New way of book expereince
•
2 likes•3,457 views
출판시장의 변화와 출판사의 re-position "책을 만들어 판매하는"에서 "책에 관한 경험을 (대안을) 만들어 이를 통한 사용자와 관계를 주도하는..."으로 변화 "New way of book experience" You can get more info at http://www.designconvivial.com/
Recommended
More Related Content
Similar to New way of book expereince
Similar to New way of book expereince (20)
Recently uploaded
Recently uploaded (20)
New way of book expereince
- 1. New way of book experience 2014, 09, 01 고종현 | Jong H. Ko c: 010 5137 0371 e: goodgoingko@gmail.com
- 2. New way of book experience Technology to use case, use impact
- 3. New way of book experience Technology to usUe scaesre e, xupsee irmiepnaccet
- 4. New way of book experience Observing user behavior 1999 1960 2004
- 5. socialmediapearls New way of book experience Technology is normal “New Normal” Mobile behavior Social network Digital contents Network Information Visualizing Collaboration Information flow network Market into “Floating network”
- 6. socialmediapearls New way of book experience Technology is normal “New Normal” VUCA; New Normal Volatility : 불안정한 Uncertainty : 확신할수 없는 Complexity : 복잡한 Ambiguity : 흐맅한 Mobile behavior Social network Digital contents Network Information Visualizing Collaboration Information flow network Market into “Floating network” Boston consulting group
- 7. New way of book experience Stockholders relation Traditional Provider User Recent User Provider User
- 8. New way of book experience Traditional Stockholders relation Provider User Recent User Provider User
- 9. New way of book experience Traditional Stockholders relation Provider User Recent Platform User Provider User
- 10. New way of book experience Stockholders relation to network “Olga Kay” a million subscribers… “Michell Phan” net value $3Million
- 11. New way of book experience Traditional Stockholders relation to network Provider User Recent Platform User Provider User
- 12. New way of book experience Traditional Stockholders relation to network Provider User Recent Platform User Provider User Book industry Writer Publisher Reader
- 13. New way of book experience Traditional Stockholders relation to network Provider User Recent Platform User Provider User Book industry Writer Publisher Reader
- 14. New way of book experience Traditional Stockholders relation to network Provider User Recent Platform User Provider User Book industry Platform Writer Publisher Reader
- 15. New way of book experience Stockholders relation to network Amazon, iBook… NaverPost Aggregator + Self publishing
- 16. New way of book experience Stockholders relation to network SAXO.com Aggregator + Self publishing
- 17. New way of book experience Stockholders relation to network SAXO.com Aggregator + Self publishing
- 18. New way of book experience Disrupting industries Shop Commercial Banking Hotel TV Transportation Amazon Facebook Paypal Airbnb TVing Uber
- 19. New way of book experience Disrupting industries Shop Commercial Banking Hotel TV Transportation Amazon Facebook Paypal Airbnb TVing Uber Publishing ?
- 20. New way of book experience Disrupting industries Shop Commercial Banking Hotel TV Transportation Amazon Facebook Paypal Airbnb TVing Uber Publishing ? Volatility : 불안정한 Uncertainty : 확신할수 없는 Complexity : 복잡한 Ambiguity : 흐맅한 Versatility No correct answer Personalized Unpredictable Alternatives Prototype
- 21. New way of book experience Disrupting industries Shop Commercial Banking Hotel TV Transportation Amazon Facebook Paypal Airbnb TVing Uber Publishing ? Volatility : 불안정한 Uncertainty : 확신할수 없는 Complexity : 복잡한 Ambiguity : 흐맅한 Versatility No correct answer Personalized Unpredictable Alternatives Prototype “Most fit-able industry for New Normal”
- 22. New way of book experience Most fit-able industry for New Normal 확장 창조 관리 적응 Product User 작가, 장르… 확장 가능 미사용자를 위한 어트랙션 확보 타분야로의 확장
- 23. New way of book experience 확장 창조 관리 적응 Product User Most fit-able industry for New Normal Book industry Platform 작가, 장르… 확장 가능 미사용자를 위한 어트랙션 확보 타분야로의 확장 Writer Publisher Reader
- 24. New way of book experience Stakeholders map Writer Publisher Reader
- 25. New way of book experience Stakeholders map
- 26. New way of book experience Stakeholders map 독자 작가 Royal 일반 잠재 Publisher
- 27. New way of book experience Stakeholders map Promoter 독자 작가 편집디자이너 Royal 일반 잠재 e-pub tech 편집자 Publisher
- 28. New way of book experience Stakeholders map Artist 독자 작가 건축가 Promoter 편집디자이너 Royal 일반 잠재 e-pub tech 편집자 Publisher
- 29. New way of book experience Stakeholders map Beacon 3D printing Artist 독자 작가 건축가 Promoter 편집디자이너 Royal 일반 잠재 Print on demand e-pub tech 편집자 Publisher
- 30. New way of book experience Stakeholders map Beacon 3D printing Artist 독자 작가 건축가 Bookcard Promoter ebook Website 편집디자이너 Royal 일반 잠재 Print on demand e-pub tech 편집자 On-site On-line
- 31. New way of book experience Stakeholders map Beacon 3D printing Conference Artist 책을 사다 + Signature = 선물 Book info web/ system icon Podcast 독자 작가 건축가 ebook Bookcard Collaborative Writing Promoter Website 편집디자이너 Royal 일반 잠재 Print on demand e-pub tech 편집자 On-site On-line
- 32. New way of book experience Stakeholders map Where to buy a book? Beacon 3D printing 보고싶은만큼만 프린트 Character 3D printing Conference Book cafe Book hotel Artist 책을 Book info web/ system icon Podcast 독자 작가 책마을 건축가 ebook Bookcard Collaborative Writing Promoter Website 편집디자이너 Royal 일반 잠재 Print on demand e-pub tech 편집자 On-site On-line
- 33. New way of book experience Medium; Easy way to write and collaborating Stakeholders map Where to buy a book? Beacon 3D printing 보고싶은만큼만 프린트 Character printing Conference Crowd funding; Kickstarter, Seth Godin Book cafe Book hotel Artist Print on demand 책을 Book info web/ system icon Podcast 독자 작가 책마을 건축가 ebook Bookcard Harvard Business Review; Various activities Collaborative Writing Promoter Website 편집디자이너 Royal 일반 잠재 Publisher e-pub tech 편집자 On-site On-line
- 34. New way of book experience Stakeholders map System or browser icon; realtime information Where to buy a book? Beacon 3D printing 보고싶은만큼만 프린트 Character printing Paper; SNS in book Conference Book cafe Book hotel Artist Print on demand Wibbitz; Video & read 책을 News Digest; Just text Book info web/ system icon Podcast 독자 작가 책마을 건축가 ebook Bookcard Collaborative Writing Promoter Website 편집디자이너 Royal 일반 잠재 Publisher e-pub tech 편집자 Circa; Reading guide On-site On-line
- 35. New way of book experience Stakeholders map Where to buy a book? Beacon 3D printing 보고싶은만큼만 프린트 Character printing FridgePoem; Gamification Conference Book cafe Book hotel Artist 3D printer Character sales Print on demand Linkedin; Write on profession Werdsmith; Writing 책을 사다 + Signature = 선물 Book info web/ system icon Podcast 독자 작가 책마을 건축가 ebook Bookcard Collaborative Writing Promoter Website 편집디자이너 Royal 일반 잠재 Publisher e-pub tech 편집자 WikiLinks; Visual info On-site On-line
- 36. Beacon; Where is book store… New way of book experience Contextual selection suggestion on your context Stakeholders map Where to buy a book? Beacon 3D printing 보고싶은만큼만 프린트 Character printing Conference Book cafe Book hotel Artist Print on demand 책을 사다 + Signature = 선물 Mega news; Print on demand Book info web/ system icon Podcast 독자 작가 책마을 건축가 ebook Bookcard Collaborative Writing Promoter Website 편집디자이너 Royal 일반 잠재 Publisher e-pub tech 편집자 dal.komm Cafe; a cup of music cafe On-site On-line
- 37. New way of book experience Pain points Experience Read Write Share 몰입 Search 시간 확보 구매 Pain points Behavior Model blurred R&R
- 38. New way of book experience Future benefit
- 39. New way of book experience Future benefit Product
- 40. New way of book experience Future benefit ProXduct Culture Knowledge
- 41. New way of book experience Future benefit NPruoXmdubcetr Idea Culture Knowledge
- 42. New way of book experience Future benefit NPruoXmdubcetr + + Idea Emotion Culture Knowledge
- 43. New way of book experience Future benefit NPruoXmdubcetr + + Idea “ServiceDesign” Emotion Culture Knowledge
- 44. References BMW 지면광고 | BMW Tower Record | Tower Record demographics에 대한 그래픽 | socialmediapearls Boston consulting group | New normal “Olga Kay” a million subscribers | Youtube “Michell Phan” net value $3Million | Youtube Amazon Kindle | Amazon SAXO: Magnus Christensson, presentation at Next Berlin Service Design 2013 Medium | Medium Kickstarter, Seth Godin편 | Kickstarter Harvard Business Review | Harvard Business Review Circa | Circe Paper | Paper Wibbitz | Wibbitz News Digest | News Digest WikiLinks | WikiLinks FridgePoem | FridgePoem Linkedin | LinkedIn Werdsmith | Werdsmith Beacon (IDEO) | IDEO Urban Daddy | Urban Daddy Dal.Komm cafe | Dal.Komm cafe Mega news | Mega news Kodak Bankruptcy: Magnus Christensson, presentation at Next Berlin Service Design 2013
- 45. New way of book experience 2014, 09, 01 고종현 | Jong H. Ko c: 010 5137 0371 e: goodgoingko@gmail.com