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Future-casting & sustainability
Network Webinar




                                  1
Peter    James      Jenny
Madden   Goodman   Hammond




                             2
Please send your
                                                   questions in
                                                   throughout the
                                                   webinar from the
                                                   question box. We will
                                                   try to get through as
                                                   many of your
                                                   questions as possible
                                                   throughout the hour

                                                   **don’t raise your
                                                   hand, type a question




Any problems email Jenny at j.hammond@forumforthefuture.org


                                                                     3
W are we?
 ho
Forum for the Future is a
sustainability non-profit
that works globally with
business, government
and others to solve tricky
challenges.
Our network
futures projects
using ‘futures’



         long-term trends   horizon scanning




                  visions   scenarios
long-term trends




                   9
horizon scanning




                   10
horizon scanning




                   The future is already here – it's just not
                                         evenly distributed

                                               William Gibson




                                                          11
visions




          12
visions



                    ‘No net negative impact
                        on the environment
                from anything we do by 2020’
          Ray Anderson, Interface, ‘Misson Zero’




                                            13
scenarios
scenarios




            15
fashion futures scenario axes
 Slow is                                             Techno-
 Beautiful                                             Chic
                     Political       High tech
           collaboration and      systems deliver
      global trade in a world       for a speed-
             where slow and       obsessed global
               sustainable is         shopper
                 fashionable
                      Resource         Fast
               crises constrain   consumption in
             consumption in a     global cultural
              local community         blocs
                focused world
Community                                           Patchwork
 Couture                                              Planet
the value of futures for business and
sustainability

  1   Better strategies




       2     Shared understanding




  3   Creativity & innovation
better strategy
Royal Dutch Shell

“Scenarios provide alternative views of the
future. They identify some significant events,
main actors and their motivations, and they
convey how the world functions. We use
scenarios to explore possible developments in
the future and to test our strategies against
those potential developments. Shell has been
using scenarios for 30 years.”
better strategy
shared understanding
creativity & innovation
creativity & innovation
recent and current futures work




                                  23
using futures: closing thoughts
  1   Ahead of the game




      2     Changing minds, changing practice




  3   Creating the future
questions?
Upcoming events

 • 18 April (webinar): Horizons (our new online sustainability tool)
 • 7 May: Webinar with Bob Willard from New York
 • 11 June (London): Making the business case for step-change
 • Mid- July (London): Energy shocks: critical trends in the energy
   system and strategies to prepare your business for them
 • 18 September (London): System Innovation: your map and
   compass to a new mainstream
     For more information or to register for our events please contact
     k.byass@forumforthefuture.org
thanks!

Peter Madden | p.madden@forumforthefuture.org
James Goodman | j.goodman@forumforthefuture.org
Jenny Hammond | j.hammond@forumforthefuture.org

forumforthefuture.org | registered charity no. 1040519




                                                         27

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Network webinar - Future casting - preparing you for success in the future

  • 2. Peter James Jenny Madden Goodman Hammond 2
  • 3. Please send your questions in throughout the webinar from the question box. We will try to get through as many of your questions as possible throughout the hour **don’t raise your hand, type a question Any problems email Jenny at j.hammond@forumforthefuture.org 3
  • 4. W are we? ho Forum for the Future is a sustainability non-profit that works globally with business, government and others to solve tricky challenges.
  • 7.
  • 8. using ‘futures’ long-term trends horizon scanning visions scenarios
  • 11. horizon scanning The future is already here – it's just not evenly distributed William Gibson 11
  • 12. visions 12
  • 13. visions ‘No net negative impact on the environment from anything we do by 2020’ Ray Anderson, Interface, ‘Misson Zero’ 13
  • 15. scenarios 15
  • 16. fashion futures scenario axes Slow is Techno- Beautiful Chic Political High tech collaboration and systems deliver global trade in a world for a speed- where slow and obsessed global sustainable is shopper fashionable Resource Fast crises constrain consumption in consumption in a global cultural local community blocs focused world Community Patchwork Couture Planet
  • 17. the value of futures for business and sustainability 1 Better strategies 2 Shared understanding 3 Creativity & innovation
  • 18. better strategy Royal Dutch Shell “Scenarios provide alternative views of the future. They identify some significant events, main actors and their motivations, and they convey how the world functions. We use scenarios to explore possible developments in the future and to test our strategies against those potential developments. Shell has been using scenarios for 30 years.”
  • 23. recent and current futures work 23
  • 24. using futures: closing thoughts 1 Ahead of the game 2 Changing minds, changing practice 3 Creating the future
  • 26. Upcoming events • 18 April (webinar): Horizons (our new online sustainability tool) • 7 May: Webinar with Bob Willard from New York • 11 June (London): Making the business case for step-change • Mid- July (London): Energy shocks: critical trends in the energy system and strategies to prepare your business for them • 18 September (London): System Innovation: your map and compass to a new mainstream For more information or to register for our events please contact k.byass@forumforthefuture.org
  • 27. thanks! Peter Madden | p.madden@forumforthefuture.org James Goodman | j.goodman@forumforthefuture.org Jenny Hammond | j.hammond@forumforthefuture.org forumforthefuture.org | registered charity no. 1040519 27

Editor's Notes

  1. Forum for the Future is a sustainability non-profit that works globally with business, government and others to solve tricky challenges. We aim to transform the critical systems that we all depend on, such as food, energy and finance, to make them fit for the challenges of the 21 st century.   We have 16 years’ experience inspiring new thinking, building creative partnerships and developing practical innovations to change our world.  
  2. Wrap up Key messages for Peter from this event.