Microsoft with the Ad Council and TEACH Whitepaper designSam Bae
The Ad Council and TEACH aimed to inspire Millennials to consider careers in education through a campaign across Microsoft platforms. Microsoft delivered a multi-screen campaign including interactive ads on Windows 8 and Xbox to educate users about teaching and engage them with quizzes and videos. The campaign reached over 125 million Millennial users and was highly successful, with expansion rates 5x higher than normal on Windows 8 and a 64% response rate for quizzes on Xbox.
The document analyzes the effectiveness of a Gillette marketing campaign in Italy that used television, YouTube, and other digital advertising. Some key findings:
- YouTube reached 17% of the target audience and provided 6% incremental reach beyond television.
- YouTube was much more cost-effective than television, costing 7 times less per percentage point of the target reached.
- When used together, television and YouTube were twice as cost-effective as television alone in driving brand metrics.
- Initial exposures on YouTube were more potent than on television in influencing brand perceptions.
The analysis showed that incorporating digital channels like YouTube into marketing mixes could improve audience reach and cost-efficiency compared to solely using traditional television advertising
The document presents a marketing campaign analysis from 2002 to 2012. The campaign objective was to reconnect with new generations of kids and regain lost market share. The communication objectives were to build relationships, engage in online activities, and reach out to parents and children. The strategy involved using a voice that appeals to children, assessing parents' views, and providing helpful information. The campaign achieved over 1 million impressions online and nearly 100,000 engagements across social media and the brand's website.
CaseHow The Beauty Co. reached 4.8M people with a barter influencer campaign ...Winkl
The Beauty Co. wanted to promote its new chocolate coffee skincare product range using influencer marketing on Instagram. It used Winkl's campaign manager tool to shortlist 175 influencers and send them product samples. The influencers posted about the products to their followers, reaching 4.8 million people and generating over 148k engagements. This barter campaign was successful in raising awareness of the new range without costing the company money. The Beauty Co. was pleased with the professional execution and support from Winkl.
Why is this Session important?
Eureka! You’ve found a problem you’d like to solve and have done the research to validate your business plan. You’ve founded a company, completed your business map canvas, practised your elevator pitch, raised your first lot of funding and are building the MVP. Can’t the marketing and communication plan wait? Where and when does one even start? How much should you budget for marketing and communication? How much is too much? Can you do it all in-house and yourselves or should you hire an external agency?
Necessity is often the Mother of Invention, and any startup founder will realise that publicity, publicity, publicity and sales, sales, sales are key to advancing a successful startup.
At this interactive 100-minute session, you’ll discover the essential tool-kits for an IMC campaign, learn from proven case studies and build the framework you will need to create your very own integrated marketing communication campaign. By the end of the session, you would have at the very least an understanding of what’s next; whether you choose to HACK IT yourself or HIRE A GURU.
Why now?
If you’ve not thought about how you intend to market your startup products or service then you must make this a priority! Your marketing and communication strategy will make or break your business and it is essential to get it as streamlined as possible from the very beginning. A solid marketing and communications strategy forges and maintains connections, allowing your business to work efficiently towards its goals. For those of you who have already put in place your marketing and communications plans this course will offer you ample opportunity to validate your decisions and will provide further inspiration and knowledge.
What it's not?
The interactive talk is organised by Proficeo, and is FREE to anyone interested in attending. CGP companies who are seeking genuine or even comparative quotations are welcomed to request for a proposal from the speaker, but that will be a separate discussion.
Who is it for?
This session is suitable for startup founders and their CMO or marketing communication team who will be executing the tasks. This will be especially useful for CGP companies who are going to market (G2M) and going for growth (G2G).
Can I give this a skip?
Sure – if you are already working with PR and marketing consultants or have engaged an in-house team to formulate your marketing and communication plans, you may feel like you can sit this one out. However, this could be a useful opportunity for you to be exposed to new thought processes and methods that may leave you looking at your current setup in a different light.
For speaker engagement, contact: KL at gointernationalgroup.com.com.
The document provides a case study comparing two CoverGirl marketing campaigns - one from 1968 promoting their Clean makeup line through magazine advertisements, and one from 2014 partnering with YouTube beauty vlogger Ingrid Nilsen. It finds that the digital environment significantly changed how CoverGirl designed the campaigns and how consumers responded. Key influencers included institutions around beauty and gender, social identity and communities, and how information is acquired and shared through social networks and new technologies. The rise of YouTube allowed CoverGirl to leverage influencers like Nilsen to promote products in a way that was not possible through traditional print media alone.
Microsoft with the Ad Council and TEACH Whitepaper designSam Bae
The Ad Council and TEACH aimed to inspire Millennials to consider careers in education through a campaign across Microsoft platforms. Microsoft delivered a multi-screen campaign including interactive ads on Windows 8 and Xbox to educate users about teaching and engage them with quizzes and videos. The campaign reached over 125 million Millennial users and was highly successful, with expansion rates 5x higher than normal on Windows 8 and a 64% response rate for quizzes on Xbox.
The document analyzes the effectiveness of a Gillette marketing campaign in Italy that used television, YouTube, and other digital advertising. Some key findings:
- YouTube reached 17% of the target audience and provided 6% incremental reach beyond television.
- YouTube was much more cost-effective than television, costing 7 times less per percentage point of the target reached.
- When used together, television and YouTube were twice as cost-effective as television alone in driving brand metrics.
- Initial exposures on YouTube were more potent than on television in influencing brand perceptions.
The analysis showed that incorporating digital channels like YouTube into marketing mixes could improve audience reach and cost-efficiency compared to solely using traditional television advertising
The document presents a marketing campaign analysis from 2002 to 2012. The campaign objective was to reconnect with new generations of kids and regain lost market share. The communication objectives were to build relationships, engage in online activities, and reach out to parents and children. The strategy involved using a voice that appeals to children, assessing parents' views, and providing helpful information. The campaign achieved over 1 million impressions online and nearly 100,000 engagements across social media and the brand's website.
CaseHow The Beauty Co. reached 4.8M people with a barter influencer campaign ...Winkl
The Beauty Co. wanted to promote its new chocolate coffee skincare product range using influencer marketing on Instagram. It used Winkl's campaign manager tool to shortlist 175 influencers and send them product samples. The influencers posted about the products to their followers, reaching 4.8 million people and generating over 148k engagements. This barter campaign was successful in raising awareness of the new range without costing the company money. The Beauty Co. was pleased with the professional execution and support from Winkl.
Why is this Session important?
Eureka! You’ve found a problem you’d like to solve and have done the research to validate your business plan. You’ve founded a company, completed your business map canvas, practised your elevator pitch, raised your first lot of funding and are building the MVP. Can’t the marketing and communication plan wait? Where and when does one even start? How much should you budget for marketing and communication? How much is too much? Can you do it all in-house and yourselves or should you hire an external agency?
Necessity is often the Mother of Invention, and any startup founder will realise that publicity, publicity, publicity and sales, sales, sales are key to advancing a successful startup.
At this interactive 100-minute session, you’ll discover the essential tool-kits for an IMC campaign, learn from proven case studies and build the framework you will need to create your very own integrated marketing communication campaign. By the end of the session, you would have at the very least an understanding of what’s next; whether you choose to HACK IT yourself or HIRE A GURU.
Why now?
If you’ve not thought about how you intend to market your startup products or service then you must make this a priority! Your marketing and communication strategy will make or break your business and it is essential to get it as streamlined as possible from the very beginning. A solid marketing and communications strategy forges and maintains connections, allowing your business to work efficiently towards its goals. For those of you who have already put in place your marketing and communications plans this course will offer you ample opportunity to validate your decisions and will provide further inspiration and knowledge.
What it's not?
The interactive talk is organised by Proficeo, and is FREE to anyone interested in attending. CGP companies who are seeking genuine or even comparative quotations are welcomed to request for a proposal from the speaker, but that will be a separate discussion.
Who is it for?
This session is suitable for startup founders and their CMO or marketing communication team who will be executing the tasks. This will be especially useful for CGP companies who are going to market (G2M) and going for growth (G2G).
Can I give this a skip?
Sure – if you are already working with PR and marketing consultants or have engaged an in-house team to formulate your marketing and communication plans, you may feel like you can sit this one out. However, this could be a useful opportunity for you to be exposed to new thought processes and methods that may leave you looking at your current setup in a different light.
For speaker engagement, contact: KL at gointernationalgroup.com.com.
The document provides a case study comparing two CoverGirl marketing campaigns - one from 1968 promoting their Clean makeup line through magazine advertisements, and one from 2014 partnering with YouTube beauty vlogger Ingrid Nilsen. It finds that the digital environment significantly changed how CoverGirl designed the campaigns and how consumers responded. Key influencers included institutions around beauty and gender, social identity and communities, and how information is acquired and shared through social networks and new technologies. The rise of YouTube allowed CoverGirl to leverage influencers like Nilsen to promote products in a way that was not possible through traditional print media alone.
This document provides a monthly snapshot of trends in marketing, storytelling, and digital culture locally and abroad. It discusses how digital convergence is changing how people relate to illness through smart devices. It also explores how social media demands transparency from brands and how branded content should engage people as human beings rather than demographics. The document then highlights several innovative examples within fashion, medicine, art, commerce, humanitarian efforts, marketing and storytelling that are leveraging new technologies.
The document discusses empowering women through addressing challenges related to menstruation. It proposes investing in THINX, an innovative company creating period-proof underwear, and expanding their business model. The expansion plan focuses on developing and developing countries, includes a buy one-donate one model, and establishes a non-profit foundation. It outlines strategic pillars like diversifying the workforce, training programs, and effective communication. Risks like reputational issues are addressed, and the proposal argues the investment could empower women through improved products, education, and social impact.
This document discusses communication trends observed at the 2017 Cannes Lions advertising festival related to pharma and health. It identifies several key trends, including using data creatively to engage consumers, employing innovative technologies like VR and AI to improve patient lives, embracing local culture to build relevance, and featuring authentic real patient stories. The document provides examples of award-winning campaigns that exemplified these trends and suggests they can inspire pharma brands to communicate beyond just promoting products.
Totino's partnered with gaming and comedy creators on TikTok to promote Pizza Rolls to Gen Z gamers. They found creators through Mavrck and allowed creative freedom, resulting in 11.7M impressions, 538.4K engagements, and plans for future TikTok campaigns. JanSport launched #UnpackThatChallenge on TikTok to donate backpacks to students, partnering with creators to share work-from-home spaces and donating backpacks. The campaign received 7.8M engagements and donated 10K backpacks. F'Real saw success from #frealmilkshake trends and partnered with creators on Mavrck to engage Gen Z through #freal
The document discusses an AI chatbot app called Clara that provides virtual therapy and mental health services. It outlines a 3-phase market strategy to launch the prototype in Chengdu and Yangshuo, China, including an initial press release and establishing an early adopter network. Phase 1 involves a 6-month, $200 per person prototype trial with daily surveys and a satisfaction survey, referring extreme cases to a professional. Risks like censorship, intellectual property theft, and misdiagnosis are addressed, as well as mitigations through partnerships with government and WeChat.
INSIGHTS & CONTENT INNOVATION - THINK TANK FEB 2015Ryan Bodger
Consumers have moved from leaning back, receiving brand messages, to leaning forward, actively engaging with them.
Always-on and connected consumers want to create, curate & share their ‘experiences’
Welcome to Generation C.
This document summarizes a research study that examined the impact of digital marketing on consumer behavior among millennials in South Africa. The study involved unstructured interviews with 14 millennial consumers in Gauteng, South Africa. The findings revealed that millennial consumers found digital marketing useful for getting better deals on intended purchases. However, issues like privacy concerns could hamper adoption. Millennials preferred visually appealing ads and tended to react favorably to such ads. The document provides background on digital marketing and reviews literature on topics like consumer behavior, millennial purchasing decisions, and content marketing. It describes the qualitative methodology used in the study.
This document provides a summary of various digital marketing news articles from 2015. It discusses trends related to digital, social media, mobile and e-commerce in Asia-Pacific markets. Some key topics covered include Weibo's growing user base in China, Facebook adding call buttons to ads, how brands are using social media and video for marketing, the rise of mobile shopping and video consumption, and Google adding shopping capabilities to mobile search results.
DoRight Dental is launching a new toothpaste called "SmileRight Toothpaste". The marketing plan targets Generation X Hispanic females ages 25-40. A six-week email, Facebook, YouTube, and mobile campaign will promote SmileRight's benefits and encourage sharing on social media. The creative elements will feature the colors Tangerine Tango and neon shades to match the summer theme. Messaging will focus on natural, cruelty-free products and special offers to engage the target audience.
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
The document discusses the evolution of branding and communications strategies. It describes how early theories from the 1950s-1980s focused on changing attitudes to influence behavior but that modern thinking recognizes that behavior often drives attitudes. The document advocates for brands to focus on creating valuable experiences that enable new behaviors rather than just communicating messages. It provides examples of how brands like Patagonia, Nike, Google and Lego use digital platforms to deliver unique experiences that align with customer motivations and enhance their lives.
A good presentation demonstrating how digital creative solutions have been used to increase awareness, generate leads and amplify offline communications with examples from Coca Cola, Burger King and Daz.
The document discusses the concept of augmented collaboration and how organizations can adapt to remote work. It highlights how technologies like artificial intelligence can augment collaboration between remote teams to increase productivity. Examples mentioned include augmented coding, scrum meetings, knowledge sharing, and tools to understand organizational culture and relationships. The document also covers topics like the future of education, digital transformation, and lessons for making organizations more innovative through augmentation.
This document discusses the concept of augmented collaboration and how organizations have adapted to remote work during the COVID-19 pandemic. It provides examples of how Globant has implemented augmented collaboration through technologies like augmented coding, knowledge sharing, and analytics of team dynamics. Speakers at a Converge conference presented on topics like the future of education, digital transformation, and creating successful remote work teams. The discussion emphasizes that remote work requires a focus on communication, empowerment, and aligning teams to be as effective as in-person work.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
Brands, agencies, and media providers must evolve to engage audiences in new ways. Shortened attention spans, ad blocking, and shifting media consumption require more personalized, contextual, and collaborative marketing. Effective digital engagements adapt content to the specific context and community, inviting audiences to engage further rather than forcing exposure.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
The document discusses how media companies can create more valuable media spaces by adopting co-creation techniques that engage audiences and brands. It provides examples of companies that have successfully implemented co-creation strategies like allowing customers to design products (Nike), vote on product decisions (Walkers Crisps), and crowdsource funding initiatives (Pepsi Refresh Project). The document argues that media owners should become a platform for consumer insights, collaborative actions, and offer co-creation solutions to help brands better engage audiences at reduced costs.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
This document provides a monthly snapshot of trends in marketing, storytelling, and digital culture locally and abroad. It discusses how digital convergence is changing how people relate to illness through smart devices. It also explores how social media demands transparency from brands and how branded content should engage people as human beings rather than demographics. The document then highlights several innovative examples within fashion, medicine, art, commerce, humanitarian efforts, marketing and storytelling that are leveraging new technologies.
The document discusses empowering women through addressing challenges related to menstruation. It proposes investing in THINX, an innovative company creating period-proof underwear, and expanding their business model. The expansion plan focuses on developing and developing countries, includes a buy one-donate one model, and establishes a non-profit foundation. It outlines strategic pillars like diversifying the workforce, training programs, and effective communication. Risks like reputational issues are addressed, and the proposal argues the investment could empower women through improved products, education, and social impact.
This document discusses communication trends observed at the 2017 Cannes Lions advertising festival related to pharma and health. It identifies several key trends, including using data creatively to engage consumers, employing innovative technologies like VR and AI to improve patient lives, embracing local culture to build relevance, and featuring authentic real patient stories. The document provides examples of award-winning campaigns that exemplified these trends and suggests they can inspire pharma brands to communicate beyond just promoting products.
Totino's partnered with gaming and comedy creators on TikTok to promote Pizza Rolls to Gen Z gamers. They found creators through Mavrck and allowed creative freedom, resulting in 11.7M impressions, 538.4K engagements, and plans for future TikTok campaigns. JanSport launched #UnpackThatChallenge on TikTok to donate backpacks to students, partnering with creators to share work-from-home spaces and donating backpacks. The campaign received 7.8M engagements and donated 10K backpacks. F'Real saw success from #frealmilkshake trends and partnered with creators on Mavrck to engage Gen Z through #freal
The document discusses an AI chatbot app called Clara that provides virtual therapy and mental health services. It outlines a 3-phase market strategy to launch the prototype in Chengdu and Yangshuo, China, including an initial press release and establishing an early adopter network. Phase 1 involves a 6-month, $200 per person prototype trial with daily surveys and a satisfaction survey, referring extreme cases to a professional. Risks like censorship, intellectual property theft, and misdiagnosis are addressed, as well as mitigations through partnerships with government and WeChat.
INSIGHTS & CONTENT INNOVATION - THINK TANK FEB 2015Ryan Bodger
Consumers have moved from leaning back, receiving brand messages, to leaning forward, actively engaging with them.
Always-on and connected consumers want to create, curate & share their ‘experiences’
Welcome to Generation C.
This document summarizes a research study that examined the impact of digital marketing on consumer behavior among millennials in South Africa. The study involved unstructured interviews with 14 millennial consumers in Gauteng, South Africa. The findings revealed that millennial consumers found digital marketing useful for getting better deals on intended purchases. However, issues like privacy concerns could hamper adoption. Millennials preferred visually appealing ads and tended to react favorably to such ads. The document provides background on digital marketing and reviews literature on topics like consumer behavior, millennial purchasing decisions, and content marketing. It describes the qualitative methodology used in the study.
This document provides a summary of various digital marketing news articles from 2015. It discusses trends related to digital, social media, mobile and e-commerce in Asia-Pacific markets. Some key topics covered include Weibo's growing user base in China, Facebook adding call buttons to ads, how brands are using social media and video for marketing, the rise of mobile shopping and video consumption, and Google adding shopping capabilities to mobile search results.
DoRight Dental is launching a new toothpaste called "SmileRight Toothpaste". The marketing plan targets Generation X Hispanic females ages 25-40. A six-week email, Facebook, YouTube, and mobile campaign will promote SmileRight's benefits and encourage sharing on social media. The creative elements will feature the colors Tangerine Tango and neon shades to match the summer theme. Messaging will focus on natural, cruelty-free products and special offers to engage the target audience.
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
The document discusses the evolution of branding and communications strategies. It describes how early theories from the 1950s-1980s focused on changing attitudes to influence behavior but that modern thinking recognizes that behavior often drives attitudes. The document advocates for brands to focus on creating valuable experiences that enable new behaviors rather than just communicating messages. It provides examples of how brands like Patagonia, Nike, Google and Lego use digital platforms to deliver unique experiences that align with customer motivations and enhance their lives.
A good presentation demonstrating how digital creative solutions have been used to increase awareness, generate leads and amplify offline communications with examples from Coca Cola, Burger King and Daz.
The document discusses the concept of augmented collaboration and how organizations can adapt to remote work. It highlights how technologies like artificial intelligence can augment collaboration between remote teams to increase productivity. Examples mentioned include augmented coding, scrum meetings, knowledge sharing, and tools to understand organizational culture and relationships. The document also covers topics like the future of education, digital transformation, and lessons for making organizations more innovative through augmentation.
This document discusses the concept of augmented collaboration and how organizations have adapted to remote work during the COVID-19 pandemic. It provides examples of how Globant has implemented augmented collaboration through technologies like augmented coding, knowledge sharing, and analytics of team dynamics. Speakers at a Converge conference presented on topics like the future of education, digital transformation, and creating successful remote work teams. The discussion emphasizes that remote work requires a focus on communication, empowerment, and aligning teams to be as effective as in-person work.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
Brands, agencies, and media providers must evolve to engage audiences in new ways. Shortened attention spans, ad blocking, and shifting media consumption require more personalized, contextual, and collaborative marketing. Effective digital engagements adapt content to the specific context and community, inviting audiences to engage further rather than forcing exposure.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
The document discusses how media companies can create more valuable media spaces by adopting co-creation techniques that engage audiences and brands. It provides examples of companies that have successfully implemented co-creation strategies like allowing customers to design products (Nike), vote on product decisions (Walkers Crisps), and crowdsource funding initiatives (Pepsi Refresh Project). The document argues that media owners should become a platform for consumer insights, collaborative actions, and offer co-creation solutions to help brands better engage audiences at reduced costs.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
2. Overview
Neutrogena just launched
their Skin U Campaign
where consumers can be
connected with Neutrogena
scientists to answer their
skin-care questions and
debunk myths.
3. Target
THEY HAVE DECIDED TO
USE TIKTOK FOR THESE
PROMOTIONAL VIDEOS
IN AN ATTEMPT TO
ATTRACT MEMBERS OF
GEN Z
THIS IS A SMART
DECISION BECAUSE
OVER 46% OF USERS
ON TIKTOK ARE
BETWEEN THE AGES OF
10 AND 29 (STATISTA,
2021)
4. Why TikTok?
TikTok has been one of the most influential
platforms for consumer product sales over the past
few years
It has also been filled with skincare misinformation,
making the campaign concept fit the platform
perfectly
TikTok creators have made it “trendy” to read and
understand ingredient lists
5. Contest
The campaign has an added contest
aspect where those who send in relevant
stories or questions are entered for a
chance to win $5,000 of prizes and a
virtual one-on-one lesson with a
specialist
This element ensures the campaign will
have participants by offering incentives
to be involved
6. Influence
In order to bring attention to the new
campaign, Neutrogena has partnered with
brand ambassador Chloe x Halle, Amy
Chang, and China Anne McClain
This decision will envoke not only attention
but trust because these influencers have
loyal, trusting fans. These individuals are
also well known for having good skin
and/or caring about skin-care and health.
7. Consumer Trust
This campaign will show consumers
that Neutrogena cares about the
ingredients they use, safety of their
consumers, and knowledge of
product effectiveness
8. References
Retrieved from Marketing Dive: https://www.marketingdive.com/news/neutrogena-debunks-
skincare-myths-in-first-tiktok-campaign/606656/
Rahman, E. (2021, September 23). Neutrogena Launched its First TikTok Campaign to Debunk
Myths. Retrieved from TrendHunter: https://www.trendhunter.com/trends/neutrogena
Statista. (2021). Distribution of TikTok users in the United States as of March 2021, by age group.
Retrieved from Statista: https://www.statista.com/statistics/1095186/tiktok-us-users-age/
Torossian, R. (2021, September). 5WPR CEO Says Neutrogena’s TikTok Campaign Debunks Myths.
Retrieved from CommPro: https://www.commpro.biz/5wpr-ceo-says-neutrogenas-tiktok-campaign-
debunks-myths/