Sustainable Restaurant Proposal

1. Elevator Pitch Restaurant Ltd.

2. Board of Directors

3. Service Mission Statement We endeavour to provide all our customers with the complete dining experience, encapsulating the finest flavours, using quality local produce, whilst ensuring all our operations are geared towards preserving the planet. Core Values

6. Competition Product Perceptual Map EDEN Dock Gate 4 Olive Tree Price Pizza Express White Star Tavern Scoozi Kuti’sBrasserie Performance and Quality Figure 3

7. Management and Staff Figure 4

8. Operations Floor Plans: Figure 5 Figure 6

9. Sales and Distribution Restaurant evenings, corporate events and exhibitions Table 2

10. Marketing Campaign Customer Relationship Management Online Presence Eden Grand Opening Night Seasonal Competition Hampshire Farmers Market

11. Break-even Analysis Figure 7

13. Sources of Finance Table 4 Cooking equipment will be funded via Hire Purchase over a 2 year period. 30 days credit from all suppliers. Carbon Trust 0% loan in Year 2.

14. Equity Proposition A total of £110,000 capital will provide finance necessary for restaurant inception, accounting for location refurbishment through to the grand opening. We therefore require £60,000 in return for 25% equity in order to start our business.

15. Restaurant Ltd. Thank you for listening Please feel free to ask any questions

16. References Disability Discrimination Act (1995) Hampshire Fare (2010) [Online] Available: www.hampshirefare.co.uk (Accessed: 6th March 2010). Key Note (2009) Restaurants: Market Report Plus. 24th ed. Hampton: Key Note. Key Note [Online] Available at: http://www.keynote.co.uk (Accessed: 16 March 2010). Kirby, A, D. (2003) Entrepreneurship, London: McGraw Hill. Oxford Street (2010) Oxford Street, Southampton [Online] Available at: http://www.oxfordstreetsouthampton.co.uk/ (Accessed: 16 March 2010). Sustainable Food (2000) [Online] Available: http://www.sustainweb.org/londonfoodlink/ethical_eats/ (Accessed: 15th March 2010). UK Food Events (2007) [Online] Available: www.hampshirefare.co.uk (Accessed: 2nd March 2010).