Crowdfunding Best Practices
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Presentation for Small Business Roundtable at Texas Conference for Women 2017.
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Crowdfunding Best Practices
- 1. This is simple dummy holder text. This is simple dummy holder text. CONTENT Kristal M. Johnson Fundraising Consultant FundJoy LLC FundJoy.org CROWDFUNDING BEST PRACTICES CONSISTENCY CONNECTION
- 2. EQUITY-BASED CROWDFUNFING When investors give the money, they don’t get a reward, but instead, a small piece of equity in the company itself. DONATION-BASED CROWDFUNDING Person creates the campaign and spreads awareness about his cause using social media and other forms of marketing. REWARDS-BASED CROWDFUNDING Supporters contribute amounts of money (typically between $1 and $1,000 but sometimes more) in exchange for a reward. ... TYPES OF CROWDFUNDING
- 3. Rewards-Based Crowdfunding Which one do you use?Donation-Based Crowdfunding Equity-Based Crowdfunding
- 4. Rewards-Based Crowdfunding 3 Cs’ of CROWDFUNDING $ CONTENT $ CONNECTION $ CONSISTENCY
- 5. . TARGET MARKET Are you targeting local, national or international markets? 4 RELATE -Use relatable keywords, -Share what’s in it for your supporters. -Use second person “you” and ”us”. 3 DEFINE Define the scope and purpose of your campaign by using descriptive words, photos and video. 2 FIND SIMILAR CAMPAIGNS Look at their content, success, reward-tiers and their community. 1 CONTENT
- 6. Target Market What’s your target market and funding goals? Funding Goals
- 7. SOCIAL MEDIA EMAIL MARKETING LOCAL EVENTS SPECIAL INTEREST GROUPS MEDIA Create a message that naturally speaks to your target audience. Crowdfunding backers support those who look like a winner. Have a clear vision of what you are going to do to convince your own friends/family/business partners to support your campaign. CONNECTION
- 8. Email Marketing Brand Ambassadors Social Media Media HOW DO YOU SPREAD YOUR MESSAGE? WHAT WORKS, WHAT DOESN’T?
- 9. NOW Encourage the donors to act now by creating a sense of urgency. NEW Keep the campaign fresh in the donor’s mind. NEW & NOW METHOD Using the New and Now Method, you will to capitalize on the momentum created with a new campaign. This will to keep the campaign fresh in the donor’s mind, so it encourages donors to act now. CONSISTENCY
- 10. LAUNCH CONSISTENCY CONNECTION CONTENT CHOOSE THE TYPE The worst mistake you can make is to post your campaign on a crowdfunding website and expect backers to find it. Kickstarter hosts 4,000-8,000 new campaigns every day, so it’s up to you how you are going to stand out from the crowd. Grab your template here: MARKETING STRATEGY
- 11. Choose & Launch Choose your marketing strategy! Funding Goals
- 12. Speaking and Training Services, Workshops, Webinars, Online Training http://fundjoy.org/services Fundraising Services and Facebook Support Group http://bit.ly/myfundraisers Receive the Crowdfunding Cheat Sheet! Text CROWDFUNDING to 444999 Kristal M. Johnson Speaker & Fundraising Consultant