Giới thiệu về các Media mới trình bày trong workshop Tiếp cận người tiêu dùng số vào tháng 7/2015 do Moore Corp tổ chức.

1. NEW MEDIA

2. WHAT IT NEW MEDIA
1. IT IS NEW “CHANNEL”
2. IT IS NEW “SERVICES”
3. IT IS NEW “AD”

3. HOW BENEFIT TO BRAND
1. NEW “APPOACH” TO CONSUMER
2. IMPROVE “CTR” FOR BANNER
3. INCREASE “ROI” FOR BUSINESS

4. WHICH NEW MEDIA CAN DO IN 2015
1. LOCAL BASE MARKETING – WIFI AD
2. RETARGETING AS NEW SERVICES
3. FB LOCAL AWARNESS AD FOR SMALL
BUSINESS

5. WIFI AD

6. WHAT IT WIFI AD
WIFI IS
INTERNET
LOCATION
ONLINE
CONSUMER
SMARTPHONE IS

7. HOW IT WORK
WIFI IS
INTERNET
LOCATION
ONLINE
CONSUMER
SMARTPHONE IS

8. WIFI AD IS USE FOR
WIFI IS
INTERNET
LOCATION
ONLINE
CONSUMER
SMARTPHONE IS
TARGET

9. WHERE IT WORK
University
Hospital Café Shop
Airport

10. VIDEO EXPLANATION

11. CASE STUDY - EMART
 EMART IS OFFLINE SUPER MARKET - KOREAN
 THEY WANT CONNECT ONLINE TO OFFLINE
 THEY USE WIFI AD TO INCREASE SALES

12. CASE STUDY - VIDEO
Emart - Korea

13. RE-TARGETING

14. HOW IT WORK

15. VIDEO EXPLATION

16. WHO IS CRITEO
1. THEY ARE GLOBAL PERFORMANCE AD
COMPANY, USA
2. THEY DO RETARGETING AS NEW
SERVICES
3. THEY ARE BASE ON SINGAPORE

17. WHAT IT FOR
1. AUTO CATEGORY BIDDING
2. CONVERSION RATE OPTIMIZE
3. SIMPLE SEGEMENTATION

18. CASE STUDY - LIVESENSE
 LIVESENSE IS A HR COMPANY, JAPAN
 THEY PROVIDE HR SOLUTION FOR
CLIENT
 THEY USE RETARGETING TO ATTRACT
JOB SEEKER

19. CASE STUDY
Livesense - Japan

20. LOCAL AWARENESS AD

21. LET’S TALK ABOUT FLOWER SHOP NAME
ĐÔNG’S FLOWERS
IT IS SALES ROSE FOR COUPLE ON VALENTIME
THEY PLACE IN DIST 1

22. BEFORE VALENTINE COMING
THEY START TO DELIVER FLYERs
IN DIST 7 – BAN NGUYET LAKE WHERE THE COUPLE
COME ON

23. DU DU HAVE A GIRL FRIEND
HE NEED TO BUY ROSE TO HIS GIRL FRIEND TO KEEP
RELATIONSHIP WITH HER

24. HE LIVE IN DIST 1 NEAR ĐÔNG’S FLOWER
AROUND 3 KM AND HE ENJOY FB
BUT HE NEVER KNOW HE IS SO CLOSE WITH ĐÔNG’S
FLOWER

25. FB PROVIDE AD SOLUTION
TO CONNECT DU DU AND ĐÔNG’S FLOWER IN FB

26. WHAT IT IS
1. NEW FB AD IN FACEBOOK
2. IT WORK FOR SMALL BUSINESS AS OFFLINE
SHOP/STORES
3. IT IS HELPFUL FOR ATTRACTING CUSTOMER
ARROUNG THE SHOP/STORES PLACE
4. IT CAN REACH NEW CUSTOMER NEAR YOU
BY SETTING UP KM

27. EXPLANATION VIDEO
Available in VN

28. 28
THANK YOU FOR COMING TODDAY

29. CONTACT
NGUYEN XUAN DONG
Vice Managing Director
098 999 5145
dongnx@moore.vn
Moore Online Solution and Development Corporation
Head Office: 7th Floor, No.1 Hoang Dao Thuy St., Thanh Xuan Dist., Ha Noi
HCMC Branch: 6th Floor, No. 454 Nguyen Thi Minh Khai St., Ward 5, Dist. 3, Ho Chi Minh
Website: www.moore.vn | www.adbrand.net | www.adlite.net | www.doublelink.net |
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Workshop “Approach Customer on Digital Media, 14/07/2015

30. MOORE CORPORATION
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Workshop “Approach Customer on Digital Media, 14/07/2015