NBC Universal is a major American media and entertainment company consisting of television networks, cable channels, film studios, and theme parks. The document proposes a strategy for NBC Universal to reinvent its approach to media advertising through increased use of social media, internet marketing, and a mobile app. The goal is to make NBC the most interactive entertainment brand by revolutionizing how it uses these digital platforms to engage audiences. Key metrics include growth in social media followers, online ad views and clicks, and mobile app purchases between now and the end of 2016.

1. NBC Universal
By: Nick Becharas

2. Brand Overview
• American Media & Entertainment Company
• Consists of numerous television networks, cable channels,
motion picture companies, television production companies,
and theme parks

3. NBC Website
• http://www.nbc.com/
• Website consists of videos from various NBC television shows
and broadcasts
• Contains tabs including shows, episodes, schedule, news &
sports, app, and live TV

4. NBC App
• https://itunes.apple.com/us/app/nbc-watch-
now-stream-full/id442839435?mt=8
• App found in Apple and Android stores
• Allows user to view full episodes and
broadcasts live the day they air

5. Target Audience
• Individuals of every age, gender, race
• Access to television, smart phone, or computer
necessary

6. Big Idea
• Reinvent the way an entertainment company uses media
advertising.
• Different ways NBC can revolutionize media advertising
through social media, Internet marketing, and a mobile
strategy
• Attempting to make NBC the most interactive entertainment
company

7. Big Idea
• Use social media to post behind the scenes
photos/videos from viewers favorite shows
• Increase Search Engine Optimization
• Most importantly, revolutionize app
– Allow viewers to “follow” favorite shows on app
– App sends viewers show time information

8. KPI - Metrics
• Timeline of digital makeover: Now until the end 2016
• Measure of social media: number of follows/likes
• Measure of Internet marketing: ad views/clicks
• Measure of mobile media: number of app purchases

9. Budget/Tools & Tactics
• 15% of media budget allocated to social media (possibly 20% -
25% in the future)
• 35% of media marketing budget allocated to Internet
marketing
– Includes display banner ads and Search Engine Optimization

10. Summary
• Combination of Internet marketing, social media marketing,
and mobile apps involved in digital strategy
• Allows for NBC to stand alone as top entertainment brand and
empire