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Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012

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Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012

  1. 1. VIA: GIF CONNOISSEUR.
  2. 2. <Beyond Pixels> </Youth Marketing in the Digital Era>by the #wabisabians 23·11·12 @Helsinki.
  3. 3. we are the #wabisabians.we live in Barcelona the Internet.
  4. 4. Barcelona, Spain. 2011
  5. 5. we explore the futureand translate it forbrands, companies and consumerspeopleconnecting the digital worldwith real life,and viceversa.
  6. 6. trend research · digital strategy · experiments!
  7. 7. be valueknow do
  8. 8. imperfectfuture. .img: “RGB experiments” x Emilio Gomariz
  9. 9. WTF!!!
  10. 10. NOSTALGIA FUTURA [NEW AESTHETIC] ‘CONNECTION’ BY EMILIO GOMARIZ.
  11. 11. NOSTALGIA FUTURA’56 BROKEN KINDLE SCREENS’ X SEBASTIAN SCHMEIG AND SILVIO LORUSSO.
  12. 12. NOSTALGIA FUTURAAngry Birds All LevelsInk on tracing paperx Evan Roth
  13. 13. NOSTALGIA FUTURABlogs = Magazines
  14. 14. WE ME[SHARING ECONOMY] ‘EXTREMITY I’ BY EMILIO GOMARIZ.
  15. 15. WEME ArduSat open-source satellite
  16. 16. Chris Milkon Think Quarterly (Google)
  17. 17. Let’s ask Bruce...
  18. 18. Empty your mind
  19. 19. be shapeless
  20. 20. Less advertising and morerelevant content.
  21. 21. be formless
  22. 22. Be inspiring.Be Beta.
  23. 23. digitallike water
  24. 24. digital isnot just aboutscreens (pixels)anymore
  25. 25. digital is nowaboutculture.
  26. 26. digitalyou put water into a cup, it becomes the cup
  27. 27. Big idea > Small Ideas!
  28. 28. digital you put waterinto a bottle, it becomes the bottle
  29. 29. From controlto collaboration.
  30. 30. you put it in a teapot,digital it becomes the teapot
  31. 31. makers.
  32. 32. digitalwater can flow
  33. 33. From silos tostreams.
  34. 34. From silos tostreams. + hint.fm
  35. 35. campaigns > platforms!
  36. 36. or it can crash
  37. 37. “If we no longer see theinternet as a free and open,Facebook, automaticallybecomes the enemy”.
  38. 38. digitalbe water my friend
  39. 39. how should we connectwith a new generationof consumers?
  40. 40. how should we connectwith a new generationof consumers people? + MENEO by DEVICE
  41. 41. WTF!!!
  42. 42. “Human after all.”- Daft Punk.
  43. 43. SPEED · HACK · remix
  44. 44. “We want to be faster”.SPEED · HACK · remix
  45. 45. “We want to participate”.SPEED · HACK · remix
  46. 46. “We want to collaborate”.SPEED · HACK · remix
  47. 47. Keep it cool.Embed the Y-factor.
  48. 48. Dreams
  49. 49. Facts
  50. 50. Our belief is,unless marketingcontributes to society orinspires,it’s pollution.- Ajaz Ahmed/AKQA
  51. 51. be valueknow do
  52. 52. be valueknow do
  53. 53. Let’s changehack theworld! + SALVADOR DALI by FAB CIAROLO
  54. 54. kiitos!VIA GIF CONNOSSEIUR!
  55. 55. ask the #wabisabiansmail:andres@wabisabilab.comtwitter:@colmenares+ facebook.com/wabisabilab

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