- The document discusses using Complete Access Email (CAE), a premier email channel, to reach healthcare professionals (HCPs) with a 14% average open rate and 7% average click-to-open rate. - CAE can be used to educate HCPs about new products, treatments, and procedures as well as promote conferences and recruit for initiatives. It allows tracking return on investment through metrics on opens, clicks, devices used, and historical averages. - There are targeting options by HCP type (all professionals, clinicians, physicians, nurses) and geo-targeting globally or within the US. Deployment optimization and testing services are provided.

1. 1
• Access a Highly Engaged Audience
– 14% Avg. Open Rate
– 7% Avg. Click-to-Open Rate
• Educate Healthcare Professionals
– New Product Releases and New
Indications
– Hospital Rankings & Awards,
Treatments, Procedures and Devices
– Recruit for Conferences and for
Meeting Initiatives
• Drive Engagement and Customer
Interaction with Your Content
– Video, Case Studies, Article Reprints
and more…
• Track Return on Investment
– Robust Deployment at a Glance
Metrics
– Opens, Clicks, Top Devices &
Historical Averages
Complete Access Email:
The Premier
HCP Email Channel
Insight:
14% Avg. Open Rate
7% Avg. Click-to-Open Rate

2. 2
CAE: Premier Targeting Options Reach the Full Healthcare Team
Geo-Targeting
U.S. or Global
50
Content Categories
Post Deployment
9% Guaranteed
Minimum Open Rate
Deployment Optimization
HTML Best Practices &
Recommendations
Compatibility Testing
Desktop, Web & Mobile
Client Testing
Premium Engagement and Performance
4 Targeting Options
1. Complete (All Professions)
2. Clinicians (Physicians, NPs & PAs)
3. Physicians
4. Nurses

3. 3
Understand your CAE Performance with DEPLOYMENT AT A GLANCE Reporting
Behavior Type & Device Used
Performance by HCP Target
Performance by Location
 Deployment at a Glance does
the analysis for you - capturing
& condensing all the metrics
you need to identify who,
where, and how you are
engaging HCP’s.

4. 4
Complete Access Email
Case Study:
4
68%
Audience penetration
(over 36,000 opens)
45%
Of list penetration came
from 2nd and 3rd sends
$1Cost Per View
.09
Email 1 Email 2 Email 3
Total Opens
Total Click Thrus
12,038
1,209
Case Study
Series of 3 emails: 54,300 subscribers
Campaign Objectives:
1. Educate Physicians of New Device
2. Drive Brand Awareness
3. Increase Website Traffic to Product Pages
24,693 Opens
36,731
3,382
25,188
2,673

5. 5
CAE: Leverage the Strength of our Critical Care Channel
Global CAE Reach* U.S. CAE Reach*
* Approximate count +/- 10% * Approximate count +/- 10%
Targeting Option # Subscribers
Complete (All Professions) 65,550
Clinicians
(Physicians, PAs & NPs)
15,200
Physicians 13,300
Nurses 17,100
Targeting Option # Subscribers
Complete (All Professions) 28,500
Clinicians
(Physicians, PAs & NPs)
5,605
Physicians 4,560
Nurses 9,405