Totino's partnered with gaming and comedy creators on TikTok to promote Pizza Rolls to Gen Z gamers. They found creators through Mavrck and allowed creative freedom, resulting in 11.7M impressions, 538.4K engagements, and plans for future TikTok campaigns. JanSport launched #UnpackThatChallenge on TikTok to donate backpacks to students, partnering with creators to share work-from-home spaces and donating backpacks. The campaign received 7.8M engagements and donated 10K backpacks. F'Real saw success from #frealmilkshake trends and partnered with creators on Mavrck to engage Gen Z through #freal
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
A Guide to TikTok Influencer Marketing: A Brand and Influencer PerspectiveDash Hudson
As brands start to embrace TikTok, the app is seeing ad spend grow exponentially, jumping 75x from May to November. Video is a consistent topic of discussion among marketers this year, so it’s no surprise that brands are asking more questions about best practices for the relatively new social channel. Though TikTok does have an option to boost campaigns with various types of ads, it also serves as a greater avenue for creating brand awareness and community involvement.
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
The document discusses trends and predictions for the future of viewing in 2023. Key points include:
- Streaming platforms are diversifying their business models to include both subscription and ad-supported options due to inflation and consumer cost-cutting.
- Advertiser demand for TV advertising remains high but supply is constrained, driving up prices. Media agencies will need a more holistic planning approach across linear and online video.
- Winners in 2023 will strike the right balance between video-on-demand (VOD) and linear viewing through windowing strategies, moving away from all-at-once content releases. Consumers are more accepting of ad-supported tiers from streaming services to lower costs.
The document discusses using the social media app Tik Tok for business purposes. It provides reasons why businesses should use Tik Tok, including that it allows engaging with young audiences, video content performs well, and it provides easy access to artificial intelligence features. The document then outlines who uses Tik Tok, with 90% of users under 35, and examples of brand accounts. It provides a 5 step planning process for businesses that includes developing hashtags, timing posts, maintaining activity, creative ideas, and paid advertising. Examples are given of successful brand campaigns by Coca-Cola, Dunkin Donuts, and Red Bull on Tik Tok. Finally, some businesses that are already actively using Tik Tok are listed.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
A Guide to TikTok Influencer Marketing: A Brand and Influencer PerspectiveDash Hudson
As brands start to embrace TikTok, the app is seeing ad spend grow exponentially, jumping 75x from May to November. Video is a consistent topic of discussion among marketers this year, so it’s no surprise that brands are asking more questions about best practices for the relatively new social channel. Though TikTok does have an option to boost campaigns with various types of ads, it also serves as a greater avenue for creating brand awareness and community involvement.
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
The document discusses trends and predictions for the future of viewing in 2023. Key points include:
- Streaming platforms are diversifying their business models to include both subscription and ad-supported options due to inflation and consumer cost-cutting.
- Advertiser demand for TV advertising remains high but supply is constrained, driving up prices. Media agencies will need a more holistic planning approach across linear and online video.
- Winners in 2023 will strike the right balance between video-on-demand (VOD) and linear viewing through windowing strategies, moving away from all-at-once content releases. Consumers are more accepting of ad-supported tiers from streaming services to lower costs.
The document discusses using the social media app Tik Tok for business purposes. It provides reasons why businesses should use Tik Tok, including that it allows engaging with young audiences, video content performs well, and it provides easy access to artificial intelligence features. The document then outlines who uses Tik Tok, with 90% of users under 35, and examples of brand accounts. It provides a 5 step planning process for businesses that includes developing hashtags, timing posts, maintaining activity, creative ideas, and paid advertising. Examples are given of successful brand campaigns by Coca-Cola, Dunkin Donuts, and Red Bull on Tik Tok. Finally, some businesses that are already actively using Tik Tok are listed.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
Các thông tin cơ bản về TikTok Ads - Quảng cáo Tiktok như: khái niệm quảng cáo TikTok Ads, tiến hành quảng cáo TikTok Ads như thế nào, các định dạng quảng cáo TikTok Ads.
Để được tư vấn thêm thông tin chi tiết, bạn có thể liên hệ tại website www.thinkdigital.com.vn hoặc www.digitaltrend.asia/medialab
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
This document discusses how sustainability builds brand love. It finds that the top 50 most loved brands for 2022 all focused on environmental, social, or economic sustainability to navigate changing consumer expectations. These beloved brands add new dimensions to sustainability, communicating about efforts like eliminating carbon footprints, promoting employee well-being, and generating long-term growth. The document examines how consumer behaviors and priorities have changed, and how trusted brands are addressing issues like health, lifestyle, cost of living, and social injustice. It also explores how brand love leads to consumer loyalty, advocacy, and price premiums. The brand love index used to measure top brands is based on passion, trust, and customer satisfaction scores.
This document summarizes social media trends for 2022. It discusses the rise of creators and collaboration between creators and brands. It also discusses the growth of TikTok and short form videos. Finally, it discusses increased focus on social media accountability and the potential for new legislation regarding platforms' impacts on mental health and society.
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
EARNED MEDIA SUCCESS FOR BEAUTY BRANDS ON YOUTUBEOctoly
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, defines our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of Youtubers reach this level of passion, by reviewing products and featuring brands on YouTube and their other socials channels.
TikTok has quickly become a major player in digital media with over 800 million active monthly users. The document provides tips and best practices for using TikTok, including how to create accounts and videos, use hashtags and drafts, engage communities, and view analytics as a pro account. Content strategies suggested include experimenting with different types of content, posting regularly, and working with influencers to promote music.
Learn everything about influencer marketing for B2B with BizProspex's in-depth article. Know the ways to make B2B influencer marketing work for you!
Contact Bizprospex.com to get 100 leads for free!
TikTok - Detailed Playbook for CreatorsMatt Navarra
The document provides guidance for creators to establish their identity and grow their audience on TikTok, with recommendations to create compelling content focused on a specific interest area, engage fans through native TikTok formats like duets, and participate in trending hashtag challenges to expand reach. The playbook also advises creators to measure key metrics, be patient as their audience grows, and define a content strategy with a mix of high-quality creative videos and opportunities for fan engagement.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
This document discusses hashtag challenges on TikTok as a marketing tool. It provides examples of successful hashtag challenges run by brands like Guess (#InMyDenim), Uniqlo (#UTPlayYourWorld), and Samsung (#GalaxyA). Hashtag challenges allow brands to engage users creatively and go viral, gaining exposure and awareness. They are well-suited to TikTok's young user base and can reach millions without huge budgets.
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
This document discusses using TikTok, Facebook Stories, and Instagram Stories for business marketing. It provides an overview of each platform and their key user demographics and engagement stats. Examples are given of campaigns run by Fortnite, the NBA, Minimalist Baker, and Buffer that utilized trends, challenges, recipes, and quizzes. Best practices outlined include using interactive features, directing audiences to websites, and creating paid ads that catch attention. The document advocates using simple, authentic, and engaging content tailored to each platform's audience.
This product, you will become a tik tok ninja for entrepreneurs, companies, businesses and personal brands, get thousands of followers in less than 10 months, because this is the tik tok bible for entrepreneurs and businesses; let's go from less to more, we will talk about why it is essential that your business, company or personal brand be on tik tok and how you should use tik tok to grow and above all to generate sales, what you should do to be creative; You will also learn how the tik tok algorithm works and much more.
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
In this webinar, our TikTok experts discuss advertising and creative strategies to help your brand leverage social media’s highest engagement channel. As the first independent agency to earn TikTok Accreditation, you won’t want to miss out.
Các thông tin cơ bản về TikTok Ads - Quảng cáo Tiktok như: khái niệm quảng cáo TikTok Ads, tiến hành quảng cáo TikTok Ads như thế nào, các định dạng quảng cáo TikTok Ads.
Để được tư vấn thêm thông tin chi tiết, bạn có thể liên hệ tại website www.thinkdigital.com.vn hoặc www.digitaltrend.asia/medialab
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
This document discusses how sustainability builds brand love. It finds that the top 50 most loved brands for 2022 all focused on environmental, social, or economic sustainability to navigate changing consumer expectations. These beloved brands add new dimensions to sustainability, communicating about efforts like eliminating carbon footprints, promoting employee well-being, and generating long-term growth. The document examines how consumer behaviors and priorities have changed, and how trusted brands are addressing issues like health, lifestyle, cost of living, and social injustice. It also explores how brand love leads to consumer loyalty, advocacy, and price premiums. The brand love index used to measure top brands is based on passion, trust, and customer satisfaction scores.
This document summarizes social media trends for 2022. It discusses the rise of creators and collaboration between creators and brands. It also discusses the growth of TikTok and short form videos. Finally, it discusses increased focus on social media accountability and the potential for new legislation regarding platforms' impacts on mental health and society.
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
EARNED MEDIA SUCCESS FOR BEAUTY BRANDS ON YOUTUBEOctoly
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, defines our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of Youtubers reach this level of passion, by reviewing products and featuring brands on YouTube and their other socials channels.
TikTok has quickly become a major player in digital media with over 800 million active monthly users. The document provides tips and best practices for using TikTok, including how to create accounts and videos, use hashtags and drafts, engage communities, and view analytics as a pro account. Content strategies suggested include experimenting with different types of content, posting regularly, and working with influencers to promote music.
Learn everything about influencer marketing for B2B with BizProspex's in-depth article. Know the ways to make B2B influencer marketing work for you!
Contact Bizprospex.com to get 100 leads for free!
TikTok - Detailed Playbook for CreatorsMatt Navarra
The document provides guidance for creators to establish their identity and grow their audience on TikTok, with recommendations to create compelling content focused on a specific interest area, engage fans through native TikTok formats like duets, and participate in trending hashtag challenges to expand reach. The playbook also advises creators to measure key metrics, be patient as their audience grows, and define a content strategy with a mix of high-quality creative videos and opportunities for fan engagement.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
This document discusses hashtag challenges on TikTok as a marketing tool. It provides examples of successful hashtag challenges run by brands like Guess (#InMyDenim), Uniqlo (#UTPlayYourWorld), and Samsung (#GalaxyA). Hashtag challenges allow brands to engage users creatively and go viral, gaining exposure and awareness. They are well-suited to TikTok's young user base and can reach millions without huge budgets.
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
This document discusses using TikTok, Facebook Stories, and Instagram Stories for business marketing. It provides an overview of each platform and their key user demographics and engagement stats. Examples are given of campaigns run by Fortnite, the NBA, Minimalist Baker, and Buffer that utilized trends, challenges, recipes, and quizzes. Best practices outlined include using interactive features, directing audiences to websites, and creating paid ads that catch attention. The document advocates using simple, authentic, and engaging content tailored to each platform's audience.
This product, you will become a tik tok ninja for entrepreneurs, companies, businesses and personal brands, get thousands of followers in less than 10 months, because this is the tik tok bible for entrepreneurs and businesses; let's go from less to more, we will talk about why it is essential that your business, company or personal brand be on tik tok and how you should use tik tok to grow and above all to generate sales, what you should do to be creative; You will also learn how the tik tok algorithm works and much more.
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
In this webinar, our TikTok experts discuss advertising and creative strategies to help your brand leverage social media’s highest engagement channel. As the first independent agency to earn TikTok Accreditation, you won’t want to miss out.
TikTok has grown tremendously in recent years and is now a major marketing platform for businesses. The document provides an overview of how businesses can utilize TikTok for various purposes such as marketing campaigns, showcasing products, influencer marketing, promoting company culture, diversity initiatives, recruiting talent, and more. It also provides key stats about TikTok users and trends that businesses should be aware of when developing their TikTok strategy. Examples are given of how different companies have successfully used TikTok for business purposes.
TikTok has become a dominant social media marketing platform, especially among Gen Z users. It allows users to create short music-based videos that spread virally. TikTok's personalized "For You" feed keeps users engaged for over 50 minutes daily. Brands can advertise through in-feed ads or sponsored hashtag challenges. Case studies show how Nike and Jack in the Box drove massive engagement through creative TikTok campaigns. While TikTok's future remains uncertain due to geopolitical issues like potential US bans, its personalized recommendations and creative tools are shaping social media marketing. The platform is poised to introduce more commerce features and augmented reality technologies.
The application's stats will in all likelihood blow your mind. It allegedly has gathered greater than 800 million energetic consumers, the US being the freshest u . S . A . Wherein it's been downloaded in almost a hundred 000 million instances. With a giant number of teenagers utilizing this level, it is the capability to drive song tunes which include Taylor's, products, and advertising campaigns. However, being some distance from conventional advertising as maybe, also, it has puzzled many manufacturers which are unsure how to utilize the gadget to pressure earnings and new publicity. Some have termed it yet any other' fad software,' which can also crash and vanish as fast as it climbed to victory,
Generate easy money from tiktok using this simple steps on the book.AFFFILIATE
By gaining a comprehensive understanding of TikTok's origins, features, demographics, and algorithm, you'll be well-equipped to navigate the platform's intricacies and leverage its vast potential as a creator. So, let's dive in and unravel the secrets of TikTok together.
Discover how TikTok can elevate your business in this comprehensive blog post. Learn about the platform's expansive reach, high engagement rates, cost-effective marketing opportunities, and innovative advertising solutions. The article highlights the benefits of using TikTok for brand visibility, community building, influencer marketing, and driving conversions. It also offers insights into creating a successful TikTok content strategy and leveraging TikTok trends and challenges for business growth.
Hooked on the idea of turning creativity into cash? 🎨💸 Don't just dream it, live it! Make Money On TikTok Creativity Program and start your journey to financial freedom! 🚀✨ #DreamEarnRepeat #ClickToCash
This document provides an overview of a master class on TikTok marketing. It discusses the rapid growth of TikTok, reaching 1 billion users in just 4 years. It outlines the high engagement rates and purchasing behaviors on the platform. The largest age demographics are ages 10-19, 20-29, and 30-39. The class aims to provide tools and strategies to help brands gain confidence using TikTok. It emphasizes finding a niche, researching trends through hashtags, and posting content consistently to drive results.
🌟 Uncover the latest insights into the TikTok Creativity Program in 2024! 🚀 Our comprehensive guide dives into the must-know facts that every content creator should be aware of.
💡 From updated features to earning potentials, we've got you covered. 📈 Explore the dynamic landscape of TikTok's Creativity Program and stay ahead of the curve. 💰 Discover how the program has evolved, key strategies for success, and the latest trends shaping the platform.
🌐 Whether you're a seasoned creator or just starting, this article is your go-to source for navigating the TikTok Creativity Program in 2024! 📲✨ #TikTokCreativity #ContentCreation #2024Insights
Antler is a TikTok marketing agency that focuses on short form video content. They aim to tap into Gen Z audiences on TikTok to help brands grow their online presence. The agency was founded by Vic and Matt who have experience growing personal and brand accounts on social media. They also have account executive Amber and creative executive Amy on their team. Antler proposes a campaign for Hospitality Rising that would create a TikTok channel to showcase jobs in the hospitality industry and encourage Gen Z to apply. The campaign would include always-on posting of content like job vacancies, "hospitality heroes", and venue tours. It would also implement a two-step job application process and community management to engage TikTok
Unlocking Opportunities_ The Best Way to Make Money on TikTok For Beginners (...heilbronimad
In the ever-evolving world of social media, TikTok has risen to prominence as a dynamic platform that not only sparks creativity but also offers lucrative opportunities for content creators. For beginners venturing into the TikTok landscape in 2024, the prospect of turning creativity into income is more promising than ever. This article is your comprehensive guide, unveiling the best strategies and avenues for newcomers to make money on TikTok.
As we delve into the intricacies of TikTok’s evolving ecosystem, we’ll explore tried-and-true methods, new features, and innovative approaches tailored for beginners. Whether you’re an aspiring content creator or a seasoned social media enthusiast, this article will equip you with the knowledge to navigate the path towards financial success on TikTok in 2024. Let’s embark on a journey that unlocks the doors to prosperity and turns your passion into a viable income stream.
With over a billion active users worldwide, TikTok has become a powerhouse in the realm of social media marketing. Leveraging the platform's dynamic and engaging nature, businesses have a unique opportunity to build their brand and reach a vast audience of diverse demographics. In this article, we will explore how to Build Brand On Tiktok, harnessing the platform's potential to amplify your business and connect with your target audience in exciting and innovative ways.
Unveiling the TikTok Insider_ A Peek Behind the Viral Curtain.docxRamzansab
In the realm of social media, TikTok has emerged as a dominant force, captivating millions of users worldwide with its addictive short-form videos. From dance challenges and lip-syncing to comedy sketches and DIY tutorials, TikTok has revolutionized the way we consume and create content. But behind the scenes, there exists a phenomenon known as the "TikTok Insider," a term used to describe those who have cracked the code to viral success. In this blog post, we will delve into the secrets and strategies of the TikTok Insider and shed light on their impact on the platform.
TikTok's Actionable Entertainment trend will see users taking inspiration from entertaining content on the platform and taking real-world actions in 2023. On TikTok, personalized content captures viewers' attention through storytelling from relatable Creators. This builds trust and inspires 92% of users who take off-platform actions. Key signals include Creators sharing personal stories and tutorials, debunking myths to build credibility, and cultivating relationships with existing fans who make organic content. Brands can capitalize on this by creating uplifting, funny, and personalized videos using TikTok's editing techniques and storytelling formats.
Short-Form Video Content Dominating Paid Social Advertising with TikTokSarah Boyer
In recent years, the digital advertising landscape has undergone a seismic shift, with short-form video content emerging as a dominant force. At the forefront of this revolution is TikTok, a social media platform that has redefined the way brands engage with their audience.
HOW TOCREATE VIRALTIKTOKCHALLENGESTO INCREASEBRANDAWARENESS.pdfSocially Savvy
In today's digital age, social media
platforms have become indispensable
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with their target audience. Among these
platforms, TikTok has emerged as a
powerhouse, captivating millions of users
with its short-form videos and creative
challenges. Leveraging TikTok's immense
popularity, brands can tap into the
platform's viral nature and create
challenges that not only entertain but also
promote their products or services. In this
article, we will explore how to create viral
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way.
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
In the fast-paced world of social media, Build brand on tiktok has emerged as a powerful platform that cannot be ignored when it comes to building and promoting your brand. With its explosive growth and massive user base, TikTok offers unparalleled opportunities for businesses to connect with their target audience in an engaging and creative way. This document aims to provide insights and strategies for leveraging TikTok's potential and unleashing your brand's social spotlight.
This document provides a summary of 30 successful Indian social media campaigns from Quarter 1 of 2014. Some of the campaigns highlighted include:
- Philips Lighting illuminated Mumbai's Gateway of India with LED lights and livestreamed the event online.
- Cadbury Silk asked people to share what first love meant to them in a Twitter hashtag campaign.
- Cornetto Cupidity Call Centre allowed fans to write love dedications that were sung to a customized "My Cornetto Valentine Song."
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2. CASE STUDY: HOW TOTINO'S ACTIVATED TIKTOK
CREATORS TO REACH GEN Z GAMERS
THE CHALLENGE:
The Totino’s brand team had been experiencing challenges
in finding a strong cohort of content creators to champion
their Totino’s Pizza Rolls. They also wanted to supplement
their existing in-house content with more variety from
TikTok content creators. To aid their efforts, they partnered
with Mavrck and utilized our platform to launch their
campaign and target gamers (and Gen Z overall) with the
end goal of driving product sales and become becoming
“the official snack of gaming and good times.”
THE IDEA:
Totino’s wanted to reach a target audience of young people
(primarily males) between the ages of 15 and 17, so they
narrowed down their creator pool to partner with a specific
group: gaming and comedy influencers. With this target
audience in mind, TikTok was the clear go-to platform to
activate influencers. The teams at Totino's and Mavrck knew
that it would be important to find the best balance of creators
to stand out in the super-competitive gaming content
landscape, while also coming across as authentic and funny.
The creators were compensated for their work according to
their quotes and content concepts.
THE ACTIVATION:
Sourcing the best creators that would fit with the brand’s goals
and voice was the top priority for Totino’s. The brand relied on
the creators to drive the content with original ideas to
prioritize fun and engaging content that didn’t feel like an ad.
This creative freedom helped encourage a variety of
entertaining and engaging content for the Gen Z audience.
The brand focused on the quality of creators that they
partnered with rather than quantity, which allowed for
more focused content. Totino's collected creator interest
using the Mavrck platform over a three-wave campaign,
allowing them to tweak and adjust communication over time
so that by the final wave they were attracting more creators
than ever.
The final TikTok content performance impressed Totino's
so much that they plan to integrate similar ideas for
future advertising. This continued influencer strategy will
help to further accelerate Totino's success on TikTok. Now that
the Totino's team has successfully run this campaign in
partnership with Mavrck's team, expect even more engaging
and entertaining TikTok content to come.
11.7M
TOTAL IMPRESSIONS
538.4K
TOTAL ENGAGEMENTS
4.5%
AVERAGE
ENGAGEMENT RATE
7
CREATORS ACTIVATED
9
TOTAL TIKTOK
VIDEOS
RESULTS FROM "THE
OFFICIAL SNACK OF
GAMING & GOOD TIMES"
CAMPAIGN
$0.61
COST PER THOUSAND
IMPRESSIONS (CPM)
3. 145K
ENGAGEMENTS ON
TIKTOK VIDEOS
42.4%
AVERAGE
ENGAGEMENT RATE
$0.01
AVERAGE CPM
9
TIKTOK CREATORS
1.3M
IMPRESSIONS ON
TIKTOK VIDEOS
CASE STUDY: HOW JANSPORT PARTNERED WITH
TIKTOK CREATORS TO DONATE BACKPACKS TO
STUDENTS IN NEED
THE CHALLENGE:
Since JanSport’s inception, the brand has always had its
customers’ backs. When the COVID-19 pandemic hit the world,
JanSport knew they needed to help in an authentic way to the
brand. They wanted to bring to life the notion of having their
customers’ back. In addition to the social good JanSport
wanted to execute, the brand also wanted to increase
brand awareness and amplify engagements among its
target Gen Z audience - an audience that has a keen distaste
for traditional brand advertising.
THE IDEA:
To support and connect the millions of Gen Z students
adjusting to a digital high school environment and social
distancing from friends as a result of the COVID-19 pandemic,
JanSport launched #UnpackThatChallenge, a social
awareness campaign on TikTok for displaced students to
promote a hopeful message while adjusting to their new
normal. To do this, Jansport partnered with popular TikTok
influencers to promote a hopeful and empowering message
while making a difference.
THE ACTIVATION:
In partnership with JUV Consulting and Mavrck, JanSport
activated popular TikTok creators through the Mavrck
platform to show the world their new workspaces at
home on TikTok. The narrative creators were asked to follow
was simple: grab a backpack from out of frame, go to leave for
school and then remember that classes are online now -
there’s nowhere to go.
Creators then had the opportunity to show off their new
workstations in their rooms by unpacking their backpacks and
showing what’s inside - whether it’s a pencil pouch, textbooks,
laptops or even family pets. After unpacking, creators were
instructed to pass their backpack off frame to the left side to
offer the chance for someone to duet. This ending, paired with
Greyson Chance’s “seasons nineteen” audio, was intended to
create a hopeful and uplifting message.
In the same way that creators were asked to pass the
backpack off to each other by way of duet on TikTok, JanSport
passed it off to those in need by donating up to 10k
backpacks full of supplies to the World Central Kitchen for
each video following this format and using the hashtag
#UnpackThatChallenge.
RESULTS FROM
#UNPACKTHATCHALLENGE
CAMPAIGN
4. 7.8M
ENGAGEMENTS ON
TIKTOK VIDEOS
34.5%
AVERAGE
ENGAGEMENT RATE
$0.82
AVERAGE CPM
39
TIKTOK CREATORS
21.4M
IMPRESSIONS ON
TIKTOK VIDEOS
CASE STUDY: HOW F'REAL AND TIKTOK CREATORS
LEVERAGES ORGANIC TRENDS TO INCREASE
AWARENESS
THE CHALLENGE:
f’real started producing its own relevant and engaging
branded content on TikTok in-house after observing that one
of the platform's organic trends, #frealmilkshake, was taking
over the "For You" Page. TikTok quickly emerged as a
testing ground to increase awareness among the brand's
target Gen Z demographic.
THE IDEA:
f’real leaned into its initial organic traction on TikTok and
partnered with Mavrck to better understand the influencer
marketing potential behind the rapidly growing, short-form
video platform and its expanding Gen Z audience. Knowing
that Gen Z despises ads and with the understanding that
trends on TikTok happen moment-by-moment, f'real wanted
to engage TikTok's high-energy, self-expressing Creators
to further drive brand awareness through #freal
moments that matter. By allowing Creators to express their
own authentic styles and creativity, f'real also aimed to
differentiate from other brands on the platform that used
strict content guidelines, prescribed themes, and challenges.
THE ACTIVATION:
f’real engaged Mavrck’s strategic services and extensive
influencer platform capabilities to execute a series of TikTok
campaigns to reach their target Gen Z demographic, who
comprise 69% of TikTok users.
A deep dive into Gen Z was conducted in order to align future
f’real TikTok content with their values. A new study by JWT
Intelligence has stated that Gen Z is skeptical, independent,
wary of deceptive marketing, does research before making a
purchase, and prioritizes brand values.
With this understanding and to maximize brand awareness,
f'real wanted to integrate as seamlessly as possible with
TikTok's feed and algorithm. Mavrck leaned strategically on
TikTok’s Creator Marketplace to identify verified and
popular Creators (200k - 7M followers) across topics who
were trending among TikTok's core Gen Z user base.
Encouraged to tap into TikTok’s trending meme content, life
hacks, dance challenges, sounds, and topics at the moment of
content creation, f’real then directed and activated Creators to
capture a #freal moment in fun and unexpected ways.
RESULTS FROM
#FREAL MOMENT
CAMPAIGN
5. 1.1M
ENGAGEMENTS ON
TIKTOK VIDEOS
16%
AVERAGE
ENGAGEMENT RATE
$1.43
AVERAGE CPM
17
TIKTOK CREATORS
6.9M
IMPRESSIONS ON
TIKTOK VIDEOS
CASE STUDY: HOW SABRA HUMMUS TIKTOK
CREATORS AMPLIFIED BRAND ADVERTISING FOR
THE BIG GAME
THE CHALLENGE:
Sabra Hummus was producing a TV spot for football’s “big
game” in February and wanted to boost the impact of that
advertisement. With the cost of a 30-second ad spot in the
game costing upwards of $5 million, Sabra knew they needed
to tap into a cost-effective tactic to increase their audience
and impact of their investment. They also knew that a lot of
young people - Gen Z-ers and Millennials - are cutting the cord
when it comes to TV. In fact, television only influences 18% of
Gen Z’s buying decisions, so Sabra wanted to find a way to
reach these audiences where they are spending their
time: on TikTok.
THE IDEA:
To leverage a highly-watched cultural moment, Sabra
created an integrated influencer marketing approach by
utilizing Mavrck to drive brand awareness and consumer
engagement leading up to the biggest Sunday in football.
Sabra merged offline moments with online activations by
bringing TikTok stars into their TV ad for the big game and
supported it all with a TikTok campaign aimed to reach
younger audiences who were following along on social media.
THE ACTIVATION:
In partnership with VaynerMedia and Mavrck, Sabra activated
popular TikTok creators through the Mavrck platform to take
snacking to a whole new level. The ask was simple: grab some
Sabra hummus and show #HowIMmus, or enjoy Sabra as a
snack during sporting events.
In the days leading up to the game, the selected TikTok
Influencers created content showcasing how they snack
with Sabra Hummus. The types of creators ranged from
foodies to dancers to sports fans, enabling Sabra to tap into
content trends and top verticals on TikTok.
Sabra not only included a TikTok component to support their
television advertisement, but they also partnered with
micro-influencers on Instagram as well as actual athletes
to boost the entire campaign in an integrated approach.
This resulted in high engagement rates across all channels
and tactics, as well as increased the total addressable
audience for Sabra’s campaign.
RESULTS FROM
SABRA #HOWIMMUS
CAMPAIGN
6. TIMING
TikTok offers high potential for rapidly spreading viral videos and
maximizing brand exposure due to its user base of energized and
fun-loving creators, plus an algorithm that fuels the momentum
behind organically high-performing content. Create your own
challenge or leverage existing memes and timely themes for
content.
INCENTIVES
With creators eager for brand collaborations, the barrier to entry
is very low and ROI is very high. With a creator-saturated
platform and minimal brand adoption, brands who launch TikTok
campaigns will be first-to-market with minimal initial investment.
We’re seeing average rates of $250 - $500 per influencer.
CONTENT
Create thoughtful content specifically for the channel. TikTok is a
unique channel with its own memes, language and culture. This
isn’t your standard highly-produced influencer content that’s
typically seen on Instagram. Co-create with that in mind and
allow TikTok creators to do what they do best.
PERFORMANCE
Leverage TikTok to drive awareness and engagement from an
energized, young, and highly-creative audience. Due to TikTok’s
viral nature and use of trending hashtags, sounds, and
challenges, content discovery plus impressions and engagements
tend to be extremely high without having to use paid promotion
tactics.
CREATORS
When it comes to creator selection, it’s key to know your
audience. While TikTok’s audience is expanding and trending
older, the user base is still primarily Gen Z and Millennial, with
62% of the U.S. users between the ages of 10 and 29.
MUSIC
TikTok content is driven by sound and music more than any
other social network. Work with popular and verified creators to
use Tiktok’s Promo+ Playlist, a library with commercially-
cleared music (check it out here!), or use original custom sounds
within the content that are from the brand or the creators
themselves.
6 KEY TAKEAWAYS FOR:
ACTIVATING ON TIKTOK
7. The #1 Influencer Marketing Platform
for Enterprise Brands
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