Netflix was founded in 1997 and initially offered online movie rentals by mail before launching its website and introducing a monthly subscription service. It has since expanded to become a global streaming platform available in over 190 countries, producing its own original content. With over 200 million subscribers, Netflix's mission is to entertain the world through its over-the-top platform and strategy of international expansion, content diversification, and technological innovation, competing with other major streaming services.

2. Reed
Hastings
Marc
Randolph

3. •Company Overview
•History of Netflix
•Vision and Mission
•OTT Platform
•Strategy of Netflix
•Competitors of Netflix
CONTENTS

4. COMPANY OVERVIEW
FOUNDED AUGUST, 29, 1997
TYPE OF COMPANY PUBLIC
HEAD QUATERS
LOS GATOS,
CALIFORNIA, U.S.
SERVICE
WORLDWIDE
EXCEPT CHINA
SUSCRIBERS 10 MILLION+

5. HISTORY OF NETFLIX
1997 Netflix was founded and at very first, service was to offer
online movie rentals through mail service.
1998 It launched its site “Netflix.com”
1999 Netflix introduced a monthly subscription service at a
very low monthly price.
2000 It introduced user based rating system by which it can
predict the choices of it users
2005 The number of Netflix members rises to 4.2 million. It
was the rapid increment of members compared to past
years.

6. 2008 Netflix collaborates with consumer electronics companies to stream on
the Xbox 360, Blue-ray disc players and TV set-top boxes.
2010 Netflix is available on the Apple iPad, iPhone and iPod Touch and other
Internet-connected devices and it was officially launched in Canada.
Later on it started expanding its streaming service to the internationally.
2012 It became available in Europe including the United Kingdom, Ireland and
in the Nordic Countries.
2016 It became available worldwide. Netflix launched in 130 countries
bringing their global entertainment service .
2018 Netflix wins Oscar for Best Documentary Feature for Icarus.
HISTORY OF NETFLIX

7. VISION AND MISSION
• Becoming
the best
Global
Entertainmen
t Distribution
Service
VISION
• “To Entertain the
World”
MISSION

8. OTT PLATFORM
Over the top (OTT) media service is a streaming media service
offered directly to viewers over the Internet. OTT
bypasses cable, broadcast and satellite television platforms that
traditionally act as a controller or distributor of such content.
The term is most synonymous with subscription-based video on
demand services that offer access to film and television content

9. 1st February
2019

10. STRATEGY OF NETFLIX
 Internationalization and Localization
 Diversification Strategy through content
Production
 Technological Strategies
 Marketing Strategies

11. COMPETITORS