SlideShare a Scribd company logo
Social Media…
Time Savers or Suckers?
Saver?                        or          Sucker?
• Direct link to target audience          • Personal use

• Ads can be more effective / less        • Fight for fans / likes
expensive than other marketing            • Quality of feedback
• Cheaper than a flight                   • Requires resources to respond
Saver?                        or            Sucker?
• Quick access to colleagues              • Kevin Bacon phenomena
• Groups can be useful                    • If multiple groups, flood of email
• Better than business cards              • Separate platform to communicate
• Integration w/other social media        • Limited usage as real-time tool
Saver?                          or           Sucker?
• Fast answers
                                         • Tons of content
• Government-specific
                                         • Serious and social
• Robust resources (blogs,
                                         • Emails without context
  forums, groups, datasets, etc.)
                                         • Separate communication platform
• You can do it, we can help
Saver?                       or          Sucker?
• Get by w/a lil’ help from friends        • Time to build followers
• Twhirl, Tweetdeck, Seesmic, etc.         • Fail whales
• The magic of hashtags                    • The tyranny of the @
• Monitoring tool                          • Is anybody really listening?
Saver?                        or           Sucker?
• Word up!                              • Barrier to entry – intimidating
                                          and learning curve
• Beats an email string
                                        • Still need gardener(s)
• Beyond your time and energy
                                        • Always in draft form (scope creep)
• Searchable, findable, linkable
 content                                • Ghost towns over time?
Saver?                 or          Sucker?
• Viral = victory               • Viral = very hard
• Video = vibrant               • Video = costly or cheesy
• Embed code is your BFF        • Why did I come here again?
Andrew Krzmarzick
   Saver? or     Sucker?
 www.govloop.com
                        202-352-1806
    @krazykriz
                     in/andrewkrzmarzick
andrew@govloop.com

More Related Content

Similar to Social Media - Time Saver or Sucker

Epl feb 2013 public lecture
Epl feb 2013 public lectureEpl feb 2013 public lecture
Epl feb 2013 public lectureStephen Abram
 
Digital Journalism
Digital JournalismDigital Journalism
Digital Journalism
Steve Buttry
 
Digital, Grumpy Cat and social media update 2013
Digital, Grumpy Cat and social media update 2013Digital, Grumpy Cat and social media update 2013
Digital, Grumpy Cat and social media update 2013
Steven Bradley
 
Social Media Week London Recap
Social Media Week London RecapSocial Media Week London Recap
Social Media Week London RecapKetchum PR
 
Social Media 101 July 14
Social Media 101 July 14Social Media 101 July 14
Social Media 101 July 14
Aerin Guy
 
SharePoint 2010: Set Employee Communications Free, Cut Email Clutter, Drive I...
SharePoint 2010: Set Employee Communications Free, Cut Email Clutter, Drive I...SharePoint 2010: Set Employee Communications Free, Cut Email Clutter, Drive I...
SharePoint 2010: Set Employee Communications Free, Cut Email Clutter, Drive I...
Rob Bogue
 
Show Don’T Tell Presentation 11912
Show Don’T Tell Presentation 11912Show Don’T Tell Presentation 11912
Show Don’T Tell Presentation 11912
stacyrutter
 
Nola m arch 2013 long
Nola m arch 2013 longNola m arch 2013 long
Nola m arch 2013 longStephen Abram
 
Socialmediawhatsthevalueproposition
SocialmediawhatsthevaluepropositionSocialmediawhatsthevalueproposition
Socialmediawhatsthevalueproposition
bbmarketingplus
 
Pedagogical Potential Of Social Media
Pedagogical  Potential Of  Social MediaPedagogical  Potential Of  Social Media
Pedagogical Potential Of Social Mediapqchienac
 
Extending Your Voice Online: Navigating the Social Web
Extending Your Voice Online: Navigating the Social WebExtending Your Voice Online: Navigating the Social Web
Extending Your Voice Online: Navigating the Social Web
Sara Holoubek
 
S palooza learning through collaboration and the wisdom of crowds
S palooza learning through collaboration and the wisdom of crowdsS palooza learning through collaboration and the wisdom of crowds
S palooza learning through collaboration and the wisdom of crowds
Theresa Lubelski
 
Building your online network
Building your online networkBuilding your online network
Building your online network
Helen Webster
 
Digital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community NewsDigital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community News
Steve Buttry
 
Social Networking x Digital Publishing 社交網絡 x 數碼出版 (2010.05.08 @ CCL 福音證主協會)
Social Networking x Digital Publishing 社交網絡 x 數碼出版 (2010.05.08 @ CCL 福音證主協會)Social Networking x Digital Publishing 社交網絡 x 數碼出版 (2010.05.08 @ CCL 福音證主協會)
Social Networking x Digital Publishing 社交網絡 x 數碼出版 (2010.05.08 @ CCL 福音證主協會)
Calvin C. Yu
 
Hitchhiker's Guide to Digital Literacy MBudge
Hitchhiker's Guide to Digital Literacy MBudgeHitchhiker's Guide to Digital Literacy MBudge
Hitchhiker's Guide to Digital Literacy MBudgeinotherwords
 
Motor City West 2012 Justin Choi Presentation
Motor City West 2012 Justin Choi PresentationMotor City West 2012 Justin Choi Presentation
Motor City West 2012 Justin Choi PresentationthinkLA
 
Are you sitting comfortably?
Are you sitting comfortably?Are you sitting comfortably?
Are you sitting comfortably?
Brightwave Group
 
Funding Workshop Slides from Big Sky Film Festival Doc Shop
Funding Workshop Slides from Big Sky Film Festival Doc Shop Funding Workshop Slides from Big Sky Film Festival Doc Shop
Funding Workshop Slides from Big Sky Film Festival Doc Shop
Reva Goldberg
 

Similar to Social Media - Time Saver or Sucker (20)

Epl feb 2013 public lecture
Epl feb 2013 public lectureEpl feb 2013 public lecture
Epl feb 2013 public lecture
 
Digital Journalism
Digital JournalismDigital Journalism
Digital Journalism
 
Digital, Grumpy Cat and social media update 2013
Digital, Grumpy Cat and social media update 2013Digital, Grumpy Cat and social media update 2013
Digital, Grumpy Cat and social media update 2013
 
Social Media Week London Recap
Social Media Week London RecapSocial Media Week London Recap
Social Media Week London Recap
 
Social Media 101 July 14
Social Media 101 July 14Social Media 101 July 14
Social Media 101 July 14
 
SharePoint 2010: Set Employee Communications Free, Cut Email Clutter, Drive I...
SharePoint 2010: Set Employee Communications Free, Cut Email Clutter, Drive I...SharePoint 2010: Set Employee Communications Free, Cut Email Clutter, Drive I...
SharePoint 2010: Set Employee Communications Free, Cut Email Clutter, Drive I...
 
Show Don’T Tell Presentation 11912
Show Don’T Tell Presentation 11912Show Don’T Tell Presentation 11912
Show Don’T Tell Presentation 11912
 
Nola m arch 2013 long
Nola m arch 2013 longNola m arch 2013 long
Nola m arch 2013 long
 
Socialmediawhatsthevalueproposition
SocialmediawhatsthevaluepropositionSocialmediawhatsthevalueproposition
Socialmediawhatsthevalueproposition
 
Pedagogical Potential Of Social Media
Pedagogical  Potential Of  Social MediaPedagogical  Potential Of  Social Media
Pedagogical Potential Of Social Media
 
Embracing social media_lambton
Embracing social media_lambtonEmbracing social media_lambton
Embracing social media_lambton
 
Extending Your Voice Online: Navigating the Social Web
Extending Your Voice Online: Navigating the Social WebExtending Your Voice Online: Navigating the Social Web
Extending Your Voice Online: Navigating the Social Web
 
S palooza learning through collaboration and the wisdom of crowds
S palooza learning through collaboration and the wisdom of crowdsS palooza learning through collaboration and the wisdom of crowds
S palooza learning through collaboration and the wisdom of crowds
 
Building your online network
Building your online networkBuilding your online network
Building your online network
 
Digital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community NewsDigital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community News
 
Social Networking x Digital Publishing 社交網絡 x 數碼出版 (2010.05.08 @ CCL 福音證主協會)
Social Networking x Digital Publishing 社交網絡 x 數碼出版 (2010.05.08 @ CCL 福音證主協會)Social Networking x Digital Publishing 社交網絡 x 數碼出版 (2010.05.08 @ CCL 福音證主協會)
Social Networking x Digital Publishing 社交網絡 x 數碼出版 (2010.05.08 @ CCL 福音證主協會)
 
Hitchhiker's Guide to Digital Literacy MBudge
Hitchhiker's Guide to Digital Literacy MBudgeHitchhiker's Guide to Digital Literacy MBudge
Hitchhiker's Guide to Digital Literacy MBudge
 
Motor City West 2012 Justin Choi Presentation
Motor City West 2012 Justin Choi PresentationMotor City West 2012 Justin Choi Presentation
Motor City West 2012 Justin Choi Presentation
 
Are you sitting comfortably?
Are you sitting comfortably?Are you sitting comfortably?
Are you sitting comfortably?
 
Funding Workshop Slides from Big Sky Film Festival Doc Shop
Funding Workshop Slides from Big Sky Film Festival Doc Shop Funding Workshop Slides from Big Sky Film Festival Doc Shop
Funding Workshop Slides from Big Sky Film Festival Doc Shop
 

More from GovLoop

How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?
GovLoop
 
Teaching vs learning
Teaching vs learningTeaching vs learning
Teaching vs learning
GovLoop
 
Next Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide DeckNext Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide Deck
GovLoop
 
Internet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, SargentInternet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, Sargent
GovLoop
 
Internet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, RonzioInternet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, Ronzio
GovLoop
 
Internet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, HiteInternet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, Hite
GovLoop
 
Internet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, FritzingerInternet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, Fritzinger
GovLoop
 
Internet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinneyInternet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinney
GovLoop
 
Internet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy GarrettInternet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy Garrett
GovLoop
 
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
GovLoop
 
Week Three
Week ThreeWeek Three
Week ThreeGovLoop
 
FHWA Week Two
FHWA Week TwoFHWA Week Two
FHWA Week TwoGovLoop
 
Building Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research BriefBuilding Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research Brief
GovLoop
 
Turning Big Data into Big Decisions
Turning Big Data into Big DecisionsTurning Big Data into Big Decisions
Turning Big Data into Big Decisions
GovLoop
 
Examining the Big Data Frontier
Examining the Big Data FrontierExamining the Big Data Frontier
Examining the Big Data Frontier
GovLoop
 
The Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogicThe Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogic
GovLoop
 
Capitalizing on the Cloud
Capitalizing on the CloudCapitalizing on the Cloud
Capitalizing on the Cloud
GovLoop
 
Build Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your AgencyBuild Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your Agency
GovLoop
 
Social Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational EffectivenessSocial Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational EffectivenessGovLoop
 
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
GovLoop
 

More from GovLoop (20)

How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?
 
Teaching vs learning
Teaching vs learningTeaching vs learning
Teaching vs learning
 
Next Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide DeckNext Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide Deck
 
Internet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, SargentInternet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, Sargent
 
Internet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, RonzioInternet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, Ronzio
 
Internet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, HiteInternet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, Hite
 
Internet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, FritzingerInternet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, Fritzinger
 
Internet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinneyInternet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinney
 
Internet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy GarrettInternet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy Garrett
 
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
 
Week Three
Week ThreeWeek Three
Week Three
 
FHWA Week Two
FHWA Week TwoFHWA Week Two
FHWA Week Two
 
Building Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research BriefBuilding Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research Brief
 
Turning Big Data into Big Decisions
Turning Big Data into Big DecisionsTurning Big Data into Big Decisions
Turning Big Data into Big Decisions
 
Examining the Big Data Frontier
Examining the Big Data FrontierExamining the Big Data Frontier
Examining the Big Data Frontier
 
The Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogicThe Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogic
 
Capitalizing on the Cloud
Capitalizing on the CloudCapitalizing on the Cloud
Capitalizing on the Cloud
 
Build Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your AgencyBuild Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your Agency
 
Social Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational EffectivenessSocial Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational Effectiveness
 
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
 

Social Media - Time Saver or Sucker

  • 2. Saver? or Sucker? • Direct link to target audience • Personal use • Ads can be more effective / less • Fight for fans / likes expensive than other marketing • Quality of feedback • Cheaper than a flight • Requires resources to respond
  • 3. Saver? or Sucker? • Quick access to colleagues • Kevin Bacon phenomena • Groups can be useful • If multiple groups, flood of email • Better than business cards • Separate platform to communicate • Integration w/other social media • Limited usage as real-time tool
  • 4. Saver? or Sucker? • Fast answers • Tons of content • Government-specific • Serious and social • Robust resources (blogs, • Emails without context forums, groups, datasets, etc.) • Separate communication platform • You can do it, we can help
  • 5. Saver? or Sucker? • Get by w/a lil’ help from friends • Time to build followers • Twhirl, Tweetdeck, Seesmic, etc. • Fail whales • The magic of hashtags • The tyranny of the @ • Monitoring tool • Is anybody really listening?
  • 6. Saver? or Sucker? • Word up! • Barrier to entry – intimidating and learning curve • Beats an email string • Still need gardener(s) • Beyond your time and energy • Always in draft form (scope creep) • Searchable, findable, linkable content • Ghost towns over time?
  • 7. Saver? or Sucker? • Viral = victory • Viral = very hard • Video = vibrant • Video = costly or cheesy • Embed code is your BFF • Why did I come here again?
  • 8. Andrew Krzmarzick Saver? or Sucker? www.govloop.com 202-352-1806 @krazykriz in/andrewkrzmarzick andrew@govloop.com