Nearshore Nexus- Brasil IT+: Collaborating to Meet Productivity and Competitive Goals
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Gain an understanding on the capabilities of Brazil as a strategic alternative for your innovation, productivity and competitive requirements. Join us for an enlightening dialogue with Brasscom, the leading Brazilian Association for ICT services, as well as executives from leading Brazilian ICT companies who will share experiences and success stories on how to smartly leverage the unique strengths of Brazil’s thriving technology sector.
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Nearshore Nexus- Brasil IT+: Collaborating to Meet Productivity and Competitive Goals
- 1. Brasil IT+: Collaborating to Meet Productivity and Competitive Goals April, 24th 2013 New Jersey, USA
- 2. Session A: Brasil IT+: Collaborating to Meet Productivity and Competitive Goals Moderator: Luke Bujarski, Research Director for Nearshore Americas Panelists: • Paulo Bezerra, Market Development leader for BRASSCOM in the US • Bruno Guicardi - President, North America for Ci&T • Mike Reilly - Senior I/T Director for Application Services for Johnson & Johnson:
- 3. Brasil IT+: Regional Leader, Global Player Nearshore Nexus April, 24th 2013 New Jersey, USA
- 4. 92.7 million Afro-Brazilians 18million German-Brazilians 15 million Hispano-Brazilians 10 million Arabic-Brazilians 1.8million Polish-Brazilians 1.6million Japanese-Brazilians 25 million Italian-Brazilians Cultural Landscape
- 5. High Productivity Industry / Business knowledge Problem solving Cultural alignment Flexibility Low turnover rates Nearshore Competitiveness Optimized Onshore / Nearshore Ratio Real-time communication / agile methods Lower management / travel costs High Quality Lower levels of rework
- 6. Members
- 7. About BRASSCOM Position Brazil as one of the top 3 key global IT markets, and a recognized center of technology excellence Increase the competitiveness of the Brazilian IT sector and spread its transforming capacity to all economic sectors, increasing their efficiency and productivity and creating benefits to the Brazilian society VISION MISSION
- 8. BRASSCOM’S Agenda Develop educational programs that sustain the ICT sector development Promote a fair, ethical, and globally competitive, ICT sector Develop infrastructure programs that enable the ICT sector development Promote Brazil’s potential and develop business opportunities for the ICT sector Foster innovation and entrepreneurship in the ICT sector INNOVATION & ENTREPRENEURSHIP INFRASTRUCTURE & DIGITAL CONVERGENCE MARKET DEVELOPMENT REGULATORY HUMAN RESOURCES & EDUCATION INSTITUTIONAL
- 9. Brazilian IT Market US$ 110 Bi US$ 233 Bi IT 2012eICT MARKET (US$) US$ 123 Bi COMMUNICATIONS ICT Sources: Brasscom and IDC 4th largest C market in the world 7th largest IT market in the world 4th largest ICT market in the world 35.3 9.5 15.4 5.8 3.0 54.0 Hardware Software Services BPO Exports IT In-House Brazilian IT Market (US$ Bi, 2012e)
- 10. Human Resources ▪ 2.5 million IT-BPO Professionals ▪ 900 thousand new IT professionals needed until 2022 Financial Services ▪ 66 billion banking transactions per year (2011) ▪ US$ 10 billion invested in technology by the sector (2011) E-Government ▪ 140 million voters, 3 hours for the results ▪ More than 25 million electronic tax declarations (2011) Energy, oil and gas ▪ 3.1 million flex cars licensed in 2011 ▪ 15 billion barrels of oil produced in 2011 Agriculture ▪ 160 million tons of grains produced (2010) ▪ 25% of the world’s foods supply ▪ Embrapa – technology and IT innovation Manufacturing ▪ 3rd largest IT buyer in Brazil (after finance and telecom) IT - Public and Private Management Sources: Brasscom, Febraban, Superior Electoral Court, Federal Revenue Bureau, Anfavea, ANP, Embrapa, MAPA and MME
- 11. Health Education Security Banking Transparency Competitiveness Economic-political movement worldwide Demographic Changes Growth of BRICS Technology Trends Growth of Global IT Markets Cloud Mobile Social Media Big Data Clean Tech Data Security
- 12. US$ 123.0 B IT Market Global Market 2012e 2022eIT - BPO US$ 3.3 TUS$ 2.0 T Sources: Brasscom and IDC Brazilian Market US$ 253.5 B Exports US$ 20.0 BUS$ 3.0 B A decade of opportunities The use of IT for continuous economic development 5.2%Share of GDP 8.0%
- 13. Challenges and Opportunities LAW 12.546 Competitive Costs Infrastructure Innovation Human Capital
- 14. 14CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES
- 15. 15CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES Mike Reilly IT Director – Commercial Marketing Solutions Delivery Case Study: Leveraging Global Talent Johnson & Johnson GS Commercial Marketing
- 16. 16CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES Celebrating 125 years 1886 - 2011
- 17. 17CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES The Challenge 17
- 18. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 18 250+ Operating Companies 100’s of IT vendors + Knowledge spread across the globe = No performance benchmarks & No standardization across sectors In 2008
- 19. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 19 How are we solving this challenge? 1. One IT Strategy 2. Create focused Delivery Centers 3. Global scale with regional capabilities 4. Global Strategic Sourcing Model 5. Build strong ties with few global partners
- 20. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 20
- 21. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 21
- 22. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 22 •Digital Delivery •Mobility •Social Media •Analytics What our teams focus on
- 23. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 23 International team UK Creative Lab Delivery Team, India Delivery Team, Australia Beerse Creative Lab Delivery Team, California Delivery Team, Brazil Planned Creative Lab Commercial Marketing, NJ
- 24. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 24 Diverse team
- 25. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 25 Global Lab Network ital Lab (2011) AsPac Consumer I/T team nnovation around Digital…
- 26. 26CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES Brazil CoE 26
- 27. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 27 Scaling up 5 10 18 65 118 138 370 517 0 100 200 300 400 500 600 2004 2005 2006 2007 2008 2009 2010 2011 Number of Full Time Employees
- 28. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 28 • High value delivered at a lower cost • Unique web application capabilities: – Business Value Analysis – Technical skills – Creative design (marketing capabilities) • Strong process background – Leveraged through the whole organization • Innovation – Incentives by the local government – Partnership with local Universities Brazil – Center of Excellence
- 29. 29CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES Success Stories 29 ENN Video…
- 30. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 30 Business Strategy Customer & Communities Marketing Strategy Real-Time Intelligence Strategy Management Support Full Service Marketing & Web Strategy
- 31. CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES 31 • Adoption of Agile methodologies • From zero to 100% of projects in first year (2008) • Accelerate learning curve • Facilitated by time-zone proximity • New websites delivered in 3 weeks or less • Currently delivering 500+ projects / year • Strong relationship with strategic partners • Driving innovation with emerging technologies • Constantly challenging other global players Results in a nutshell
- 32. 32CONFIDENTIAL DOCUMENT USE IN ACCORDANCE WITH COMPANY POLICIES For more info: Mike Reilly mreilly1@its.jnj.com www.jnj.com Thank you 32
- 33. Brasil IT+: Collaborating to Meet Productivity and Competitive Goals April, 24th 2013 New Jersey, USA
Editor's Notes
- Johnson and Johnson just celebrated its 125 year anniversary, and when you are a company with such a historic heritage – you can not rely on traditional practices, you have to be willing to adapt to change.
- The challenge we faced in 2008
- Source:
- Now, what our tribes focus on may not be as exciting to watch as brazil playing futbol… but the focus is interesting to us as IT professionals with strong business knowledge… and that is digital delivery, mobility, analytics, social media….
- We look at our global partners as members of these tribes, or really just extended members of our family… and we are all members of the same tribe… a tribe that is passionate about using digital solutions to solve most common marketing challenges…whether it’s brand awareness, increased sales, differentiating our products as Johnson and Johnson… and although our tribes are geographically dispersed… we were able to connect around this passion for digital solution delivery and even crafted our working environments similarly to further strengthen that connectedness
- We look at our global partners as members of these tribes, or really just extended members of our family… and we are all members of the same tribe… a tribe that is passionate about using digital solutions to solve most common marketing challenges…whether it’s brand awareness, increased sales, differentiating our products as Johnson and Johnson… and although our tribes are geographically dispersed… we were able to connect around this passion for digital solution delivery and even crafted our working environments similarly to further strengthen that connectedness
- The benefits we are receiving from the Brazil center of excellence that we have established are significant. Our partners in Brazil are delivering projects on time, on budget, with great speed, efficiency, attention to detail and leadership. They help with the digital strategy as well as the digital delivery of a variety of digital solutions (websites, ipad apps, iphone apps, social media, etc.).
- Our vision years ago was to have a full service marketing and web strategy team that had the ability and technical competency to deliver. We now have a global digital tribe that rallies around this.