SlideShare a Scribd company logo
by: jorida rustemlliu
Anglo- Swiss
Condensed Milk
Company
Nestlé Background
Henri Nestlé
develops a
breakthrough
infant food
Nestlé
opens a
factory
in U.S
Swiss Milk and
Nestlé merge
together
Nestlé enters the
nonfood business,
becoming a major
shareholder of the
cosmetics company
L'Oréal.
Paul Bulcke
Chief Executive Officer
● Career with Nestlé began in 1977
● Market Head from 1996- 2004
● Executive Vice president 2004-
2008
● CEO 2008- Present
Strengths
➔ Product Innovation.
➔ Distribution channels and geographic presence.
➔ Brand reputation valued at $7 billion.
Weakness
➔ Inability to provide consistent
quality in food products ➔ Weak implementation of
CSR
➔ Much of its sales depend
upon a few well-recognized
brands.
Opportunities
Broad Sale
Channel ex:
developing
countries in
Africa
Building
Partnership:
Coca-Cola
Increased
interest in
health and
nutrition
Open Nestlé
Café’s in major
cities to feature
Nestlé products.
Threats
➔ There is pressure from large retailers such as Walmart to cut
prices.
➔ Raising Prices of Raw materials: With the growth of the
economy of the world, the price of raw materials is increasing
which may harm its competitive price in future.
➔ Major competitors
➔ Food contamination (recalls)
Nestlé

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Nestlé

  • 2. Anglo- Swiss Condensed Milk Company Nestlé Background Henri Nestlé develops a breakthrough infant food Nestlé opens a factory in U.S Swiss Milk and Nestlé merge together Nestlé enters the nonfood business, becoming a major shareholder of the cosmetics company L'Oréal.
  • 3. Paul Bulcke Chief Executive Officer ● Career with Nestlé began in 1977 ● Market Head from 1996- 2004 ● Executive Vice president 2004- 2008 ● CEO 2008- Present
  • 4. Strengths ➔ Product Innovation. ➔ Distribution channels and geographic presence. ➔ Brand reputation valued at $7 billion.
  • 5. Weakness ➔ Inability to provide consistent quality in food products ➔ Weak implementation of CSR ➔ Much of its sales depend upon a few well-recognized brands.
  • 6. Opportunities Broad Sale Channel ex: developing countries in Africa Building Partnership: Coca-Cola Increased interest in health and nutrition Open Nestlé Café’s in major cities to feature Nestlé products.
  • 7. Threats ➔ There is pressure from large retailers such as Walmart to cut prices. ➔ Raising Prices of Raw materials: With the growth of the economy of the world, the price of raw materials is increasing which may harm its competitive price in future. ➔ Major competitors ➔ Food contamination (recalls)