Altimetrik's In-the-Moment Marketing Generates Over 55 Million Media Impressions
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The document summarizes a case study of how a US-based IT company called Altimetrik utilized in-moment marketing strategies during the COVID-19 pandemic to generate organic media coverage. Regular company announcements about COVID-19 were newsjacked to align with current events and garner media attention. Over a period of 6 months, 4 press releases were issued leading to 64 media placements across various online news portals and publications with a total unique visitors reach of over 55 million. The press releases announced Altimetrik's successful work from home implementation, a COVID-19 relief fund, an executive appointment, and COVID-19 insurance for employees.
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Altimetrik's In-the-Moment Marketing Generates Over 55 Million Media Impressions
- 2. 2 Altimetrik : In the moment marketing case study
- 3. 3 Work synopsis What we did How we did it ↗ Converting routine Covid-19 company announcements into ‘in moment’ trending story opportunities to generate organic media coverage ↗ Regular internal company announcements around Covid- 19 would be shared by our client, Altimetrik, a US based IT company engaged in digital transformation of Fortune 500 enterprises ↗ Covid-19 updates would be newsjacked (aligning brand stories with current events to generate media attention) to garner maximum organic coverage in the media for the brand What we achieved ↗ Four press releases issued during April to August 2020 • Altimetrik BCP success • Fund raise for Covid-19 • Executive appointment • Covid-19 insurance cover for employees ↗ Back-to-back media releases were backed by four authored article placements for several leaders of Altimetrik thus establishing their leadership positioning in the IT industry Results duration (Apr-Sep’20) ↗ Press releases : 4 ↗ Earned coverage : 64 ↗ Authored articles : 4 ↗ Opportunities generated : 76 ↗ UVPM : 55.73 mn+ ↗ Digital pick-up (organic shares + favourite): Economic Times coverage shared by an influencer generated 500+ reach on Facebook and 13.8K viewership on Twitter ↗ Altimetrik featured by eight leading HR publishers through the Appointment press release for the first time
- 4. 4 Media Dashboard and Coverage 64 Media placements earned 79 Media contacts pitched 76 Media opportunities generated 55.73mn+ Unique Visitors per month 18 Initiated 9 Opportunities Pipeline MEDIA RESULTS DASHBOARD 18 outlets BCP & Covid-19 fund raise press releases 42 outlets Appointment & Covid insurance press releases 4 outlets Industry stories & authored article placements Earned media placements April to Sept’20 MEDIA COVERAGE IN
- 5. 5 BCP press release : Coverage snapshot Press release issued in April 2020 – Continuous organic pick-up through April and May
- 6. 6 # News portals 1. THE ECONOMIC TIMES (ONLINE) 2. UNITED NEWS OF INDIA (UNI) 3. BUSINESS JOURNAL 4. TRENDLYNE 5. DRITALCONNECT 6. INCOME TAX GURUJI 7. JANHITYOJNA 8. SHAREMARKETTIPO 9. NEWSPOST
- 7. 7 Coverage snapshot About Economic Times online The Economic Times website gets 120 million page views a month. With over 6.7 million unique visitors, ET online is amongst the top 10 global websites in its genre. https://economictimes.indiatimes.com/tech/software/tech -firm-altimetrik-enables-100-work-from- home/articleshow/74979044.cms?from=mdr
- 8. 8 Coverage snapshot About United News of India (UNI): UNI founded in 1961, has emerged as one of the largest news agencies in India with several hundred subscribers across the length and breadth of the nation. The agency's subscribers include newspapers published in languages, All India Radio and Doordarshan, the Prime Minister's office as well as Union Ministers' offices, Central and State governments, corporate and commercial houses besides electronic and web based media. It has News Bureaus in all state capitals and other major cities. The agency also has representatives in key world capitals.
- 9. 9 Coverage snapshot https://business-journal.in/tech/software/tech-firm- altimetrik-enables-100-work-from-home/ About Business Journal Business Journal (IBJ), one of the prominent business magazines in the country, has made inroads into those segments of industry and economy that are integral, but often underplayed. It has a readership base of 10 million
- 10. 10 Coverage snapshot – Investment & Govt. portals https://trendlyne.com/posts/2303147/tech-firm- altimetrik-enables-100-work-from-home Other portals https://dritalconnect.com/it/feeds/posts/tech-firm-altimetrik- enables-100-work-from-home-the-economic-times-aa1hj2 https://newspost-it.com/tech-firm-altimetrik-enables-100-work- from-home/ https://www.facebook.com/INCOMETAXGURUJI/posts/571613 123446234 https://www.janhityojna.com/news/tech-firm-altimetrik-enables- 100-work-from- home/?utm_source=rss&utm_medium=rss&utm_campaign=tec h-firm-altimetrik-enables-100-work-from-home https://sharemarketipo.com/tech-firm-altimetrik-enables-100-work- from-home/
- 11. 11 Digital Outreach (organic) https://twitter.com/Omkar_Raii/status/1246640671928147969?s=20 Economic Times story tweeted by influencer organically The ET story was tweeted by Dr. Omkar Rai, Director General Software Technology Parks of India, Government of India. His (organic) tweet to 13.8K followers garnered a lot of comments, likes and shares on Twitter.
- 12. 12 Search results as on 3rd June Altimetrik enabling 100% work from home No. 1 in news search
- 14. 14 Covid-19 fund raise: Coverage snapshot Press release issued in early May 2020 Organic media pick-up continues till end of May
- 15. 15 # News portals 1. THE ECONOMIC TIMES (ONLINE) 2. TECH CIRCLE 3. NEWSZZ 4. NEWS SAMACHAR 5. TRENDING NEWS 6. KONEXION NETWORK 7. REDIFF REALTIME 8. NEWS NOW UK 9. BW HEALTHCARE WORLD
- 16. 16 About Economic Times online The Economic Times website gets 120 million page views a month. With over 6.7 million unique visitors, ET online is amongst the top 10 global websites in its genre. https://m.economictimes.com/news/politics-and- nation/altimetrik-to-give-rs-7-6-crore-for-covid-19- relief/articleshow/75699350.cms Coverage snapshot
- 17. 17 About Tech Circle: TechCircle is India’s leading tech information website covering technology start-ups, mobile start-ups, business ideas and e-commerce. It is part of VCCircle group founded in 2005 with presence in online business news, data, events and training for VCs, PE, investors and fund managers. It boasts of 300000 unique visitors per month and monthly impressions of 500000 https://www.techcircle.in/2020/03/25/corona virus-india-live-updates/ Coverage snapshot FEATURED FOR THE FIRST TIME
- 20. 20 About Business World: BW Businessworld is an Indian business magazine. The magazine was published by ABP Group, whose most prominent publications are The Telegraph, Anandabazar Patrika, Sananda, Anandamela and others. On 19 September 2013 ABP Group owners Ananda Publishers sold Businessworld to Anurag Batra, owner of media group exchange4media, and Vikram Jhunjhunwala, who runs investment banking and asset management firm Shrine Capital for an undisclosed amount. Stats: Readership: 3 million http://bwhealthcareworld.businessworld.in/article/500- Altimetrik-India-Staffers-Contribute-To-Fulfill-Vattikuti- Foundation-s-INR-7-61-crore-Covid-19-Donation-Pledge-/16- 05-2020-192271/ Coverage snapshot FEATURED FOR THE FIRST TIME
- 21. 21 Appointments press release : Coverage snapshot Issued in May 2020 – Organic pick-up through May and June and trending news on Google search for 8 weeks
- 22. 22 # News portals 1. THE ECONOMIC TIMES (ONLINE) 2. ETHRWORLD.COM 3. TECHGIG 4. PEOPLE MATTERS 5. HRKATHA 6. EMERGINGHR 7. WORLDHRDIARY 8. HRNXT 9. UNITED NEWS OF INDIA 10. BUSINESS TELEGRAPH UK # News portals 11. INDIA BUSINESS JOURNAL 12. BUSINESS MANAGER 13. JUST DIAL 14. THE GREATER INDIA 15. IQSTOCKMARKET 16. MSN.COM 17. FOLLOW HEALTH 18. NIMO NEWS 19. NEW INDIA LIFE 20. MAGGNEWZ # News portals 21. Market Plus 22. News Horizon 23. Startup Around 24. India Inc. 25. The Trado 26. The Nation News Network (India) 27. The Nation News Network (Germany)
- 23. 23 About The Economic Times online With over 13 million unique visitors and 16 million monthly active users, ET online is amongst the top 10 global websites in its genre. https://economictimes.indiatimes.com/small- biz/startups/newsbuzz/altimetrik-brings-on-board- krishna-muniramaiah-as-hr-head-for-apac- region/articleshow/75847067.cms Coverage snapshot
- 24. 24 About ETHRWorld.com ETHRworld is a brand new digital initiative of The Economic Times. It was launched on May 8, 2020. It seeks to address the evolving role of HR in the post- pandemic world. https://hr.economictimes.indiatimes.com/news/workplace -4-0/recruitment/altimetrik-brings-on-board-krishna- muniramaiah-as-hr-head-for-apac-region/75849907 Coverage snapshot FEATURED FOR THE FIRST TIME
- 25. 25 https://content.techgig.com/Altimetrik-appoints-Krishna-Muniramaiah- as-HR-Head-for-APAC-region/articleshow/75850741.cms About TechGig : TechGig is a technology platform for IT professionals to synergize, share, exchange ideas, facts and information as well as showcase their work and express their views on the vast repertoire that the IT INDUSTRY ENCOMPASSES. Garnering cutting-edge inisghts, jobs, review and news as well as providing platform for connecting with colleagues and peers are the mainstay of TechGig. TechGig is part of Times Business Solutions (a division of Times Internet Limited) which is the “life interactive” arm of The Times of India Group. TechGig conducts ‘TechGig Code Gladiators’ that has made it to the Guinness Book of World Records as the World’s Largest Programming Event. The 2017 edition of the event garnered 81,641 unique submissions thereby breaking the previous World Record of 30,634 entrants set by China’s Baidu Online Network Technology. Coverage snapshot FEATURED FOR THE FIRST TIME
- 26. 26 https://www.peoplematters.in/news/c-suite/altimetrik- appoints-krishna-muniramaiah-as-head-of-hr-asia- pacific-25751 https://www.msn.com/en-in/news/money About People Matters People Matters is an HR media platform founded in 2009. People Matters aims to foster ideas between HR- related professionals. People Matters prints a homonym magazine, online publishing, conducts research and creates events focused on human resources. In 2012 the HR Fund backed People Matters with 40 million rupees on first round, with the aim to help build a digital platform.[1] The magazine started in 2010 and can be found in news stands in Delhi, Kolkata, Mumbai, Hyderabad, Chennai and Bangalore.[2] It has been named the best HR Magazine in Asia in 2012. The magazine enjoys a circulation of 26,000. Coverage snapshot FEATURED FOR THE FIRST TIME
- 27. 27 About HRKatha: India’s only digital daily for HR. it provides HR professionals, employers and employees with industry relevant stories and updates. HRKatha is founded by a group of journalists under the guidance of Prajjal Saha and other senior professionals. https://www.hrkatha. com/people/moveme nt/krishna- muniramaiah-joins- altimetrik-as-hr- head-for-apac/ Coverage snapshot FEATURED FOR THE FIRST TIME 200,000 visits a month Over 8 lakh page views in a month 3.5 mins + Average time spent
- 28. 28 https://emerginghr.com/ About Emerging HR : Programic Asia is the leading provider of business-to- business conferences and on-line information. Founded in 2014, the company maintains highest standards of quality and service in research, technology and product development. It is the go to source for online and offline events, information, education, networking, and promotion for executives across an extensive range of industries and professions. Coverage snapshot FEATURED FOR THE FIRST TIME
- 29. 29 https://emergihttp://www.worldhrdiary.com/2020/05/altim etrik-appoints-krishna-muniramaiah-as-hr-head-for-apac- region.htmlnghr.com/ About WorldHRDiary : WorldHRDiary.com is an online HR news platform for all stakeholders of HR industry connecting CXO community, HR leaders, HR aspirants, Employers, Employers, Job Seekers, Policy Makers, Govt. Officials across the world. It provides original and unbiased content with correct information on industry trends. WorldHRDiary covers the HR industry developments extensively with a global perspective and reach. It has different segments of news like industry news, interviews, articles, features etc. which gives readers insights about different aspects of HR industry. Coverage snapshot FEATURED FOR THE FIRST TIME
- 30. 30 https://hrnxt.com/news/executive-moves/altimetrik- announces-leadership-changes-appoints-krishna- muniramaiah-as-hr-head-for-apac- region/19612/2020/05/23/ About HrNxt : HrNxt.com is the trusted platform for news and insights related to HR, training, leadership, future of work, jobs, careers, career transitions. It hosts simple commonsensical insights and news related to people and business Coverage snapshot FEATURED FOR THE FIRST TIME
- 31. 31 About United News of India (UNI): UNI founded in 1961, has emerged as one of the largest news agencies in India with several hundred subscribers across the length and breadth of the nation. The agency's subscribers include newspapers published in languages, All India Radio and Doordarshan, the Prime Minister's office as well as Union Ministers' offices, Central and State governments, corporate and commercial houses besides electronic and web based media. It has News Bureaus in all state capitals and other major cities. The agency also has representatives in key world capitals. http://www.uniindia.com/altimetrik-appoints-new-hr-head- for-apac-region/business-economy/news/2004051.html Coverage snapshot
- 32. 32 https://www.businesstelegraph.co.uk/altimetrik- brings-on-board-krishna-muniramaiah-as-hr-head- for-apac-region/ About Business Telegraph UK : Business Telegraph UK provides the latest finance business, tech and cryptocurrency headlines, market news and business updates from around the world. It also offers expert guides and analysis for UK, US, and global economy news, tips, updates and advice. Coverage snapshot FEATURED FOR THE FIRST TIME
- 33. 33 https://business- journal.in/tag/altimetrik-new-hr- head/ About India Business Journal : Business Journal (IBJ), one of the prominent business magazines in the country, has made inroads into those segments of industry and economy that are integral, but often underplayed. It has a readership base of 10 million Coverage snapshot
- 34. 34 https://www.businessmanager.in/news.php?Id=1272 About Business Manager : “Business Manager” started in May 1998 has made its own place not only on the table of the HR fraternity, management professionals, industrialists , academicians, management institutes and management students. The magazine is totally focused on HR/IR issues and carries the central idea of making HR managers fully equipped to deal with practical problems while at work. Coverage snapshot
- 35. 35 https://www.justdial.com/JdSocial/news/Busines s-APAC/Altimetrik-brings-on-board-Krishna- Muniramaiah-as-HR-head-for-APAC- region/1589975220482000?dl=1 About Just Dial: Just Dial Ltd., incorporated in the year 1993, is a Mid Cap company (having a market cap of Rs. 2453.68 Crore) operating in Services sector. Just Dial Ltd. key Products/Revenue Segments include Software Services and financial Services. It is listed on the Indian Stock exchange. Coverage snapshot
- 36. 36 https://https://thegreaterindia.in/new s/altimetrik-brings-on-board-krishna- muniramaiah-as-hr-head-for-apac- region/ About The Greater India The Greater India is an upcoming online news portal featuring Indian economy, human interest and business stories. Coverage snapshot FEATURED FOR THE FIRST TIME
- 37. 37 https://www.iqstockmarket.com/?s=Altimetrik+brings+on+board+Krishna+Munirama iah+as+HR+head+for+APAC+region About iqstockmarket.com iqstockmarket.com – free automated news aggregator about economic, finance, stock markets with AI algorithm. The project was created to search and analyze news from various sources. Coverage snapshot
- 40. 40 https://newindialife.com/altimetrik-brings-on- board-krishna-muniramaiah-as-hr-head-for- apac-region/ https://news.easyproductview.in/altimetrik-new-hr-head- altimetrik-brings-on-board-krishna-muniramaiah-as-hr- head-for-apac-region/ Maggnewz New India Life and Maggnewz are news, entertainment, music fashion websites. It provides the latest breaking news and videos straight from the news and entertainment industries. Coverage snapshot New India Life
- 41. 41 https://apnabazarpro.blogspot.com/2020/05/alti metrik-brings-on-board-krishna.html News Horizon was founded in 2018 by Biswajeet. It curates important news developments from several media outlets. https://www.newshorizon.in/altimetrik-brings-on-board- krishna-muniramaiah-as-hr-head-for-apac-region/ Coverage snapshot
- 44. 44 The Trado https://newnationnews.org/head/altimetrik-appoints-new-hr-head- 2448482 http://www.thetrado.com/altimetrik- brings-on-board-krishna- muniramaiah-as-hr-head-for-apac- region/ The Nation News Network Coverage snapshot
- 45. 45 Appointment news trending in 8th week since it first made headlines
- 46. 46 Appointment news No. 1 in news search results for relevant keywords
- 47. 47 Client testimonials Jeffrey Fleischman – CMO Altimetrik Very impressive coverage. Thank you for the great partnership. Jeff Twastree Chakravarty – India lead for Communications, Altimetrik Hi Suchitra, This is brilliant coverage. In the past two month, we did 3 consecutive press releases that garnered coverage in more than 20 news portals! This builds a very positive impact on the brand! Thanks, Twastree +Krishna and Ranga - This is our third coverage in Economic Times in last three months! Great work Pallavi. Will wait for more coverage. Thanks, Twastree
- 48. 48 Client testimonials Thank you Suchitra. People Matters coverage is really good, especially in the HR circle. We have been trying to get editorial space here but with less luck. @Krishna - we should leverage this further and start authoring articles that can be placed in these kind of publications. I will set up some time next week to discuss on topics that you could author on. This will have an impact on the talent space. Thanks, Twastree Thanks Suchitra. This is approved. Last two months have been great momentum for Altimetrik! Great job and thanks to the Oni360 team! Thanks, Twastree A great month!!! Thank you. Jeff
- 49. 49 # News portals 1. TIMES JOBS INDUSTRY STORY 2. TIMES JOBS AUTHORED ARTICLE 3. SILICON INDIA AUTHORED ARTICLE 4. MEDIA CATALYST AUTHORED ARTICLE # Press release coverage online 5. THE ECONOMIC TIMES (ET) 6. HRKATHA 7. UNITED NEWS OF INDIA 8. NFA POST 9. DECCAN HERALD (PRINT) 10. DECCAN HERALD (ONLINE) 11. HUMAN CAPITAL # Press release coverage online 12. TIMES JOBS 13. ETHRWORLD.COM 14. MY TIMES NOW 15. THE DAILY PODIUM 16. BANKING NEWS UPDATES 17. REDIFF.COM 18. YAHOO FINANCE 19. DEVDISCOURSE
- 50. 50 About TimesJobs: About TimesJobs.com: Owned and operated by The Times Group, it is an Indian employment website operating in India and Middle East. It is one of three major job portals in India along with Naukri.com and Monster.com. This survey received responses from 1,145 HR professionals working across diverse industries. According to the survey, diversity was the flagpole for all hiring activities during the COVID-19 lockdown. Krishna M, HR Head India and APAC of Altimetirk was quoted amongst other industry leaders https://content.timesjobs.com/covid-19-lockdown-5-0-hr- leaders-anchoring-the-transformation-in-the-age-of-new- normal/articleshow/76534052.cms Coverage snapshot 63.69K Total visits 85.52% India 3.76% US 1.70% UK 1.25% Singapore 1.18% Baharain
- 51. 51
- 52. 52 About TimesJobs: About TimesJobs.com: Owned and operated by The Times Group, it is an Indian employment website operating in India and Middle East. It is one of three major job portals in India along with Naukri.com and Monster.com. https://content.timesjobs.com/five-trends-in-cloud- computing-that-will-change-the-landscape-of-jobs-for-it- professionals/articleshow/76705988.cms Coverage snapshot 63.69K Total visits 85.52% India 3.76% US 1.70% UK 1.25% Singapore 1.18% Baharain
- 53. 53 About Media Catalyst: MediaCatalyst is an independent new age media platform offering insights and opinion on business, education, healthcare, lifestyle, CSR, science, technology and economics. A leading news portal, MediaCatalyst has been conceptualized to bring trusted information and news to millions of people daily in order to make a significant change. https://www.mediacatalyst.in/how-to- hire-and-retain-the-talent- transformers/ Coverage snapshot FEATURED FOR THE FIRST TIME Despite being a fairly new platform, it has garnered traffic of 10,000 visitors per month and is growing steadily.
- 54. 54 About Silicon India: Siliconindia is a US-INDIA Magazine which provides the most relevant content by projecting stories of entrepreneurs, Businesses Updates and technology. Over the last decade, SiliconIndia.com has emerged as the most trusted source for news and information for professionals. The portal has a global ranking of No.4 in the IT News & Media category. With over 4 million registered users, SiliconIndia.com is the fastest growing portal and is ranked among the top 110 websites most trafficked from India. https://blogs.siliconindia.com/ShreeSule/Technology/Contactle ss-ATMs-in-times-of-Covid19-bid- X3Pn1OHl18108440.html?utm_source=clicktrack&utm_mediu m=banner&utm_campaign=morecat Coverage snapshot Global rank: 277755 UVPM: 5L
- 55. 55 Corona Insurance cover for employees Press release Coverage snapshot Press release issued in Aug 2020 – Organic pick-up through August and September
- 56. 56 About Economic Times online ET online is a top tier news source. It is the world's second- most widely read English-language financial newspaper after the Wall Street Journal. is amongst the top 10 global websites in its genre. https://economictimes.indiatimes.com/industry/banking/financ e/insure/altimetrik-rolls-out-special-covid-insurance-cover-for- india-employees/articleshow/77756116.cms Coverage snapshot The Economic Times website gets It has 120 million page views, 16 million monthly active users and 13 million unique visitors every month.
- 57. 57 About HRKatha: HR Katha is an India'a leading online HR platform to know about HR News & Updates, HR Trends, HR Practices and platform to connect HR professionals. HRKatha is founded by a group of journalists under the guidance of Prajjal Saha and other senior professionals. https://www.hrkatha.com/industry-news/altimetrik-rolls- out-corona-kavach-policy-worth-3-lakh-for-each- employee/ Coverage snapshot 200,000 Visitors a Month: Over 8 Lakh Page views in a Month:
- 58. 58 About UNI: United News of India (UNI) UNI founded in 1961, has emerged as one of the largest news agencies in India with several hundred subscribers across the length and breadth of the nation. The agency's subscribers include newspapers published in languages, All India Radio and Doordarshan, the Prime Minister's office as well as Union Ministers' offices, Central and State governments, corporate and commercial houses besides electronic and web based media. It has News Bureaus in all state capitals and other major cities across India. The agency also has representatives in key world capitals. http://www.uniindia.com/~/altimetrik-provides-corona- insurance-cover-of-inr-3-lakh-per-india- employee/Business%20Economy/news/2137946.html Coverage snapshot
- 59. 59 About NFAPost: NFAPost is a media and information platform covering business, startup, tech news and its impact on politics and culture. It is owned by NFA Communication Pvt Ltd. https://thenfapost.com/2020/08/27/altimetrik- provides-corona-insurance-cover-of-rs-3-lakh-per- india-employee/ Coverage snapshot FEATURED FOR THE FIRST TIME
- 60. 60 About Deccan Herald Deccan Herald (DH) is an English daily (general interest) newspaper published from Karnataka. It has seven editions printed from Bengaluru, Hubballi, Davangere, Hosapete, Mysuru, Mangaluru and Kalburgi. The print article was also carried on DH website http://www.deccanheraldepaper.com/ Coverage snapshot FEATURED FOR THE FIRST TIME It has a readership of 560000 (Indian Readership Survey 2017). DH website attracts 3 million unique visitors per month and monthly impressions of 60 million/p.m.
- 61. 61 https://humancapitalonline.com/News/details/1362/Alti metrik%20rolls%20out%20insurance%20policy Coverage snapshot FEATURED FOR THE FIRST TIME About Human Capital: Human Capital is a subsidiary brand of Oswal Printer & Publishers. Marking 25 years of presence in industry, Human Capital is India's leading, pioneer and most respected HR magazine, and the number one source of information related to HR. Launched in June 1997, with the motto- "Realizing Business Strategy Through People" has created a niche for itself as India's leading monthly magazine on HR. More than 65,000 readers across its social and digital platforms
- 62. 62 About TimesJobs: About TimesJobs.com: Owned and operated by The Times Group, it is an Indian employment website operating in India and Middle East. It is one of three major job portals in India along with Naukri.com and Monster.com. https://content.timesjobs.com/altimetrik-provides-corona- insurance-cover-of-inr-3-lakh-per-india- employee/articleshow/77766997.cms Coverage snapshot 63.69K Total visits 85.52% India 3.76% US 1.70% UK 1.25% Singapore 1.18% Baharain
- 63. 63 About ETHRWorld.com ETHRworld is a brand new digital initiative of The Economic Times. It was launched on May 8, 2020. It seeks to address the evolving role of HR in the post-pandemic world. https://hr.economictimes.indiatimes.com/news/hrtech/payroll- and-benefits/altimetrik-rolls-out-special-covid-insurance-cover- for-india-employees/77775440 Coverage snapshot
- 67. 67