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Is there such a thing as a good business model for publishing these days?

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Presented at O'Reilly's Tools Of Change for Publishing conference (February 15, 2011).

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Is there such a thing as a good business model for publishing these days?

  1. 1. Is there such a thing as agood business modelfor publishing these days?Lou Rosenfeld •  Rosenfeld Media •  rosenfeldmedia.com Tools of Change for Publishing • New York •  2/15/11
  2. 2. Lou, just do the math for us! # units sold author royalties 100 $? 1,000 $? 10,000 $?New Author
  3. 3. In 2008...
  4. 4. In 2008...• Formats: paperback + screen-optimized PDF
  5. 5. In 2008...• Formats: paperback + screen-optimized PDF• Channels: direct + AmazonMarketplace
  6. 6. In 2008...• Formats: paperback + screen-optimized PDF• Channels: direct + AmazonMarketplace• Units: paperbacks + paperback/digitalbundles + digital only
  7. 7. In 2008...• Formats: paperback + screen-optimized PDF• Channels: direct + AmazonMarketplace• Units: paperbacks + paperback/digitalbundles + digital only• Pricing: either $19 or $36
  8. 8. In 2010...
  9. 9. In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...
  10. 10. In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...• Channels: direct + Amazon Marketplace +conferences + affiliates/partners + academicbookstores + Amazon Advantage + Scribd +iTunes + App Store + iBookStore + Safari + ...
  11. 11. In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...• Channels: direct + Amazon Marketplace +conferences + affiliates/partners + academicbookstores + Amazon Advantage + Scribd +iTunes + App Store + iBookStore + Safari + ...• Units: paperbacks + paperback/digitalbundles + digital only + library bundles +“future” bundles + chapters/sections/pages + ...
  12. 12. In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...• Channels: direct + Amazon Marketplace +conferences + affiliates/partners + academicbookstores + Amazon Advantage + Scribd +iTunes + App Store + iBookStore + Safari + ...• Units: paperbacks + paperback/digitalbundles + digital only + library bundles +“future” bundles + chapters/sections/pages + ...• Pricing: from micropayments to $199
  13. 13. Next year’s (business) model
  14. 14. Goodbye, business models.
  15. 15. Goodbye, business models. Hello...
  16. 16. The Faith-Based BusinessModel
  17. 17. expertise
  18. 18. expertise
  19. 19. bookexpertise
  20. 20. book ...expertise
  21. 21. book ...short bookexpertise
  22. 22. book ...short bookwhite paperexpertise
  23. 23. book ... short book white paperconference talk expertise
  24. 24. book ... short book white paperconference talk workshop expertise
  25. 25. book ... short book white paperconference talk workshop webinar expertise
  26. 26. book ... short book white paper conference talk workshop webinarconsulting engagement expertise
  27. 27. book ... short book white paper conference talk workshop webinarconsulting engagement instructional video expertise
  28. 28. What unique value does apublisher offer? Identifying a community’s needs. Identifying the expertise that will fill those needs. Everything else is commodifiable.
  29. 29. So... is there such a thing as agood business model forpublishing these days? No. But there is such a thing as doing good business. For publishers, it’s based on purveying expertise, not books.
  30. 30. Thanks! Rosenfeld Media  www.rosenfeldmedia.com 457 Third Street, #4R Brooklyn, NY 11215 USA info@rosenfeldmedia.com @rosenfeldmedia +1.718.568.9756

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