This document provides details about a new fish farm business called New Khan Fish Farm located in Sawat River, KPK. It includes information about the managers, a description of the business selling seafood and fish, an request for initial financing of 3 million rupees. The business plans to offer unique services like the first aquarium in the valley and a small hotel serving only fish. It provides financial projections of expected monthly profits of 400,000 rupees and expenditures of 4 million rupees. An appendix describes a public survey that found 73% of people appreciated the idea of the business.

1. Introductory Page.Introductory Page.
New khan Fish FarmNew khan Fish Farm……....
South East Road,South East Road,
Sawat River KPKSawat River KPK..
Names and DesignationsNames and Designations……....
11..SHAHBAZ KHAN.(The ManagerSHAHBAZ KHAN.(The Manager((
22..INTEHAB ALI.(ChairmanINTEHAB ALI.(Chairman(.(.
33..JUNAID KHAN.(SupervisorJUNAID KHAN.(Supervisor((
44..The working crewThe working crew..
Description/Nature of businessDescription/Nature of business..
This Business deals with the sale of sea food,(fishThis Business deals with the sale of sea food,(fish(.(.
FinancingFinancing..
Initial financing requested Rs.3 MillionInitial financing requested Rs.3 Million..

2. What is new in this BusinessWhat is new in this Business??
•Newness of the businessNewness of the business……..
•We are launching for the very 1st time a uniqueWe are launching for the very 1st time a unique
sort of a fish farmsort of a fish farm..
•11..It would contain the 1st Aquarium of the sawatIt would contain the 1st Aquarium of the sawat
valley located on the bank of River Sawatvalley located on the bank of River Sawat..
•22..A small hotel located within the premises ofA small hotel located within the premises of
our farm. Only fish would be served to theour farm. Only fish would be served to the
peoplepeople..
•33..Coaching classes would be held for those,Coaching classes would be held for those,
who are interested in fishingwho are interested in fishing..

3. Executive SummaryExecutive Summary……
•Idea presented by the chairman,Intehab Ali is of great importanceIdea presented by the chairman,Intehab Ali is of great importance..
•Analysis of competitorsAnalysis of competitors……....
•11..Many of our competitors are already in this business. but the difference is that we are startingMany of our competitors are already in this business. but the difference is that we are starting
our business in a different way. they are not offering those services, which we are going toour business in a different way. they are not offering those services, which we are going to
provideprovide..
•ProfitsProfits……
•22..Expected profit is about of Rs.4,00000 per/month (Excluding tax and utility bills etcExpected profit is about of Rs.4,00000 per/month (Excluding tax and utility bills etc......
•Market segmentationMarket segmentation……
•33..while going to segment the market, we are going to supply the fish to the whole sawat city,while going to segment the market, we are going to supply the fish to the whole sawat city,
which consists of hotels, medicine companies and home delivery servicewhich consists of hotels, medicine companies and home delivery service..
•Industry and market forecastsIndustry and market forecasts……
•44..as mentioned above that few of the local competitors are also doing the same job.they willas mentioned above that few of the local competitors are also doing the same job.they will
definitely try to compete usdefinitely try to compete us..
•As there was a market need, thatAs there was a market need, that’’s why we started this business. the place we choose for thiss why we started this business. the place we choose for this
business will work as a public place. to attract people over therebusiness will work as a public place. to attract people over there..

4. DESCRIPTION OFDESCRIPTION OF
VENTUREVENTURE……
•ProductsProducts……
•11..as mentioned before product, which we are going to sale is the fishas mentioned before product, which we are going to sale is the fish..
•ServicesServices……
•11..Services which we are going to offer, is the home delievery of fish door to doorServices which we are going to offer, is the home delievery of fish door to door..
•22..sale directly to the customers and medicine companiessale directly to the customers and medicine companies..
•SIZE OF BUSINESSSIZE OF BUSINESS..
•11..starting our business for the very 1starting our business for the very 1stst
time.size of our business is of medium size.we are havingtime.size of our business is of medium size.we are having
a building consisted of the farm and a small size of hotela building consisted of the farm and a small size of hotel..
•OFFICE EQUIPMENT AND PERSONNELOFFICE EQUIPMENT AND PERSONNEL……
•11..office equipment consists of the furniture and other electronic appliances like computers whichoffice equipment consists of the furniture and other electronic appliances like computers which
are used in our businessare used in our business..
•BACKGROUND OF THE ENTREPRENEURBACKGROUND OF THE ENTREPRENEUR……
•Intehab ali belongs to sawat valley and is an educated person. Doing masters in EconomicsIntehab ali belongs to sawat valley and is an educated person. Doing masters in Economics..

5. PRODUCTION PLANPRODUCTION PLAN……
•Manufacturing processManufacturing process……
•11..we purchased a lot of live fish from other farms located in the Peshawar region.we purchased a lot of live fish from other farms located in the Peshawar region.
Parent fish are living in a specific section of farm just for the reproduction purposeParent fish are living in a specific section of farm just for the reproduction purpose..
•PHYSICAL PLANTPHYSICAL PLANT..
•11..our specified farm acts as a physical plant. fish for eating purpose is stored in aour specified farm acts as a physical plant. fish for eating purpose is stored in a
specific section and the fish stored for selling is kept in the other sectionsspecific section and the fish stored for selling is kept in the other sections..
•22..aquarium is made to fascinate people. at least 1500 species of fish are available inaquarium is made to fascinate people. at least 1500 species of fish are available in
this aquariumthis aquarium..
•MACHIENERY AND EQUIPMENTMACHIENERY AND EQUIPMENT……
•11..No specific machinery is required to run this business. equipment needed is theNo specific machinery is required to run this business. equipment needed is the
furniture, electronic appliances and the Medicines in case of any diseases in the fishfurniture, electronic appliances and the Medicines in case of any diseases in the fish..

6. OPERATIONAL PLANOPERATIONAL PLAN……
•we will operate 1we will operate 1stst
in the local area. byin the local area. by
selling fish to the local market and to wrestselling fish to the local market and to wrest
of the people. fish would be supplied byof the people. fish would be supplied by
us. by getting orders from the market weus. by getting orders from the market we
will try to provide it to them as soon aswill try to provide it to them as soon as
possiblepossible..

7. MARKETING PLANMARKETING PLAN..
•PRICINGPRICING……
•Fish served in the hotel for eating purpose will be of random prices,Fish served in the hotel for eating purpose will be of random prices,
depending on the order given by the customersdepending on the order given by the customers..
Per/Plate chargesPer/Plate charges……
30%30%off for M.sc Economics Students and Preston University Teachingoff for M.sc Economics Students and Preston University Teaching
Faculty, if they visited usFaculty, if they visited us..
AquariumAquarium……
To watch fish in the aquarium customers will have to produce 20To watch fish in the aquarium customers will have to produce 20
rupees note to the concerned person looking after of aquariumrupees note to the concerned person looking after of aquarium..
No charges will be charged to the PrestoniansNo charges will be charged to the Prestonians..
DISTRIBUTIONDISTRIBUTION……
Fish will be distributed to the retailers, distributors on their ownFish will be distributed to the retailers, distributors on their own
demand and to their homes. (home delivery servicedemand and to their homes. (home delivery service((

8. PromotionPromotion……
•For promoting our business in the sawatFor promoting our business in the sawat
valley we will advertise it through socialvalley we will advertise it through social
media, print media, and electronic mediamedia, print media, and electronic media..

9. ORGANIZATIONAL PLANORGANIZATIONAL PLAN……
•Form of ownershipForm of ownership……
•11..As partners we all are working as an owners, but the fact is that idea was presentedAs partners we all are working as an owners, but the fact is that idea was presented
by chairman intehab ali,so credit goes to himby chairman intehab ali,so credit goes to him..
•SHARE HOLDERSSHARE HOLDERS……
•11..SHAHBAZ ASLAM AND JUNAID KHANSHAHBAZ ASLAM AND JUNAID KHAN..
•Shares(33.33% eachShares(33.33% each((
•Authority of PrinciplesAuthority of Principles……
•11..As partners, Authority of principles could be used by anyone of us. before takingAs partners, Authority of principles could be used by anyone of us. before taking
any decision wrest of the partners will be Informedany decision wrest of the partners will be Informed..
•MEMBERS OF ORGANIZATIONMEMBERS OF ORGANIZATION……
•Limnologist (fish consultant) will take care of fish.6 Members hired for home deliveryLimnologist (fish consultant) will take care of fish.6 Members hired for home delivery
service and other distribution targetsservice and other distribution targets..
•Trainer for catching fish from river sawatTrainer for catching fish from river sawat..
•33to 4 Security Guardsto 4 Security Guards..

10. Assessment of RisksAssessment of Risks..
•Terrorism ThreatsTerrorism Threats……
•11..Threats are already present in case of bombThreats are already present in case of bomb
attacksattacks..
•22..Risk of diseases in the FishRisk of diseases in the Fish..
•33..Fialure in the businessFialure in the business..
•44..CompetitorsCompetitors..

11. FINANCIAL PLANFINANCIAL PLAN……
•AssumptionsAssumptions……
•SalesSales……
•By forecasting the sales we get these figures. we think that at least 4,00000By forecasting the sales we get these figures. we think that at least 4,00000
income will be generated at each and every month, excluding tax and utilityincome will be generated at each and every month, excluding tax and utility
bills etcbills etc..
•ExpendituresExpenditures……
•11..Estimated expenditures on this project are of 4 billion. i.e., expendituresEstimated expenditures on this project are of 4 billion. i.e., expenditures
done on the arrangement of Land, Building,Furniture,sailaries of staff,done on the arrangement of Land, Building,Furniture,sailaries of staff,
arrangement of transport for delivery purpose and arrangement of aquariumarrangement of transport for delivery purpose and arrangement of aquarium
and the parent fish for reproduction purposeand the parent fish for reproduction purpose..
•22..Cash of R.s 1 Billion is Already saved and reserved for critical conditionsCash of R.s 1 Billion is Already saved and reserved for critical conditions......

12. APPENDIXAPPENDIX……
•We went to the local public and asked them to fillWe went to the local public and asked them to fill
the questioners. the question was asked in athe questioners. the question was asked in a
sense that we are going to make a fish farm, andsense that we are going to make a fish farm, and
the specialty of this farm is that it contains thethe specialty of this farm is that it contains the
aquarium and A hotel for the people. this farmaquarium and A hotel for the people. this farm
would be more than special in contrast to thewould be more than special in contrast to the
wrest of the other public parks or places. wouldwrest of the other public parks or places. would
you people like to come there or notyou people like to come there or not??????????????????
•73%73%people appreciated the idea and wanted topeople appreciated the idea and wanted to
come therecome there……..