This document discusses localization strategies for early stage apps and websites. It notes that traditional localization separates development and localization, but recommends integrating localization into development to avoid delays and budget issues. Localitera.com is introduced as a company that can help startups with localization by providing market analysis, product prototyping, localization during development, and marketing support to expand into new markets, with payment only required after sales are generated. Their services aim to help startups overcome common obstacles to localization like lack of time, budget, and human resources.

1. Early stage apps & sites localizations
Localitera.com

2. Localize or not?

3. Lewis, M. Paul, Gary F. Simons, and Charles D. Fennig (eds.). 2013. Ethnologue: Languages of the
World, Seventeenth edition. Dallas, Texas: SIL International.
Online version: http://www.ethnologue.com.
Top-10 most-spoken languages by total number
of speakers (L1+L2), mill.
111,8
123,1
217,5
223,0
250,0
271,7
380,3
465,6
764,8
1 197,0
German
Japanese
Portuguese
Arabic
Bengali
Russian
Hindi
Spanish
English
Chinese

4. Miniwatts Marketing Group. www.internetworldstats.com
Top-10 countries with highest number of Internet
users (2012), mill.
Country Internet Users Penetration
China 538,0 40,1%
United States 245,2 78,1%
India 137,0 11,4%
Japan 101,2 79,5%
Brazil 88,5 45,6%
Russia 68,0 47,7%
Germany 67,5 83,0%
Indonesia 55,0 22,1%
United Kingdom 52,7 83,6%
France 52,2 79,6%
High
growth
potential

5. Languages of top-10 most promising markets
Country or Region Language
China Chinese
India Hindi
United States English
Indonesia Malaysian/Indonesian
Brazil Portuguese
Russia Russian
Japan Japanese
Germany German
France French
United Kingdom English

6. When and How?

7. Traditionally apps/sites localization was separated from
the development
Development Localization
Moreover many product-managers imagine of localization
as of just original text replacement by a foreign one
Traditional localization circuitry:
Marketing

8. Man-hours and
budget swelling
Marketing delay
Pitiful localization
destructively
affects selling
Traditional localization circuitry bugs
D L M

9. To increase selling and avoid
superfluous outlay
pursue your product
internationalization at
the development stage

10. Startup’s obstacles to product/service
localization:
Lack of time
Lean budget
Lack of human capital
Lack of marketing opportunities
understanding

11. How can we help?

12. We help to
recognize opportunities:
Localitera.com
Product
Prototyping
Market
Analysis

13. We save your time:
Localitera.com
Product
Prototyping
Market
Analysis
Localization
during
Development

14. Charges from selling:
You pay after you sell
Localitera.com

15. We support your product/service
promotion because
it’s our product/service too
Localitera.com
Product
Prototyping
Market
Analysis
Localization
during
Development
Marketing

16. We have
a highly focused team of
translators, developers and
market analysts
Localitera.com

17. To evaluate our service:
1. Visit us at localitera.com
2. Tell us about Your Start Up
3. Get analyst’s conclusion
and business proposal
Localitera.com

18. Expand your world
Become a native for your
customers
Increase through localization
with
Localitera.com
Skype: vaka.pod; baudolino1979 E-mail: podolian@mail.ua
Facebook Tel: +38 097 495 0707