The document presents a marketing campaign analysis from 2002 to 2012. The campaign objective was to reconnect with new generations of kids and regain lost market share. The communication objectives were to build relationships, engage in online activities, and reach out to parents and children. The strategy involved using a voice that appeals to children, assessing parents' views, and providing helpful information. The campaign achieved over 1 million impressions online and nearly 100,000 engagements across social media and the brand's website.

1. Presented by: Curious Minds–Pratigya, Pankaj, Raj, Rajeev & Robin

2. Situation Analysis
2002
2012
Market Share
Campaign Objective
“Keep connected with new generation kids to recoup lost market share”

3. Communication Objectives
Build Relationship
Engage in online activities
Reach out parents & children

4. Strategy and Execution
Voice to the child
Parents’ Quotient
Genius Gyan

5. Impact of the Campaign
13459 tweets
1,11,89,545 impressions
52,45,225 users
87,017 views
TVC launch- 11,252 users
Website views 145203
Page views 2,03,038