The document discusses the aims of the Health Innovation Education Cluster (HIEC) to transform public health in the region from an area of social disadvantage and poor health outcomes to one of excellence. It mentions challenges around language, resources, efficiency, clinical services, business, education, and duplication. An example is given of using patient reported experience measures in COPD to develop novel measures, educate future health workers, and deliver better services by leveraging combined knowledge and skills from various partners.