1) Forum for the Future is a sustainability non-profit that hosted a webinar on future-casting and sustainability. 2) The webinar discussed how horizon scanning, long-term trends analysis, visions, and scenarios can be used by business and others to develop better strategies and shared understanding for sustainability challenges. 3) Examples were provided of how Royal Dutch Shell and others have used futures techniques to get ahead of changes, drive innovation, and help shape preferred futures. The webinar concluded by advertising upcoming Forum for the Future events on related sustainability topics.

1. Future-casting & sustainability
Network Webinar
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2. Peter James Jenny
Madden Goodman Hammond
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3. Please send your
questions in
throughout the
webinar from the
question box. We will
try to get through as
many of your
questions as possible
throughout the hour
**don’t raise your
hand, type a question
Any problems email Jenny at j.hammond@forumforthefuture.org
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4. W are we?
ho
Forum for the Future is a
sustainability non-profit
that works globally with
business, government
and others to solve tricky
challenges.

5. Our network

6. futures projects

8. using ‘futures’
long-term trends horizon scanning
visions scenarios

9. long-term trends
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10. horizon scanning
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11. horizon scanning
The future is already here – it's just not
evenly distributed
William Gibson
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12. visions
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13. visions
‘No net negative impact
on the environment
from anything we do by 2020’
Ray Anderson, Interface, ‘Misson Zero’
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14. scenarios

15. scenarios
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16. fashion futures scenario axes
Slow is Techno-
Beautiful Chic
Political High tech
collaboration and systems deliver
global trade in a world for a speed-
where slow and obsessed global
sustainable is shopper
fashionable
Resource Fast
crises constrain consumption in
consumption in a global cultural
local community blocs
focused world
Community Patchwork
Couture Planet

17. the value of futures for business and
sustainability
1 Better strategies
2 Shared understanding
3 Creativity & innovation

18. better strategy
Royal Dutch Shell
“Scenarios provide alternative views of the
future. They identify some significant events,
main actors and their motivations, and they
convey how the world functions. We use
scenarios to explore possible developments in
the future and to test our strategies against
those potential developments. Shell has been
using scenarios for 30 years.”

19. better strategy

20. shared understanding

21. creativity & innovation

22. creativity & innovation

23. recent and current futures work
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24. using futures: closing thoughts
1 Ahead of the game
2 Changing minds, changing practice
3 Creating the future

25. questions?

26. Upcoming events
• 18 April (webinar): Horizons (our new online sustainability tool)
• 7 May: Webinar with Bob Willard from New York
• 11 June (London): Making the business case for step-change
• Mid- July (London): Energy shocks: critical trends in the energy
system and strategies to prepare your business for them
• 18 September (London): System Innovation: your map and
compass to a new mainstream
For more information or to register for our events please contact
k.byass@forumforthefuture.org

27. thanks!
Peter Madden | p.madden@forumforthefuture.org
James Goodman | j.goodman@forumforthefuture.org
Jenny Hammond | j.hammond@forumforthefuture.org
forumforthefuture.org | registered charity no. 1040519
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