The document provides an overview of various data and media platforms used for marketing and sales purposes. It outlines owned media channels like display ads, search ads, and social media monitoring. It also discusses earned media channels and data providers that can be used for audience targeting, contact center optimization, and risk management. Finally, it lists several marketing automation, sales force automation, and customer relationship management software tools that can be used for lead generation, customer retention, and personalization.

1. • Lead Quality Scoring
BigData: 様々な目的のためにデータを提供するData Provider •
•
Audience Targeting
Contact Center
Optimization
Cookie, eMail, SNS account • Risk Management
Earned Media Data Provider/Data Exchange/Aggr
Owned Media
• Display Ad Contents Management
• Ad network/exchange ACXIOM, Experian
Branding • Contents of the products
• Data Provider TARGUSinfo, eBureau, datalogix
• Recommendation
• DSP RapLeaf, AlmondNet
• Search Ad
• Search Tool
Audience Targeting Bluekai, eXelate, bizo
33across, LOTAME, media6°, Adapt.ly
B2C • DSP
Social Media
• Monitoring
Contact Center Optimization
• Analytics Social CRM Owned Media
Sales • Platform Contents Management
Promotion Mobile Media/Apps
• Mobile Ad E-Commerce Call Center Management Customer Relationship
• Apps Management
Membership Management
• Personalization
• Recommendation
Lead Quality Scoring
Landing
Lead Customer
Page
E-Mail Marketing Marketing Automation Sales Force Automation Customer Relationship
• Lead Generation Management
Earned Media • Lead Nurturing
• Display Ad • Customer Retention Salesforce.com, Microsoft Oracle CRM, CDC Software,
• Ad network/exchange Dynamics CRM, Oracle’s Siebel Microsoft, Sugar CRM, SAP
B2B • Data Provider Alterian, Aprimo, Eloqua, CRM, Oracle CRM On Demand, Business All-in-One, Sage CRM,
• DSP Force24, Genius.com, Hubspot, SAP, Sage SalesLogix, Cegedim RightNow, salesforce.com,
• Search Ad IBM, Infusionsoft, Manticore Dendrite, Pivotal Sales, Maximizer Software, NetSuite,
• Search Tool Technology, Marketo, Neoalne, SageCRM, Act! By Sage, SageSalesLogix, Oracle
Social Media Net-Results, vPardot, RightNow, SugarCRM, GoldMine, PepleSoft Enterprise CRM,
• Monitoring Siliverpop, TreeHouse Maximizer Software, Landslide Sword Ciboodle, Pegasystems,
Interactive FrontRange Solutions
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