The document is a step-by-step guide for creating lucrative mobile websites for clients while utilizing effective lead generation techniques, including lessons from past experiences in web design. It details processes for securing clients, building mobile sites, and leveraging telemarketing to increase conversions, with a focus on local businesses and common pitfalls of platforms like Groupon. Additionally, it highlights various modules for teaching clients about mobile marketing strategies and emphasizes the increasing importance of mobile presence for businesses.