking so hard for the facts, and for others it was a revelation. Some
were in a jam, especially since the names of the books were not capitalized.
But the truth finally struck home to numbers of our readers. To others, it was a
real job. We want it to be a most fascinating few moments for you. Yes, there
will be some really easy ones to spot, others may require judges to help find
them. I will quickly admit it usually takes a minister to find one of them, and
there will be loud lamentations when it is found. A little lady says she brews a
cup of tea so she can concentrate better. See how well you can compete.
Relax now, for there really are sixteen names of books of the bible in the
paragraph."
16 Books of the Bible

50. 16 Books of the Bible
There are names of 16 books of the Bible mentioned in the paragraph
below. See how many you can find. HINT: The names may be part of a
word or part of two words put together.
"I once made a remark about the hidden books of the bible. It was a lulu, kept
people looking so hard for the facts, and for others it was a revelation. Some
were in a jam, especially since the names of the books were not capitalized.
But the truth finally struck home to numbers of our readers. To others, it was a
real job. We want it to be a most fascinating few moments for you. Yes, there
will be some really easy ones to spot, others may require judges to help find
them. I will quickly admit it usually takes a minister to find one of them, and
there will be loud lamentations when it is found. A little lady says she brews a
cup of tea so she can concentrate better. See how well you can compete. Relax
now, for there really are sixteen names of books of the bible in the paragraph."

51. Attribute 4:
Unconditional
Love

52. Accepting that you are unconditionally
loved.
“For God so loved you that he gave his only
begotten son…”
John 3:16
Unconditionally love other people.
“A new command I give you: Love one
another. As I have loved you, so you must
love one another.”
John13:34
Unconditional Love:

53. Attribute 5:
Support & Accountability

54. The Johari Window
The Johari Window is adapted with permission from Joseph Luft, Of Human Interaction
(Palo Alto, CA: National Press, 1969).
a cognitive
psychological tool
created by
Joseph Luft and
Harry Ingham in
1955 in the United
States, used to help
people better
understand their
interpersonal
communication and
relationships.

55. We all need truth tellers,
preferably those not directly
impacted by what we do, who
can help us keep on course
with our lives.

56. The Use of Social Communications Media
2493
Within modern society the communications media
play a major role in information, cultural
promotion and formation. This role is increasing,
as a result of technological progress, the extent
and diversity of the news transmitted and the
influence exercised on public opinion.
2494
The information provided by the media is at the
service of the common good. Society has a right to
the information based on truth, freedom, justice
and solidarity:
From the Catechism of the Catholic Church

57. “The proper exercise of this right demands
that the content of the communication be
true and – within the limits set by justice
and charity – complete. Further, it should
communicated honestly and properly. This
means that in the gathering and publication
of news, the moral law and the legitimate
rights and dignity of man should be
upheld”.

58. 2496
The means of social communication
(especially mass media) can give rise to a
certain passivity among users, making them
less than vigilant consumers of what is said
or shown. Users should practice
moderation and discipline in their
approach to the mass media. They will want
to form enlightened and correct
consciences the more easily to resist
unwholesome influences.

59. 2497
By the very nature of their profession,
journalists have an obligation to serve the
truth and not offend against charity in
disseminating information. They should
strive to respect, with equal care, the nature
of the facts and the limits of critical
judgement concerning individuals. They
should not stoop to defamation.

60. Bro. Bo Sanchez
Founder, Light of Jesus International Catholic Community
Lay Preacher, Best Selling Author, Writer and Entrepreneur
2006 TOYM Awardee
www.bosanchez.ph

61. Fr. Anton C. T. Pascual
Executive Director of Caritas Manila
President of Radio Veritas

62. Most Rev. Luis Antonio “Chito” Tagle
Archbishop of Manila,
Chairman of the Episcopal Commission on the Doctrine of the Faith of the CBCP

63. Mother Angelica of the Annunciation, PCPA
American Roman Catholic Nun of the Poor Clares of the Perpetual Adoration (PCPA),
Founded the Eternal Word Television Network

64. Blessed John Paul II,
the Great (1920-2005)
Cardinal Karol Jozef Wojtyla
Philosopher Pope, Prolific Writer,
Humanitarian

65. STATUS
“DO NOT BE AFRIAD...”
Are you up to the
challenge??

66. CHALLEMGE 1
Message for the World Communication Day, 1986
Theme: The Contribution of Communications to the
Christian formation of public opinion.
“In the world of today as it is, the instruments of
social communication in their many forms-press,
cinema, radio, TV- are the principal makers of public
opinion. Great then, is the moral responsibility of all
those who have these instruments in their employ, or
who are the guiding force behind them. The media of
social communications ought to be put at the service
of humanity and therefore, of truth and goodness
which constitutes humanity’s most important and
necessary value.”

67. STATUS
“Those, therefore, who work professionally in
the field of social communication should feel
themselves under obligation to form and make
widespread a public opinion which conforms
with truth and goodness.”

68. CHALLENGE 2
Message for the World Communications Day, 1999
Theme: Mass Media: A Friendly Companion for Those in
Search of the Father
“The theme implies to two questions: How might the
Media work with God rather than against Him? and
How might be the Media be a friendly companion to
those searching for God's loving presence in their
lives. It also implies a statement of fact and a reason
for thanks: that the media though at times may make it
possible for those who are searching for God to read in
new ways both the Book of Nature which is the realm
of reason, and the Book of Revelation, the Bible, which
is the realm of faith.”

69. STATUS
“Finally, the theme implies the invitation and a
hope: that those responsible for the world of
social communications will be ever more
committed to the help rather than search for
meaning which is at the very heart of the
human life.”

70. CHALLENGE 3
Message for the World Communications Day, 2004
Theme: The Media and Family: A Risk and a Richness
“The extraordinary growth of the communications
media and their increased availability has brought
exceptional opportunities for enriching the lives not
only of individuals, but also of families. At the same
time, families today face new challenges arising from
the varied and often contradictory messages by the
mass media. The theme invites sober reflection on the
use of each family makes of the media, and, in turn, on
the way that families and family concerns are treated
by the media. It is also a reminder to everyone, both
communicators and those of whom they addressed
that all communications has a moral dimension.”

72. Catholic Mass Media Awards
The CMMA organized in 1978 through the
Archdiocese of Manila by His Eminence the late
Archbishop of Manila Jaime Cardinal L. Sin. This
is the Archdiocese of Manila's way of paying
tribute to those who have promoted Christian
values in an outstanding way, in radio, press,
advertising, television and film.
http://en.wikipilipinas.org/index.php?title=Catholic_Mass_Media_Awards

73. Catholic Mass Media Awards
CMMA's vision and mission is to reward, as well as
to pay tribute to media products that enhance the
total human development of the Filipino audience
through the competent and professional use of
mass media techniques and to promote the basic
human values: Love for God, Respect for the
Natural Environment, Promotion of Positive Filipino
Values and Love for Life.
Check out: www.cmmafoundation.org

74. Catholic Mass Media Awards

76. “Your light must shine before
the people, so that they will
see the good things you do
and praise your Father in
heaven”
Matthew 5:16