Case Study FullSIX - Sprite Green Eyed World

1,454 views

Published on

Notre approche :
Création d’une campagne européenne autour d’un programme de “reality tv”
Diffusion sur YouTube
Interaction via facebook Connect

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,454
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Case Study FullSIX - Sprite Green Eyed World

  1. 1.
  2. 2. Challenge:<br />How to impose Sprite in the young people’s “Drink List”<br />Our approach:<br /><ul><li>Creation of an European campaign around a “reality tv” program
  3. 3. Diffusion on YouTube
  4. 4. Interaction throughfacebookConnect</li></li></ul><li>
  5. 5. Multi-ChannelCampaign<br />Live events (Germany, UK, USA …)<br />Youtube Branded channel<br />+ facebook connect viral tool<br />On pack activation<br />Social Media (facebook, twitter)<br />Press & PR <br />(Wall Street Journal, LA times, CB news, Bild...)<br />iTunes (music & application)<br />Mobile interaction<br />
  6. 6. YouTube Channel<br />
  7. 7. Facebook Page<br />
  8. 8. iTunes<br />
  9. 9. iPhone Application <br />
  10. 10. BillboardCampaign & On Pack<br />
  11. 11. Results<br />Results:<br />. Over 2.5 million visits on YouTube<br />. Over 3 million visitsacross the web<br />.Hundreds of commentsgeneratedfromfriends and fans<br />. Katie releasedher first album<br />.Spritehelped a genuineartist break out instead of running a simple TV ad <br />
  12. 12. . Strategic Brand & Marketing Consulting<br />. Digital Strategy<br />. Integrated Advertising<br />. @lternative TV, Digital Advertising & Media<br />. Social Marketing, Content & Events<br />. Performance Based Media - Acquisition<br />. eCommerce<br />. Relationship Marketing<br />. Websites, Platforms & Applications<br />. Mobile & Shopper Marketing<br />. Consumer Research <br />. Analytics, Data & Performance<br />. Conversation Tracking & Analysis<br />
  13. 13.
  14. 14. Enjeux :<br />Comment imposer Sprite dans la « Drink List » des jeunes ? <br />Notre approche :<br /><ul><li> Création d’une campagne européenne autour d’un programme de “reality tv”
  15. 15. Diffusion sur YouTube
  16. 16. Interaction via facebookConnect</li></li></ul><li>
  17. 17. Campagne multi-canal<br />Chaîne de marque YouTube<br />+ outil de diffusion facebook connect<br />Concerts (Allemagne, UK, USA …)<br />Activation sur le produit<br />Réseaux Sociaux (facebook, twitter)<br />Presse & RP (Wall Street Journal, LA times, CB news, Bild...)<br />iTunes (musique & application)<br />Interaction Mobile<br />
  18. 18. Chaîne YouTube<br />
  19. 19. Page facebook<br />
  20. 20. iTunes<br />
  21. 21. Application iPhone<br />
  22. 22. Campagne d’affichage et on-pack<br />
  23. 23. Résultats<br />Résultats :<br />. Plus 2,5 millions de visites sur YouTube<br />. Plus de 3 millions de visites à travers le web<br />. Des centaines de commentaires d’amis et de fans générés<br />. Katie a sorti son premier album<br />.Sprite a aidé une vraie artiste à émerger au lieu de faire une simple pub TV <br />
  24. 24. . Strategic Brand & Marketing Consulting<br />. Digital Strategy<br />. Integrated Advertising<br />. @lternative TV, Digital Advertising & Media<br />. Social Marketing, Content & Events<br />. Performance Based Media - Acquisition<br />. eCommerce<br />. Relationship Marketing<br />. Websites, Platforms & Applications<br />. Mobile & Shopper Marketing<br />. Consumer Research <br />. Analytics, Data & Performance<br />. Conversation Tracking & Analysis<br />

×