The document discusses AdzZoo, a company that provides geo-targeted web campaigns for local businesses. It outlines how AdzZoo helps local businesses establish an online presence through optimized websites, search engine marketing, maps, social networks, directories and more. The solution is designed to reallocate local business advertising dollars from less effective offline options to digital marketing. The document also summarizes AdzZoo's compensation plan, which allows campaign directors to earn commissions on sales and overrides from personally enrolled directors.
Paid in a SoLoMo World presented by Tami McBrady and Mike GrinbergNina Hale, Inc.
This document discusses paid advertising opportunities in social, local, and mobile (SoLoMo). It provides examples of different paid ad platforms like Facebook, Twitter, and Google+ and how they can be used for business-to-consumer or business-to-business advertising. Local advertising using location extensions on Google is described as well as strategies for mobile ads, calling out the rise of mobile shopping. The document concludes by emphasizing the importance of crafting audience-focused strategies, testing ads, and measuring results across SoLoMo channels.
How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Lead Generation
Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Online ad networks have become essential for monetizing content from smaller websites and the "long tail" of the internet. By aggregating inventory from many sites, ad networks provide publishers with more ad revenue than they could earn on their own. This has led to significant M&A activity, with companies like AOL, Yahoo, Microsoft and Google making multiple acquisitions in the ad network space to expand their online ad businesses. However, some independent ad networks still thrive and the evolution of the industry is not complete.
The document provides steps for newspapers to succeed against digital competitors. It recommends running the website like a business with profit as the top priority. Newspapers should understand competitors like Patch and leverage digital tools to combine their unique selling propositions with new capabilities. The document also discusses overhauling compensation to incentivize digital revenue and removing "geek speak" from discussions.
The video games industry is a vibrant and versatile place. User acquisi- tion has become perhaps the primary factor in driving revenue for game creators. For games that continue to monetize following initial acquisi- tion, retention rates are just as vital. Player behavior and opinion towards a monetization method can directly impact the viability of a business model; however, there are a number of other contributing factors that will affect both acquisition and retention.
This report details the strategies available within the games industry today to help developers and publishers effectively acquire and retain users, complete with key insights from the best and brightest working in today’s video game market.
ReelCash Entertainment proposes a new advertising and loyalty platform using social games. It would allow advertisers to access consumer data while providing entertainment and rewards to users. The platform includes social games, coupons, loyalty points, and would generate revenue from advertising, commerce, and licensing fees. ReelCash has launched an initial trivia game and outlines plans to expand its ecosystem and games over the next few years.
Paid in a SoLoMo World presented by Tami McBrady and Mike GrinbergNina Hale, Inc.
This document discusses paid advertising opportunities in social, local, and mobile (SoLoMo). It provides examples of different paid ad platforms like Facebook, Twitter, and Google+ and how they can be used for business-to-consumer or business-to-business advertising. Local advertising using location extensions on Google is described as well as strategies for mobile ads, calling out the rise of mobile shopping. The document concludes by emphasizing the importance of crafting audience-focused strategies, testing ads, and measuring results across SoLoMo channels.
How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Lead Generation
Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Online ad networks have become essential for monetizing content from smaller websites and the "long tail" of the internet. By aggregating inventory from many sites, ad networks provide publishers with more ad revenue than they could earn on their own. This has led to significant M&A activity, with companies like AOL, Yahoo, Microsoft and Google making multiple acquisitions in the ad network space to expand their online ad businesses. However, some independent ad networks still thrive and the evolution of the industry is not complete.
The document provides steps for newspapers to succeed against digital competitors. It recommends running the website like a business with profit as the top priority. Newspapers should understand competitors like Patch and leverage digital tools to combine their unique selling propositions with new capabilities. The document also discusses overhauling compensation to incentivize digital revenue and removing "geek speak" from discussions.
The video games industry is a vibrant and versatile place. User acquisi- tion has become perhaps the primary factor in driving revenue for game creators. For games that continue to monetize following initial acquisi- tion, retention rates are just as vital. Player behavior and opinion towards a monetization method can directly impact the viability of a business model; however, there are a number of other contributing factors that will affect both acquisition and retention.
This report details the strategies available within the games industry today to help developers and publishers effectively acquire and retain users, complete with key insights from the best and brightest working in today’s video game market.
ReelCash Entertainment proposes a new advertising and loyalty platform using social games. It would allow advertisers to access consumer data while providing entertainment and rewards to users. The platform includes social games, coupons, loyalty points, and would generate revenue from advertising, commerce, and licensing fees. ReelCash has launched an initial trivia game and outlines plans to expand its ecosystem and games over the next few years.
Periscopix and Google are partnering to discuss opportunities in mobile search and performance. The presentation covers trends showing rapid growth in mobile internet and device usage, and how to optimize websites, campaigns and measurement for the mobile environment through testing, analytics and multi-channel attribution modeling. Proper implementation across search, display and mobile sites can help drive both online and offline sales and conversions.
The document discusses how mergers and acquisitions have shaped the online measurement industry over the past decade. Key trends include offline players acquiring online capabilities, data sets becoming highly valuable assets, and the increasing importance of mobile and real-time measurement capabilities. Looking ahead, convergence across industries will challenge traditional leaders, while new entrants face unprecedented opportunities for emerging as new leaders in this rapidly changing landscape.
I'm 27 years old and was born and raised in Holyoke, MA. I currently live in Holyoke and graduated from Holyoke High School in 2002 and Northeastern University in 2007 with dual degrees in management and marketing. My previous work experience includes positions at Holyoke Merry Go Round, 8MinuteDating.com, Y2M/MTV, and WWLP-22News, a NBC affiliate serving western Massachusetts. At WWLP, I have held roles such as New Media Coordinator, Digital AE, and Digital Sales Director. As the Digital Sales Director, I manage digital products locally and nationally and coach a team of account executives.
This presentation looks at the future of, and trend within the digital enviroment. It offers detailed explanations of new media and technology, providing examples of campaigns deploying cohesive and creative creative digital marketing strategy
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Optimistic vs pessimistic case for entrepreneursMark Suster
The document discusses differing views on the current state of Silicon Valley and venture capital funding. It outlines arguments that Silicon Valley may be coming to an end due to dominance by large tech companies, as well as counter arguments that there are more opportunities now due to more users online, ubiquity of mobile, and new industries being disrupted. While seed funding is up, later stage funding is more difficult to obtain. Los Angeles is emerging as a new startup hub but still lacks local venture funding. The future remains uncertain due to various "wild cards" globally.
1310 omma mobile sponsored lunch grey stripeMediaPost
The document summarizes Greystripe's mobile advertising network capabilities. Greystripe provides (1) advanced targeting using proprietary data on 212 million profiles, (2) engaging ad formats like interactive full-screen ads, (3) cross-platform reach across devices and platforms, and (4) custom creative services. It positions Greystripe as the leading mobile ad network that delivers measurable results through its solutions and customer-focused approach.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
This document discusses location-based mobile advertising in Hungary. It provides background on Deutsche Telekom, the largest telecommunications provider in Germany, and its subsidiary T-Systems International which works with corporate customers. The document then discusses trends in the growing mobile advertising market and proposes a location-based mobile marketing solution using SMS messages. A pilot of the solution in Hungary from February to March 2014 saw response rates 5-20 times better than industry averages, demonstrating the effectiveness of the approach.
PPC continues to rapidly evolve to incorporate the latest changes in the social, local, and mobile. In this latest webinar, the Milestone panelists will discuss how to achieve a competitive edge running a mobile campaign, social extensions and advertising in social media channels like Facebook, twitter, and Linkedin, and the secret algorithm behind PPC – the keyword quality score.
The document discusses opportunities for monetizing mobile apps through various methods like in-app purchases, advertising, and virtual currencies. It notes that users are getting harder to acquire and retain for free apps. The document promotes focusing on advertising, as advertisers have large budgets to market to mobile users. It provides examples of how brands can do engaging ads through video, games, and social interactions to drive real outcomes like fan acquisition or purchases. The conclusion is that mobility creates new opportunities to make advertising an entertaining part of the user experience.
Next Generation Media Quarterly October 2012 dentsu
This document provides a summary of news and trends related to media and technology from July to September 2012. Some key points include:
- There are now over 1 billion smartphones in use globally and Google is activating 1.3 million Android devices per day.
- Social media and mobile are becoming increasingly important parts of the media landscape. Fifty Shades of Grey became popular more quickly on Instagram and Facebook had over 1 billion users by September 2012.
- Events like the Olympics and Felix Baumgartner's skydive broke viewership records when streamed live on YouTube and social platforms continued gaining prominence in how people experienced major events.
- New forms of content and media are emerging rapidly, with examples like interactive T
The document summarizes a presentation given at a Chicago AMA event on digital media and marketing. It discusses:
1) How consumers are in control of when, where and how they consume content and have more options than ever to research products.
2) The importance of content, curation and convergence in digital media, with content king and everything becoming content.
3) How companies must understand consumer habits and the "moments of truth" when researching and purchasing products in order to be present where and when consumers are searching.
SoLoMo refers to social, local, and mobile technologies that combine geosocial networking and geolocation. These platforms allow users to check-in and share their locations, discover local businesses and events, and connect with other users nearby. Popular examples include Foursquare, Facebook Places, and Groupon, which businesses can use to target promotions at local customers, build loyalty, and increase sales. However, challenges remain in motivating large portions of the population to participate and addressing privacy concerns.
Watercolor flowers (Action Research Project)dcarroll08
The document provides instructions for a watercolor flower art project. It instructs the reader to start by adding random splashes of warm colors like red, yellow and orange all over the paper no smaller than a golf ball. Then add splashes of cool colors like blue, green and violet to fill in the gaps. Finally, use a black crayon or marker to sketch flowers within the splashes, including a center and petals, finding imaginary flowers throughout the painting.
This document discusses mixed methods research. It provides an overview of developments in mixed methods over the last 20 years, including increasing interest, evolving understanding of what constitutes mixed methods, and developing new designs and techniques. Mixed methods involves collecting and analyzing both quantitative and qualitative data within a single study to understand a research problem more completely. The document outlines reasons for taking a mixed methods approach, such as validity, offsetting weaknesses, completeness, explanation, and credibility. It also discusses pragmatic and transformative philosophical stances in mixed methods and considerations for preliminary research design.
Periscopix and Google are partnering to discuss opportunities in mobile search and performance. The presentation covers trends showing rapid growth in mobile internet and device usage, and how to optimize websites, campaigns and measurement for the mobile environment through testing, analytics and multi-channel attribution modeling. Proper implementation across search, display and mobile sites can help drive both online and offline sales and conversions.
The document discusses how mergers and acquisitions have shaped the online measurement industry over the past decade. Key trends include offline players acquiring online capabilities, data sets becoming highly valuable assets, and the increasing importance of mobile and real-time measurement capabilities. Looking ahead, convergence across industries will challenge traditional leaders, while new entrants face unprecedented opportunities for emerging as new leaders in this rapidly changing landscape.
I'm 27 years old and was born and raised in Holyoke, MA. I currently live in Holyoke and graduated from Holyoke High School in 2002 and Northeastern University in 2007 with dual degrees in management and marketing. My previous work experience includes positions at Holyoke Merry Go Round, 8MinuteDating.com, Y2M/MTV, and WWLP-22News, a NBC affiliate serving western Massachusetts. At WWLP, I have held roles such as New Media Coordinator, Digital AE, and Digital Sales Director. As the Digital Sales Director, I manage digital products locally and nationally and coach a team of account executives.
This presentation looks at the future of, and trend within the digital enviroment. It offers detailed explanations of new media and technology, providing examples of campaigns deploying cohesive and creative creative digital marketing strategy
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Optimistic vs pessimistic case for entrepreneursMark Suster
The document discusses differing views on the current state of Silicon Valley and venture capital funding. It outlines arguments that Silicon Valley may be coming to an end due to dominance by large tech companies, as well as counter arguments that there are more opportunities now due to more users online, ubiquity of mobile, and new industries being disrupted. While seed funding is up, later stage funding is more difficult to obtain. Los Angeles is emerging as a new startup hub but still lacks local venture funding. The future remains uncertain due to various "wild cards" globally.
1310 omma mobile sponsored lunch grey stripeMediaPost
The document summarizes Greystripe's mobile advertising network capabilities. Greystripe provides (1) advanced targeting using proprietary data on 212 million profiles, (2) engaging ad formats like interactive full-screen ads, (3) cross-platform reach across devices and platforms, and (4) custom creative services. It positions Greystripe as the leading mobile ad network that delivers measurable results through its solutions and customer-focused approach.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
This document discusses location-based mobile advertising in Hungary. It provides background on Deutsche Telekom, the largest telecommunications provider in Germany, and its subsidiary T-Systems International which works with corporate customers. The document then discusses trends in the growing mobile advertising market and proposes a location-based mobile marketing solution using SMS messages. A pilot of the solution in Hungary from February to March 2014 saw response rates 5-20 times better than industry averages, demonstrating the effectiveness of the approach.
PPC continues to rapidly evolve to incorporate the latest changes in the social, local, and mobile. In this latest webinar, the Milestone panelists will discuss how to achieve a competitive edge running a mobile campaign, social extensions and advertising in social media channels like Facebook, twitter, and Linkedin, and the secret algorithm behind PPC – the keyword quality score.
The document discusses opportunities for monetizing mobile apps through various methods like in-app purchases, advertising, and virtual currencies. It notes that users are getting harder to acquire and retain for free apps. The document promotes focusing on advertising, as advertisers have large budgets to market to mobile users. It provides examples of how brands can do engaging ads through video, games, and social interactions to drive real outcomes like fan acquisition or purchases. The conclusion is that mobility creates new opportunities to make advertising an entertaining part of the user experience.
Next Generation Media Quarterly October 2012 dentsu
This document provides a summary of news and trends related to media and technology from July to September 2012. Some key points include:
- There are now over 1 billion smartphones in use globally and Google is activating 1.3 million Android devices per day.
- Social media and mobile are becoming increasingly important parts of the media landscape. Fifty Shades of Grey became popular more quickly on Instagram and Facebook had over 1 billion users by September 2012.
- Events like the Olympics and Felix Baumgartner's skydive broke viewership records when streamed live on YouTube and social platforms continued gaining prominence in how people experienced major events.
- New forms of content and media are emerging rapidly, with examples like interactive T
The document summarizes a presentation given at a Chicago AMA event on digital media and marketing. It discusses:
1) How consumers are in control of when, where and how they consume content and have more options than ever to research products.
2) The importance of content, curation and convergence in digital media, with content king and everything becoming content.
3) How companies must understand consumer habits and the "moments of truth" when researching and purchasing products in order to be present where and when consumers are searching.
SoLoMo refers to social, local, and mobile technologies that combine geosocial networking and geolocation. These platforms allow users to check-in and share their locations, discover local businesses and events, and connect with other users nearby. Popular examples include Foursquare, Facebook Places, and Groupon, which businesses can use to target promotions at local customers, build loyalty, and increase sales. However, challenges remain in motivating large portions of the population to participate and addressing privacy concerns.
Watercolor flowers (Action Research Project)dcarroll08
The document provides instructions for a watercolor flower art project. It instructs the reader to start by adding random splashes of warm colors like red, yellow and orange all over the paper no smaller than a golf ball. Then add splashes of cool colors like blue, green and violet to fill in the gaps. Finally, use a black crayon or marker to sketch flowers within the splashes, including a center and petals, finding imaginary flowers throughout the painting.
This document discusses mixed methods research. It provides an overview of developments in mixed methods over the last 20 years, including increasing interest, evolving understanding of what constitutes mixed methods, and developing new designs and techniques. Mixed methods involves collecting and analyzing both quantitative and qualitative data within a single study to understand a research problem more completely. The document outlines reasons for taking a mixed methods approach, such as validity, offsetting weaknesses, completeness, explanation, and credibility. It also discusses pragmatic and transformative philosophical stances in mixed methods and considerations for preliminary research design.
The document discusses Daniel Pink's look at finding meaning. It summarizes Pink talking about Viktor Frankl's view that people desire meaning over suffering. Pink believes there are two ways to find meaning: taking spirituality seriously by exploring life's purpose like the Dalai Lama and science; and taking happiness seriously through pursuing a pleasant life using one's strengths and finding gratification, with meaning being a form of happiness.
The document discusses how local businesses are struggling to connect with local customers online due to large corporations dominating search results, a lack of web presence and digital marketing knowledge. It introduces AdzZoo as a solution, offering customized geo-targeted digital marketing campaigns through optimized websites, search engine optimization, Google and Yahoo Maps listings, and advertising networks to drive traffic at an affordable price for local businesses. Customers can expect their website to appear on Google's first page within a week and ongoing optimization of the campaign.
The document discusses how local businesses are struggling to connect with local customers online due to large corporations dominating search results, a lack of web presence and digital marketing knowledge. It introduces AdzZoo as a solution, offering customized geo-targeted digital marketing campaigns through optimized websites, search engine optimization, Google and Yahoo Maps listings, and advertising networks to drive traffic at an affordable price for local businesses.
Small business advertising made simple. No need to hire a webmaster or spend long hours trying to get your site seen in your local area. Simple cost effective solution to local business advertising needs.http://susanbrodnax.adzzoo.biz
The document discusses how local businesses are struggling to connect with local customers online due to large corporations dominating search results and lack of knowledge about developing an online marketing campaign. It proposes AdzZoo's geo-targeted web campaigns as a solution, with services including developing an optimized website, placing ads on search engines and maps targeted to the business location, implementing push campaigns on websites, and continuously monitoring effectiveness. Campaign packages are offered from $119.99 to $399.99 per month with discounts for longer terms. Customers can expect initial results within 72 hours including website optimization, Google search listings, and ads on Google's networks.
to learn more if you are a business owner: http://adzzoobusinessm.GetFoundByLocals.com
********************************************
To learn more if you would like to start a marketing agency: http://adzzoobusinessm.thinkadzzoo.com
This document summarizes a startup called I-DISPO that aims to reinvent online local search. I-DISPO has been ranked as one of the top 15 most promising startups in Europe. The problem it addresses is that more than 80% of consumers search for local businesses online but end up booking or purchasing offline. I-DISPO's solution is a smart concierge platform that takes consumer booking requests from search to appointment booking. It removes the need for consumers to search and provides the fastest way to book appointments online with local businesses at the best prices.
The document discusses 5 ways for marketers to ensure they don't get left behind in the mobile marketing race. It outlines opportunities and challenges of mobile, best practices for mobile websites vs apps, tips for copywriting and design, and calls readers to take action now to claim their mobile presence.
Mel Taylor provides strategies for newspapers to update their business models and monetize online content. Patch, AOL's network of local news sites, has been successful using strategies like hyperlocal journalism, scale, and recruiting talent from newspapers. Newspapers risk losing local advertising dollars to competitors like Patch if they do not embrace digital tools and run their websites like business with profit in mind.
5 Critical Local Marketing Strategies for National Brands in 2013Ivanti
The document outlines 5 essential strategies for local marketing success: 1) Consider demand generation last, not first; 2) Stop building programs only for the biggest players; 3) Modify outdated co-op programs to include digital; 4) Make local websites the marketing hub; 5) Value the phone as a major marketing channel. It emphasizes focusing first on data, capture, and connection before demand generation to build a successful local marketing pyramid.
Digital Revenue Solutions for Newspaper, TV, Radio & Hyper-Local is a presentation about digital revenue strategies for local media. It discusses how Patch is attempting to take local online ad share away from newspapers by rapidly expanding to new markets. It also covers other competitors in local online advertising like Yahoo Local, Groupon, local blogs/indie sites, and services that outsource local sales. The presentation emphasizes the need for local media to treat their digital operations as a business and overhaul practices like compensation, sales training, and removing sabotage to internal growth.
The document discusses new models in scholarly advertising, particularly the growing trend of online lead generation programs where publishers provide valuable content in exchange for contact information. Lead generation is becoming increasingly important as it allows advertisers to directly measure returns. Several examples are provided of publishers that have lead generation programs through gated content, events, and selling their readership databases to sponsors.
NetCare provides online marketing services to help businesses connect with customers. Their services include website development and submission to directories, search engines, and maps to attract new customers and have existing customers perceive the business as superior. NetCare offers affordable monthly packages starting at $100/month for services like Google and social media exposure, mobile website development, and submission to over 350 directories. They aim to help small businesses effectively market online and compete with larger competitors.
The document discusses how local businesses can take advantage of online search and mobile opportunities to connect with customers as traditional advertising becomes less effective, noting that search engine optimization and local listings can help small businesses compete against major chains by driving traffic to their website and raising their visibility. It also promotes local search and mobile marketing services to help businesses optimize their online and mobile presence.
Hoodspots is a web application that provides information on local places in San Diego along with exclusive deals to help travelers discover new spots and save money, addressing problems with lack of information, barriers to discovery, and reliance on travel agencies or being unaware of deals. The application will partner with local businesses to provide users with special offers and users in turn provide reviews and photos to help other users and generate revenue.
This document discusses how to effectively use mobile marketing to increase business. It provides an overview of 10 key mobile trends, such as the rise of mobile platforms and mobile social media. It emphasizes that having a mobile-optimized website and mobile marketing strategy is essential to reach customers. The document outlines elements of an effective mobile marketing campaign, including SMS, email, mobile sites, apps, and location-based marketing. It stresses that building a strong mobile customer database is important for success. Case studies show how mobile can significantly boost sales and profits. The document encourages businesses to get started with a free mobile profit assessment.
The document summarizes the rise and challenges of digital advertising networks. It describes how ad networks proliferated in the 2000s but led to questionable practices like fraud. It outlines how demand side platforms (DSPs) emerged in 2010 to bring more control and transparency to digital ad buying. The document predicts DSPs will grow to capture 25% of the US display advertising market by 2014. It argues networks must offer unique inventory, targeting, products, insights and service to remain relevant alongside DSPs going forward.
Why Auto Dealers should Market /Sell On The InternetThomas Ieracitano
The document discusses using the internet as the most cost-effective form of advertising for car dealerships. It emphasizes that the dealer website is the most important online advertising and should be optimized to convert visitors. It outlines different types of online advertising opportunities for dealerships, such as classified listing sites, search engine marketing, video search, reputation management, and social media. It also provides examples for how to measure the effectiveness of online advertising by tracking metrics like website conversions, phone calls from classified sites, and search engine marketing costs versus traffic.
This document summarizes a webinar presentation given by TNS-Compete on improving automotive marketing effectiveness. The presentation covered:
1) Why clickthrough rates alone don't indicate advertising effectiveness and the importance of optimizing the landing page experience.
2) Case studies comparing the performance of AT&T marketing campaigns that showed higher engagement on landing pages led to better results, even with fewer clicks.
3) Principles for effective landing pages like synchronizing the message and visuals between ads and pages and highlighting calls to action.
4) Data from automotive campaigns demonstrating that optimized pages with tools and easy navigation drove higher engagement and quote requests.
5) Testing and optimizing landing
The changing landscape of display & what smart marketers need to knowIABmembership
This document provides an overview and agenda for a webinar on how display advertising has evolved and what smart marketers need to know. The webinar will include presentations from representatives of Netmining, Chango Inc, and Evidon on topics such as the real-time bidding environment, the role of big data and programmatic buying, audience targeting via real-time bidding, and the importance of transparency and consumer privacy in online advertising.
Similar to New Business Opportunity Pdf 333010 (20)
2. An Idea
• “In order to create wealth, you must be
the first with an idea. Then, you must
be first to tell the world about that idea”
Warren Buffett
• “…probably the most effective form of
marketing ever invented.”
The New York Times
2
4. AdzZoo…The Next Big Idea
The Internet has changed the world forever.
One large market segment has been left
behind.
The Local
Business Owner
4
5. The Local Business Dilemma
For many decades the phone book was the main
connection between local businesses and local
customers. It allowed them “to get in the game” with
the bigger national companies.
But where do people go today to look for products
and services… The Internet!
9. Where is Web Traffic?
Premium Pages of Search Engines
In 2006, there were 2.7 billion searches
done per month.
In 2009, there were 61 billion searches
done per month.
9
10. The New York Times
“…search advertising is probably the
most effective form of marketing ever
invented.”
“No other form of online advertising –
or offline advertising, for that matter –
has come close to matching the
effectiveness of search ads”
10
11. Where is Web Traffic?
Social Networks
• 120 million active U.S. Facebook users
• Average user spends 55 minutes per day on
Facebook
• 1 in 4 U.S. Internet page views occurred at one of the
top social networking sites in December 2009
11
12. Where is Web Traffic?
Search Maps & Popular Directories
12
13. Where is Web Traffic?
Smart Phones & GPS
Devices
13
14. Optional to Necessity
• Cars
• Electricity
• TV
• Cell Phones
• Computers
• Internet
• Web Presence
14
15. Necessity to Optional
• Newspapers • Bankrupt/Closing
• TV • DVR/TiVo
• Telemarketing • Do Not Call List
• Direct Mail • Trash Can
• Print Ads • High Cost
• E-Mail • Spam Software
Declining Markets
15
16. Reallocate Current Dollars
Most businesses are already spending money to advertise their business, usually in
ways that are not as effective as they used to be. AdzZoo simply carves out some
of these dollars to help create their complete Geo-Targeted Web Campaign.
• Phone Directory
• Newspapers
• TV
• Telemarketing
• Direct Mail
• Print Ads
• E-Mail
16
17. The AdzZoo Solution
AdzZoo’s Cutting-Edge Solution Starts with
Geo-Targeted Technology
To Deliver a Web Presence Campaign
Geo-Targeted
Campaign Fronts
2. Search
1. Optimized 3. Search 4. Popular 5. Social
Engine
Website Engine Maps Websites Networks
Marketing
17
18. Geo-Targeting
• Geo-Targeting Technology
allow business owners to
focus their dollars to a
specific geographical
market.
• No more wasting money on
advertising that reaches
outside the local business
owners market.
• Pinpoint the computers and
mobile devices within a
radius as little as 5 miles to
150 miles.
18
19. Relevant Information is
Optimized Webpage King!
• Relevant information in
the correct format
coordinated with
researched keywords and
managed by Google
Certified Analysts is
essential to the success
of any web presence
campaign.
•That starts with an
AdzZoo Web page design
and managed by
advertising and internet
experts.
19
20. Search Engine Results
• Over 80% of people that • Be Seen on the Premium Pages
search never go past the
first page of the search
results.
•Sponsored links and
Organic results managed
by experts.
”We are acknowledging
that AdWords is really
complex for small-
business owners”
John Hanke, Vice President of Product
Management for Google.
New York Times article: 2/13/10
20
22. Social Networking
• Demography targeted
marketing to specific
people, markets, and
interest.
•100 million active
users access Facebook
through their mobile
devices
•35 million users update
their FB status each
day
22
23. Smart Phone & GPS Devices
Local business
information pushed
out to mobile devices
23
27. Campaign monitoring & optimization for
maximum online exposure.
• Analyticsof Entire
campaign and its
effectiveness
•Monthly reporting on:
•Total Impressions
•Total Clicks
•Average Position
•Driving Directions
•And More
27
28. AdzZoo Compensation Plan
How Can I make
money
with AdzZoo?
This Presentation is an overview of the AdzZoo Compensation Plan only. The complete plan details may be found in the AdzZoo.net login area. This is
for training purposes only. AdzZoo makes no claim or guaranty of income.
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29. Campaign Directors can earn income from personal Ad Campaign Sales to clients. New Ad Campaign
Sales pay a fixed percentage of the Sales Volume based on each Campaign Director’s Rank.
Rank Payout %
Campaign Director 25%
Qualified Campaign Personal Sales Examples
28%
Director
One $300 sale per month for a 12 month term $3,600
Area Director 31%
Campaign Director Commission % 25%
Regional Director 34% Total Commission on 1 Sale $900
Senior Director 41% One $300 sale per month for a 12 month term $3,600
Senior Director Commission % 41%
National Director 41%
Total Commission on 1 Sale $1,476
International Marketing
41%
Director
70% of sales volume is commissionable
for custom ad campaigns and all
renewals after their first year.
* The above scenarios are hypothetical examples that are intended to explain the AdzZoo Compensation Plan and are not income representations. Your success with
AdzZoo is a direct result of your efforts. The AdzZoo Compensation Plan is subject to change without prior notice. All commissions and bonuses are paid solely based
upon the sale of advertising campaigns and products. The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
30. Override Enrollment Team
AdzZoo’s compensation plan is
based on your enrollment team.
This
provides the opportunity to earn
additional compensation on every
Campaign Director that you
personally enroll and each of the
Campaign Directors that they
personally enroll, and so on.
The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
31. Rank Payout %
Campaign Director
(CD) 25%
Generational Overrides
Qualified Campaign
Director (QD) 28%
Rank 1st 2nd 3rd 4th 5th
Area Director (AD) 31% Gen. Gen Gen. Gen. Gen.
Regional Director (RD) 34% SD 7% 5%
Senior Director (SD) 41% ND 7% 5% 3%
National Director (ND) 41% IMD 7% 5% 3% 2% 1%
International
Marketing Director 41%
(IMD)
The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
32. AdzZoo Campaign Directors have the opportunity to earn override commissions on Ad Campaign Sales
closed by CDs in their enrollment team. These overrides are in two categories; Base Shop and
Generational .
Rank Payout %
Campaign Director (CD) 25%
Qualified Campaign
28%
Director (QD)
Area Director (AD) 31%
Regional Director (RD) 34%
Senior Director (SD) 41%
National Director (ND) 41%
International Marketing
41%
Director (IMD)
The commission spreads are cumulative. For example, a SD overrides an RD at 7%.
The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
33. Override Example
Weekly Sales Volume $1,000 $3,000 $7,000 $12,000 $1,500
Weekly Income $90 $180 $210 $0 $135 = $615
* The above scenarios are hypothetical examples that are intended to explain the AdzZoo Compensation Plan and are not income representations. Your success with
AdzZoo is a direct result of your efforts. The AdzZoo Compensation Plan is subject to change without prior notice. All commissions and bonuses are paid solely based
upon the sale of advertising campaigns and products. The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
34. Once you become a Senior Director (SD), National Director (ND) or International Marketing Director (IMD)
in AdzZoo, you can earn Generational Overrides. A SD is a key level of achievement and with that comes
great recognition and financial benefits. Among them are bonus pools and generational overrides. As a
SD, you override all of your enrollment legs as well as the 1st and 2nd Generation SDs in your enrollment
team. As a ND, you override 3 levels of SDs and as an IMD you override 5 levels of SDs.
* The above scenarios are hypothetical examples that are intended to explain the AdzZoo Compensation Plan and are not income representations. Your success with
AdzZoo is a direct result of your efforts. The AdzZoo Compensation Plan is subject to change without prior notice. All commissions and bonuses are paid solely based
upon the sale of advertising campaigns and products. The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
35. Assume 20 sales per week per Senior Director
Assume $900 quarterly Ad Campaign sale
Assume no other Base Shop production
Each SD has 20 Sales @ $900 = $18,000
$18,000 X 7% Override = $1,260 per SD
$1,260 X 5 S.D’s = $6,300 per Week
* The above scenarios are hypothetical examples that are intended to explain the AdzZoo Compensation Plan and are not income representations. Your success with
AdzZoo is a direct result of your efforts. The AdzZoo Compensation Plan is subject to change without prior notice. All commissions and bonuses are paid solely based
upon the sale of advertising campaigns and products. The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
36. Campaign Directors earn a residual income from both personal sales to clients and sales to clients
submitted by Campaign Directors in their enrollment team. AdzZoo will continue to pay commission as
long as the client is in our advertising program.
Team Production Scenario: Results:
Sales per Week —20 Year 1 Year 2
Avg. Sale — $900 New Sales $90,000 $90,000
Avg. Commission % — 10%
Renewals/Residual Income $54,000 $198,000
Total Income $144,000 $288,000
That’s over $430,000 in just 2 years!
* Calculations are based on an $900 sale with a 3 month pay option changing to monthly payments starting in month 4. Calculations assume that all 50% of the
clients have renewed after their initial quarterly campaign. The above scenario assumes a 50 week year and a 4 week per month renewal period. The above
scenarios are hypothetical examples that are intended to explain the AdzZoo Compensation Plan and are not income representations. Your success with AdzZoo is a
direct result of your efforts. The AdzZoo Compensation Plan is subject to change without prior notice. All commissions and bonuses are paid solely based upon the
sale of AdzZoo Ad Campaigns.
The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
37. Campaign Directors may be eligible to participate in our monthly bonus pools.
Base Shop Pool — 1% All Company Override
This weekly bonus pool is available to all levels of Campaign Directors.
Qualification: To qualify for this pool, a Campaign Director must have $15,000 in enrollment team
sales volume for the week.
Revenue Sharing Pool — 2% All Company Override
This monthly bonus pool is available to all qualifying International Marketing Directors.
Qualification: To qualify for this pool, become a Qualified IMD and have a Qualified IMD in two legs.
IMD Fast Start Pool
This weekly pool is available to International Marketing Directors. The pool is funded by adding $10 for
every new CD Ad Package for the weekly period.
The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
38. A Fast Start Bonus (FSB) is paid for the sale of a new Campaign Director Ad Packages. The FSB will be
paid out based on the compensation grid below to the enrolling Campaign Director and his/her upline.
Earn $50-$115 for every personal CD Ad Package Sale.
Fast Start Fast Start
Title 1st Gen. 2nd Gen. 3rd Gen. 4th Gen.
$ Spread $
Campaign Director $50 —
Qualified Campaign
$50 +$0
Director
Area Director $65 +$15
Regional Director $85 +$20
Senior Director $115 +$30 $25
National Director $115 +$0 $25 $20
International
$115 +$0 $25 $20 $20 $15
Marketing Director
The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
39. AdzZoo Campaign Directors will be promoted to a higher title based on their enrollment team sales
volume as shown in the table below. The sales volume is the sum of collected sales dollars from Ad
Campaign Clients and CD Ad Campaign Packages.
Rank/Title Payout % Sales Volume Requirements*
Campaign Director (CD) 25%
Qualified Campaign Director (QD) 28% $750 is personal sales volume
$6,000 in enrollment team sales volume OR $3,000 in
Area Director (AD) 31%
personal sales volume
$30,000 in enrollment team sales volume OR $15,000 in
Regional Director (RD) 34%
personal sales volume
$60,000 in enrollment team sales volume OR $30,000 in
Senior Director (SD) 41%
personal sales volume
National Director (ND) 41% $120,000 in enrollment team adjusted sales volume
International Marketing Director
41% $240,000 in enrollment team adjusted sales volume
(IMD)
* Sales Volume requirements are over a rolling 13 week period except for Qualified Campaign Director, which does not have a time limitation.
The complete plan details can be found in the Compensation Plan Overview in the back office of AdzZoo.net.
40. 5 Ways to Earn Money
Long Term
Revenue
Share
Medium Term Residuals/
Renewals
Team Override
Short Term Commissions
Personal
Commissions
Fast Start
Bonuses (FSB)
This Presentation is an overview of the AdzZoo Compensation Plan only. The complete plan details may be found in the AdzZoo.net login area. This is
for training purposes only. AdzZoo makes no claim or guaranty of income.
41. How do I get in?
Campaign Director
$299.95
• $300 Prepaid Ad
• 25%-41% Direct Commission
• Eligible for Team Building
• Cutting-Edge Back Office
$14.95 per month Sales Support Program (SSP)
See AdzZoo.Support.com for more info on SSP
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42. Getting Started
AdzZoo is Perfectly Positioned to Make Business
History with the…
• Right Products
• Right Timing
• Right Leadership
• Right Compensation
• Right Technology
How much of this vast untapped market
do you want to take advantage of?
43. Getting Started
AdzZoo
Finaly, A Real Company!
The Next Step:
• Set a follow up appointment
with your Campaign Director
• Sign up today
• Get off to a fast start