Susan Horak provides an extensive marketing plan for selling homes that includes print, digital, and social media elements. She creates high-quality color brochures with photos and details of the home. Newsletters about listings are distributed throughout Columbia. Listings also appear in print publications and receive weekly newspaper ads. Online marketing includes promotional videos, photos and information on over 20 websites. Home pages are created on Susan's mobile-friendly website with virtual tours. QR codes link to home pages from physical marketing. Social media marketing is done across many platforms.