New Media & Health Literacy:  Opportunities & Challenges Ana Tellez, B.S.F.S. APTR eHealth & Policy Fellow Office of Disea...
Presentation Overview <ul><li>1. New Media Trends & Themes </li></ul><ul><li>Who’s participating in new media and how ofte...
Internet & New Media User Trends
Who is using the internet? <ul><li>77% of adults in the U.S. use the internet </li></ul><ul><li>Break Down:  </li></ul><ul...
Who is accessing the internet on mobile devices? <ul><li>32% of adults in the U.S. have used a cell phone or Smartphone to...
Podcasting Trends <ul><li>22% of people in the U.S. (age 12+) have listened to an audio podcast </li></ul><ul><li>18% of p...
Social Networking Site (SNS) Trends <ul><li>46% of online adult in the U.S. have a profile on a social networking site  (u...
What about health information? <ul><li>61% of American adults look online for health information </li></ul><ul><li>A major...
What are some   characteristics   of the new and social media  landscape ?
Interconnected
Collaborative Let’s take mash-ups as an example…. This is Por twit u r e
Collaborative Contd. <ul><li>Other examples include:  </li></ul><ul><li>People and organizations share news, resources, an...
User Generated & Niche Communities 1.  From MapMyRun.com 2. To Twitter 3. To Blog
Our  challenges  and  opportunities  in leveraging new media to reach individuals with limited health literacy
Brainstorming Challenges  (from session) <ul><li>IT barriers to accessing certain platforms </li></ul><ul><li>Organization...
Brainstorming Opportunities (from session) <ul><li>Creating more interactive content </li></ul><ul><li>Presenting informat...
A few examples of what we’ve done <ul><li>Healthfinder.gov </li></ul>
A few examples of what we’ve done contd. <ul><li>Be Active Your Way Blog </li></ul>
Thank you [email_address]
Upcoming SlideShare
Loading in …5
×

New Media & Health Literacy: Opportunities & Challenges

1,732 views

Published on

Originally part of a set of presentations in the APHA 2009 session titled "Getting Wired: Health Literacy in the Age of Digital Interaction"

Presentation provides an overview of new media trends, characteristics, and challenges/opportunities for addressing health literacy using new media.

Published in: Technology, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,732
On SlideShare
0
From Embeds
0
Number of Embeds
43
Actions
Shares
0
Downloads
38
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Overview and related to health Ask for suggestions on how people see it
  • Source: Flickr transCam: http://www.flickr.com/photos/transkamp/54371294/
  • NOTES: - Break down is according to ‘typical’ characteristics of groups of limited health-literacy populations (by income, educational level, age, and ethnicity) SOURCES: 1. Pew Internet &amp; American Life Project, October 2009. http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx 2.
  • SOURCE: Pew Internet &amp; American Life Project, Wireless Internet Use Report, July 2009. PHOTO SOURCES: Flickr http://www.flickr.com/photos/3yoon_al_wakra/3493752963/ Flickr http://www.flickr.com/photos/pmtorrone/188990737/ Flickr http://www.flickr.com/photos/71523533@N00/2883176208/
  • NOTES Convenience is top reason to watch or listen to podcasts (Source: Edison Research, 2009) Podcast consumers well-educated, live in households with higher incomes, watch TV through non-traditional means, spend more time on internet each week than non-podcast consumers, are active in social networks Podcasting definition: (Source: Edison Research, 2009) • Podcasting is the concept of downloading various types of longer-form online audio/video programs, in the form of digital files you can listen to at any time you choose. • Podcasting does NOT refer to the downloading of individual MP3s or songs. • Podcasting does refer to the download of program-oriented online audio/ video (such as a talk show or a hosted music program), usually as an automatic download that can be listened to at the user’s convenience. SOURCES: Podcast by Samyak Online: http://www.flickr.com/photos/samyakonline/3745099545/
  • SOURCES: Pew Internet &amp; American Life Project, Democratization of Online Social Networks, October 2009 - http://www.pewinternet.org/Presentations/2009/41--The-Democratization-of-Online-Social-Networks.aspx Flickr: http://www.flickr.com/photos/xanxhor/4046382019/ Flickr: http://www.flickr.com/photos/39097228@N00/3837936173/ Flickr: http://www.flickr.com/photos/robinhamman/658281511/
  • NOTES: - More people looking for health information online, even though the first and second resources they look to are still Docs and family/friends - There is a small percentage of people creating user-generated content compared to those looking for it and using it – big opportunity for experts in your organizations to jump into the conversation! - Really big rise in number of people looking for exercise and fitness info online SOURCE: “ The Social Life of Health Information”, Pew Internet &amp; American Life Project, June 2009.
  • SOURCES:
  • Across devices from mobile to PDA to desktop to laptops, etc. Data also interconnected through cloud computing: away from saving stuff on hardware and towards saving it online - e.g., delicious (social bookmarking vs. favorites saved on your computer )
  • - Example of Portwiture: using Flickr and Twitter code, developer created this free mashup to visualize someone’s tweets. Healthfinder is our twitter handle in ODPHP, and we mostly tweet about prevention and wellness topics (as you can see). The notion of open-source software is growing so that someone can create something you would never think of, using your current code or data (lots of GoogleMaps mahsh ups too)
  • - The other component to the collaborative theme is information sharing – Twitter and Slideshare examples - Creative Commons licensing – as long as you give credit and notify, people can use your information
  • - Example here: MapMyRun – community of runners; Also on Twitter – expanding reach to others who are sharing running interest; leading to Mommy Blogs where she talks about her kids… - Don’t have to be a techie to create blogs, podcasts, even videos (e.g., Mommy blog and twitter as a microblog) - More opportunities to comment and rate or review content you are interested in (rating runs across different cities) - Leads to niche communities of interest…reaching those you want to reach, more targeted
  • SOURCES:
  • EXAMPLE 1: for consumers Source: http://www.healthfinder.gov Discuss my healthfinder – easy to search for prevention recommendations Discuss Quick Guide to Healthy Living – basics, take action, small steps…
  • EXAMPLE 2: for professionals (Discuss vision and target audience) http://www.health.gov/paguidelines/blog/
  • SOURCES:
  • New Media & Health Literacy: Opportunities & Challenges

    1. 1. New Media & Health Literacy: Opportunities & Challenges Ana Tellez, B.S.F.S. APTR eHealth & Policy Fellow Office of Disease Prevention & Health Promotion (ODPHP) Office of Public Health & Science U.S. Department of Health & Human Services Tuesday, November 10, 2009 - APHA Annual Meeting
    2. 2. Presentation Overview <ul><li>1. New Media Trends & Themes </li></ul><ul><li>Who’s participating in new media and how often? </li></ul><ul><li>How can we begin to characterize the new media landscape? </li></ul><ul><li>2. Rising to the Challenge </li></ul><ul><li>What are the challenges faced by limited health literacy individuals in the new media landscape? </li></ul><ul><li>What can we do to leverage new media opportunities and meet their needs? </li></ul>
    3. 3. Internet & New Media User Trends
    4. 4. Who is using the internet? <ul><li>77% of adults in the U.S. use the internet </li></ul><ul><li>Break Down: </li></ul><ul><li>Household income of less than $30,000/yr: 62% </li></ul><ul><li>Educational attainment of Less than High School: 37% </li></ul><ul><li>Age between 50 and 64: 77% </li></ul><ul><li>Black (non-Hispanic): 72% </li></ul><ul><li>Hispanic (English-speaking): 61% </li></ul>
    5. 5. Who is accessing the internet on mobile devices? <ul><li>32% of adults in the U.S. have used a cell phone or Smartphone to access the internet </li></ul><ul><li>On the typical day, nearly one-fifth (19%) of Americans use the internet on a mobile device, up substantially from the 11% level recorded in December 2007. </li></ul>
    6. 6. Podcasting Trends <ul><li>22% of people in the U.S. (age 12+) have listened to an audio podcast </li></ul><ul><li>18% of people in the U.S. (age 12+) have viewed a video podcast </li></ul><ul><li>Hosts of podcasts seen as ‘trustworthy’ </li></ul>
    7. 7. Social Networking Site (SNS) Trends <ul><li>46% of online adult in the U.S. have a profile on a social networking site (up from 8% in 2005) </li></ul><ul><li>As of August 2009, Facebook was the most popular online social network for adults in the U.S. (73% of adult SNS users have a Facebook account) </li></ul><ul><li>Shift from male, highly educated, young to middle-aged, urban….TO every man and woman as diverse, if not more than internet-using population </li></ul>
    8. 8. What about health information? <ul><li>61% of American adults look online for health information </li></ul><ul><li>A majority of “e-patients” access user-generated health information – but few are actively writing or creating new health content </li></ul><ul><li>38% of American adults get exercise and fitness information online (up from 21% in 2002) </li></ul>
    9. 9. What are some characteristics of the new and social media landscape ?
    10. 10. Interconnected
    11. 11. Collaborative Let’s take mash-ups as an example…. This is Por twit u r e
    12. 12. Collaborative Contd. <ul><li>Other examples include: </li></ul><ul><li>People and organizations share news, resources, and other tips </li></ul><ul><li>People and organizations share their presentations (i.e., PowerPoints) </li></ul>
    13. 13. User Generated & Niche Communities 1. From MapMyRun.com 2. To Twitter 3. To Blog
    14. 14. Our challenges and opportunities in leveraging new media to reach individuals with limited health literacy
    15. 15. Brainstorming Challenges (from session) <ul><li>IT barriers to accessing certain platforms </li></ul><ul><li>Organizational barriers </li></ul><ul><li>Necessary skills in having a ‘critical eye’ when obtaining information online </li></ul><ul><li>Access barriers to those with low educational attainment </li></ul><ul><li>Access barriers to those with very low incomes </li></ul>
    16. 16. Brainstorming Opportunities (from session) <ul><li>Creating more interactive content </li></ul><ul><li>Presenting information in a variety of ways (e.g., audio, video, etc.) </li></ul><ul><li>Low cost strategies </li></ul><ul><li>24/7 potential access </li></ul><ul><li>Far reaching potential </li></ul><ul><li>Professional information sharing potential </li></ul>
    17. 17. A few examples of what we’ve done <ul><li>Healthfinder.gov </li></ul>
    18. 18. A few examples of what we’ve done contd. <ul><li>Be Active Your Way Blog </li></ul>
    19. 19. Thank you [email_address]

    ×