This is a presentation I gave at a Podcasting/Social Media event in Liverpool on 26/7/07

1. Podcasting
Become Your Own Global Media Publisher
ICT Event
Liverpool 26th July 2007
thenewmedia.co.uk ScreenCastsOnline.com
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2. Thanks!
Thanks for being such a receptive audience and it was great
to chat with some of you after the event
As I mentioned in the presentation, there are quite a few
video tutorials available via my podcast for free relating to
using social media - Wordpress, 37 Signals, and OpenID and many others
plus there are tutorials on GarageBand and the other apps I demoed.
Just click this link to find the podcast in
itunes and click subscribe.
If you’re interested in HD versions or
the entire library - check out this link
Don
thenewmedia.co.uk ScreenCastsOnline.com
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3. Don McAllister
ScreenCastsOnline.com
thenewmedia.co.uk
thenewmedia.co.uk ScreenCastsOnline.com
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4. My Credentials
Over 20 years experience as IT Consultant
Professional Podcaster and Consultant
International Speaker on Podcasting
Podcast and NewMedia Expo - USA 2007
Authority on Podcast Monetisation
http://www.podcast-monetiser.com
Host/Producer of ScreenCastsOnline
http://www.screencastsonline.com
thenewmedia.co.uk ScreenCastsOnline.com
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5. What is ScreenCastsOnline?
A weekly video podcast delivering
Apple mac software tutorials
Over 25,000 downloads per week
Global Audience
Over 2,300,000 downloads since launch
Both Free and Premium “Paid For” Content
thenewmedia.co.uk ScreenCastsOnline.com
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6. Topics
• Podcasting Overview
• The technology and unique benefits
• Why Podcast?
• The benefits to the consumer & podcast producer
• Some potential applications of podcasting
• Creating Podcasts
• What you need - Equipment. Software, etc
• Live Demo
thenewmedia.co.uk ScreenCastsOnline.com
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7. Podcasting Overview
thenewmedia.co.uk ScreenCastsOnline.com
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8. What is a Podcast?
A podcast is a media file that is distributed by
subscription (paid or unpaid) over the Internet
using syndication feeds, for playback on
mobile devices and personal computers
Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12.
thenewmedia.co.uk ScreenCastsOnline.com
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9. Media File
A podcast can contain:
Audio Video PDF
Enhanced Podcasts
Newsletters Brochures
Marketing Information Training
Sales Messages Hints & Tips
Product Descriptions Guided Tours
Industry News Conference Sessions
Interviews White Papers
Thought Leadership Product Selection....
thenewmedia.co.uk ScreenCastsOnline.com
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10. What is a Podcast?
A podcast is a media file that is distributed by
subscription (paid or unpaid) over the Internet
using syndication feeds, for playback on
mobile devices and personal computers
Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12.
thenewmedia.co.uk ScreenCastsOnline.com
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11. Distribution by Subscription
Unique Distribution Method
RSS = Real Simple Syndication
Not just podcasting - Websites/Blogs
Magazine Subscription Analogy
thenewmedia.co.uk ScreenCastsOnline.com
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12. What is a Podcast?
A podcast is a media file that is distributed by
subscription (paid or unpaid) over the Internet
using syndication feeds, for playback on
mobile devices and personal computers
Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12.
thenewmedia.co.uk ScreenCastsOnline.com
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13. iTunes
• iTunes as a Podcatcher
• Mac & Windows - 400 Million copies installed
• Integrates with mobile devices
• Supports Audio,Video, Enhanced & PDF podcasts
• iTunes Store Podcast Directory
• One Click subscription from your website
ScreenCastsOnline
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14. Mobile Devices
• IPods
• MP3 Players
• Portable Video Players
• PSPs
• Mobile Phones
• New Classes
ScreenCastsOnline
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15. What is a Podcast?
A podcast is a media file that is distributed by
subscription (paid or unpaid) over the Internet
using syndication feeds, for playback on
mobile devices and personal computers
and TV
thenewmedia.co.uk ScreenCastsOnline.com
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16. Apple TV
Bringing Digital Content into the Living Room
Movies
TV Shows
Music
Podcasts
thenewmedia.co.uk ScreenCastsOnline.com
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17. iPhone
Movies
TV Shows
Music
Podcasts
thenewmedia.co.uk ScreenCastsOnline.com
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18. Common Myths
• False!
You need an iPod to listen to podcasts!
• False!
Podcasts are difficult to produce!
• False!
Podcasts are expensive to produce!
• False!
Podcasting is just a fad!
thenewmedia.co.uk ScreenCastsOnline.com
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19. Podcasting Statistics
Heard of Podcasting?
2006 = 22%
2007 = 37%
thenewmedia.co.uk ScreenCastsOnline.com
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20. Podcasting Statistics
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21. Why Podcast?
thenewmedia.co.uk ScreenCastsOnline.com
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22. Benefits of Podcasting
The Consumer
• Tremendous choice of content - General or Niche
• Opt in to receive - they want the content
• Fresh content is pushed - no action required
• Time & Place Shifting - Puts the consumer in control
• Enhanced user experience - Continuity
thenewmedia.co.uk ScreenCastsOnline.com
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23. Benefits of Podcasting
The Podcast Producer
• Low cost to setup and operate
• Targeted and receptive audience
• They want to consume your content
• They’ve opted in!
• No geographic boundaries
• Increase and enhance your online presence
thenewmedia.co.uk ScreenCastsOnline.com
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24. Benefits of Podcasting
The Podcast Producer
• Audio/Visual medium is so much more powerful than text
• Deliver content only available in audio/video
• Increased perception of your product, service, brand or
value in customers minds.
• Build a relationship
thenewmedia.co.uk ScreenCastsOnline.com
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25. Benefits of Podcasting
Potential Applications
Marketing
• Increased product visibility and brand awareness
• Product launches - Special offers
• How to guides - hints and tips
Customer Loyalty
• Keep customer informed and updated
• Increase customer loyalty
• Build a relationship
ScreenCastsOnline
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26. Benefits of Podcasting
Potential Applications
Internal Communications
• Keep staff informed and updated
• Build motivation and belonging
Training
• Tutorials and How Tos
• Distribute Process information
• Manage change
• Induction Packs/Training Libraries
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27. Benefits of Podcasting
Potential Applications
Creative
• Distribute sample work
• Announce and describe events
• Publish audio or video tours of events/workshops
Industry Observations
• News of your Industry
• Comments and observations
• What’s your opinion
• Panel Discussions
ScreenCastsOnline
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28. Benefits of Podcasting
Potential Applications
Unlimited Potential!
Any digital content that you want to distribute at low cost
to a targeted audience can be delivered via podcasting
ScreenCastsOnline
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29. Creating Podcasts
thenewmedia.co.uk ScreenCastsOnline.com
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30. So How Much Will This Cost?
• No specialised equipment needed
• No additional infrastructure 2,000
• Minimal setup costs 1,500
• Low distribution costs 1,000
500
1000 CDs Mailed = $1700 0
Podcast Audio CD
1000 Podcasts = $57
ScreenCastsOnline
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31. Recording Equipment
• Using Your Computer
• In Built - Microphones,Video
thenewmedia.co.uk ScreenCastsOnline.com
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32. Recording - Audio
• External - USB devices, Mixers, Handheld Devices
thenewmedia.co.uk ScreenCastsOnline.com
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33. Recording - Video
Any DV or HDV camera with FireWire
HDV cameras less than £750
thenewmedia.co.uk ScreenCastsOnline.com
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34. Software
Editing
GarageBand
for Audio/
Enhanced
iMovieHD
for Video
thenewmedia.co.uk ScreenCastsOnline.com
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35. Software
Podcast Publishing
iWeb
WordPress
Most Blogging
Software
thenewmedia.co.uk ScreenCastsOnline.com
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36. Hosting
Somewhere to host your podcast media files
• Amazon S3 - Low cost media hosting
• Standard ISP - Website & media hosting (SiteGround)
• Libsyn - Dedicated podcast media file hosting
• Blip.TV - Free video hosting for streaming and podcasts
thenewmedia.co.uk ScreenCastsOnline.com
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37. Podcast Demo
(Optional)
http://web.mac.com/donmc123
thenewmedia.co.uk ScreenCastsOnline.com
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38. Contact Details
Don McAllister - ScreenCastsOnline
http://www.screencastsonline.com
screencastsonline@gmail.com
thenewmedia.co.uk ScreenCastsOnline.com
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