The Gentlewoman magazine stands out from mainstream magazines like Vogue with its irregular fashion style and layout. It uses asymmetrical design elements, columns and paragraphs of text, and twice as many images as text per page. Sans-serif text and a formal register with basic language communicate on a personal level to its target audience of feminist, upper-class women aged 20-30. Photographs show mid-shots of outfits with minimal editing or filters, and cropping draws attention to certain parts of the images. Color usage is limited to blacks, whites, blues and oranges with few bright colors.