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Making the experience of a
        collaboration & network space
                 meaningful
Presentation for NCSL, 21 May 2009 - Headshift, Ana Roji
our process to figure it out...




                                  [ Process ]
First step:
Framing research




                   [ Research ]
First step:
Framing research

 Getting a better understanding of how programs
 work. Exploring peopleʼs motivations and needs to
 use the new NCSL network&collaboration space.
 Detecting existing barriers on the previous system
 Bring a “blank canvas” to the table, how it would be
 like in an ideal world? Finding ways to engage
 peopleʼs contribution. How does success look like for
 you in the NCSL new system?




                                                         [ Research ]
Gathering the right
people to talk to....




                        [ Research ]
Gathering the right
people to talk to....

   Program participants &      Profile represented under   Roles of admin, moderator
            providers             Janet's and Jane's              & analysts
  (head teachers, deputy and            persona
     assistant heads, middle
    leaders, school business
            managers)




                                                               [ Research ]
Observations out of...




                         [ Observations ]
Observations out of...

              Open
                           Role playing     Previous research
         conversations
                          within programs       provided
         with end users




                                                 [ Observations ]
[ Observations ] ]
        [ About
some of the
conclusions...




                 [ Insights ]
Basic fixes


    Log in
   problems




              [ Insights ]
Basic fixes


    Log in    Too long
   problems    to load




                         [ Insights ]
Basic fixes


    Log in    Too long   Navigation
   problems    to load    issues




                                      [ Insights ]
Basic fixes


    Log in    Too long   Navigation   Findability
   problems    to load    issues        issues




                                        [ Insights ]
Basic fixes


    Log in                Too long              Navigation               Findability
   problems                to load               issues                    issues




                 Not                 Not user               Not
              intuitive              friendly            enjoyable




                                                             Approach: Design process ]
                                                                             [ Insights
Basic fixes


    Log in                Too long              Navigation                Findability
   problems                to load               issues                     issues

          So these are the basics....but what else?
                                     Not user                   Not
          Not intuitive
                                     friendly                enjoyable




                                                             Approach: Design process ]
                                                                             [ Insights
...we still need to provide a space
       where people engage




                                 [ Insights ]
...and the main barrier lies in a
     pattern of behavior...




                                [ Insights ]
Pattern of
behavior
               lack of time




             contribution
                cycle




                              Approach: Design process ]
                                              [ Insights
Pattern of
behavior
               lack of time




             contribution
                cycle




                              Approach: Design process ]
                                              [ Insights
Pattern of
behavior
             lack of time




                            Approach: Design process ]
                                            [ Insights
Pattern of
behavior
               lack of time




             contribution
                cycle




                              Approach: Design process ]
                                              [ Insights
Pattern of
behavior
                       lack of time




        ...and this is how we are going to
                       contribution
                     break it...
                        cycle




                                      Approach: Design process ]
                                                      [ Insights
our propositions
                   1 - More Interconnected system and
                   more integrated with the public site




                                            [ Design ]
our propositions
                   1 - More Interconnected system and
                   more integrated with the public site

                                        For example...




                                            [ Design ]
our propositions
                           1 - More Interconnected system and
                           more integrated with the public site

                                                      For example...

                    Reinforcing outside discussions within program spaces
                                        Opening programs within cohorts
                   More visibility of discussions on public NCSL homepage
                                        Serendipity in finding new content
                                         Discovery through related issues




                                                            [ Design ]
our propositions
                   2 - Users to have more ownership -
                                   including programs




                                Approach: Design process ]
                                          [ Design [ Design
                                                   Strategy
our propositions
                   2 - Users to have more ownership -
                                   including programs

                                           For example...




                                Approach: Design process ]
                                          [ Design [ Design
                                                   Strategy
our propositions
                          2 - Users to have more ownership -
                                          including programs

                                                       For example...

                   Being able to create their own groups and discussions
                   Ability to create groups of participation within programs
                         Having flexible paths to design your own training
                                   Having your own pace, free dip in & out




                                                      [ Design [ Design ]
                                                               Strategy
our propositions
                   3 - Programs being flexible structures,
                        integration with other discussions




                                               [ Design ]
our propositions
                           3 - Programs being flexible structures,
                                integration with other discussions


                   Programs feeling part of the rest of the collaboration space
                        More open structure throughout the whole experience
                        Not based on units as individual lessons of programs
                                                  but a more global approach
                   Reflecting the sense of the communities outside programs




                                                                [ Design ]
our propositions
                   4 - Trusted environment, inspirational,
                                 reliable, enjoyable to use




                                                [ Design ]
our propositions
                   4 - Trusted environment, inspirational,
                                 reliable, enjoyable to use


                            More welcoming environment, friendly
                            Flexible, personalized and challenging
                                  More speedy, intuitive and wide
                                          Breaking down barriers
                                                Easily accessible
                                     More visual & conversational




                                                    [ Design ]
our propositions
                   5 - Wider access, dynamic discussions
                               are built on flexible spaces




                                                [ Design ]
our propositions
                               5 - Wider access, dynamic discussions
                                           are built on flexible spaces

                                      Too many private areas could be damaging,
                                       would lead to a static space for discussion:


                     Talking Heads group, “a very small space for head teachers;
               very successful in the beginning, but as time went on it was being
                   used less and less. We kept it thinking people would appreciate
                           the confidentiality of only engaging with head teachers,
                                 but they were moving more to the public areas of
                          NCSL in Dialogue, where they were engaging with other
                         roles of school leaders...they were the more active areas,
                       that’s why more people wanted to be involved with them...”




                                                                     [ Design ]
our propositions
                   6 - Building a stronger sense of community
                                     in programs, benefit for all




                                                      [ Design ]
our propositions
                          6 - Building a stronger sense of community
                                            in programs, benefit for all

                            Participating as a group on certain tasks on programs
                       Encouraging participation as a benefit for the whole group,
                          not only individually to “tick” the assignment for that unit
                           Ex participants becoming “mentors” on given programs
                   Programs are crucial pieces, only after a successful experience
                          people would go back looking for support or information




                                                                       [ Design ]
our propositions
                   7 - More immediate ways to communicate
                         based on WebEx positive feedback




                                               [ Design ]
our propositions
                   7 - More immediate ways to communicate
                         based on WebEx positive feedback

                                 Live chats within groups in programs:
                      quick access and support, group live discussions
                         Easy & quick way to communicate personally
                                             with program participants
                    Great feedback on online seminars through WebEx




                                                        [ Design ]
ways to break it...

                 More Interconnected system and more integrated with the public site



                                 Users to have more ownership - including programs



               Programs being flexible structures - integration with other discussions


                        Trusted environment, inspirational, reliable, enjoyable to use



                      Wider access, dynamic discussions are built on flexible spaces



                  Building a stronger sense of community in programs, benefit for all



             More immediate ways to communicate based on WebEx positive feedback




                                                                         [ Design ]
...additional findings...



                            [ Design ]
key quotes




             [ Design ]
key quotes


        “No need to browse, I receive the
        info that matters to me”

        “I want the system to feel more
        personal”

        “Better visibility of all the
        options the system offers me”




                                            [ Design ]
key quotes


        “No need to browse, I receive the    feeds & updates
        info that matters to me”
                                              recommended
                                                 content
        “I want the system to feel more
        personal”                           personal dashboard


                                              private space to
        “Better visibility of all the       reflect on programs
        options the system offers me”
                                             more visibility of
                                              other content

                                             more integrated
                                              experience




                                                                  [ Design ]
Also...


          “Stimulation from peers, emulate
          face to face collaboration”

          “I would like to get feedback from
          the tutor, his input is vital”

          “Different people need different
          ways to use the site”


                         “I need quick access”




                                                 [ Design ]
Also...


                                                     engaging &
          “Stimulation from peers, emulate        challenging tutors
          face to face collaboration”
                                                 contribute as a group

          “I would like to get feedback from
          the tutor, his input is vital”           having mentors

                                                  easy to raise new
          “Different people need different       discussion-question
          ways to use the site”
                                                  clear categories &
                                                         titles

                         “I need quick access”    facilitate different
                                                  ways to contribute




                                                                         [ Design ]
next steps...




                [ Design Strategy ]

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NCSL Research Conclusions

  • 1. Making the experience of a collaboration & network space meaningful Presentation for NCSL, 21 May 2009 - Headshift, Ana Roji
  • 2. our process to figure it out... [ Process ]
  • 4. First step: Framing research Getting a better understanding of how programs work. Exploring peopleʼs motivations and needs to use the new NCSL network&collaboration space. Detecting existing barriers on the previous system Bring a “blank canvas” to the table, how it would be like in an ideal world? Finding ways to engage peopleʼs contribution. How does success look like for you in the NCSL new system? [ Research ]
  • 5. Gathering the right people to talk to.... [ Research ]
  • 6. Gathering the right people to talk to.... Program participants & Profile represented under Roles of admin, moderator providers Janet's and Jane's & analysts (head teachers, deputy and persona assistant heads, middle leaders, school business managers) [ Research ]
  • 7. Observations out of... [ Observations ]
  • 8. Observations out of... Open Role playing Previous research conversations within programs provided with end users [ Observations ]
  • 9. [ Observations ] ] [ About
  • 11. Basic fixes Log in problems [ Insights ]
  • 12. Basic fixes Log in Too long problems to load [ Insights ]
  • 13. Basic fixes Log in Too long Navigation problems to load issues [ Insights ]
  • 14. Basic fixes Log in Too long Navigation Findability problems to load issues issues [ Insights ]
  • 15. Basic fixes Log in Too long Navigation Findability problems to load issues issues Not Not user Not intuitive friendly enjoyable Approach: Design process ] [ Insights
  • 16. Basic fixes Log in Too long Navigation Findability problems to load issues issues So these are the basics....but what else? Not user Not Not intuitive friendly enjoyable Approach: Design process ] [ Insights
  • 17. ...we still need to provide a space where people engage [ Insights ]
  • 18. ...and the main barrier lies in a pattern of behavior... [ Insights ]
  • 19. Pattern of behavior lack of time contribution cycle Approach: Design process ] [ Insights
  • 20. Pattern of behavior lack of time contribution cycle Approach: Design process ] [ Insights
  • 21. Pattern of behavior lack of time Approach: Design process ] [ Insights
  • 22. Pattern of behavior lack of time contribution cycle Approach: Design process ] [ Insights
  • 23. Pattern of behavior lack of time ...and this is how we are going to contribution break it... cycle Approach: Design process ] [ Insights
  • 24. our propositions 1 - More Interconnected system and more integrated with the public site [ Design ]
  • 25. our propositions 1 - More Interconnected system and more integrated with the public site For example... [ Design ]
  • 26. our propositions 1 - More Interconnected system and more integrated with the public site For example... Reinforcing outside discussions within program spaces Opening programs within cohorts More visibility of discussions on public NCSL homepage Serendipity in finding new content Discovery through related issues [ Design ]
  • 27. our propositions 2 - Users to have more ownership - including programs Approach: Design process ] [ Design [ Design Strategy
  • 28. our propositions 2 - Users to have more ownership - including programs For example... Approach: Design process ] [ Design [ Design Strategy
  • 29. our propositions 2 - Users to have more ownership - including programs For example... Being able to create their own groups and discussions Ability to create groups of participation within programs Having flexible paths to design your own training Having your own pace, free dip in & out [ Design [ Design ] Strategy
  • 30. our propositions 3 - Programs being flexible structures, integration with other discussions [ Design ]
  • 31. our propositions 3 - Programs being flexible structures, integration with other discussions Programs feeling part of the rest of the collaboration space More open structure throughout the whole experience Not based on units as individual lessons of programs but a more global approach Reflecting the sense of the communities outside programs [ Design ]
  • 32. our propositions 4 - Trusted environment, inspirational, reliable, enjoyable to use [ Design ]
  • 33. our propositions 4 - Trusted environment, inspirational, reliable, enjoyable to use More welcoming environment, friendly Flexible, personalized and challenging More speedy, intuitive and wide Breaking down barriers Easily accessible More visual & conversational [ Design ]
  • 34. our propositions 5 - Wider access, dynamic discussions are built on flexible spaces [ Design ]
  • 35. our propositions 5 - Wider access, dynamic discussions are built on flexible spaces Too many private areas could be damaging, would lead to a static space for discussion: Talking Heads group, “a very small space for head teachers; very successful in the beginning, but as time went on it was being used less and less. We kept it thinking people would appreciate the confidentiality of only engaging with head teachers, but they were moving more to the public areas of NCSL in Dialogue, where they were engaging with other roles of school leaders...they were the more active areas, that’s why more people wanted to be involved with them...” [ Design ]
  • 36. our propositions 6 - Building a stronger sense of community in programs, benefit for all [ Design ]
  • 37. our propositions 6 - Building a stronger sense of community in programs, benefit for all Participating as a group on certain tasks on programs Encouraging participation as a benefit for the whole group, not only individually to “tick” the assignment for that unit Ex participants becoming “mentors” on given programs Programs are crucial pieces, only after a successful experience people would go back looking for support or information [ Design ]
  • 38. our propositions 7 - More immediate ways to communicate based on WebEx positive feedback [ Design ]
  • 39. our propositions 7 - More immediate ways to communicate based on WebEx positive feedback Live chats within groups in programs: quick access and support, group live discussions Easy & quick way to communicate personally with program participants Great feedback on online seminars through WebEx [ Design ]
  • 40. ways to break it... More Interconnected system and more integrated with the public site Users to have more ownership - including programs Programs being flexible structures - integration with other discussions Trusted environment, inspirational, reliable, enjoyable to use Wider access, dynamic discussions are built on flexible spaces Building a stronger sense of community in programs, benefit for all More immediate ways to communicate based on WebEx positive feedback [ Design ]
  • 42. key quotes [ Design ]
  • 43. key quotes “No need to browse, I receive the info that matters to me” “I want the system to feel more personal” “Better visibility of all the options the system offers me” [ Design ]
  • 44. key quotes “No need to browse, I receive the feeds & updates info that matters to me” recommended content “I want the system to feel more personal” personal dashboard private space to “Better visibility of all the reflect on programs options the system offers me” more visibility of other content more integrated experience [ Design ]
  • 45. Also... “Stimulation from peers, emulate face to face collaboration” “I would like to get feedback from the tutor, his input is vital” “Different people need different ways to use the site” “I need quick access” [ Design ]
  • 46. Also... engaging & “Stimulation from peers, emulate challenging tutors face to face collaboration” contribute as a group “I would like to get feedback from the tutor, his input is vital” having mentors easy to raise new “Different people need different discussion-question ways to use the site” clear categories & titles “I need quick access” facilitate different ways to contribute [ Design ]
  • 47. next steps... [ Design Strategy ]