Networking for Reluctant Networkers

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This document discusses networking and provides tips for reluctant networkers. It notes that most successful clients come from relationships and referrals from people who know you well. While networking can be useful, most people do not enjoy it as an activity. The key is focusing on meaningful human connections between people. Good places to network include events where you can introduce yourself and concisely explain what problem you solve and for whom, to potentially form new business connections built on knowing, liking, and trusting each other. The most important thing to bring to any networking event is a genuine interest in others.

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I developed this presentation for a students at a technical college. These students are future job seekers. They range from right out of high school to older people on their second career. The school works hard to help them in their job search, but no matter their age, they have to take charge of their personal brand and their own career development by building their network. I volunteered to come in and give them a quick overview of how I build a large network. And how they could use the same ideas to do it with just a few simple actions.

Libraries have embraced social media as a means of connecting with their patrons and keeping them informed of programs and services. Unfortunately, many engage in hard-selling, a form of content that platforms such as Facebook now punish with reduced audience size. This talk demonstrates how to leverage Facebook’s algorithm and increase your library’s social media reach through the creation of engaging content. Speakers discuss “created” versus “curated content,” giving library-specific examples of both. High-engagement posts are dissected to reveal what made them work. Learn how your organization can boost engagement with its patrons and achieve social media success!

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