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Most companies who are working with influencers are paying them thousands of dollars every day to produce massive return-on-investment. As a startup owner, you don’t have that kind of cash lying around.
So instead of breaking the bank to work with social media ambassadors, you may consider working with micro-influencers. Micro-influencers are personalities on social media who generally have small follower counts and lower likes per picture, yet their engagement rates can beat out some of the top players in the game.
While these influencers can produce great results for your business, it’s always important to weight the benefits and downfalls of any marketing decision you make.