COSma 369° Proximity Solutions - eng

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COSma 369°

Proximity Marketing Solutions Social Intelligence Social Crm Social Monitoring Social Listening Wearable Technology

Marketing

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About us
COSma 369° is start up company
that aims to Research and Develop
Products and Services
in the social innovation’ s field
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COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved 08/11/2014

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Our soul
COSma 369°
Converge – Orient – Support – Maintain - Achieve
the Ideas and Business Goals,
Towards a Sustainable Social Innovation
through Technology evolution human and not-human
Above the limit……. 360°  369° !!
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COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved 08/11/2014

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What we do
COSma369° Reserach – Design – Develop
Product and Services’s solutions
in the following areas of
Social Innovation:
 Proximity Solutions
 Social Intelligence
 Wearable Technology
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Wearable technologies aimed at improving the lives of individuals
08/11/2014
Proximity Marketing’s product and services
Analysis and Services in the Social Media Strategy
COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

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Where we are
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08/11/2014
C/o Impact Hub
8 Paolo Sarpi street
20154 Milan
Italy
COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

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Proximity solutions
The proximity solution is a marketing technique which operates in
a given territory taking advantage of visual communication and
mobile technologies to promote
the sales of products or services.
This marketing technique acts on the persons who are in a
specific area and are close to the device in order to establish a
communication; basically is a modern version of flyer distribution
which can become interactive with the most advanced proximity
marketing devices.
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COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

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Market Background
Driven by the increasing adoption of mobile devices such as
smartphones and tablets, the estimates related to the proximity
marketing expect to reach nearly $ 6 billion by 2018, accounting
about 29% of the total expenditure mobile marketing.
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3
4
10% 18% 22% 29%
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2015 2016 2017 2018
COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

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Our Vision
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Carrying the
shopping experience
"Online"
In the “Off line”
world!
COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

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How does this work
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Stretegy &
Content
planning
Platform and
device setup
Content
activation
ADV
appears on
mobile
Wow Effect
COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

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COSma 369° Products
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08/11/2014
COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved
CMS
web platform
to submit
real time
contents
Mobile Apps
Beacons

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Main Services
 Planning and Design
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 Installation and Setup
 Content management
COSma369° Convergence Ideas @ Technology © Copyright 2012 – ® All rights Reserved 08/11/2014

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Goals
 Increased in-store promotions ‘s effectiveness (+20%).
 Ability to implement different marketing strategies for each
product placed on the shelves or in a specific areas of the
store. Creating "label 2.0"(augmented reality).
 Ability to attract more 'customers in the store (+30%).
 Possibility to trace the movements in-store.
 Notifications on mobile devices (phone-tablet-watch)even if the
App is not launched (silent mode).
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08/11/2014
COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

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Use Cases
Indoor localization
• Museum
• Airport
• Fitness
• Hospital
In - Near Store Notification
• Retail
• Small Shop
• Public Events
New Customized Services
• Smart PA
• Smart city
• Hospital
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08/11/2014
COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

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Contact us
 www.cosma369.it
 info@cosma369.it
 Phone +393470644476
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08/11/2014
 Facebook
 @cosma369
 Linkedin
COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

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COSma 369° Proximity Solutions - eng

1. Proximity Solutions

2. + About us COSma 369° is start up company that aims to Research and Develop Products and Services in the social innovation’ s field 2 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved 08/11/2014

3. + Our soul COSma 369° Converge – Orient – Support – Maintain - Achieve the Ideas and Business Goals, Towards a Sustainable Social Innovation through Technology evolution human and not-human Above the limit……. 360°  369° !! 3 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved 08/11/2014

4. + What we do COSma369° Reserach – Design – Develop Product and Services’s solutions in the following areas of Social Innovation:  Proximity Solutions  Social Intelligence  Wearable Technology 4 Wearable technologies aimed at improving the lives of individuals 08/11/2014 Proximity Marketing’s product and services Analysis and Services in the Social Media Strategy COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

6. + Proximity solutions The proximity solution is a marketing technique which operates in a given territory taking advantage of visual communication and mobile technologies to promote the sales of products or services. This marketing technique acts on the persons who are in a specific area and are close to the device in order to establish a communication; basically is a modern version of flyer distribution which can become interactive with the most advanced proximity marketing devices. 6 08/11/2014 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

7. + Market Background Driven by the increasing adoption of mobile devices such as smartphones and tablets, the estimates related to the proximity marketing expect to reach nearly $ 6 billion by 2018, accounting about 29% of the total expenditure mobile marketing. 7 08/11/2014 2 3 4 10% 18% 22% 29% 6 2015 2016 2017 2018 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

9. + How does this work 9 08/11/2014 1 2 3 4 Stretegy & Content planning Platform and device setup Content activation ADV appears on mobile Wow Effect COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

12. + Goals  Increased in-store promotions ‘s effectiveness (+20%).  Ability to implement different marketing strategies for each product placed on the shelves or in a specific areas of the store. Creating "label 2.0"(augmented reality).  Ability to attract more 'customers in the store (+30%).  Possibility to trace the movements in-store.  Notifications on mobile devices (phone-tablet-watch)even if the App is not launched (silent mode). 12 08/11/2014 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

13. + Use Cases Indoor localization • Museum • Airport • Fitness • Hospital In - Near Store Notification • Retail • Small Shop • Public Events New Customized Services • Smart PA • Smart city • Hospital 13 08/11/2014 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved

14. + Contact us  www.cosma369.it  info@cosma369.it  Phone +393470644476 14 08/11/2014  Facebook  @cosma369  Linkedin COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved Youtube  Slideshare Prezy

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