A brief introduction to wdd\'s Nearby Notify module — a handy way to incorporate geofence-enabled push notifications at large venues.

1. Nearby Notify
-Geofence Messaging-
2012 IAAPA Technology Showcase
2012

2. about us
ddonline is an interactive
agency in Cleveland/Akron, OH
– Founded in 1996
– Create websites, mobile websites,
mobile apps for the amusement &
attractions industry
2012

3. about us
ustom design and programming
shop
lagship MyPark product
– Comprehensive mobile guide app
– Perfect for parks, festivals, zoos
2012

4. going mobile
obile devices are a huge part of
our daily lives
hy? GPS functionality!
– Helps us seek out info about the
local world around us
as traditionally used a “pull”
model to collect data
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5. geofencing
udding technology — the
“geofence”
– Defined region where an action
can happen
– Example: foursquare “radar”
feature for check-ins
epresents a “push” model of
getting information to users
2012

6. geofencing
e combined this approach with
push notification alerts to create:
‘Nearby Notify’
2012

7. nearby notify
essages pushed to a user’s
device when in a defined area
erfect for:
– Restaurants
– Show Venues
– Gift Shops
– Much more!
2012

8. nearby notify examples
2012

9. nearby notify advantages
enefits users — they get great
deals & info simply by being there.
sers’ privacy & rights in mind:
– Opt-in: users must agree to receive
notifications
– Opt-out: can turn off at any time
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10. nearby notify advantages
enefits facility owners —
innovative marketing initiative
– Rapidly announce new sales
opportunities and discounts
– Get visual data on where visitors
are going throughout the day
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11. get nearby notify
ustom design an app around
your specifications
uilt into the MyPark app
– Replaces separate solutions for a
guide app and geofence
messaging
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12. ultimate control
owered by our ‘C4’ content
management system
– Built with this industry in mind
eb-based software
– Feeds all the content in your app
– or website…
– or mobile website.
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13. ultimate control
dministrators simply highlight a location
and enter a message
– Also easily sends mass push notifications
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14. optimized experience
nergy efficient
– Intelligent algorithms adjust usage,
conserving valuable battery life
2012

15. thank you.
Visit us at booth #4060!
content management ∙ mobile apps ∙ custom websites ∙ mobile websites
online ticketing ∙ e-commerce ∙ e-mail marketing ∙ seo ∙ social media
www.wddonline.com
2012