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The Necessity of Devangelists 
Tony Blank 
@thetonyblank
What is developer evangelism?
Marketing / Advertising?
Sales?
Training / Support?
Helping 
Developers
NO 
BULLSHIT
Two sides of the same coin
Direct 
Evangelism
Conferences
Hackathons
Meetups 
Meetups
Mentoring
Content 
Strategy
Blog
Social Media
Code Samples
Documentation / Client Libs
Customer 
Interaction
Event 
Discovery
Budget
Travel 
Planning
Burnout
Value of 
Devanglism
Raise 
Awareness
Gives tech 
a face
Learn what 
resonates
Product Discovery
Success 
Metrics
# of people 
engaged at 
events
Key 
Signups
Web 
Views
Blog Visits
Social 
Media 
Engagement
270%
Lessons From The Road
Hone how you present your API
Start broad 
Learn 
Provide value
Concrete use cases
Hackathon Pitches
Demonstration!
Email knows a lot. Use it.
contacts 
messages files 
threads 
webhooks
A NEW CAR!!
A NEW CAR!! 
drawing, signed by me!
GADGET?
MONEY!
BOOZE!!
A PUPPY!
10 PUPPIES!
http://context.io
WORK WITH US 
(we are awesome)
tony@context.io 
@thetonyblank
Email knows a lot. Use it.
CONTEXT.IO
EMAIL DATA
TONY 
BLANK
A lot of information
Stop. Collaborate. Listen.
The Necessity of Devangelists 
Tony Blank 
@thetonyblank

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Necessity of Devangelists