Netflix needs to continue growing its subscriber base in an increasingly crowded streaming market. It aims to target the youth market, which makes up only 10% of subscribers currently, using the new original series Hemlock Grove. The campaign will encourage binge watching of Hemlock Grove on Thursdays and Fridays through targeted free trials and a social media campaign using the #DieCarefully hashtag. It hopes to reach a potential new subscriber, 20-year old Maya, through these efforts and drive consideration and signups among young consumers.
Thomas Jestin from KRDS presentation at "Inspired Digital 2010".
The rules have changed! More and more customers are using digital media that provides more oportunities for companies to reach their target audience even more precisely and effectively. Therefore we have organized a one day seminar "Inspired & Digital 2010" to talk about the rules of the digital environment, provide more understanding about customer needs and behaviour in order to help companies apply the most effective digital media channels for solutions that involve and engage customers!
Thomas Jestin from KRDS presentation at "Inspired Digital 2010".
The rules have changed! More and more customers are using digital media that provides more oportunities for companies to reach their target audience even more precisely and effectively. Therefore we have organized a one day seminar "Inspired & Digital 2010" to talk about the rules of the digital environment, provide more understanding about customer needs and behaviour in order to help companies apply the most effective digital media channels for solutions that involve and engage customers!
CIPR Freshly Squeezed - Using video online in Social MediaRussell Goldsmith
tThis is the presentation I gave at the CIPR in London in September 2011 discussing how brands can use interacive video, both live and on demand, to broadcast directly to their audience through social media channels such as Facebook and YouTube and crucially how to engage with bloggers to aggregate the content.
A lot of social marketers only pay attention to paid and owned social marketing. But earned social is too important to ignore! Find out why, as well as 5 ways to generate more of it!
Магистральная презентация, подготовленная The Boston Consulting Group для определения стратегических векторов развития отечественного автопрома до 2020 года.
Обращаем внимание на то, что в ландшафте автомобильной индустрии отмечена важность развития послепродажного обслуживания продаваемой продукции.
Национальная система компетенций и квалификацийasi_mp
Цель проекта: создание сбалансированной системы взаимодействия граждан, бизнес-структур и государственных органов исполнительной власти в области формирования, развития, накопления, воспроизводства, оценки и защиты квалификаций и компетенций в целях создания глобально конкурентоспособной и востребованной продукции нового поколения в кратчайшие сроки.
Response to @JulianCole s' Skillshare course. Crash Course in Digital Strategy.
Brief: Find a way to stem Commbanks' 0.30% yoy market share decline in teen segment.
CIPR Freshly Squeezed - Using video online in Social MediaRussell Goldsmith
tThis is the presentation I gave at the CIPR in London in September 2011 discussing how brands can use interacive video, both live and on demand, to broadcast directly to their audience through social media channels such as Facebook and YouTube and crucially how to engage with bloggers to aggregate the content.
A lot of social marketers only pay attention to paid and owned social marketing. But earned social is too important to ignore! Find out why, as well as 5 ways to generate more of it!
Магистральная презентация, подготовленная The Boston Consulting Group для определения стратегических векторов развития отечественного автопрома до 2020 года.
Обращаем внимание на то, что в ландшафте автомобильной индустрии отмечена важность развития послепродажного обслуживания продаваемой продукции.
Национальная система компетенций и квалификацийasi_mp
Цель проекта: создание сбалансированной системы взаимодействия граждан, бизнес-структур и государственных органов исполнительной власти в области формирования, развития, накопления, воспроизводства, оценки и защиты квалификаций и компетенций в целях создания глобально конкурентоспособной и востребованной продукции нового поколения в кратчайшие сроки.
Response to @JulianCole s' Skillshare course. Crash Course in Digital Strategy.
Brief: Find a way to stem Commbanks' 0.30% yoy market share decline in teen segment.
Что такое Изоморфный Javascript?
1. Исполняется в различных окружениях
2. Гарантирует одно поведение
3. Справляется с разностью окружений через абстракции
Перед агентством была поставлена задача продвижения нового продукта компании среди ЦА - офисных сотрудников, постоянно сталкивающихся с проблемой редактирования готовых PDF-файлов. Вот что мы сделали...
I am the quintessential socialite of new media. I have a passion for networking both in reality and virtually, and am always keen to explore new places, people, views and cultures. Read more about my professions.
I'm looking for a job in London.
Digitas Health LifeBrands took a trip to The Lone Star state and immersed ourselves in all things South by Southwest (SxSW).
The days went by fast and furious as we were pulled into speed sessions, meet-ups, brainstorms, demonstrations, hack-a-thons, pitches, accelerators, and a myriad of other Austin-style opportunities.
The next few slides are our attempt to bring some of these learnings home with an emphasis on why the message is relevant to healthcare marketers. Enjoy!
Технологии становятся более доступными, иногда заставляют нас больше работать, помогают контролировать себя или других, служат упрощению нашей жизни, вдохновляют на новые идеи или вторгаются в наше тело и личное пространство.
В любом случае, технологии дают нам новые возможности, а как их использовать - во благо или нет, каждый выбирает сам.
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...Artics Internet Solutions
Выступление Юлии Агрызковой из AmoCRM на бизнес-завтраке "Недвижимость: возможности digital-маркетинга, которые больше нельзя игнорировать" (организатор Artics Internet Solutions).
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...Artics Internet Solutions
Выступление Петровского Кирилла, директора по технологиям Artics Internet Solutions, на бизнес-завтраке "Недвижимость: возможности digital-маркетинга, которые больше нельзя игнорировать" (организатор Artics Internet Solutions).
Adn@it'summer - Как ленивые фронтенды себе жизнь упрощают ADN Digital Studio
У frontend-разработчиков есть боль:
1. Огромные CSS файлы
2. Невозможно переиспользовать код
3. Сложности поддержки проектов
4. Склеивание и минификация файлов
5. Префиксы для css3
6. Работа со спрайтами
7. Невозможность использовать новые фичи javasccript
И мы хотим поговорить об этом
Presented to the 2010 No More Homeless Pets National Conference, this presentation looked into some tools, tips, and tricks to maximize social presence. Presentation given by Jon Dunn of Best Friends Animal Society and David J. Neff of Ridgewood Ingenious Communications Strategies.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
Social Media Marketing for Film and EntertainmentDavid Godsall
First delivered to the artists' workshop at the 2016 Sundance Film Festival, this presentation explains how creatives can use social media to expand the reach of their work
2. Netflix
One of the most respected brands in the media
sphere with over 33 million subscribers.
A recent player in original content, gaining buzz
with such series as House of Cards and
Arrested Development.
4. Netflix needs to continue to drive
consumer growth in an increasingly
crowded streaming market.
5. The Brief
The Problem
Increasing Netflix subscribers in 2nd Quarter 2013 by 15%
The Solution
Utilizing the groundbreaking, youth-focused show Hemlock
Grove to drive consideration and signups among young,
savvy consumers.
6. Project Insights
-The youth market (ages 18-24) make up only 10% of Netflix
Subscribers
-Searches for Netflix spike during Friday afternoons
-Binge viewing is an increasing way of media consumption
-Over 40% of Facebook users watch a show based on a friend’s
recommendation
-College Students are more likely to watch video content on a computer
or smartphone than a regular TV
-83% of new household do NOT sign up for traditional Pay TV services
(Cable or Satellite)
-Netflix has a 97% Retention Rate (the highest in the industry)
8. THE YOUTH MARKET
-"Cord Cutters" and
"Cord Avoiders"
-More Likely To
Purchase a Streaming
Service
-More likely to use
Social Media
-More Likely to "Binge
Watch"
9. Meet Maya
College Student, 20
-Avid Social Media Consumer
-Has a Twitter, Facebook, and
Pinterest Account
-Does not Own A TV
-Spends more than 6 hours a day on
the Internet
-Prefers to consume media on her
mobile device
-Watches over 30 minutes of Internet
video today
DOES NOT HAVE A NETFLIX
ACCOUNT
12. Let's Encourage Binge Watching
The Hemlock Grove
campaign will be timed for
Thursdays and Fridays, as
Google Searches spike for
Netflix searches and movie
recommendations.
We encourage binge
watching through the use of
targeted 2 and three day
free trials targeted toward
the key demographic
13. Let's Create A Conversation
Utilizing Social Media to
drive awareness and
conversation around the
Hemlock Grove series.
#DIECAREFULLY
14. The Campaign
Current Behavior Desired Behavior
Awareness Consideration Purchase
Traditional Media PR "What Are You Doing This Three Day Trials
#DieCarefully Hashtag Campaign Weekend?" "Try Netflix This Weekend. FREE
YouTube Trailer on Front Page Targeted Ad Campaigns to run Three Day Trial"
Targeted Search Ads on Google Thursday and Fridays to Encourage
Web Banner Ads "Binge Watching" during Weekends
Episode Previews to Social Media
Influencers
YouTube Pre-roll Campaigns
Media Media Media
Web Banners Web Banners Web Banners
Targeted Google Ads Google Ads Google Ads
Twitter Ads Twitter Ads Twitter Ads
Facebook Ads and Facebook Page Facebook Ads and Facebook Page Facebook Ads and Facebook Page
YouTube Ads
15. The Campaign
The Timeframe
March 2013 - May 2013
The Media
Web Banner Ads, Facebook Promoted Ads,
Twitter Promoted Tweets, YouTube Pre-roll
Ads
The Budget
$135,000
16. The Campaign
Web Awareness Social Media Awareness
Banner Ads with a focus on Youth Focused websites: #DIECAREFULLY
Pitchfork, IMDB, SPIN, Rolling Stone, Cracked, Social Media Campaign
Collegehumor, Pandora, MTV.com
-Twitter Promoted Tweets
Geotagged Search Ads: College Campuses
Pre-roll Ad Buys: YouTube, DailyMotion
-Facebook Promoted Page
Promotional Considerations
Reddit Ask Me Anything (AMA) with Eli Roth
Influencer Reach Outs
Offer Full Series Previews to Select Influencers in return
for tweets to the #DIECAREFULLY hashtag