Lana Del Rey's website presents her as a timeless artist who is visually oriented around vintage Hollywood style. The website allows visitors to access her music videos, photos, social media accounts, and information about her past albums and shows to learn about her artistic vision and old Hollywood-inspired image. Her controversial music discusses romanticized themes through a gangster genre and has sparked mixed reactions, but her self-directed music videos using collected vintage footage demonstrate her creativity and have been very popular.