New girl fan site
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This proposal suggests creating a fansite for the FOX comedy series "New Girl" that effectively engages the show's core audience. Key findings about the audience include that fans bond with certain characters and rewatch individual scenes rather than full episodes. The proposal recommends features for the fansite like a personality quiz to match users with characters, polls to choose potential romantic interests for characters, and a way for fans to collaboratively develop storylines. It also provides advertising and site navigation recommendations.
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Audience Relation to Poster and Review
An analysis of how my film poster and review are made in relation to the demands and expectations of my target audience.
Analysis of Film Reviews
The document summarizes and analyzes film reviews from the October 2016 issue of Empire Magazine. It discusses the layout, structure, and writing style of reviews for four films: A United Kingdom (romance), Blair Witch (thriller), and The Girl With All The Gifts (drama/thriller). The reviews aim to engage audiences by using colorful images, informal language, comparisons to other films, and brief character and plot summaries without revealing too much.
Question 5
The document discusses how the film addressed its audience through the use of close-ups on a character's eye, similar to Psycho, creating tension. It also leaves the ending ambiguous with a cliffhanger to encourage viewers to watch the rest of the film to find out what happens. While aspects like cyberbullying would be familiar to the audience, the unexpected vengeance storyline makes it more appealing and stands out within the thriller genre.
Horror genre research
The document provides an overview of the history and conventions of the horror genre. It discusses the origins of horror films in the early 20th century and the popularity of genres like gothic horror, slasher films, and remakes. The document also covers common conventions like dark settings, innocent victims, monsters/killers, and ambiguous endings. It analyzes the audience profile, theories for why audiences watch horror, different types of horror films, and BBFC ratings. Famous horror actors mentioned include Boris Karloff and Bela Lugosi.
Question 5
The document discusses how the creator addressed their target audience for their thriller film project. They conducted pre-production and post-production surveys using Survey Monkey to understand preferences of their potential audience. The pre-survey asked about favorite genres and character roles to get insight into the target audience, which was mainly females aged 16-22. After production, another survey was done of their media group about what they enjoyed in the film. Feedback was also gathered from social media posts to a similar aged group. One positive comment on their Wordpress blog from a member of the target audience reinforced that lighting and characters attracted the audience. Overall, the surveys showed a female protagonist in a psychological thriller set in a rural area would be most appealing to the target
Evaluation question 5
This document discusses how to attract and address a target audience of 15-24 year olds, particularly females, for a thriller film opening. Some key ways mentioned are having a young cast that the audience can relate to, a narrative involving topics like love that interest this demographic, an intriguing mystery, and music and title appealing to the target genre preferences. Creating posters and trailers is suggested for marketing. Allowing the audience to relate to and feel mystery around the male antagonist character, who is in their age range, in his fixation on and slow reveal of stalking a female victim, could further intrigue the target viewers.
Alex Evaluation Q3
1) The document discusses what the filmmakers learned from audience feedback on movie trailers. Audiences preferred trailers that built tension and suspense without revealing too much of the plot.
2) It was also found that audiences could identify with morally questionable characters if they were developed and their actions were justified or accepted as part of their character.
3) Trailers typically establish the setting, hook, and dramatic scenes to draw audiences in, suggesting the emotions they will feel watching the full movie while following genre conventions.
Spy genre audience profile
This is an audience profile I have completed using primary and secondary findings from research into our target demographic.
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Audience Relation to Poster and Review
An analysis of how my film poster and review are made in relation to the demands and expectations of my target audience.
Analysis of Film Reviews
The document summarizes and analyzes film reviews from the October 2016 issue of Empire Magazine. It discusses the layout, structure, and writing style of reviews for four films: A United Kingdom (romance), Blair Witch (thriller), and The Girl With All The Gifts (drama/thriller). The reviews aim to engage audiences by using colorful images, informal language, comparisons to other films, and brief character and plot summaries without revealing too much.
Question 5
The document discusses how the film addressed its audience through the use of close-ups on a character's eye, similar to Psycho, creating tension. It also leaves the ending ambiguous with a cliffhanger to encourage viewers to watch the rest of the film to find out what happens. While aspects like cyberbullying would be familiar to the audience, the unexpected vengeance storyline makes it more appealing and stands out within the thriller genre.
Horror genre research
The document provides an overview of the history and conventions of the horror genre. It discusses the origins of horror films in the early 20th century and the popularity of genres like gothic horror, slasher films, and remakes. The document also covers common conventions like dark settings, innocent victims, monsters/killers, and ambiguous endings. It analyzes the audience profile, theories for why audiences watch horror, different types of horror films, and BBFC ratings. Famous horror actors mentioned include Boris Karloff and Bela Lugosi.
Question 5
The document discusses how the creator addressed their target audience for their thriller film project. They conducted pre-production and post-production surveys using Survey Monkey to understand preferences of their potential audience. The pre-survey asked about favorite genres and character roles to get insight into the target audience, which was mainly females aged 16-22. After production, another survey was done of their media group about what they enjoyed in the film. Feedback was also gathered from social media posts to a similar aged group. One positive comment on their Wordpress blog from a member of the target audience reinforced that lighting and characters attracted the audience. Overall, the surveys showed a female protagonist in a psychological thriller set in a rural area would be most appealing to the target
Evaluation question 5
This document discusses how to attract and address a target audience of 15-24 year olds, particularly females, for a thriller film opening. Some key ways mentioned are having a young cast that the audience can relate to, a narrative involving topics like love that interest this demographic, an intriguing mystery, and music and title appealing to the target genre preferences. Creating posters and trailers is suggested for marketing. Allowing the audience to relate to and feel mystery around the male antagonist character, who is in their age range, in his fixation on and slow reveal of stalking a female victim, could further intrigue the target viewers.
Alex Evaluation Q3
1) The document discusses what the filmmakers learned from audience feedback on movie trailers. Audiences preferred trailers that built tension and suspense without revealing too much of the plot.
2) It was also found that audiences could identify with morally questionable characters if they were developed and their actions were justified or accepted as part of their character.
3) Trailers typically establish the setting, hook, and dramatic scenes to draw audiences in, suggesting the emotions they will feel watching the full movie while following genre conventions.
Spy genre audience profile
This is an audience profile I have completed using primary and secondary findings from research into our target demographic.
Horror film target audience
The document discusses target audiences for horror films. It states that horror films primarily target younger audiences between ages 15-25, as this demographic enjoys thrills. Younger audiences tend not to be bothered by graphic images, while older audiences often find them disturbing. Horror films also generally target males more than females, as males are stereotypically seen as enjoying violence and thrills more. The middle class is another common target, as horror films allow for an exciting experience at low cost. Successful horror films understand and aim to please their intended target audiences.
Purpose of analysis
The purpose of the analysis was to look for patterns in responses to questions about the film The Descent to determine how to best edit it for different target audiences. Most questions were about the film, while a few assessed personal interests. Males were surveyed to assess stereotypes about preferring horror films. Most participants had seen the film on DVD, not in theaters. Suggestions for edits included adding more frightening scenes since most males did not find it scary, and improving the narrative which was the least enjoyed element.
Hard candy
This document provides an analysis of the psychological thriller film Hard Candy. It summarizes the plot, which follows a 14-year-old girl, Hayley Stark, who drugs and tortures a 32-year-old man, Jeff, whom she suspects is a pedophile. Though Jeff denies the accusations, Hayley forces him to hang himself. The film examines complex themes of justice, morality, and manipulation. It also discusses the film's conventions, including its single confined setting, naturalistic costumes, and complex characters that subvert expectations and stereotypes to keep audiences unsettled.
5 key images in our animatic
The document summarizes feedback from test audiences on the 5 most memorable shots from an animatic. It identifies each of the 5 key shots, describes why audiences found them memorable by generating questions, and notes whether the shot was one the creator intended to be memorable. All 5 shots left audiences wanting to know more about the characters and story by raising questions about their emotions, actions and relationships. The most memorable shot showed a girl looking terrified as she was grabbed, generating concern for her safety.
Draft 3 conventions and target audience
This document discusses the target audience and conventions for a film project. It analyzes conventions used in sample films like Precious and Thirteen regarding abuse from family members and friends ignoring characters. The target audience is identified as mainly 15 years and older, including females and all ethnicities from the UK and small parts of the US. They would be interested because of relatable themes of teenage drama, family issues, and portrayals of real life problems. The audience would also be engaged by the filmmaking form and familiar genre conventions of drama.
Question 4
The document discusses the target audience for post-apocalyptic horror films. It states that this genre is typically aimed at older teens and adults aged 18-44, as the dark and violent themes appeal more to this demographic, particularly males. Younger audiences aged 16-30 were the intended viewers for the film discussed, but the creator feels it did not adequately attract this group due to a lack of truly dark and scary scenes shot in isolated, creepy locations.
film presentation
A group of friends go camping in the woods but get separated during a supernatural storm. One friend goes missing and suffers from mental health issues. The others struggle to find their missing friend and locate clues in the dense woods. They eventually discover the missing friend in critical condition and rush them to the hospital. The filmmakers plan to promote the film by emphasizing the supernatural storm and one character who finds clues about the missing friend. Their marketing campaign will include a teaser trailer, posters, magazine articles, social media promotion targeting 15-24 year olds. Poster and magazine cover ideas focus on close-ups of scared or missing faces in dark colors to convey the horror genre.
Media question 1
The document summarizes how the media product uses, develops, and challenges conventions of real horror movies. It uses common horror tropes like teen stock characters, a male antagonist, and a young female protagonist. It develops the convention of a twisted father/daughter relationship for the antagonist. While it uses many standard horror elements, it does not strongly challenge conventions of the slasher genre.
Demographic research
According to a survey conducted:
- More females participated compared to males, and females tend to go to the cinema in larger groups while males go with partners.
- Younger people prefer thriller films the most compared to other age groups, likely because they have more free time and income than older ages.
- The most popular thriller sub-genres are action, psychological, and supernatural. The survey also found that suspense is the most popular feature in thriller films.
- Popular locations for thriller films according to the survey are cities, unknown locations, abandoned towns, and schools. These locations would make a thriller film appealing to audiences.
Abyss, identifying our target audience
The document summarizes the results of a survey of 20 people about a crime/thriller film trailer. 70% understood the narrative and 35% watch crime films weekly. Only 35% correctly identified the genre as neo-noir. Based on the niche appeal and that most couldn't identify the genre, the target audience is identified as young males aged 15-24 who are familiar with noir genres, since they would better appreciate the film's elements.
Media audiance profiling
The document describes the target audience for a thriller film opening sequence. The target audience is predominantly female ages 15-21, living in the UK. They would identify as heterosexual, British, and socio-economic group D. They engage with social media and prefer shopping, fashion, makeup, and horror/thriller films. The goal is for the audience to relate to the characters, who are also young British women.
Film idea raybenclark
This document provides an overview of a film idea called "The Mask" that takes place at a Halloween house party. The protagonist Clark discovers his friend has been murdered at the party. Everyone is wearing masks to the party, including Clark. They become trapped at the house as Clark tries to figure out which of his friends is the killer. The film is proposed as a horror/mystery hybrid with elements of Scream and The Purse. Unique aspects include the masked house party setting and having the protagonist wear a mask too to add tension. Target audiences are proposed as teenagers and young adults aged 15-24 based on similar successful films. Social media promotion and a VR teaser trailer are suggested to engage the target audience. An example
Pitch presentation
This document outlines a pitch for a horror film called "Bullies" that follows a teenager who goes missing after being bullied. The group responsible for bullying begins disappearing one by one, and it is revealed that the missing teenager is killing the bullies. The film may end with the last character escaping only to have the killer target them again years later. The target audience is suggested to be teenagers, with marketing ideas focusing on social media promotion and releasing during Anti-Bullying Week. Feedback questions are asked about horror preferences and the plot, with responses noting a preference for suspense over gore and a need to better connect the title to the plot.
How does your media product represent particular social groups, evaluation qu...
The media product represents the following social groups:
- Middle-class through the protagonist who withstands disaster and solves problems. However, he challenges stereotypes by being disheveled.
- White race through the protagonist, challenging the convention that black people are stronger by showing him as the last survivor.
- Ages 18-28 through targeting that demographic. The protagonist is also young but establishes a family, challenging the stereotype that older people are smarter.
- Confirms male stereotypes of strength through the protagonist withstanding disaster while the featured female dies. However, it also challenges the stereotype that men will protect women by showing her death.
- Portrays a heterosexual relationship through the protagonist's former
Evaluation 2
The document discusses the representation of social groups in a thriller film. It summarizes that a male antagonist was chosen because they are more common in thrillers, and a teen was selected to portray the freedom and sociability of youth contrasted with anti-social behavior. Gender stereotypes are represented with the weak-minded male antagonist and female victims. These stereotypes link to the target audience by using easily identifiable factors, though they may not greatly impact viewing pleasure due to their commonness in films.
Target Audience Psychographic Profile-Liam
Matthew is a 17-year-old student who enjoys action TV shows and films in his spare time outside of school. He prefers genres like action and thrillers that have exciting plots and characters to discuss with friends. For thrillers to interest Matthew, they need to include action to drive the plot forward, though small, centralized violence is acceptable. He also prefers a male main character who leads an exciting, dangerous life that he aspires to, or a relatable younger character that he can project himself onto. Blending elements from different genres that Matthew enjoys, along with attention-grabbing openings, could catch and hold his interest in thrillers.
Evaluation question 2
The media product represents young female social groups as victims in horror films. It uses the common trope of the innocent young female victim, as seen in films like Scream, where the main character is a young girl murdered without reason. This stems from the misconception of females as weaker and fits audience expectations of the "damsel in distress" role. The killer is left mysterious, like in Saw and Halloween, shown only as an anonymous adult male portrayed as more menacing to viewers. While conforming to typical horror conventions, the creator feels the opening sequence crosses somewhat into thriller territory as well.
Assignment 23 final draft
The document discusses the target audience for a slasher horror opening sequence. It identifies the target audience as females aged 15-25 and the secondary audience as males aged 15-35. It explains that the opening sequence will appeal to these audiences through its use of conventions like mysterious music, flashbacks, and isolated female protagonist. The sequence aims to thrill and excite viewers while still leaving an enigma through its plot and visual storytelling techniques.
Evaluation task 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Perplexed Marketing Pitch
The document outlines a marketing pitch for a teaser trailer for a psychological thriller film about a teenage girl named Lilly Black who is haunted by her split personality. The teaser trailer will start at a steady pace and increase in tension and suspense through fast cuts and music. It will focus on Lilly and her split personality to leave viewers curious and wanting to know more about Lilly's struggles. Locations for filming will include college classrooms, a field house, and a tree to portray isolation and Lilly's deteriorating mental state.
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This document analyzes mobile network competition in India. It finds that in April 2010:
- Vodafone had the third largest market share nationally but was only the sixth largest spender on outdoor advertising.
- An analysis of spending in individual circles found that Vodafone was among the top two spenders in some circles and between third to fifth in others, but was among the lowest spenders in several circles.
- The major networks like Airtel, Idea, Reliance, and Docomo ran various campaigns focused on prices, services, and branding in different circles during this period.
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The Burke Museum is launching a new exhibit called "Empowering Women: Artisan Cooperatives that Transform Communities" from June to October. This digital marketing plan recommends tactics to promote the exhibit such as developing partnerships with organizations focused on women's empowerment, creating social media content about female empowerment and artisans, and integrating digital engagement activities into the exhibit experience to drive word-of-mouth. It also suggests better leveraging the museum's position on the UW campus through campus media and promotions targeted at students and faculty in late September.
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Horror film target audience
The document discusses target audiences for horror films. It states that horror films primarily target younger audiences between ages 15-25, as this demographic enjoys thrills. Younger audiences tend not to be bothered by graphic images, while older audiences often find them disturbing. Horror films also generally target males more than females, as males are stereotypically seen as enjoying violence and thrills more. The middle class is another common target, as horror films allow for an exciting experience at low cost. Successful horror films understand and aim to please their intended target audiences.
Purpose of analysis
The purpose of the analysis was to look for patterns in responses to questions about the film The Descent to determine how to best edit it for different target audiences. Most questions were about the film, while a few assessed personal interests. Males were surveyed to assess stereotypes about preferring horror films. Most participants had seen the film on DVD, not in theaters. Suggestions for edits included adding more frightening scenes since most males did not find it scary, and improving the narrative which was the least enjoyed element.
Hard candy
This document provides an analysis of the psychological thriller film Hard Candy. It summarizes the plot, which follows a 14-year-old girl, Hayley Stark, who drugs and tortures a 32-year-old man, Jeff, whom she suspects is a pedophile. Though Jeff denies the accusations, Hayley forces him to hang himself. The film examines complex themes of justice, morality, and manipulation. It also discusses the film's conventions, including its single confined setting, naturalistic costumes, and complex characters that subvert expectations and stereotypes to keep audiences unsettled.
5 key images in our animatic
The document summarizes feedback from test audiences on the 5 most memorable shots from an animatic. It identifies each of the 5 key shots, describes why audiences found them memorable by generating questions, and notes whether the shot was one the creator intended to be memorable. All 5 shots left audiences wanting to know more about the characters and story by raising questions about their emotions, actions and relationships. The most memorable shot showed a girl looking terrified as she was grabbed, generating concern for her safety.
Draft 3 conventions and target audience
This document discusses the target audience and conventions for a film project. It analyzes conventions used in sample films like Precious and Thirteen regarding abuse from family members and friends ignoring characters. The target audience is identified as mainly 15 years and older, including females and all ethnicities from the UK and small parts of the US. They would be interested because of relatable themes of teenage drama, family issues, and portrayals of real life problems. The audience would also be engaged by the filmmaking form and familiar genre conventions of drama.
Question 4
The document discusses the target audience for post-apocalyptic horror films. It states that this genre is typically aimed at older teens and adults aged 18-44, as the dark and violent themes appeal more to this demographic, particularly males. Younger audiences aged 16-30 were the intended viewers for the film discussed, but the creator feels it did not adequately attract this group due to a lack of truly dark and scary scenes shot in isolated, creepy locations.
film presentation
A group of friends go camping in the woods but get separated during a supernatural storm. One friend goes missing and suffers from mental health issues. The others struggle to find their missing friend and locate clues in the dense woods. They eventually discover the missing friend in critical condition and rush them to the hospital. The filmmakers plan to promote the film by emphasizing the supernatural storm and one character who finds clues about the missing friend. Their marketing campaign will include a teaser trailer, posters, magazine articles, social media promotion targeting 15-24 year olds. Poster and magazine cover ideas focus on close-ups of scared or missing faces in dark colors to convey the horror genre.
Media question 1
The document summarizes how the media product uses, develops, and challenges conventions of real horror movies. It uses common horror tropes like teen stock characters, a male antagonist, and a young female protagonist. It develops the convention of a twisted father/daughter relationship for the antagonist. While it uses many standard horror elements, it does not strongly challenge conventions of the slasher genre.
Demographic research
According to a survey conducted:
- More females participated compared to males, and females tend to go to the cinema in larger groups while males go with partners.
- Younger people prefer thriller films the most compared to other age groups, likely because they have more free time and income than older ages.
- The most popular thriller sub-genres are action, psychological, and supernatural. The survey also found that suspense is the most popular feature in thriller films.
- Popular locations for thriller films according to the survey are cities, unknown locations, abandoned towns, and schools. These locations would make a thriller film appealing to audiences.
Abyss, identifying our target audience
The document summarizes the results of a survey of 20 people about a crime/thriller film trailer. 70% understood the narrative and 35% watch crime films weekly. Only 35% correctly identified the genre as neo-noir. Based on the niche appeal and that most couldn't identify the genre, the target audience is identified as young males aged 15-24 who are familiar with noir genres, since they would better appreciate the film's elements.
Media audiance profiling
The document describes the target audience for a thriller film opening sequence. The target audience is predominantly female ages 15-21, living in the UK. They would identify as heterosexual, British, and socio-economic group D. They engage with social media and prefer shopping, fashion, makeup, and horror/thriller films. The goal is for the audience to relate to the characters, who are also young British women.
Film idea raybenclark
This document provides an overview of a film idea called "The Mask" that takes place at a Halloween house party. The protagonist Clark discovers his friend has been murdered at the party. Everyone is wearing masks to the party, including Clark. They become trapped at the house as Clark tries to figure out which of his friends is the killer. The film is proposed as a horror/mystery hybrid with elements of Scream and The Purse. Unique aspects include the masked house party setting and having the protagonist wear a mask too to add tension. Target audiences are proposed as teenagers and young adults aged 15-24 based on similar successful films. Social media promotion and a VR teaser trailer are suggested to engage the target audience. An example
Pitch presentation
This document outlines a pitch for a horror film called "Bullies" that follows a teenager who goes missing after being bullied. The group responsible for bullying begins disappearing one by one, and it is revealed that the missing teenager is killing the bullies. The film may end with the last character escaping only to have the killer target them again years later. The target audience is suggested to be teenagers, with marketing ideas focusing on social media promotion and releasing during Anti-Bullying Week. Feedback questions are asked about horror preferences and the plot, with responses noting a preference for suspense over gore and a need to better connect the title to the plot.
How does your media product represent particular social groups, evaluation qu...
The media product represents the following social groups:
- Middle-class through the protagonist who withstands disaster and solves problems. However, he challenges stereotypes by being disheveled.
- White race through the protagonist, challenging the convention that black people are stronger by showing him as the last survivor.
- Ages 18-28 through targeting that demographic. The protagonist is also young but establishes a family, challenging the stereotype that older people are smarter.
- Confirms male stereotypes of strength through the protagonist withstanding disaster while the featured female dies. However, it also challenges the stereotype that men will protect women by showing her death.
- Portrays a heterosexual relationship through the protagonist's former
Evaluation 2
The document discusses the representation of social groups in a thriller film. It summarizes that a male antagonist was chosen because they are more common in thrillers, and a teen was selected to portray the freedom and sociability of youth contrasted with anti-social behavior. Gender stereotypes are represented with the weak-minded male antagonist and female victims. These stereotypes link to the target audience by using easily identifiable factors, though they may not greatly impact viewing pleasure due to their commonness in films.
Target Audience Psychographic Profile-Liam
Matthew is a 17-year-old student who enjoys action TV shows and films in his spare time outside of school. He prefers genres like action and thrillers that have exciting plots and characters to discuss with friends. For thrillers to interest Matthew, they need to include action to drive the plot forward, though small, centralized violence is acceptable. He also prefers a male main character who leads an exciting, dangerous life that he aspires to, or a relatable younger character that he can project himself onto. Blending elements from different genres that Matthew enjoys, along with attention-grabbing openings, could catch and hold his interest in thrillers.
Evaluation question 2
The media product represents young female social groups as victims in horror films. It uses the common trope of the innocent young female victim, as seen in films like Scream, where the main character is a young girl murdered without reason. This stems from the misconception of females as weaker and fits audience expectations of the "damsel in distress" role. The killer is left mysterious, like in Saw and Halloween, shown only as an anonymous adult male portrayed as more menacing to viewers. While conforming to typical horror conventions, the creator feels the opening sequence crosses somewhat into thriller territory as well.
Assignment 23 final draft
The document discusses the target audience for a slasher horror opening sequence. It identifies the target audience as females aged 15-25 and the secondary audience as males aged 15-35. It explains that the opening sequence will appeal to these audiences through its use of conventions like mysterious music, flashbacks, and isolated female protagonist. The sequence aims to thrill and excite viewers while still leaving an enigma through its plot and visual storytelling techniques.
Evaluation task 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Perplexed Marketing Pitch
The document outlines a marketing pitch for a teaser trailer for a psychological thriller film about a teenage girl named Lilly Black who is haunted by her split personality. The teaser trailer will start at a steady pace and increase in tension and suspense through fast cuts and music. It will focus on Lilly and her split personality to leave viewers curious and wanting to know more about Lilly's struggles. Locations for filming will include college classrooms, a field house, and a tree to portray isolation and Lilly's deteriorating mental state.
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How does your media product represent particular social groups, evaluation qu...
How does your media product represent particular social groups, evaluation qu...
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This document analyzes mobile network competition in India. It finds that in April 2010:
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- An analysis of spending in individual circles found that Vodafone was among the top two spenders in some circles and between third to fifth in others, but was among the lowest spenders in several circles.
- The major networks like Airtel, Idea, Reliance, and Docomo ran various campaigns focused on prices, services, and branding in different circles during this period.
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The Burke Museum is launching a new exhibit called "Empowering Women: Artisan Cooperatives that Transform Communities" from June to October. This digital marketing plan recommends tactics to promote the exhibit such as developing partnerships with organizations focused on women's empowerment, creating social media content about female empowerment and artisans, and integrating digital engagement activities into the exhibit experience to drive word-of-mouth. It also suggests better leveraging the museum's position on the UW campus through campus media and promotions targeted at students and faculty in late September.
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Casablanca Basement Presentation
The document outlines a marketing campaign to promote the movie Casablanca and drive ticket sales. It includes conducting research on conversations around the movie, targeting audiences interested in romance, history and classic films. Tactics include contests, events around Valentine's Day, partnerships with dating sites, social media promotions and a premiere party. The goal is to generate buzz and reach over 26 million people through various paid, owned and earned media channels. Contingency plans are also discussed to extend the campaign if needed.
Casablanca - Basement Presentation
The document outlines a marketing campaign to promote the movie Casablanca and drive ticket sales. It includes conducting research on conversations around the movie, targeting audiences interested in romance, history and classic films. Tactics include contests, events around Valentine's Day, partnerships with dating sites, social media promotions and a premiere party. The goal is to generate buzz and reach over 26 million people through various paid, owned and earned media channels. Contingency plans are also discussed to extend the campaign if needed.
Imc Casablanca Preso Final Wo Media
The document outlines a marketing campaign to promote the movie Casablanca and drive ticket sales. It includes conducting research on conversations around the movie, targeting audiences interested in romance, history and classic films. Tactics include contests, events around Valentine's Day, partnerships with dating sites, social media promotions and a premiere party. The goal is to generate buzz and reach over 26 million people through various paid, owned and earned media channels. Contingency plans are also discussed to extend the campaign if needed.
Evaluation 3
The document summarizes feedback from questionnaires about a film trailer and ancillary tasks for a student film project. Key findings include:
- The trailer's target audience and gender ratio of feedback participants could be better aligned.
- While most enjoyed the trailer, some found it did not align with their personal preferences.
- The plotline was understandable but could have been made more evident.
- Areas for improvement included revealing more of the story and improving camerawork.
- Feedback indicated the film poster and trailer were generally effective at representing the intended genre and style.
Research Portfolio For "PowerUP" Pilot
The document provides an overview of Jonathan Mak's research portfolio. It includes sections on codes and conventions, primary research, pre-production documentation, production techniques, and post-production techniques. The codes and conventions section explores inspiration from Wong Fu Productions web series, how to create a pilot episode, and YouTube monetization. The primary research section discusses conducting audience research to better understand the target demographic. The pre-production documentation section examines the format of scripts, line scripting, and creating shot lists and storyboards.
Audience profile (3)
The document discusses reasons why people watch soap operas based on a study. It finds that people watch for uses and gratifications, parasocial interaction, and identification. It also discusses four areas that influence which soap someone chooses: social interaction, entertainment, integration into daily routine, and identification with characters. The document then shares results from a survey about soap opera viewers which asked about watching habits, favorite soaps and storylines, preferences for trailers, and desired elements in a new soap opera.
Pitch
The document provides details about the planning and research for a student film project titled "The Replacement". It includes the film's synopsis, proposed rating, and planned release date. Primary research such as audience surveys was conducted to help inform marketing decisions. Fonts, imagery, and flatplans for potential posters are presented. Secondary research on similar films and genres was also reviewed to help with genre selection and marketing approaches. The document discusses how the research can be applied to poster designs, distribution, and building an audience for the film.
Rogers seinfeldcasestudy
The document provides an overview of Seinfeld's social media presence. It finds that while Seinfeld has accounts on most major platforms, they are disorganized and lack a central theme. Fan-run accounts are often more popular and effective at engaging fans. It suggests Seinfeld could better maximize its social footprint by setting a unified vision, organizing its strategy, partnering with influential fans, committing the actors to participate, investing in data research, and creating new Seinfeld-inspired content.
Affinity spaces
An affinity space is a social group formed by a shared interest, bringing people together regardless of demographics. Examples include forums, games, and fan sites. Affinity spaces allow for relationship building and information sharing through participation and various activities. They can provide alternative learning experiences by promoting open communication and dispersing knowledge in an unsegregated way. The internet has enabled people to connect over niche interests through affinity spaces.
Validity of my feedback – research activity
This document analyzes the validity and potential biases of feedback received on a student film project from four audience samples: 1) the student's class teacher, 2) a small group from the class, 3) a Facebook friend, and 4) YouTube demographics on views. Each sample is evaluated based on size, potential for influenced or biased opinions, and how representative they are. The student concludes that obtaining feedback directly from cinema-goers would have provided a larger, more statistically significant sample than those used.
Features of a trailer
Trailers are designed to attract audiences to films in a limited amount of time. They showcase exciting clips and highlight stars while giving some information about the plot and genre through conventions like fast pacing, dramatic camera angles, and one-liners between characters. Different types of trailers exist for different purposes, like teaser trailers leaving audiences wanting more or theatrical trailers shown before films to target similar audiences. Trailers are viewed in various locations both in theaters and online on websites and social media.
Audience
The document discusses the genre of the film Scott Pilgrim vs. the World and its intended target audience. It analyzes the film's genre as a comic book action romance targeted towards white males aged 16-25. It profiles the typical audience member as a 22-year-old college student named Scott who enjoys parties, films, video games, and girls. The trailer would appeal to this audience through its senseless violence, fun adventure storyline, and potential to attract female companions to see it.
Theory audience
The document discusses audience profiles for three films - The Lego Movie, Love Actually, and Iron Man 3. It identifies the primary and secondary audiences for each film based on age and gender. It also includes brief sections on hypodermic needle theory, uses and gratifications theory in relation to the TV show X Factor, and consumer generated content.
Rewrite media mock
The document proposes a game show called "YouPlay" targeted at teenage geography students. It would feature teams of three competing on geography-themed challenges for prize money and a European trip. The host would have a great sense of humor to keep the tone light. The show would air at 4:30pm on Wednesdays to catch students after school. Interaction would be encouraged through social media where the audience could ask questions, and an app where they could play disaster rescue games to test their challenge skills. A website would provide interviews and behind-the-scenes content to better connect viewers with the people involved in the show.
What have you learned from your audience feedback
The document discusses obtaining audience feedback and its importance. It describes conducting a questionnaire with 10 people from the target audience after viewing the film. The feedback was analyzed and provided useful information, such as most people correctly identifying the mockumentary genre. The feedback also showed that the cast was the most appealing aspect of the film. For the poster, feedback will allow modifications to better appeal to the target audience.
Q3
Our target audience for the horror film was 18 and under based on IMDB data. We gathered feedback from friends in this age range by creating a Facebook group and asking questions. Through initial video recorded feedback, we changed the plot device from teddy bears to a doll. Feedback on the film poster in the Facebook group led to changing it to a close-up of an eye. Additional feedback in the group influenced changing the narrative to be more mysterious about the supernatural events and redesigning the film magazine layout.
Question Three
Our target audience for the horror film was 18 and under based on IMDB data. Feedback was gathered through friends on Facebook and by showing props and plot details to people in school. Based on feedback, the role of a teddy bear was changed to a doll to seem more sinister. Once a Facebook group for the film was set up, posters and magazine layouts were shared and friends provided feedback through likes and comments. Suggestions received included adding more mystery around the supernatural events, changing a heading font that looked unprofessional, and adding more L-cuts and fewer intertitles to the film editing.
Theory audience pro-forma
The document discusses audience profiles for various media properties. The primary audience for Lego movies are children ages 6-12, mostly boys, as Lego has historically targeted boy-focused themes. The secondary audience includes adults who enjoy the nostalgia and girls who can relate to characters. For anime shows, the primary audience is teenage boys who enjoy the action and violence, while the secondary audience includes older teens/adults who appreciate the animation quality and plotlines. For superhero movies, both boys and girls ages 6-14 and teenagers 15-24 make up the primary audience, as both can relate to the characters and action. Adults 25-44 are the secondary audience due to nostalgia for comics.
The document also discusses
Advertising Unit 15
The document provides details about a film pitch titled "The Replacement". It includes the film's title, a synopsis about a teenage girl being bullied and the murder of her two friends by an unknown hooded figure, and a proposed PG rating due to an implied murder scene. It suggests releasing the film around Halloween to appeal to the thriller genre. A survey was created to conduct primary research on audiences. Secondary research found that thrillers are most popular with the target age group. Based on the research, posters were designed to advertise the film and create intrigue by showing a character in a mask.
Crime drama pp
This document defines key terms related to crime drama television programs and genres. It discusses conventions of crime drama genres like subgenres and hybrid genres. It also covers important aspects of programming like time slots, ratings, definitions of crime cinema, promotion techniques, narrative structures, and production elements like credits, flashbacks, and point of view.
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Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
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DIGIDEVTV A New area of OTT Distribution
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
innovative approach towards advertainment with vast revenue opportunities. Designed and developed by Joe Q. Bretz
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Due to their ability to produce engaging content more quickly, over-the-top (OTT) app builders have made the process of creating video applications more accessible. The invitation to explore these platforms emphasizes how over-the-top (OTT) applications hold the potential to transform digital entertainment.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
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原版纸张【微信：741003700 】【(nyu毕业证书)美国纽约大学毕业证、文凭毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Paul Haggis is undoubtedly a visionary filmmaker whose work has not only shaped cinema but has also pushed boundaries when it comes to diversity and representation within the industry. From his thought-provoking scripts to his engaging directorial style, Haggis has become a prominent figure in the world of film.
Christian Louboutin: Innovating with Red Soles
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
240529_Teleprotection Global Market Report 2024.pdf
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf
New girl fan site
- 1. New Girl: Fan Site Proposal April 24, 2013 University of Washington Master of Communication in Digital Media COM 597: Interactive Design (Levine) Priyaranjan Balasaheb, Bart Carroll, Edward Chang, Gabriel Soto, Melinda Yang, Meng Yao
- 2. The following proposal looks to create a fansite in support of the FOX comedy series: New Girl. This fansite must effectively engage the show’s devoted core audience, considering its demographics, needs and expectations. 2 Objective
- 3. “After a bad break-up, Jess, an offbeat young woman, moves into an apartment loft with three single men. Although they find her behavior very unusual, the men support her… most of the time.” In other words: imagine Friends, but with one girl living with the rest of the boys. 3 New Girl: An Introduction
- 4. Summary of Key Findings 4 • Show features characters with unique personalities/style that share screen time. • Each character engages with a different audience segment. Fans bonds with certain characters. • Fans, while engaged viewers, do not need to watch the show live/immediately. Watched later on DVR/Hulu+. • Repeat episode viewing less important than re- watching individual scenes.
- 5. Summary of Key Findings 5 • Episode previews not desired; upcoming guest stars, however, are of interest. • Actor bios and past/upcoming projects also of interest (as most of the show’s actors are largely unknown). • Series would be purchased for additional content. Theme song might be purchased. • Only light engagement with show’s social media.
- 6. Fansite Recommendations 6 1. Proposed Game: Existing fansites use templated, self- selected personality quizzes (such as, Which Character are You?). Because of the show’s use of roommates and their relationships, a more unique quiz would be Which Character is Your Roommate? Results would be sent to targeted friend/roommate, syndicated through social media. A more viral approach, this would encourage the target to take the same quiz about the originator and/or other roommates, and help connect past roommates.
- 7. Fansite Recommendations 7 2. Proposed Feature: Many of the storylines revolve around relationships, and characters’ next boy/girlfriend. Using the popular bracket-style tournament format, this series of user polls would determine a fictional boyfriend for the main characters (Jess/boyfriend, Nick/girlfriend). As a fansite, candidates would be derived from any show, from any time period… For example, who would move on in the boyfriend bracket, in a match-up between Peter Griffin (Family Guy) and Sam (Cheers).
- 8. Fansite Recommendations 8 3. Proposed Feature: Many of the relationships involve guest stars, with fan interest in who will next appear on the show. A series of polls would vote on the celebrity fans expect/hope to appear next on the show. Might also give odds, depending on overall user responses. Syndicated through social media to initiate fan discussion.
- 9. Fansite Recommendations 9 4. Proposed Feature: The characters are uniquely styled, and appeal to different audience segments. A line-up of the characters, with fans able to upload their own/friends’ faces onto the actors, to send around as a visual meme. Fans might also swap in/swap around different fashion choices.
- 10. Fansite Recommendations 10 5. Proposed Feature: The show is largely episodic, and fans could collaborate in an interactive storyline. Fans would have an online platform to develop an existing, open-ended story--with guided choices or fan voting to determine dialogue and plot turns. End result would be a partially fan-developed script that could potentially air.
- 11. Fansite Recommendations 11 * Proposed Applet: Fans may have come across the show from ads/friend recommendations, and may not know of similar shows. Using New Girl as a preferred show, a “Spotify”-style approach to programs would put such shows into an ongoing playlist, with fans able to “like” or “skip” a given episode. Based on viewing practices, the feature would “learn” more specific user preferences and serve more engaging content.
- 12. Advertising Recommendations 12 1. Match.com: Appropriate, considering the nature of the show about young roommates and their dating lives. 2. Mylife.com/Friendsreunited.com: Likewise, the show’s roommate relationships can generate nostalgia for one’s former roommates and living situations. 3. Online Apparel/Furniture: What the characters wear (and the furniture in their loft) can influence and appeal to fans. Characters are portrayed by young celebrities, which may affect the style choices of the typical audience, ages 16-35.