Nestlé is a Swiss multinational food and drink processing conglomerate founded in 1866 by Henri Nestlé. It has since grown into the largest food company in the world based on sales. Paul Bulcke has served as CEO since 2008 and has over 40 years of experience with Nestlé. The company has strengths in product innovation, global distribution channels, and strong brand reputation valued at over $7 billion. However, it faces threats from price pressure from retailers, rising raw material costs, major competitors, and potential for food recalls.